General Tyre | Empowers You In Every Journey

A transition communication aired to introduce the new brand identity GTR Tyre to communicate the transition of General Tyre into GTR Tyre. Endorsement of the leadership position throughout the GTR brand identity launch campaign.


Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule


Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

POS & Merchandising

Dealer & Retail Outlet Branding

Print Ads & OOH

Production Management

International Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Singer & Music

Still Photography

Shoot & Post Production


Brand Campaign | Every Journey Has A Destination

Key Visuals

Out Of Home