Brand Identity Revealing - Tactical Campaign
A transition communication aired to introduce the new brand identity GTR Tyre to communicate the transition of General Tyre into GTR Tyre. Endorsement of the leadership position throughout the GTR brand identity launch campaign.
TVC
Print Ads
OOH Traditional
OOH Digital
Branding & Merchandising
Launch PR Coverage Video
Digital Launch Event
Our Journey Documentary
Digital Social Pages
Press Coverage
Annual Report
Calendar
Float Activation
