Marketing Campaign
Härlig Flavoured Milk
For Härlig, OWL Studio developed a cinematic product communication celebrating flavoured milk as a balance of nourishment, freshness, and everyday enjoyment.
Centered on Härlig Blueberry Flavoured Milk, the communication translates real ingredients into a visually rich narrative that moves seamlessly from origin to lifestyle, positioning the product as both honest and aspirational.
The communication reflects a unified expression of the brand, where authenticity, flavour, and goodness come together through carefully crafted visual storytelling.
Project Scope
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral
Concept and Theme
The concept is designed as a journey of flavour, beginning at the source and flowing naturally into everyday life.
It grounds the brand in ingredient truth, highlighting the harmony between real milk and real fruit while celebrating the simple pleasure of taste.
The narrative explores how goodness is created when nature and craft come together, transforming ingredients into a product that feels pure, comforting and genuinely enjoyable.
Creative Direction
As the narrative transitions into lifestyle moments, the language becomes more intimate and relatable. Natural performances, soft daylight, and confident framing ensure the product feels approachable, familiar, and seamlessly integrated into everyday routines.
Location and Ambience
This environment gradually gives way to casual campus and social settings, creating a natural bridge between where the product comes from and how it is enjoyed.
The contrast between open landscapes and everyday spaces reinforces the brand’s message of authenticity meeting real life.
Visual Language
- Cinematic wide landscapes with calm, premium scale
- Macro and slow-motion ingredient interactions
- Natural daylight and soft tonal balance
- Lifestyle-led compositions with authentic presence
- Clear, confident product framing rooted in real moments
Deliverables
- Brand Film and Digital Commercial
- Campaign Key Visuals
- Outdoor and Billboard Adaptations
- Digital and Social Media Assets
All visuals were developed as part of a unified communication system, ensuring consistency across every platform.
Closing Note
Brand Message
The brand message captures the essence of Härlig, celebrating the balance of creamy milk and vibrant fruit to express a product rooted in taste, honesty and everyday goodness.
PRODUCTS
KEY VISUALS
