OXFORD



Activation

Intergrated Event Marketing & Management

Reflective Learnings Conference

Conference – 150 Schools

Media Idee took on yet another remarkable Institute working with the educational mogul Cambridge International Examinations to execute a conference for the notable educational gurus. The generic theme revolved around “Reflective Learning” which educated the teachers and instructors to evaluate their teaching methods and share knowledge and ideas. A multitude of principals from 150 Cambridge Associate Schools put in an appearance at Avari Towers which was the venue for the event.

Although the event was relatively large scale since it entertained educational professionals from UK and similar academic giants, Media Idee executed the entire event with sheer finesse. The ambiance of the halls at Avari generously carried a nuance of sophistication with class and MI team took full advantage of it to season it with perfection.

MI believes that execution should be timely and well-administered so on that account, the effectuation for the entire event adhered to that policy.

A rather exceptional activity was executed when MI team, on Cambridge’s suggestion recruited a caricature artist to visually doodle the key points in the speeches. This helped capture key information in an engaging way, giving participants a really effective visual representation of the speeches to reflect on after the event.

The display panels as provided by the Cambridge team were fabricated and put up by the operational team at MI. A photography area was embroidered with a Cambridge backdrop to click memorable pictures of the attendees and their fellow acquaintances.

MI Event team organized the entire event with panache, fulfilling Cambridge’s brief, and rest assured, the event was a marvellous achievement for Media Idee.

Deliverables:

Creative & Design

Event Theme

Stage & Backdrop

Venue Branding

Briefing & Training Sessions

Brand Ambassadors

Host & Event Managers

Activation Teams

On-Ground Activation

Planning & Execution

Supervision & Reporting

Fabrication & Installation

Branding & Placements

Staging & Badging

Stage Management

Guests Management

Event Flow Management

Live Sketching

Security & Protocol

Event Coverage

Popular Junior Juice



Creative

Creative Transformation & Perception Reshaping

Bhar De Energy

Storytelling Campaign

Junior Juice targets younger kids. The campaign was based on the insight that young kids dreamt of over-powering older kids who bullied and teased them.
Thus we based the communication on empowerment through the energy of Junior Juice to take on anything and any challenge, no matter how big the bully.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

Film Production

Vocal & Music

Animation & Post Production

DEWAN



Digital

Digital Experiential Journey

Digitally Transformation

Business Website

In a connected world where the consumer now demands ‘seamless’ experiences, how do you balance the needs of multi-device usage, branding & identity, consumer usage & behavior, security and technology. A complete digital & experiential journey crafted & developed by team MI for www.dewanethanol.com

Deliverables:

Strategy

Analysis & Discovery

Digital Strategy

Technology

System Architecture

Coding & Development

Testing & Optimization

Creative

Storytelling

User Experience

User Interface Design

Art Direction

Web Imagery & Design

Responsive Design

Content

Content Management System

Copy & Content Writing

Young’s Dip Sauce



Creative

Creative Transformation & Perception Reshaping

The Exciting Dip

Dip Karo, Food Ko Excite Karo

The “Exciting Dip” campaign for Young’s Mayo Dip Sauces showcases a vibrant array of flavors designed to revolutionize the dipping experience. Through a series of visually captivating commercial, the campaign presents a fresh narrative focused on the exciting blend of natural ingredients and tantalizing spices that define the brand’s unique offerings.

Deliverables:

Brand Strategy

Brand Positioning Statement

Communication Strategy

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Production Management

Tabletop Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Food Styling Direction

Still Photography

Shoot & Post Production

Dip for Fun. Dip for Taste. Dip for Spice.

Young’s Mayo Dip Sauces are presented as the perfect companion for any meal, enhancing flavors and bringing excitement to the dining table. The campaign focuses on three key dipping pleasures and reinforces Young’s Mayo Dip Sauces as essential for anyone looking to ‘Dip and Excite’ their food, making every meal an adventure in taste.

BTS

Shan Foods



Digital

Digital Experiential Journey

Buy Anywhere, Receive Anywhere

The First E-Store – USA

Shan being the leader of the food industry, is one of the most popular and immensely liked and well-acknowledged brand being catered to the mass market, nationally and internationally.

When Shan diverted its attention to the online marketing of its good, media idea presented them an optimal solution, to turn to Magento community edition, a commerce platform that is configured, extended and customized completely to fulfill their requirements with satisfactory result. This helped out the stay at home wives and other consumers to engage with the brand on way above the par level, thus giving them the ultimate ‘buy anywhere, receive anywhere’ experience. This also enabled Shan into getting what they wanted, helped them reduce excess inventory, capture lost sales and it also highlighted and promoted the most profitable products to their customers.

Deliverables:

Strategy

Analysis & Discovery

Digital Strategy

Technology

System Architecture

Coding & Development

Store Locator

Testing & Optimization

Creative

Storytelling

User Experience

User Interface Design

Art Direction

Imagery & Design

eCommerce Web Design

Responsive Design

Content

Content Management System

Copy & Content Writing

Products Listing & Placement

MAYFAIR ENERGI



Creative

Creative Transformation & Perception Reshaping

Energi Chahiye, Tou Energi Khayee

Mayfair Energi Biscuit

Deliverables:

Branding & Strategy

Brand Nomenclature

Brand Identity & Logo

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

Packaging & Branding

Creative

Creative Platform

Ideation & Storytelling

Copy & Content Writing

Key Visuals

POS & Merchandising

Print Ads & OOH

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Still Photography

Shoot & Post Production

Mayfair Chocday

Deliverables:

Branding & Strategy

Brand Nomenclature

Brand Identity & Logo

Brand Positioning Statmente

Brand ID & Seed

Communication Strategy

Brand Capsule

Packaging & Branding

Creative

Creative Platform

Ideation & Storytelling

Copy & Content Writing

Key Visuals

POS & Merchandising

Print Ads & OOH

TVC

Mayfair Biscuits Other Projects

Mayfair GO

Mayfair Bites

Mayfair Smar2

Mayfair Fruity Pops

Mayfair Bites

Ranchers



Creative

Creative Transformation & Perception Reshaping

Ranchers

Ranchers

Deliverables:

Branding & Creative

Brand Positioning Statment

Brand ID & Seed

Communication Strategy

Brand Capsule

Packaging & Branding

Key Visuals

POS & Merchandising

Diamond Dolce Vita



Creative

Creative Transformation & Perception Reshaping

Supreme Foam

Diamond Foam – “Precious Sleep with Diamond Dolce Vita”

Diamond Foam approached us to create an inspiring brand imagery campaign for their premium mattress line, Dolce Vita. The challenge was to move away from the traditional celebrity endorsement ads, which typically revolve around a bed and mattress, and instead present a fresh, soulful narrative.

Our solution was to craft a dream sequence that would communicate the essence of ‘Precious Sleep with Diamond Dolce Vita.’ We wanted to bring the luxurious experience of sleep to life by showcasing how truly transformative and serene the right mattress can be.

The commercial beautifully captures the ambience of peaceful rest. We depict a woman sleeping soulfully, enveloped in a world of calm and comfort. As she sleeps, the dream sequence unfolds—a surreal yet soothing journey that blends reality with fantasy. The visuals of the commercial create a tranquil, almost ethereal atmosphere, inviting viewers into a world where sleep is not just a necessity but a moment of indulgence.

The lighting, set design, and soundscape all contribute to this serene mood. Soft, warm tones gently illuminate the scene, while the delicate sound of a soft breeze enhances the feeling of peaceful solitude. This carefully crafted ambience, paired with the soulful depiction of sleep, truly brings to life the essence of Diamond Dolce Vita—a mattress designed to provide more than just rest, but a rejuvenating, luxurious escape.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

POS & Merchandising

Print Ads & OOH

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Vocal & Music

Still Photography

Shoot & Post Production

Pure Cooking Oil



Creative

Creative Transformation & Perception Reshaping

Pure Cooking Oil

Pure Cooking Oil – Advertising Campaign

In a saturated market, standing out is a challenge, but Pure Cooking Oil did just that by introducing a fresh and unique angle—pure lightness.

This campaign beautifully conveys the essence of the brand through the concept of lightness—not just in the oil’s purity but in the atmosphere it creates within the home. The story centers around the role of the daughter-in-law, who plays a subtle but important part in maintaining harmony within the family. With a sense of grace and wisdom, she helps bridge any divides, keeping the family connected through love, laughter, and shared moments.

The Purity Lock System becomes a symbol of this bond, representing the care and thoughtfulness with which the family comes together, just as the oil helps create perfect meals. The lighthearted and joyful moments, which define the family’s interactions, highlight the purity of the brand—an essential ingredient in both the kitchen and family life.

This campaign captures the essence of family, purity, and light-heartedness, showcasing how small, thoughtful actions can bring people together and strengthen the bonds that matter most.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

POS & Merchandising

Print Ads & OOH

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Vocal & Music

Still Photography

Shoot & Post Production

REGO.LIFE



Digital

Digital Experiential Journey

Nurturing The Spirit

Rego.Life…

REGO.life is a college merchandise company that will provide students a sense of belonging, loyalty and pride, while supporting the financial goals of schools we partner with, by launching a customized School Spirit e-Store.

Deliverables:

Strategy

Analysis & Discovery

Digital Strategy

Technology

System Architecture

Coding & Development

Testing & Optimization

Creative

Storytelling

User Experience

User Interface Design

Art Direction

Web Imagery & Design

Responsive Design

In-Store Display Video

Content

Content Management System

Copy & Content Writing Popular Lawn

Pricing & Listing

Digital Marketing

Search Engine Optimization

Digital & Social Marketing