Creative
Creative Transformation & Perception Reshaping
Bhar De Energy
Storytelling Campaign
Junior Juice targets younger kids. The campaign was based on the insight that young kids dreamt of over-powering older kids who bullied and teased them.
Thus we based the communication on empowerment through the energy of Junior Juice to take on anything and any challenge, no matter how big the bully.
Deliverables:
Brand Strategy
Brand Positioning Statement
Brand ID & Seed
Communication Strategy
Brand Capsule
Creative
Creative Platform
Ideation & Storytelling
TV Concept & Storyboard
Copy & Content Writing
Key Visuals
Print Ads & OOH
Production Management
Film Production
Vocal & Music
Animation & Post Production
