Creative Transformation & Perception Reshaping

Bilkul Restaurant Jaisa

Advertising Campaign

National Ronaq Masala National Foods wanted to launch ‘Ronaq’s White Range.’
Creativecom determined that Ronaq should take ownership of ‘Restaurant Type Food’ due to the presence of higher spices in the range and the insight that restaurant food is perceived as better tasting than home food usually because of higher spice level.
We recommended the platform of friends who do everything similarly and their love of Ronaq’s white range.


Branding & Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

RTE Packaging

Activation (05 Cities)

Activation Ideation

Colleges/Campus Activation

Key Stores Activation


Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

Production Supervision

Still Photography