Creative
Creative Transformation & Perception Reshaping
Bilkul Restaurant Jaisa
Advertising Campaign
National Ronaq Masala National Foods wanted to launch ‘Ronaq’s White Range.’
Creativecom determined that Ronaq should take ownership of ‘Restaurant Type Food’ due to the presence of higher spices in the range and the insight that restaurant food is perceived as better tasting than home food usually because of higher spice level.
We recommended the platform of friends who do everything similarly and their love of Ronaq’s white range.
Deliverables:
Branding & Strategy
Brand Positioning Statement
Brand ID & Seed
Communication Strategy
Brand Capsule
RTE Packaging
Activation (05 Cities)
Activation Ideation
Colleges/Campus Activation
Key Stores Activation
Creative
Creative Platform
Ideation & Storytelling
TV Concept & Storyboard
Copy & Content Writing
Key Visuals
Print Ads & OOH
Production Management
Production Supervision
Still Photography
