Marketing Campaign
Acheve Floral Hebe
OWL Studio developed the brand communication for Achieve Floral Hebe, a fragrance inspired by the elegance of blooming roses and the timeless allure of Paris.
The film unfolds in a rose orchard set within a cinematic valley where soft petals move through warm evening light. In the distance, the Eiffel Tower rises on the horizon, linking the fragrance to the city long celebrated as the heart of the world’s finest perfumes. Through this visual narrative, Floral Hebe is introduced as a scent that embodies romance, beauty and enduring femininity.
Project Scope
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral
The Idea
The campaign celebrates the timeless beauty of florals.
As the protagonist walks through a field of blooming roses, the environment reflects the character of the fragrance itself. Soft petals, gentle movement and warm light create a moment where nature and elegance come together. The presence of Paris in the background connects the scent to a heritage of refined perfumery.
Creative Direction
Wide valley compositions establish scale and romance, while intimate product moments highlight the fragrance bottle and its soft rose tones. Floating petals, warm golden light and graceful performances create a sensorial atmosphere that feels elegant and timeless.
Visual World
Rows of roses, drifting petals and evening sunlight create a dreamlike atmosphere. The distant silhouette of the Eiffel Tower anchors the story in Paris, reinforcing the fragrance’s connection to the birthplace of iconic perfumes.
Deliverables
- Brand Film
- Campaign Key Visuals
- Outdoor and Billboard Adaptations
- Digital and Social Media Assets
Brand Message
Achieve Floral Hebe celebrates the romance of roses and the timeless elegance of Parisian fragrance.
KEY VISUALS
