Activation
Nestle Maggi Mural
Maggi – Reaching For Our Dreams Was The Creating Of The World’s Largest Child Art Mural
Reach For Our Dreams induced kids to set a world record together. After an intra-school painting contest, more than 50,000 children from schools of Karachi, Lahore, and Islamabad collectively painted the world’s largest hand painted mural at Gaddafi Stadium Lahore and Maritime Museum Karachi as the official title attempt to entered into the Guinness Book of World Records.
Deliverables:
Strategy & Ideation
Activation Platform
Activation Ideation
On-Ground Activation
Supervision & Reporting
Schools Listing & Scheduling
Inter School Competitions
Paintings Display at Venues
Kids Briefing & Engagement
Kids & Teachers Management
Show Invitation & Badging
Schools & Venues Permissions
Stadium & Venue Branding
Creative & Design
Stadium & Venue Branding
Copy & Content
POS & Merchandising
Collateral Material
School Kit
Hand Mural Painting
Mural Painting Team Management
Mural Platforms Management
Show Host & Music Band Management
Kids & Teachers Management
Stadium & Display Section Management
Venue Branding Management
Briefing & Training Sessions
Brand Ambassadors
Host & Event Managers
Logistic Management
Painting Display Boards Fabrication
Mural Platforms Fabrications
Mural Color Material Management
Music, Sound & Lights
Seating & Decoration
Team Boarding & Lodging
Giveaways & Gifts Management
Schools Transport Management
Mural & Event Team Transportation
Fuel & Generators
Refreshment & Lunch
Security & Protocol
