Marketing Campaign
Harlig Orange
OWL Studio developed the brand film for Härlig Orange Juice, a communication rooted in freshness, nature and farm grown purity.
Set within sunlit orange orchards, the film celebrates the journey from fruit to bottle through a calm and sensorial narrative. Through natural performances and warm Mediterranean light, the campaign presents Härlig Orange Juice as a product shaped by real farms, real fruit and the simple joy of freshness.
Project Scope
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral
The Idea
Freshness begins at the source.
The campaign captures the quiet beauty of an orange orchard where sunlight, soil and care nurture the fruit. Through gentle moments of stillness and taste, the story celebrates the purity of farm grown oranges and the vitality they bring to everyday life.
Härlig Orange Juice becomes a simple expression of nature’s goodness.
Creative Direction
Golden orchard landscapes establish a sense of origin and purity, while relaxed performances create an intimate connection with the product. Soft sunlight, organic textures and clean compositions allow the bottle and the fruit to remain central to the narrative.
The film balances cinematic beauty with a feeling of natural simplicity.
Visual World
Rows of trees, sunlit foliage and earthy tones create a calm and grounded atmosphere. The environment reflects the essence of the product. Fresh, vibrant and deeply connected to nature.
Deliverables
- Brand Film
- Campaign Key Visuals
- Outdoor and Billboard Adaptations
- Digital and Social Media Assets
Brand Message
Härlig Orange Juice celebrates farm grown freshness and the simple pleasure of real fruit captured in every sip.
KEY VISUALS
