Anti Bacterial Soap



CREATIVE

Integrated Marketing Campaign

The Beautiful Protection

Stay Protected Stay Beautiful

Golden Pearl, leading beauty & personal care brand, has unveiled an all-new Anti-Bacterial variant of their high-selling ‘Golden Pearl Beauty Soap’ with a new brand campaign titled “STAY PROTECTED STAY BEAUTIFUL”.
Mouni Roy (Aka Nagin), a famous Bollywood celebrity Film & TV Star, seems fit to endorse the brand considering her aspiring socialite and modern lifestyle.

She reveals her secret about how to keep on enjoying the sunshine, beauty & nature while staying protected & beautiful.

Thanks to Golden Pearl Antibacterial Whitening Soap, which gives her a clean, fresh glorious feel that creates its unique proposition of beauty with complete protection & care.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

International Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Celebrity Management

Singer & Music

Still Photography

Shoot & Post Production

BTS

Bella Gold

Digital

Digital Experiential Journey

Bella Gold

Elevating Beauty to Timeless Elegance

At Owl Branding Studio, we were presented with the opportunity to craft a special edition range for Bella Greek, a brand synonymous with beauty and Grecian elegance. Recognizing the timeless allure of gold and its significance in beauty, we conceptualized and brought to life “Bella Gold.” This range is not just a testament to the timeless beauty of gold but also a reflection of the modern woman’s desire for skincare that’s as radiant and enduring as gold itself. Through Bella Gold, we aimed to merge the enchanting allure of gold with contemporary skincare innovations, creating a line that celebrates beauty as timeless as gold.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

Brand Philosophy

At Bella Gold, we believe that beauty, much like gold, is enduring, radiant, and worthy of celebration. Our products are crafted to amplify your natural beauty, imparting a golden glow that’s as timeless as it is radiant. Every product in this range is a reflection of our commitment to celebrating beauty that’s as timeless as gold.

Brand Name & Identity Development

“Bella Gold” – A name that encapsulates the allure and timeless beauty of gold. This special edition range from Bella Greek is designed to empower and celebrate the golden beauty in every individual.

Brand Logo

The Bella Gold logo, an emblem of elegance, symbolizes the timeless charm and allure of gold. It’s a reflection of our commitment to celebrating beauty that’s as enduring and radiant as gold itself.

Packaging Concept

Bella Gold’s packaging is a blend of elegance and sophistication. The design, predominantly in golden hues, is accentuated with subtle accents that reflect the brand’s commitment to luxury and timeless beauty. Each product not only offers a skincare solution but also feels like a piece of art, echoing the brand’s ethos.

Brand Imagery

Bella Gold’s imagery is a blend of the timeless charm of gold and the modern elegance of today’s woman. Every image tells a story of elegance, luxury, and the timeless beauty that gold represents.

Brand Tagline

“Beauty as Timeless as Gold”

Website Design & E-commerce

Bella Gold’s online realm is a reflection of its commitment to timeless beauty and luxury. Every visitor is not only introduced to Bella Gold’s offerings but also feels the brand’s dedication to celebrating the golden beauty within every individual.

Brand Usage Guide

A comprehensive guide detailing the correct usage of the brand logo, colors, typography, and other visual elements to ensure consistency across all platforms. The branding extends across various touchpoints, ensuring a consistent brand experience wherever customers interact with Bella Gold.

Brand Communications

Bella Gold’s communication strategy is a blend of product storytelling and celebrating the allure of gold. Through captivating narratives, we evoke a sense of empowerment, elegance, and unmatched beauty, all tied to the timeless charm of gold.
Read More

PACKAGING

KEY VISUALS

OUTDOOR

WEBSITE

Jashanmal



Branding & Architectural

An Exquisite Perfume Haus

HOME OF SCENT WITHIN JASHANMAL, DUBAI

An exquisite perfume haus was created for distributer: extravaganza fragrances, France.

In dubai in a series of sites, accumulating to roughly 12 total sites spread throughout the UAE, with some active on-going constructions as of January 2023.

Architectural drafting, from a 2D plan to hyperrealistic visualisations were created following a thorough protocol of consultation checks by Ar. Purnia Farrukh to allow for clear and quick detailed execution by a chain of contractors.

DELIVERABLES:

Drafting, architectural design, detail drawings, 3Ds, execution, construction consultation

Luko Hvar Island

Digital

Digital Experiential Journey

Luko Hvar Island

Weaving a Denim Narrative for a New Age Brand

Luko Hvar Island is a private luxury resort tucked away in the captivating landscape of Hvar, Croatia. This exclusive destination is set to redefine luxury and offer an unparalleled holiday experience. Collaborating with our network branding agency, Owl, and MI Worldwide, we embarked on a mission to showcase this epitome of modern business lifestyle digitally.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

The fusion of ‘bespoke art’, ‘luxury’, and ‘personalisation’ led to the brand conceptualisation of ‘barefoot luxury’, which further led to the positioning of ‘Luxurious Escape to Nature’. We created and integrated the brand pillars of ‘Intuitive’, ‘Imaginative’, ‘Individuality, and ‘Indulgent’ that fortified the brand essence.

Brand Naming

Drawing inspiration from the word ‘Luka’, meaning ‘harbour’ in Croatian, we named the resort ‘Luko Hvar Island’, signifying its serene location by the sea.

Brand Identity Concept

Our brand identity is a creative expression drawn from the tranquil azure waters and lush, verdant landscapes of Hvar. The serene sea that surrounds the island is symbolized through wave patterns, emphasizing our harmonious relationship with the waterfront. Leaf patterns reflect the verdant landscapes, reinforcing our deep connection to nature. These elements inspired the crafting of our logo and fonts, using a color palette derived from shades of azure and verdant. Together, these artistic elements visually embody Luko Hvar Island’s identity as a “Luxurious Escape to Nature”.

Brand Usage Guide

The collaterals were developed using a watercolor concept and the new visual identity was executed efficiently throughout the multichannel work. We designed the signage and wayfinding system using functional handmade icons to escape the geometric classic ones. We developed an interactive sales center that provided an immersive experience for the visitors. We tailored the brand architecture using an individual product brand architectural strategy where every F&B brand was given its own identity.

Brand Essence

Luko Hvar Island embodies the essence of ‘barefoot luxury’, offering guests a ‘Luxurious Escape to Nature’. The resort is a harmonious blend of modern comfort and natural beauty, providing a tranquil retreat in the heart of Hvar.

Brand Imagery

We carried out a lifestyle to portray great experiences that reflected “barefoot luxury”, “memorable moments”, and “Luxurious Escape to Nature”. The images revealed people enjoying the moment and avoiding clichés of obvious and literal facets of life.

Brand Communications

Luko Hvar Island’s brand narrative is a symphony of luxury intertwined with nature’s serenity. In collaboration with the Brand Culture Network, we meticulously crafted Luko Hvar Island’s brand communications, ensuring they resonate with the resort’s ethos of a “Luxurious Escape to Nature.” This collaboration has enriched the brand’s narrative, deepening its connection with its audience and solidifying its reputation as a premier holiday destination. Our communication strategy encapsulates the essence of the island’s beauty and the experiences it offers. Through evocative campaigns like “Stroll into Serenity,” capturing the tranquil beauty of the island, “Cherished Moments in Paradise,” emphasizing family memories, and “Sunset Serenades in Seaside Splendor,” portraying romantic sunsets, we’ve painted a vivid picture of the experiences awaiting at Luko Hvar Island. Each campaign is a testament to the resort’s commitment to offering moments of luxury, tranquility, and unforgettable memories.

Brand Tagline

“Luxurious Escape to Nature”

Website & Web Portal

Owl Studio meticulously crafted Luko Hvar Island’s website, capturing the essence of the resort’s tranquil landscapes and luxurious amenities. Through scenic imagery and intuitive design, the website serves as a digital gateway to Hvar, Croatia, inviting visitors to immerse themselves in this luxurious nature-centric escape. The website’s watercolor concept and brand patterns enhance its functionality and user interface, offering a seamless digital journey. From the azure sea’s allure to the lush greenery’s embrace, every page and element is designed to resonate with the resort’s ethos of luxury, nature, and sustainability.
Read More

KEY VISUALS

OUTDOOR

INTERIOR

INDOOR

ACCESSORIES

BROCHURE

FLYERS

WEBSITE

Dolphin Show



Experience

360º Intergrated Event Marketing & Management

The Biggest & Largest Event Of The Decade

Entertaining Over One Million People

The Dolphin Show International was the biggest and largest entertainment event of the decade produced on a scale never attempted or successfully implemented in Pakistan in 2013.

Media Idee worked on the ideation to bring the series of international events to entertain and enlighten the viewers with world-class live performances, considering the limited entertainment available to the people of Pakistan.

The Dolphin Show International was the joint venture between Media Idee and Moon Builders in partnership with Pakistan Navy and Pakistan Maritime Museum.

Media Idee, as the organizer, made the impossible happen from ideation, event marketing, sponsorships, and event management; besides, handling the logistics of the transfer alone meant working with international governments, chartering planes and getting permissions from 14 different ministries in Pakistan.

Beyond that, while working with the partner construction company, the Media Idee’s events team also took it upon themselves to guarantee the stadium’s design, construction, and general audience comfort.

Media Idee amplification team has worked & executed 360º marketing campaign, branding and promotional components from print, outdoor, tvc, website, ticket booking software and apps, digital marketing, marketing collateral, venue branding and merchandising.

We also managed the promotional activations in schools, colleges, universities, malls, and float roadshows to create the hype of the events and made the ticket selling & show bookings too.

We also handled the corporate marketing & show bookings, besides managing the school’s show bookings, operations and logistics.

Online & online tickets selling at the venue and outstation ticket booths were also placed and managed in different parts of the city while easing the people to buy tickets. TCS was the official courier partner of Dolphin Show International for online ticket bookings and dispatches.

We have also run celebrity and celebrity endorsement campaigns on mainstream media to create a buzz in the market. The marketing and PR blitz ensured that the top media companies, including Geo, Ary Digital, Dawn, Express, Jang, Tribune, and international media, covered the event and over 1000 blogs and sites wrote about the subsequent shows their experiences.

School shows were held in the morning and reached over 1500 schools in Karachi during the 90 days. Over 500,000 students watched the live show with their schools, while over a million people during the general shows.

Deliverables:

Event

Ideation & Theme

Marketing & Sponsorship

Event Management

Sponsor’s Stalls Management

Venue Branding & Logistic

Tickets Sales & Booking

General & Corporate Shows

School & Special Shows

Creative

Event Logo & Theme

Ideation & Storytelling

TVC & Documentary

Testimonials

Copy & Content Writing

Key Visuals

Marketing & Sales Kit

Print & OOH

Merchandising & POS

Dolphinaire Management

Dolphin Stadium Construction

International Performance Team

Charted Plane

Mammals Logistics

Permission & Security Clearance

Travel & Accommodation

Management

Equipment’s & Hardware Management

Productions

Stage & Show Content Production

Sound, Lights & Effects Design

Promotional Videos Production

Digital

Corporate Website

Online Tickets Booking Portal

Digital & Social Marketing

Activations

Malls & Hyper Stores Activations

Float Shows & Mobile Ticket Sales

Ticket Booth Management

Branding & Fabrications

Tickets Sales Partner Management

Media

Media Partners Management

Media & Showbiz Shows

Advertising & Media Promotions

PR & Celebrity

PR Management

Celebrity Management

Celebrity Testimonials

Traditional Media

Website & Email Marketing

E-Ticketing Solution Development

The Dolphin Show in Karachi was the star event of the year 2014. Media Idee was the technology partner handling all aspects of digital from the online real-time booking engine integrated with email and SMS to the online marketing, social support, website development and hosting and infrastructure.

SMS-Alerts & Online Selling

Corporate & Pr Management

Social & CSR

Dolphinarium

Upcoming Dolphin Show In Bahira Town, Lahore

Tifaany Bites



CREATIVE

Creative Transformation & Perception Reshaping
winning-brands

The More Nutty Experience

GOODNESS REDEFINED

Tiffany is the flagship and the second-largest brand in the IFFCO portfolio, Tiffany Bites, required a new way to launch its improved product with more nuts.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Creative

Creative Transformation

Perception Reshaping

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Digital & Social

Print Ads & OOH

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Production Design & Plan

Talent Management

Singer & Music

Still Photography

Shoot & Post Production

Ideation & Storytelling

The key proposition “Full Goodness of Nuts” experience developed to focus on a single communication message of ‘more nuts than key competitor Britannia in the category’ and built on the cultural strategy of ‘Collectivism via Strengthening Social Bonds’.

We highlighted Bites’ great taste and indulgence and enhanced credence to the brand USP by showing high-speed beauty product shots & transitions that showcase the “Full Goodness of Nuts and imaginative, joyful expressions of each flavor, as the competitor brands were sticking to a humor-based approach.

We communicate the essence of Tiffany Bite’s moments in everyday life to showcase the “Full Goodness Of Nuts” experience, which brings moments of enjoyment & togetherness among friends, family, or even someone having it alone.

Shot in multiple locations to highlight the seven significant eating moments in our consumers’ lives, including school, tea time, and picnic, besides building the consumption in breakfast time.

Result

The communications create inspiring brand imagery that is modern & social while communicating the Full Goodness of Nuts Experience effectively as the core USP against the competing brands.

This communication strengthened the sales volume by 2X and majorly drove the conversion of sales from competitor brand Britannia Good Day.

BTS

Young’s Mayonnaise



CREATIVE

Creative Transformation & Perception Reshaping
winning-brands

Nurturing Love, Nurturing Taste

Barhay Sachay Rishton Ka Pyar

Young’s Foods decided to launch it’s first ever ATL communications for their brand Young’s Mayonnaise of brand, where the brand aims to create their inspiring imagery at par with the international food brand and depict their leadership positioning being the No.1 Selling Multi-Billion Value Winning Brand.

Deliverables:

Brand Strategy

Brand Positioning Statement

Communication Strategy

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Production Management

Tabletop Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Food Styling Direction

Still Photography

Shoot & Post Production

The Challenge

The biggest creative challenge was the limitations of not showing any models or using any jingle or music in the commercials, considering its shariah compliance advertising.

The brief was given to create an emotion appeal in storytelling by exploring the relationship of mother & daughters and their bond with Young’s Mayonnaise.

The Ideation & Storytelling

We created Young’s Mayonnaise brand purpose “Enhancing the Taste of Love” by deriving its brand culture around “Culture of Nurturing Relationships” by crafting the captivating storytelling of the mother & daughter relationship by picking the moment from their life where both were working together in the kitchen.

In this digital era, today’s girl next door usually considers themselves master chef whenever they take charge of the kitchen to cook their favorite meal.

Taking their inspiration from cooking shows & online recipes while experimenting with the new recipes fuse with their creative skills and, off-course, always get guidance from their mother.

On the other hand, the mother always takes pride in her expertise & experience being a homemaker. Once mother and daughter skills combine, they have prepared unique new tasty dishes where Young’s Mayonnaise, their favorite taster partner, enhance the taste of the meal and their love & bond with each other & the entire family.

Summing up the entire communication with the brand capsule, “Strengthening the bond of a true relationship.”
“Young’s Mayonnaise… Barhaae Sachhe Rishton Ka Pyaar”

Result

The overall communications effectively own the loving relationship platform of mother & daughters bond and established Young’s Mayonnaise as their favorite taste partner, which also come out very strong in post research result conduct after the airing of ATL Communications.

The communications also strengthen their leadership positioning and generate sales volume with 2X growth vs industries growth.

Young’S Dip Sauce Launch Campaign

Young's Chicken Spread Kids Influencer Tvc

BTS

Khopra Candy



CREATIVE

Perception Reshaping & Imagery
winning-brands

The Sweet Bondings

Celebrating Sweet Moments

Working on our strategic tool, we unearthed a cultural insight whereby Hilal Khopra Candy used to celebrate the most cherished moments within communities.

Taking a cue, we positioned Khopra candy as a Celebration of the ‘Sweet Moments’ instead of humor as previously – we communicated the sweet bondings of various relationships such as between two sisters, brother & sister and even friends – celebrating sweet moments.

Our communication showed the Hilal Khopra Candy as a means of celebrating and enjoying those sweet moments.

For the first time, the core USP of Khopra Candy, it’s a special formulation of a unique blend shown in the product story through high-speed shots of a visual feast of Sweet Bondings of milk, creamy caramel, and coconut.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Creative

Creative Transformation

Perception Reshaping

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

International Film Production

On-Boarding Filmmaking Teams

Production Design & Plan

Talent Management

Singer & Music

Still Photography

Shoot & Post Production

Ideation & Storytelling

Working on our strategic tool, we unearthed a cultural insight whereby Khopra was used to celebrate the most cherished moments within communities.

Taking a cue, we positioned Khopra candy as a Celebration of the ‘Sweet Moments’ instead of humor as previously – we communicated the sweet bondings of various relationships such as between two sisters, brother & sister and even friends – celebrating sweet moments.

Our communication showed the candy as a means of celebrating and enjoying those sweet moments.

For the first time, the core USP of Khopra Candy, it’s a special formulation of a unique blend shown in the product story through high-speed shots of a visual feast of milk, creamy caramel, and coconut.

Result

The communication proved to be a super hit, effectively building up sales to transform into a multi-billionaire winning brand besides building Hilal’s overall master brand imagery.

BTS

MARAL



Branding

Integrated Marketing Launch

Fall In Love

Maral Fashion Brand UK

We were tasked with providing strategic creative brand direction for Maral, a fashion brand based in the United Kingdom. Our goal was to position Maral as a trend-focused destination for customers looking for a variety of fashion options.

To achieve this objective, our team conducted extensive market research and worked closely with Maral to develop a comprehensive brand strategy that captured the essence of the brand and resonated with its target audience.

The first step in this process was to develop the brand nomenclature and identity, which included a new logo and visual branding guidelines that reflected the brand’s values and aesthetic. We wanted to create a brand identity that was stylish, unique, and easily recognizable, so that Maral could stand out in a crowded fashion market.

Next, we designed and developed an e-commerce website that showcased Maral’s products in an engaging and intuitive manner. The website was optimized for search engines and integrated with social media platforms to drive traffic and increase brand awareness.

In addition to the website, we created a multi-channel advertising launch campaign that included both traditional and digital media. The campaign utilized targeted messaging and creative assets to reach Maral’s key demographics and drive conversions.

The fashion shots we created and curated for Maral were designed to highlight the brand’s unique fashion offerings, which included trendy and versatile pieces that appealed to a wide range of fashion-conscious customers. We worked with Maral to develop a cohesive aesthetic for these shots that reflected the brand’s values and identity, while also showcasing the clothing in the best possible light.

Through these fashion shots, we were able to build a strong visual identity for Maral that was consistent across all of the brand’s online platforms, including its website, social media accounts, and advertising campaigns. By showcasing the clothing range in a visually compelling way, we were able to capture the attention of Maral’s target audience and drive engagement with the brand. Overall, the fashion shots we created and curated played a critical role in the success of Maral’s branding and marketing efforts.

Throughout the project, our team worked closely with Maral to ensure that the brand’s unique voice and values were reflected in all aspects of the campaign. The result was a comprehensive and cohesive brand experience that elevated Maral’s online presence and drove significant growth in sales and customer engagement. Overall, we were able to successfully position Maral as a leading trend-focused fashion brand in the UK market.

Deliverables:

Branding & Strategy

Brand Nomenclature

Identity, Logo & Stationary

Brand Communication Strategy

Brand Styling Guide

Brand Imagery & Voice

Brand Capsule

Label & Packaging

Sales & Promotional Kits

Seasonal Catalogues

Merchandising

Retail Branding

Content

Content Management System

Copy & Content Writing

Products Listing & Placement

Creative

Creative Platform

Ideation & Storytelling

Shoots & Art Direction

Creative Writing

Seasonal Campaigns

Digital & Social Campaigns

Key Visuals

Digital & Social Campaigns

Thematic Print Ads & OOH

Technology

System Architecture

Coding & Development

Testing & Optimization

eCommerce

Digital Strategy

Web Design

User Experience

User Interface Design

Art Direction

Responsive Design

Digital Marketing

Search Engine Optimization

Digital & Social Marketing

Email Marketing

Branding

E-COMMERCE WEBSITE

YOUTV.TV



Branding & Creative

Integrated Marketing Launch

Ignite You

YouTv.TV OTT Platform

YouTV is an upcoming OTT platform and portal for the youth. “Ignite You” is the brand promise we make to our youth, a commitment we strive to fulfill by empowering the youth through the YouTV platform.

Deliverables:

Branding & Strategy

Brand Philosophy

Brand Nomenclature

Identity, Logo & Stationary

Brand Communication Strategy

Brand Styling Guide

Brand Imagery & Voice

Brand Capsule

Sales & Promotional Kits

Branding & Merchandising

Creative

Creative Platform

Ideation & Storytelling

Digital & Social Campaigns

Key Visuals

Print Ads & OOH

Content

Content Management System

Copy & Content Writing

Technology

System Architecture

Coding & Development

Testing & Optimization

Digital

Digital Strategy

Web Design

User Experience

User Interface Design

Art Direction

Responsive Design

Digital Marketing

Search Engine Optimization

Digital & Social Marketing

Social Media

Stationery