Work Archive - Page 2 of 14 - Brand Culture Network

Swedish Nutra

Marketing Campaign

New Product Launch

Swedish Nutra

Where Science Meets Timeless Beauty

Swedish Nutra brings together advanced European science and nature-powered ingredients to redefine modern beauty from within. Designed for women who demand visible results without compromise, Swedish Nutra transforms daily self-care into a luxurious beauty ritual.

Rooted in Swedish innovation, our formulations blend cutting-edge skincare science with clinically proven actives, delivering nourishment at a cellular level. From age-defying renewal to effortless glow, every product is crafted to support skin that looks smoother, firmer and visibly radiant — at every stage of life.

Swedish Nutra is more than beauty. It’s confidence, clarity and care — bottled with precision.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

Concept and Theme

Where Science Meets Timeless Beauty

The concept explores self-love as the most powerful story one can tell.

It frames indulgence not as excess, but as a conscious celebration of achievement, identity and personal growth.

The narrative follows a film star in a quiet moment of triumph, choosing to pause, indulge and honour herself. Through this lens, Härlig becomes a symbol of a luxury break taken unapologetically, a golden moment owned entirely by the individual.

Creative Direction

The visual direction embraces cinematic luxury and emotional restraint. Nighttime cityscapes, reflective surfaces and warm golden highlights create an atmosphere of sophistication and confidence.

The storytelling moves fluidly between high-energy motion and intimate stillness, allowing moments of indulgence to feel intentional and deeply personal.

Sensory macro visuals elevate the product experience, with high-speed shots capturing the richness of chocolate coating over a vanilla core. Texture, gloss and movement are treated with precision, reinforcing indulgence through visual craftsmanship.

Location and Ambience

The communication unfolds across midnight city streets, riverside walkways and intimate urban pauses.

A convertible drive through the city establishes freedom and success, while quieter moments on a riverside bench ground the story in reflection and self-acknowledgment.

These environments create a balance between glamour and intimacy, reinforcing the idea that true luxury lies in moments chosen for oneself.

Visual Language

Cinematic nighttime cityscapes with golden highlights
High-speed macro visuals of chocolate and vanilla textures
Luxury styling with controlled, elegant movement
Intimate close-ups capturing emotion and presence
Confident product framing within aspirational lifestyles

Deliverables

Brand Film
Campaign Key Visuals
Outdoor and Billboard Adaptations
Digital and Social Media Assets

All visuals were developed as part of a unified communication system, ensuring consistency across every platform.

Brand Message

A Tale of Golden Love

The brand message expresses Härlig as a celebration of self-love and indulgence, where taking time for oneself becomes an act of confidence, evolution and personal reward.

Closing Note

This communication reflects OWL Studio’s approach to premium storytelling, blending cinematic craft, emotionally driven narratives and brand-led aesthetics to create work that feels luxurious, empowering and visually unforgettable.

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MARINE BEAUTY

SHOTS

KEY VISUALS

GOLD RETINOL

SHOTS

KEY VISUALS

Harlig Triple Delight Chocolate

Marketing Campaign

New Product Launch

Harlig Triple Delight Chocolate

A Tale of Golden Love

For Härlig, OWL Studio developed a luxury-led brand film and visual communication centered on self-love, celebration and indulgence.

The campaign positions the Härlig Chocolate Ice Cream Bar as more than a treat, presenting it as a personal ritual of pause, reward and empowerment.

Rooted in a high-end cinematic language, the communication celebrates moments where success, indulgence and self-appreciation come together effortlessly.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

Concept and Theme

A Tale of Golden Love

The concept explores self-love as the most powerful story one can tell.

It frames indulgence not as excess, but as a conscious celebration of achievement, identity and personal growth.

Creative Direction

The visual direction embraces cinematic luxury and emotional restraint. Nighttime cityscapes, reflective surfaces and warm golden highlights create an atmosphere of sophistication and confidence.

The storytelling moves fluidly between high-energy motion and intimate stillness, allowing moments of indulgence to feel intentional and deeply personal.

Location and Ambience

The communication unfolds across midnight city streets, riverside walkways and intimate urban pauses.

A convertible drive through the city establishes freedom and success, while quieter moments on a riverside bench ground the story in reflection and self-acknowledgment.

These environments create a balance between glamour and intimacy, reinforcing the idea that true luxury lies in moments chosen for oneself.

Visual Language

Cinematic nighttime cityscapes with golden highlights
High-speed macro visuals of chocolate and vanilla textures
Luxury styling with controlled, elegant movement
Intimate close-ups capturing emotion and presence
Confident product framing within aspirational lifestyles

Deliverables

Brand Film
Campaign Key Visuals
Outdoor and Billboard Adaptations
Digital and Social Media Assets

All visuals were developed as part of a unified communication system, ensuring consistency across every platform.

Brand Message

A Tale of Golden Love

The brand message expresses Härlig as a celebration of self-love and indulgence, where taking time for oneself becomes an act of confidence, evolution and personal reward.

Closing Note

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KEY VISUALS

OUTDOOR

Acheve Floral Hebe

Marketing Campaign

New Product Launch

Acheve Floral Hebe

Eternally in Bloom

OWL Studio developed the brand communication for Achieve Floral Hebe, a fragrance inspired by the elegance of blooming roses and the timeless allure of Paris.

The film unfolds in a rose orchard set within a cinematic valley where soft petals move through warm evening light. In the distance, the Eiffel Tower rises on the horizon, linking the fragrance to the city long celebrated as the heart of the world’s finest perfumes. Through this visual narrative, Floral Hebe is introduced as a scent that embodies romance, beauty and enduring femininity.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

The Idea

Eternally in Bloom

The campaign celebrates the timeless beauty of florals.

As the protagonist walks through a field of blooming roses, the environment reflects the character of the fragrance itself. Soft petals, gentle movement and warm light create a moment where nature and elegance come together. The presence of Paris in the background connects the scent to a heritage of refined perfumery.

Creative Direction

The visual direction combines cinematic landscapes with delicate floral details.

Wide valley compositions establish scale and romance, while intimate product moments highlight the fragrance bottle and its soft rose tones. Floating petals, warm golden light and graceful performances create a sensorial atmosphere that feels elegant and timeless.

Visual World

The campaign unfolds within a blooming rose orchard overlooking a valley landscape.

Rows of roses, drifting petals and evening sunlight create a dreamlike atmosphere. The distant silhouette of the Eiffel Tower anchors the story in Paris, reinforcing the fragrance’s connection to the birthplace of iconic perfumes.

Deliverables

Brand Film
Campaign Key Visuals
Outdoor and Billboard Adaptations
Digital and Social Media Assets

Brand Message

Eternally in Bloom

Achieve Floral Hebe celebrates the romance of roses and the timeless elegance of Parisian fragrance.

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KEY VISUALS

OUTDOOR

Bella Greek Cleanser

Marketing Campaign

New Product Launch

Bella Greek Cleanser

Hydra Helia Radiant Mist

For Bella Greek, OWL Studio developed a refined product focused communication celebrating hydration, freshness and natural radiance.

Centered on Hydra Helia Radiant Mist, the project translates skincare into a soft yet confident visual narrative, where glow is expressed through balance, care and everyday ritual.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

Concept and Theme

Refresh. Hydrate. Glow.

The concept positions skincare as a moment of renewal rather than transformation. Hydration is portrayed as a sensory experience, gentle, restorative and naturally luminous.

The communication explores how simplicity and softness can create impact, allowing glow to emerge effortlessly through calm gestures and refined beauty moments.

Creative Direction

The visual language emphasizes purity and intimacy. Soft pastel tones, delicate lighting and, natural skin textures create a serene aesthetic where the product feels personal and approachable.

Each visual is composed to highlight touch, closeness and expression, elevating the product into a symbol of everyday self care and quiet confidence.

Location and Ambience

The environments blend natural and urban settings, placing the product seamlessly within modern lifestyles.

Whether positioned in open green spaces or refined cityscapes, the ambience remains calm and breathable. Light plays a central role, enhancing softness, glow and skin vitality while maintaining a sense of balance and harmony.

Deliverables

Brand Film and Product Films
Campaign Key Visuals
Outdoor and Billboard Adaptations
Digital and Social Media Assets

All visuals were developed as part of a unified communication system, ensuring consistency across every platform.

Visual Language

Soft natural and ambient light aesthetics
Pastel palette with warm skin tones
Minimal and refined beauty styling
Emphasis on touch, texture and hydration
Clean product presentation with close emotional framing

Brand Message

Refresh. Hydrate. Glow.

The brand message expresses skincare as an act of renewal, where hydration and glow are nurtured gently and naturally through everyday moments.

Closing Note

This communication reflects OWL Studio’s approach to brand storytelling, where restraint, emotion and, visual clarity come together to create work that feels intimate, modern and timeless.

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KEY VISUALS

OUTDOOR

Bella Greek Sunscreen

Marketing Campaign

New Product Launch

Bella Greek Sunscreen

Glow like light.

For Bella Greek, OWL Studio developed a single product communication cantered on Mediterranean Blue Sunscreen SPF30, celebrating protection, confidence and natural glow under open skies.

The project translates sun protection into an aspirational lifestyle narrative, where skincare becomes a moment of ease, strength and glow.

The communication reflects a unified expression of the brand, where creativity shapes a confident and consistent narrative across screen and space.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

Concept and Theme

The concept explores sun protection as empowerment rather than avoidance. Light is embraced as a source of confidence, balance and, natural radiance.

The narrative positions skincare within open environments, allowing the product to exist in harmony with nature while supporting everyday protection and glow.

Creative Direction

The visual direction balances clarity and softness. Clean compositions, refined styling and, controlled highlights ensure the product remains the focal point throughout the communication.

Each visual is composed to feel calm and confident, reinforcing trust, ease and understated elegance.

Location and Ambience

Open seas, yacht settings and, expansive horizons create an environment where sun exposure feels natural and empowering.

The presence of light, water and open space strengthens the connection between protection and confidence, reinforcing the product’s role within an aspirational yet authentic lifestyle.

Deliverables

Brand Film and TV Commercial
Campaign Key Visuals
Outdoor and Billboard Adaptations
Digital and Social Media Assets

All visuals were developed as part of a unified communication system, ensuring consistency across every platform.

Visual Language

Natural sunlight as a defining visual element
Clean Mediterranean palette with soft skin tones
Minimal yet refined beauty styling
Balance between open environments and intimate moments
Singular focus on Mediterranean Blue Sunscreen SPF30

Brand Message

Glow Like Light

The brand message expresses skincare as a balance of protection and radiance, where light is welcomed with confidence, clarity and natural ease.

Closing Note

This communication reflects OWL Studio’s approach to storytelling, blending cinematic visuals, concept-driven thinking and, brand-led aesthetics to create work that is emotionally resonant and visually impactful.

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KEY VISUALS

OUTDOOR

She Lipstick

Marketing Campaign

New Product Launch

She Lipstick

Ignite the Beautiful Red

For SHE Essentials, OWL Studio developed a visually evocative thematic campaign celebrating the power of red, bold, expressive and, unapologetically confident.

The campaign focuses on Lipstick and Nail Polish, translating the brand’s essence into a striking visual narrative where beauty and nature coexist in perfect balance.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

Concept and Theme

Ignite the Beautiful Red

Red is portrayed not merely as a color, but as an emotion, confident, fearless and, timeless.

The campaign explores how bold beauty can exist in harmony with nature, allowing red to emerge as a powerful expression of individuality and strength.

Creative Direction

The visual language balances softness with intensity. Flowing red forms, expressive close-ups and, confident beauty styling create a cinematic mood where movement and emotion drive the narrative.

Each visual was carefully composed to elevate the products beyond cosmetics, transforming them into symbols of self-expression and confidence.

Location and Ambience

Open coastal landscapes, expansive skies and, natural elements form a calm yet powerful visual backdrop.

The serenity of nature amplifies the vibrancy of red, allowing it to stand out with clarity and strength. Light, space and movement contribute to a sense of freedom, reinforcing the emotional depth of the campaign.

Visual Language

Cinematic natural light aesthetics
Strong contrast between red tones and, coastal hues
Minimal yet expressive beauty styling
Fluid movement inspired by wind and, fabric
Seamless product integration featuring Lipstick and Nail Polish

Deliverables

Brand Film and TV Commercial
Campaign Key Visuals
Outdoor and Billboard Adaptations
Digital and Social Media Assets

All visuals were developed as part of a unified campaign system, ensuring consistency across every platform.

Brand Message

Ignite the Beautiful Red

The brand message celebrates red as a symbol of confidence and expression, encouraging bold beauty that exists in harmony with nature and emotion.

Closing Note

This campaign reflects OWL Studio’s approach to storytelling, blending cinematic visuals, concept-driven thinking and, brand-led aesthetics to create work that is emotionally resonant and visually impactful.

Read More ⟶

KEY VISUALS

OUTDOOR

Bella Greek Lotion

Marketing Campaign

New Product Launch

Bella Greek Lotion

Heavenly Renew • Skin Therapy Lotion

For Bella Greek, OWL Studio developed a premium body care communication centered on nourishment, lightness and skin comfort through changing seasons.

The campaign for Heavenly Renew • Skin Therapy Lotion translates everyday skin dryness into a poetic, nature-led visual narrative. Using autumn as a metaphor, the film explores how skin, much like changing leaves, can lose softness and moisture and how the right care restores balance, comfort and freedom.

The communication positions Bella Greek as a brand that blends nature-inspired science with sensorial beauty and creates skincare that feels both effective and emotionally uplifting.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

Concept and Theme

Light. Silky. Beautiful Skin.

The concept draws a parallel between dry, fragile autumn leaves and skin affected by seasonal dryness.

Rather than dramatizing discomfort, the narrative approaches dryness gently and focuses on renewal instead of damage. Through nurturing care, skin transitions from feeling dry and tight to soft, light and free.

The theme celebrates restoration as a natural process where nourishment brings back softness, comfort and effortless beauty.

Creative Direction

The visual direction is refined, calm and emotionally expressive.

Soft cinematic framing, gentle movements and tactile details guide the storytelling. The model’s interaction with a falling leaf establishes the opening metaphor while fluid transitions into product and application moments communicate care, nourishment and relief.

As the narrative progresses, the visuals evolve from grounded stillness to lightness and freedom and culminate in an aspirational moment where wings subtly emerge symbolizing renewed comfort and ease.

The overall tone remains elegant, minimal and premium and allows emotion and texture to lead the story.

Location and Ambience

An autumn orchard setting forms the foundation of the visual world.

Muted seasonal tones, soft natural light and gentle wind movement create an atmosphere of calm transition. The environment feels open and breathable reinforcing the idea of skin comfort returning naturally.

Deliverables

Brand Film
Product Films
Campaign Key Visuals
Outdoor and Billboard Adaptations
Digital and Social Media Assets

All assets were developed as part of a cohesive campaign system ensuring consistency across platforms and touchpoints.

Visual Language

Cinematic natural light with warm autumn tones
Nature-led metaphors using leaves air and movement
Minimal refined beauty styling with healthy skin focus
Smooth camera movements emphasizing softness and flow
Seamless integration of product application and transformation moments

Each frame is composed to feel tactile, calm and sensorial reinforcing the lotion’s feather-light nourishing character.

Closing Note

This campaign reflects OWL Studio’s approach to beauty storytelling combining concept-driven thinking cinematic craft and brand-led restraint to create work that feels modern emotional and timeless.

By blending nature science and sensorial elegance the Bella Greek Heavenly Renew communication elevates everyday body care into a refined and aspirational experience.

Product and Formula Story

At the heart of the communication is Bella Greek’s Heavenly Renew • Skin Therapy Lotion formulated with Silk Oat Hydra Serum™ and Honey Skin Nurturing Essence.

The product story focuses on deep nourishment and lasting comfort visually expressed through clean application shots and subtle skin transformation moments.

Key benefits are communicated with restraint and clarity:

Deeply nourishing
Helps restore skin from within
24-hour moisture and comfort
Feather-light on skin

The formula is positioned as effective yet gentle and delivers softness without heaviness or greasiness.

Brand Message

Light. Silky. Beautiful Skin.

The message encapsulates the campaign’s promise skin that feels nourished weightless and effortlessly comfortable even through changing seasons.

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KEY VISUALS

OUTDOOR

Velva Skincare

Marketing Campaign

New Product Launch

Velva Skincare

Velva’s Skincare Voyage

Belvaire, a client with a vision to venture into the personal and skincare industry, approached us to launch their inaugural brand. Entrusted with this significant task, our objective was to create a brand that would stand out in the crowded skincare market and resonate deeply with consumers seeking holistic skincare solutions.

The journey began with a thorough understanding of the skincare industry, the target audience and the unique value proposition that Velva would bring to the table. This foundational work set the stage for developing a brand that promises to nurture and transform the skin, offering a range of products from body lotions and washes to creams.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Name & Identity

The journey of crafting Velva’s brand identity commenced with the pivotal task of naming the brand. The name “Velva” was meticulously curated to resonate with the brand’s core promise of delivering smooth, soft and nourished skin. The name evokes a velvet-like smoothness, embodying the transformative skincare experience Velva aims to provide. The identity of Velva was envisioned to be as soothing and elegant as the skincare solutions it offers. The color palette reflects purity and luxury and Velva’s gentle care extends to every skin type.

Web Design & e-commerce

In collaboration with our digital amplification partner, Media Idee, we embarked on a mission to craft an online experience that mirrors Velva’s commitment to holistic skincare. The website design is more than just a digital platform; it’s an interactive journey that guides users through the transformative power of Velva’s range. Every element, from engaging visuals to the intuitive user interface, has been meticulously designed to resonate with Velva’s ethos: “Nurture Your Beautiful Skin.” The immersive design ensures that every visitor not only learns about Velva’s products but feels the brand’s dedication to nurturing every inch of the skin. This collaboration enriched the brand’s digital narrative, ensuring a deeper connection with the audience and a stronger positioning in the market.

Brand Logo & Packaging Concept

The logo for Velva was designed to exude confidence, reliability and the brand’s nurturing promise towards skin health. The bold capital letters signify the brand’s steadfast commitment to quality, while the gold feather at the top symbolizes the brand’s caring, soft and nurturing promise. The gold circle at the end encapsulates the holistic skincare experience Velva offers, making the logo a perfect representation of Velva’s brand ethos. Transitioning to packaging, the concept was to maintain a modern, clean and elegant look that aligns with the brand’s identity. A neat white background was chosen as the base color for the packaging, symbolizing purity and simplicity. The use of navy blue color on the cap and strip adds a touch of sophistication, while the gold accents bring a hint of luxury and elegance. The design element, along with highlighting key ingredients and benefits, not only enhances the aesthetic appeal but also communicates the product’s efficacy and the brand’s promise of nurturing beautiful skin. The harmonious blend of colors, modern typography and thoughtful design elements in both the logo and packaging collectively reflect Velva’s commitment to providing a holistic skincare experience that is as elegant and nurturing as it is effective.

Brand Concepts & Communications

Working in collaboration with the powerhouse Brand Culture Network, we were able to drive the brand communications and culture, aligning it perfectly with the brand’s purpose and promise. Through captivating brand communications, we meticulously curated narratives that resonate with the brand’s target audience, evoking a sense of nurturing, softness and holistic care. The communications also explored the unbreakable bond between mothers and daughters, celebrating the transformative power of a mother’s love and support.

Overall Branding

The overall branding extended across a variety of touchpoints, including packaging, outdoor advertising, signage and marketing collateral. Each element was designed to reflect Velva’s nurturing and caring ethos, ensuring a consistent brand experience wherever the customers interacted with the brand.

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KEY VISUALS

OUTDOOR

WEBSITE

She Essentials

Marketing Campaign

New Product Launch

She Essentials

Painting a Cosmetic Canvas for a Women-Empowering Brand

Our journey commenced when a leading chain of fashion retail stores approached us to launch a cosmetic brand. Entrusted with the task of naming to crafting a compelling narrative, we aimed to create a brand that resonates with the ethos of women’s empowerment, self-expression and the celebration of inherent beauty.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

The brand naming process was a meticulous endeavor to encapsulate the essence of the brand’s core values. After thorough deliberation and market research, we proposed the name “SHE Essentials,” which perfectly encapsulates the brand’s ethos of celebrating and empowering the feminine spirit.

Brand Philosophy

At SHE Essentials, the philosophy is to ignite the inherent beauty within every woman, empowering her to express her individuality and follow her dreams confidently. The brand revolves around women’s empowerment, inspiring them to embrace their authentic selves while staying true to their roots.

Logo Concept

The logo for SHE Essentials was designed to embody the essence of feminine elegance and empowerment. The Craft Style Lettering for “SHE” in Caps, with “Essentials” written below it, was chosen to reflect a modern, elegant and confident brand. The use of rose gold as the color scheme symbolizes the contemporary woman, aligning with the brand’s ethos of enhancing natural beauty and empowering self-expression through its range of cosmetics and makeup products.

Packaging Design Concepts

In alignment with Owl’s philosophy of creating soulful designs, we meticulously crafted the packaging designs for SHE Essentials’ products, including lipstick, nail polish, foundation, perfume and shades. The design approach was modern, clean and minimalist, embodying an upbeat aesthetic that resonates with the brand’s ethos of empowering women to express their individuality confidently. This thoughtful packaging design enhances the brand’s shelf appeal and creates a memorable unboxing experience for the consumers, further solidifying the brand’s position in the market as a purveyor of high-quality, empowering beauty solutions.

Brand Styling Guide

The Brand Styling Guide for SHE Essentials was meticulously crafted to ensure a cohesive and resonant brand presentation across all touchpoints. This guide serves as the cornerstone for all brand-related endeavors, ensuring consistency and alignment with the brand’s core philosophy of empowering women to express their individuality confidently. We have derived overall branding from retail branding, in-store merchandising, outdoor advertising (OOH), vehicle and salon branding, marketing collaterals, brand ambassador kits, promotional items, digital and social media campaigns, vent branding and point-of-sale materials. This comprehensive approach ensures that the brand’s ethos is seamlessly communicated through every facet, creating a solid and recognizable brand identity that resonates with the target audience.

Brand Tagline

“Ignite Your Beautiful SHE” – This tagline encapsulates the essence of SHE Essentials, urging women to embrace and celebrate their inherent beauty, empowering them to express their individuality and follow their dreams confidently.

Brand Imagery

The brand imagery for SHE Essentials was meticulously crafted to resonate with the brand’s ethos of women’s empowerment and self-expression. The visuals depict women from various walks of life confidently embracing and celebrating their authentic selves, embodying the brand’s mission of empowering self-expression and self-love.

Web Design & Digital Presence

In collaboration with our digital amplification partner, Media Idee, we crafted an online realm for SHE Essentials that mirrors its core philosophy of women’s empowerment and self-expression. The website design is more than just a digital platform; it’s an interactive journey that guides users through the empowering ethos of SHE Essentials. Every element, from the intuitive design to the empowering digital campaigns, has been meticulously designed to resonate with the brand’s tagline: “Ignite Your Beautiful SHE,” providing a platform for women to shine confidently and inspire a world where beauty, confidence and authenticity are celebrated.

Brand Concepts & Communications

Working in collaboration with the powerhouse Brand Culture Network, we drove the brand communications and culture, aligning it perfectly with its philosophy. This collaboration enriched the brand’s narrative, ensuring a deeper connection with the target audience and a more robust positioning in the market. Together, we developed a series of captivating brand communications meticulously curated to resonate with the brand’s target audience, evoking a sense of empowerment, self-expression and the celebration of inherent beauty.

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PACKAGING

KEY VISUALS

OUTDOOR

STORE

WEBSITE

Glamourama

360º Integrated Marketing Campaign

Creative Transformation & Perception Reshaping

Re-Imaging a Beauty Icon

Golden Pearl Presents Glamourama … Aafreen Aafreen

Glamourama is one of our signature brand imagery transformation and perception reshaping project we did for the No.1 selling beauty brand Golden Pearl.

Under the leadership of our creative leader, filmmaker and storyteller, Ehmer Kirmani, we have worked with our global teams at Brand Culture Network on this exciting project.

With a storyteller’s heart, Ehmer Kirmani unlocks the magic by crafting captivating storytelling with inspiring brand imagery from Ideation, Storytelling and Film Direction to Producing Glamourama Ad Film and Music Video (Brand Entertainment Content) for Golden Pearl Beauty Brand.

Deliverables:

Cultural Branding

Brand Purpose

Brand Manifesto

Brand Culture Strategy

Re-Branding

Brand Styling

Brand Capsule

Creative

Creative Transformation

Perception Reshaping

Creative Platform

Ideation & Storytelling

Storyboard

Music Film

TV Commercial

Print Ads & OOH

Key Visuals

Production Management

Music & Ad Film Productions

Production Designing & Planning

Director Board & Treatment Note

On-Boarding Dream Filmmaking Teams

Song Rights Management

Celebrity Management

Shoot & Post Production

Music Film

The Challenge

The entrance of multinational brands like Fair & Glow (Fair & Lovely), Garnier, Ponds and other regional players into the beauty cream segment by launching their product line extension, even few with the same proposition, promise, product offerings, specifications and packaging format openly challenges the market leader Golden Pearl Beauty Cream.

Golden Pearl Cosmetics required an Inspiring Brand Culture of its own to create a substantial differential from the competitor’s brands, strengthening Golden Pearl Beauty Cream’s leadership positioning, being the Number 1 Selling Multi-Billion Value Winning Brand.

Besides that, Golden Pearl Cosmetics also needs a perception re-shaping by uplifting their overall master brand identity, imagery & communications, enabling them to compete with the best considering their upcoming skin and hair care launches, which multinational brands currently predominate.

In short, a need for powerful, aspiring, captivating storytelling that depicts the Brand Culture of its own to create inspiring brand imagery.

This project was precisely the challenge the client gave us to thrive on and being the Brand Culture Agency, we were very excited to accept it and loved working on this exciting project.

Cultivating Purpose & Brand Culture

The strongest actions for a woman is to love herself, be herself and shine amongst those who never believed she could and “Beauty” is the platform that has always been likened to a glow…an aura.

Derived through our Cultural Branding Marcom Toolkit “Brand Culture Hive,” we worked out the brand culture strategy to build & own “Glamourama Culture” and by crafting unique storytelling with the purpose of “Shine Like A Pearl.”

Crafting Ideation & Storytelling

Golden Pearl Beauty Cream Presents “GLAMOURAMA”, storytelling about Beauty Glamour & Performance delivered by an international celebrity film star cum model.

This special cocktail is signaling a new direction for Golden Pearl Beauty Cream, the fusion of The West and The East, Beauty and Glamour … a fusion of the legendary late singer Nusrat Fateh Ali Khan’s musical composition, an exquisite action that’s cut to arguably the most famous song “Husne Jana Ki Taareef Mumkin Naheen…Aafreen Aafreen” It’s impossible to praise the beauty of a woman…Praise to the Creator Praise to the Creator.

One of the best-ever songs about beauty and the charm of women, a stellar arrangement of spectacular vocals, soundtrack and lyrical poetry will make this an all-singing and all-dancing masterpiece.

A Strong Woman…

Looks A Challenge In The Eye…

And Gives It A Wink

Celebrity Film Star Elnaaz Norouzi is a woman of power. She’s one of the upcoming celebrity film star-cum-models of Bollywood & Lollywood. She has to exhibit that subtle blend of confidence and authenticity that makes a genuine and superb performance.

She brings her own energy, power and personality to the piece one by one. Confidence shines through her beauty and radiates from her glowing skin and glamorous & charming looks.

The trick is to channel her charisma into a performance that’s powerful and yet accessible, a tricky paradox. We love that mix of beauty, confidence and style gets right to the heart of the piece.

We Must Learn Who Is Gold And Who Is Gold Plated

Elnaaz Norouzi drives the storytelling of a celebrity model-cum-film star-cum-global influencer and legit beauty goddess. She reveals the real magic of her glamorous & charming looks, which she gets from Golden Pearl Beauty Cream to enhance her star power to “Rise & Shine” with confidence & style.

It is all about creating an aura of sensuality, glamour, beauty and style. The idea is the perfect medium for our actress to reveal her beauty – her secret of soft and glowingly beautiful skin.

It made a subtle yet profound connection with our audience on serval levels; aesthetic, emotional and rational. We are all in our element at the intersection of Beauty, Glamour, Style, Performance and Celebrity.

Gorgeous Look Is The Best Revenge

Film Director’s Note

This film was exactly the challenge I always thrived on; we were signaling a new direction for Golden Pearl Beauty Cream through this special cocktail of “Rise & Shine” through Beauty & Glamour, Style & Performance, we will set a new benchmark for beauty work in the market.

The transformation of the celebrity fusion of the West Beauty goddess to the East – Bollywood Glamorous Star through capturing inspiring storytelling of her beauty, style & performance has made this a world first.

We’re used to formulaic beauty celebrity endorsement commercials made on a single set with the usual application shots followed by the girl endorsing the brand.

This blows that paradigm wide open with a freshness and dynamic execution to win the target’s heart, mind… and purses.

Ehmer Kirmani, Film Director, Chief Creative & Storyteller

The Result

Golden Pearl Glamourama not only built the desired inspiring brand imagery of master brand Golden Pearl but overall strengthened the leadership portfolio, being the No.1 Selling Beauty Brand by effectively accelerating its 2.5X growth versus the industry growth.

The communications proved to be a super hit, generating the highest ever recall of the brand and becoming the signature communications of Golden Pearl.

The Glamouramam communications also helped generate the sales volumes of other personal & beauty care products offered by Golden Pearl, from body lotions, shampoo, face washes and beauty soaps.

Considering the above facts, the client extended the commercial communications contracts to air Glamourama Communications for the next two years.

Execution Is Everything..

And It’S Need A Dream Team To Win

Dream Team Credits

MARCOM NETWORK AGENCIES

Brand Culture Network | A Brand-First Marcom Agency
Creativecom | A Brand-First Creative Agency
Media Idee | A Brand-First Amplification Agency
MI Films Worldwide | A Brand-First Production Agency
Founder, Chief Creative & Filmmaker: Ehmer Kirmani
Co-Founder & ECD: Laur Barbu
Managing Partner @ MI Films: Farrukh Kemall
Global Director: Sophie Melek
Brand Culture Strategists: Hasita & Tudor
Executive Director MENA: Xahid Rashed
Director Creative Amplifications: Shakeel Qureshi
ACD: Shazia Alvi
Art & Design Head: Imran Uddin

CLIENT

Client: Golden Pearl Cosmetics Pvt. Limited
Brand: Golden Pearl Beauty Cream
CEO: Sheikh Abid Mehmood
Director: Abdul Rasheed
GM: Abdul Hannan
Consultant: Ashar Shami

SONG & SOUND TRACK

Artist: Legendary Ustaad Nusrat Fateh Ali Khan
Lyricist: Javed Akhtar
Song & Sound Track Licensed by: N.F.A.K Music Memorial Academy London, United Kingdom
Song Rights Management: Waseem Dar / Talent Wood
We do not claim to own this song & soundtrack in this Music Film & TVC

WORLDWIDE PRODUCTIONS TEAM

Produced By: MI Films Worldwide
Film Director & Storyteller: Ehmer Kirmani
Executive Producer: Sherry Birk
Cinematographer: TOM
Dance Director & Choreographers: Feroze Khan & Team
AD: Mattanin
Project Director: Shakeel Qureshi
Line Productions: Benetone Films
Exe. Line Producer : Kulthep Narula
Line Producer: Aey
Associate Producer: Ali G
Art Director: Toh
Fashion Stylists: Appa & Pang
Celebrity Beauty Makeup & Hair Artist: Rebecca Donney
Makeup & Hair Artists (Dance Queen Group): Ann, Fah, Dow

CELEBRITY FILM STAR

Featuring Celebrity Film Star: Elnaaz Narouzi
Dance Group: Dance Queens (BKK)
Talent Agency Celebrity: Citrus Talent
Stills: Iftikhar Pasha

POST PRODUCTIONS

VFX & Animation: Animagic
Edit: Junaid Hashmi
Grading: Zairi @ Big Foot
Production House: MI Films Worldwide

Greatest Stories Need Great Vision

Ehmer Kirmani, founder, chief creative, filmmaker and storyteller at heart, loves empowering brands to lead in their marketplace with powerful and distinctive brand imagery by crafting brand culture through captivating storytelling and 360º amplification to create inspiring brand journeys.

Besides film direction, being a chief creative and strategic cultural branding narrator, he works on deriving the brand manifesto, brand culture, ideation & concepts with the global team at Brand Culture Network.

He delivered successful 360º advertising campaigns and branded entertainment content for leading international & regional Multi-Billion Value Winning Brands.

He has created an excellent working culture across the Marcom Network by taking on board the world’s best creative and film community professionals from the Western and Eastern Hemispheres.

Under his visionary leadership, our talented & experienced, highly skilled global creative and film production teams at Marcom Network execute every project passionately and seamlessly as he knows how to utilize the team’s expertise & skills to deliver the best.

That’s how we become experts in crafting a powerful brand narrative that translates into captivating storytelling with epic sound and inspiring brand imagery with a cinematic style and approach to create the real magic in every film we do.

Production Design

Considering the project’s overall scope, Ehmer Kirmani designed the entire production while working with the global creative and film production team at MI Films Worldwide, A Brand-First Production Agency of our Marcom Network.

He engaged the world’s best professionals in the film industry from Bollywood and Hollywood Hemispheres to make a dream team to execute this production flawlessly with perfection & creativity.

Ehmer Kirmani, aka creative filmmaker & storyteller, always loves to explore, experiment, & execute new techniques & skills by pushing the boundaries in the quest to find the perfect capture of visually appealing scenes and that’s what he has done in this project too.

He had multiple sessions with the producer, line producer, ADs, cinematographer, art director, styling director, choreographer, celebrity model, dance group, makeup artist and fashion stylist to discuss the director board, film treatment and overall mood.

Starting from locations, art, props, stage design, styling, wardrobe, shooting schedule, sequence planning, lighting, camera angles & movements, etc.

Overall, spending more than two weeks completing it with complete perfection as time spent in pre-pro, considering the film’s realization needed much detail and precision.

Capturing The Beauty

TOM is one of the world’s most celebrated Cinematographers, specially in capturing beauty, skin and hair. He enjoyed over ten years of excellent working relationship with film director & storyteller Ehmer Kirmani. Together, they have developed fantastic chemistry to deliver numerous imagery Ad Films productions of leading brands while working for MI Films Worldwide. We partnered with the world’s best Bollywood celebrity choreographer, Feroze Khan & Team choreographed the entire Glamourama music film & ad film.

Along with a world-renowned choreographer and cinematographer, we engaged the internationally acclaimed DanceQueen group to enthrall the set with vibrance and energy.

Every sequence & frame were deliberated well in advance to capture every shot smoothly with a glamorous choreographic style and mood.

The signature expression, dance steps & moves, stylised walk, product application shots and other gestures of the celebrity star were to depict her powerful performance & beauty. At the same time, Golden Pearl Beauty Cream empowers the Celebrity Film Star to “Rise & Shine” with confidence and style.

Eventually, all this led to revealing the beauty & glamour that Celebrity Film Star got from Golden Pearl Beauty Cream to enhance her star power to “Rise & Shine” with confidence & style and performance.

Your Skin Is 90% Of Your Selfie

Fantastic skin is always vital; that’s why her complexion appeared flawless, healthy and soft, with warm skin tones but not heavy. Eye contour mascara adds presence to the eyes and lipstick. Well-balanced – did not overtake the hair.

The major challenge was handling the transformation of celebrity looks & makeovers from Greek goddess to Bollywood star that compliments the styling, glamour & beauty.

MI Films collaborated with Glam Lead Fashion and Celebrity Makeup artist Rebecca Doney from the UK. Rebecca has been a professional make-up and hair artist for over 15 years and began her career assisting Gucci Westman, Hannah Murry, Miranda Joyce and Anita Keeling. Rebecca has traveled internationally with an extensive Bollywood career working with A-list celebrities such as llenan D’Cruz, Anushka Sharma, Shraddha Kapoor, Jacqueline Fernandez and John Abraham, to name a few.

Dress For Success | Style Gurus

The celebrity style guru Salvi Chandrshekhar is famously notorious for his magic in Bajirao mastani, Bhootnath returns and many more. At the same time, the Thai fashion king elaborated on the western art of styling.

We created the transformation from Greek goddess to Eastern beauty glamor. Salvi and Pang collaborated to deliver the charisma of east and west fusion. Stunning dresses and, alluring makeup, flirting jewelry created the destined vanity in the production.

We have created a fantastic evening dress out of light floating fabric to make our heroine look stunning.

We used a high-speed wind machine to give Elnaaz that stylized greek goddess looks with White Flowing Gown and the long tail Burgundy Dress looks even more impressive as it flows and billows around her with every step and as she nimbly leaps into the air

Locations & Set Designs

The Director & film production team scouted the locations that have given the perfect backgrounds once we started capturing the journey sequence of beauty from West to East.

From the beauty of nature, castle, art & cultural building, stylized bedroom set & furniture and Bollywood style performance stage set looks convincing and glamorous and provide a stylish backdrop to integrate the action organically into the environment with a touch of gold.

We got the details right through world-class art direction and meticulous planning.

Two Days Rehearsals

We had three days of rehearsal before the shoot to make everything perfect, once capturing the journey of the beautiful goddess from west to east.

To achieve the desired signature expressions and choreographic dance movements and stylize walking with the glamorous-looking shots and performance, the director & choreographer have conducted three full days of rehearsal sessions with the celebrity star and models from Dance Queen Group before the shoot.

During the rehearsal, the director also made the fashion designers & makeup artists give a demo of multiple looks & styling of the celebrity.

To ensure the goddess’ stunning transformation from the west to the east with flawless styling and gorgeous appearances before the shoot.

Sound

Audio is vital to creating the right emotional mood and tone. Nusrat Fateh Ali Khan is truly a voice of god as he chants, “praising of beauty is not possible” in Urdu, taken from a song.

As a Qawwali and Sufi music pioneer, he introduced this genre to the western world and is still recognized as one of the most powerful voices in the music industry and still known as the ‘King of Qawwali”.

Pakistani pop combines traditional Pakistani classical music and Western jazz and rock influences and that’s why we have shown the model’s journey from a western to an eastern look … a fusion like Nusrat Fateh Ali’s musical composition.

The audio design would help amplify the impact and fluidity and add additional textural layering to the visuality. The right ambient SFX punctuation is critical to the believability of the narrative and underpins Elnaaz Norouzi’s dialogue with the camera and the announcer voiceover.

Light/Camera & Editing

The whole feel was polished realism … a beautiful woman refusing to let anyone define her. The light would simultaneously be ‘real’ and ‘beauty’, not fake.

The look would be more theatrical as we have gone for a more formal beauty set-up. The light on the face & hair would remain gorgeous all through. Contrasts and shadows would have created intimacy.

Technically, we used different focal lengths and angles to create a highly cinematic look and feel.

Telling the story needs a rich signature cinematic language steeped in storytelling. The editing has been done with rich, sharp and intelligent, like some slow-paced cinematic & beautiful music video clips. Instead, it was a filmic study of life. We wanted her confident personality and glamour to shine through.

Premium Cinematic Chic

Visually, the film was an eclectic mix of high-end beauty and a premium blockbuster. It had a strong beauty appeal running throughout, but it also had a music video look and felt – high energy and high production value.

Every frame was unique, visually and emotionally, perfectly planned and executed. We have looked for each shot’s best angles, lenses and perspectives.

Our priority was always to capture every beautiful detail, from the celebrity fabulous to the gleaming textures of her dress.
Lighting was vital to making Elnaaz look even more stunning. Her skin looked immaculate, perfectly smooth, radiant & beautiful.

To amplify the cinematic feel of our Glamaourama film, we have taken visuals from atmospheric wides of the grand locations & nature, stunning villa vistas, cultural architecture, classical stairs, traditional corridors and Bollywood-style film sets. We have blended all these with intense storytelling mediums and intimate close-ups.

Elnaaz’s beautiful, strong eyes, the blades reflected light, her stunning dress shifting and changing shape with her movements. We increased the cinematic ante further by playing with camera speed, dropping some slow-motion moments into the real-time footage to add greater dynamism.