Brand Culture Network

Acheve Perfume

Digital

Digital Experiential Journey

Acheve Perfume

Crafting Fragrance For Modern-Day-Goddess

At Owl Branding Studio, we embarked on a fragrant journey with Acheve, a brand already celebrated for empowering women. Our challenge was to encapsulate the essence of the modern-day goddess in a perfume range. The Acheve Signature Perfume Range is not merely about fragrances; it’s a symphony of stories, paying tribute to the indomitable spirit of female achievers, both legendary and contemporary. Each scent, meticulously crafted, resonates with tales of goddesses and trailblazers, inspiring every woman to cherish her unique journey.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

PACKAGING

KEY VISUALS

OUTDOOR

STORE

WEBSITE

Ziv

Digital

Digital Experiential Journey

Ziv

Weaving a Denim Narrative for a New Age Brand

The client, a reputable manufacturer and producer of denim for leading global brands, envisioned expanding their business portfolio by launching their own denim clothing brand.

They entrusted us with naming the brand and crafting a compelling narrative to introduce the Denim clothing brand to the market. Our task was to cultivate a denim clothing brand targeting today’s generation, ensuring it resonates well with their lifestyle and aspirations.

The journey commenced with a deep understanding of the core values and aspirations defining ZIV, creating a brand poised to make a significant mark in the denim apparel industry.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

ZIV is more than just a denim brand; it’s a lifestyle that encourages the modern generation to embrace their individuality, freedom, and the spirit of adventure. We believe individuals can evolve and rise to their true potential by embodying these values.

Brand Identity Development

The brand identity of ZIV is a blend of modern aesthetics with a touch of ruggedness, representing the brand’s adventurous spirit and passion to evolve. The color palette, typography, and design elements were chosen to reflect the brand’s freedom, individuality, and evolution ethos.

Logo Concept

The logo for ZIV is a bold representation of the brand’s ethos. The thick letters in reverse on a red block with a full stop signify a statement of boldness and uniqueness. The modern and stylish font in white, juxtaposed against the vibrant red block, embodies the brand’s modern yet rugged personality. The full stop at the end signifies the brand’s definitive stance on individuality and freedom.

Brand Imagery

We crafted compelling brand imagery for ZIV, encapsulating the essence of freedom, individuality, adventurous nature, and the passion to evolve. The imagery, resonating with the ethos of evolving to rise, showcases individuals embodying the ZIV lifestyle across various branding materials, weaving a cohesive and engaging brand narrative.

Brand Usage Guide

The Brand Usage Guide for ZIV was meticulously crafted to ensure a cohesive brand presentation across all touchpoints. This guide is pivotal for maintaining consistency with the brand’s core philosophy of “Evolve to Rise.”

The overall branding derived from retail branding, in-store merchandising, outdoor advertising (OOH), vehicle branding, marketing collaterals, brand ambassador kits, promotional items, digital and social media campaigns, event branding, and point-of-sale materials, among others, ensures that the ethos of evolution and empowerment is seamlessly communicated, creating a strong and recognizable brand identity that resonates with the target audience.

Brand Communications

In collaboration with the powerhouse Brand Culture Network, we drove the brand communications for ZIV, aligning it perfectly with the brand’s purpose and promise. The ZIV campaign ideation was centered around embarking on personal journeys and evolving with each step. We depicted individuals from different walks of life, embracing their unique journeys and embodying the ZIV lifestyle. The campaigns were designed to resonate with the brand’s target audience, encouraging them to live the ZIV lifestyle and evolve to rise.

Brand Tagline

The tagline “Ziv – Evolve to rise.” encapsulates the brand’s purpose and philosophy succinctly. It’s a call to action for the modern generation to embrace their individuality, embark on their unique journeys, and evolve through their experiences.

Brand Culture Development

The culture at ZIV is all about inspiring and empowering today’s generation to evolve and rise. Through our branding and communications, we have crafted a culture that encourages individuals to embrace their unique journeys, embody the spirit of adventure, and live the ethos of “Evolve to Rise.

Web Design & E-commerce

The web design and e-commerce platform for ZIV were developed to provide a seamless and engaging shopping experience. The design aesthetics were aligned with the brand’s identity, ensuring a cohesive brand representation across all digital touchpoints. The platform showcases the brand’s range of products and embodies the brand’s ethos, encouraging users to explore and embrace the ZIV lifestyle.

KEY VISUALS

OUTDOOR

WEBSITE

OMy Love

Digital

Digital Experiential Journey

OMy Love

Crafting Marvelous Bond Of Indulgence

Belgium, globally renowned for its exquisite chocolates, stands as a symbol of confectionery excellence. Recognizing this legacy and identifying a market gap, a prominent business family — with a rich history in operating leading hyper-stores, a vast distribution network, and a stronghold in the agriculture sector — decided to venture into the confectionery domain. Their ambition? To establish a brand that competes with the world’s leading confectionery names. To actualize this vision, they approached Owl Branding Studio. We rose to the challenge, proposing the launch of a unique confectionery brand specifically tailored for Gen Z and younger generations.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

“O’My Love” isn’t just a brand; it’s a sentiment, a beacon of joy, and an unwavering commitment to quality. Born from a fervent passion to craft an unparalleled confectionery experience, our brand resonates deeply with the dynamic Gen Z and younger generations. We understand their world – the highs, the lows, the heartbreaks, and the celebrations. And through it all, “O’My Love” stands as a constant companion, offering solace in solitude and amplifying shared moments of joy. It’s not just about the taste; it’s about the memories crafted, the bonds forged, and the promise that no matter the journey, “O’My Love” will be there, making every moment a bit sweeter and every challenge a tad easier. It’s a relationship that endures, turning fleeting moments into lasting marvels.

Brand Identity Development

Reflecting the vibrant, adventurous, and genuine spirit of O’My Love, the brand identity, from its color palette to typography, evokes luxury, indulgence, and youthful enthusiasm.

Brand Essence

“Unwavering Bond of Indulgence.”

Brand Naming: Crafting Marvellous Love Affair

Naming a brand for Gen Z and younger generations requires precision and understanding. “O’My Love” was chosen not just for its catchy appeal but for the emotion it encapsulates. It signifies surprise, admiration, and a deep bond, resonating with the brand’s philosophy of creating lasting connections. Tailored to resonate with the dynamic Gen Z and younger generation, “O’My Love” promises quality and an extraordinary confectionery experience, fostering bonds that stand the test of time.

Brand Tagline

“A Marvellous Love Affair”

Logo Concept

“O’My Love” is not just a name; it’s an embodiment of emotion, joy, and unwavering commitment. The logo is designed to encapsulate this sentiment, resonating deeply with the dynamic Gen Z and younger generations. At its core, a heart crafted in a rich shade of red symbolizes passion, love, and the deep affection the brand promises. Encasing this heart is a gold thick border, not just as an ornamental feature but as a representation of a heart filled with gold – a heart that’s meant to be there forever. This gold border is a testament to the brand’s commitment to quality, its golden promise to its consumers, and the enduring bond it seeks to foster. The brand name, “O’My Love”, is rendered in a specially crafted handwritten font to appeal to Gen Z and younger audiences. The font, while stylish, carries a touch of nostalgia, bridging the gap between timeless quality and modern appeal. The entire design appears in reverse, adding an element of surprise and admiration, making it an instant favorite. This logo is more than just a visual; it’s a promise, a companion, and a testament to the brand’s philosophy of enduring relationships and crafting memories.

Brand Usage Guide

A comprehensive guide detailing the brand’s visual and verbal guidelines ensures a cohesive brand presentation across all touchpoints, maintaining consistency with the brand’s core philosophy.

Packaging Concept

With its contemporary and vibrant aesthetic, the packaging design resonates with Gen Z and younger generations. It’s meticulously crafted to evoke excitement, joy, and premium quality, visually communicating the brand’s promise of crafting moments of pure happiness and fostering connections.

Visual Storytelling Design Elements

Top Green Band: This elegant band runs gracefully across the top or bottom of the packaging, serving as a distinct backdrop for the brand’s commitment to sustainability, “A Sustainable Love Affair.”
O’My Love Logo Placement: Positioned prominently, either on the top left or center top, depending on the packaging format.
Product Name with Descriptor: Bold letters in two lines, with the flavor descriptor in a single line underneath.
Product Visual: A tempting image of the biscuit, bar, or confection is showcased, accompanied by key single ingredients.
Made in Belgium Seal: A seal highlighting the product’s origin is strategically placed.
Sustainability Message: “A Sustainable Love Affair” is subtly incorporated, reinforcing the brand’s commitment to sustainable practices.
Special Edition Imagery (under Packaging Concept): For the special edition range, a golden embossed pattern of iconic Belgian landmarks is subtly incorporated into the background. This touch not only adds a layer of sophistication but also pays homage to the brand’s Belgian roots.

Brand Sustainability Approach

“At O’My Love, our commitment to the planet is as profound as our love for chocolates. We are dedicated to sustainable practices, ensuring that every bite not only delights the senses but also respects our environment. From ethically sourced cocoa to eco-friendly packaging, O’My Love is a testament to our promise of sustainability.”

Brand Imagery

Distinctive brand imagery was crafted to depict the luxurious, playful, and bold spirit of the brand, resonating with the youthful zest for life. This imagery was consistently carried through various branding materials, creating a cohesive and engaging brand narrative.

Retail Presence Branding

Owl Studio crafted O’My Love’s exclusive retail store branding, blending Belgian design aesthetics with luxury. Every element, from signage to interiors, immerses visitors in O’My Love’s world of indulgence, echoing its Belgian roots and global flavor inspirations.

Online Presence

O’My Love’s digital platform, designed by Owl Studio, offers an immersive experience, taking visitors on a journey through the world of O’My Love, from the rich traditions of Belgium to the innovative flavors inspired by global tastes. The “Our Story” segment narrates the brand’s journey from its Belgian roots, emphasizing its vision of creating extraordinary confectionery experiences and fostering unbreakable bonds. The product pages are meticulously designed to describe each offering, from the creamy Marvel Dairy bars to the crispy Marvel Wafers and the special Marvel Temptations range.

A dedicated section, “Sustainable Love Affair,” delves into the brand’s sustainability initiatives, emphasizing O’My Love’s commitment to eco-friendly practices and responsible ingredient sourcing. Furthermore, the website encourages users to share their tales of love, inspiration, and adventure through the “O’My Love Stories” section, celebrating real-life stories that resonate with the brand’s ethos of cherishing bonds that stand the test of time.

Brand Communications

The O’My Love brand story is a testament to the art of crafting indulgence and fostering everlasting bonds. In collaboration with our power hub at Brand Culture Network, we honed O’My Love’s brand communications, ensuring a seamless alignment with its core purpose and promise. This partnership amplified the brand’s narrative, deepening its connection with the target audience and fortifying its market position.

Through our playful and cheeky communication approach, tailored specifically for Gen Z and younger audiences, we’ve introduced the range of O’My Love products in a language that resonates with them. We aim to touch their hearts, creating “A marvellous love affair” that lasts forever while delivering a high-indulgence chocolate experience.

Campaigns such as “Milk It, Worth Every Indulgence” for the Marvel Dairy – Have Balls, Crunch It Playfully for Marvel Balls, “Caramel Cravings? Dare to Unwrap.” for Marvel Caramel Bar,” “Hearts That Melt Before You Do.”” for Marvel Hearts, among others, evoke sensations of indulgence, luxury, and sheer delight, weaving the compelling tale of cherishing life’s delightful moments with O’My Love chocolates.

PACKAGING

KEY VISUALS

OUTDOOR

WEBSITE

FRESH UP

CREATIVE

Perception Reshaping & Imagery

Freshness Redefined

Bring Freshness into life

Fresh Up as a brand has been in the market for more than a decade and undertook numerous communication in the past but still wasn’t able to create a distinct identity and positioning due to wrong targeting, e.g., kids who did not eat gum or later going with sensuality based approach targeting youth which resulted in a confusing brand. Sales were stagnant.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Creative

Creative Transformation

Perception Reshaping

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

International Film Production

On-Boarding Filmmaking Teams

Production Design & Plan

Celebrity & Talent

Dancers & Stunts Group

Singer & Music

Rehearsal & Shoot

Still Photography

VFX & Post Production

Ideation & Storytelling

We created Freshup’s positioning based on ‘Culture of Freshness,’ derived from our CULTURAL BRANDING TOOLKIT™.

The ideation & storytelling “LIFE MEIN FRESHNESS AANAY DO” (bring Freshness into life) theme suggested built upon innovative stomp music, college-going ‘Fresh & Hip” crowd, and the running splashes of water waves used to build up their own brand culture and visual identity of Freshness in the target’s audiences.

We have taken Celebrity Film Star Mehwish Hayaat as brand ambassador for the endorsement of the brand, as she was the perfect choice to Re-Defined the Storytelling of Freshness.

She performed superbly with the hip hop university crowd on the Stomp Music, signaling the audience to let the Freshness come into their life.

Result

Fresh Up’s creative transformation & perception re-shaping by building its brand culture of Freshness proved to be a super hit, effectively doubling Freshup’s sales, besides building up ‘Hilal’s overall brand image.

Over time, the Fresh Up brand transformed into Multi-Billion Revenue Winning Brand.

Fresh up today is the No. 1 Selling Brand, which enjoys a 50% market share across the entire bubble gum category.

BTS

Caffè Circle

Digital

Digital Experiential Journey

Caffe Circle

Brewing Inspirations with Caffè Circle

Caffè Circle is the brainchild of a visionary couple with an unwavering passion for exceptional coffee. With backgrounds in the stock market and leading coffee chains, they combined their expertise and dreams to launch a unique coffee cafe. Owl Branding Studio was approached to transform this dream into a tangible brand, reflecting their commitment to an unparalleled coffee experience.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO

Brand Philosophy

At the heart of Caffè Circle lies the belief that coffee is more than just a beverage; it’s an inspiration. Every sip is a journey that ignites creativity, motivation, and passion. We believe in creating moments that inspire individuals to chase their dreams, fueled by our coffee’s rich aroma and taste.

Brand Identity Development

The brand identity of Caffè Circle is a harmonious blend of modern aesthetics with the timeless allure of coffee. Every element, from color palette to typography, resonates with the brand’s essence of warmth, community, and inspiration.

Naming The Inspiration

At Owl Branding Studio, we believe a brand’s name is its first impression, a powerful tool that encapsulates its essence and purpose. For Caffè Circle, the challenge was to coin a name that would seamlessly blend the rich tradition of coffee with the brand’s unique philosophy of community and inspiration. “Caffè” pays tribute to the time-honored tradition of coffee brewing, evoking images of aromatic beans and the comforting warmth of a freshly brewed cup. On the other hand, “Circle” was chosen to symbolize the community, the gathering of like-minded individuals, and the continuous loop of inspiration that the brand aims to foster. Together, “Caffè Circle” paints a picture of a community-oriented circle of individuals united by their passion for coffee and creativity. It’s more than just a name; it’s an invitation. This is an invitation to be part of a community that believes in the transformative power of coffee to inspire dreams, motivate actions, and forge lasting connections. This name is a testament to the brand’s dual commitment to brewing exceptional coffee and building a circle of inspired individuals who believe in chasing their dreams.

Logo: Crafting the Circle of Inspiration

The Caffè Circle logo is a harmonious blend of symbolism and design. The circle represents unity, community, and the continuous loop of inspiration the brand embodies. The strategic placement of the coffee bean within this circle transforms it into an imagery of a coffee cup, signifying the rich and aromatic coffee experience that Caffè Circle promises. This design pays homage to the traditional coffee cup and encapsulates the essence of a community coming together over a shared love for coffee. The modern lettering style, with its clean lines and contemporary flair, ensures that while the brand is deeply rooted in tradition, it also resonates with the sensibilities of today’s coffee enthusiasts. Together, these elements craft a meaningful and visually compelling logo, perfectly capturing the spirit of Caffè Circle.

Packaging Concept

The packaging for Caffè Circle is designed to be an extension of the brand’s philosophy. Using earthy tones and minimalist design, the packaging ensures the coffee’s freshness and serves as a canvas for the brand’s story. Each package reminds of the brand’s commitment to quality, community, and inspiration.

Brand Imagery

The imagery for Caffè Circle is a visual representation of the brand’s philosophy. From the beans being sourced to the final brew, each image tells a story of passion, dedication, and the art of coffee-making. The imagery is a blend of candid moments and crafted shots, capturing the brand’s essence – a circle of inspiration, creativity, and community.

Brand Tagline

“Brewing Inspirations” – This tagline encapsulates the essence of Caffè Circle. It’s not just about brewing coffee; it’s about brewing ideas, dreams, and connections. It serves as a reminder that every cup of Caffè Circle coffee is a source of inspiration.

Web Design & E-commerce

The digital platform for Caffè Circle is designed to offer users a seamless journey from learning about the brand’s philosophy to exploring its offerings and making a purchase. The website’s design is clean and intuitive, with imagery and content that resonates with the brand’s essence. The e-commerce platform ensures that every user, whether they’re buying a bag of beans or booking a coffee workshop, experiences the brand’s commitment to quality and community.

Brand Usage Guide

A comprehensive brand usage guide was developed to ensure consistency across all touchpoints. This guide serves as a manual for how the brand’s elements should be used, ensuring that the essence of Caffè Circle is communicated consistently, whether it’s in a print ad, a social media post, or an in-store display.

Brand Culture Development

Caffè Circle is more than a coffee brand; it’s a movement. Through strategic brand communications, engaging social media campaigns, and interactive brand experiences, we’ve fostered a culture where coffee lovers come together, share their stories, and get inspired.

Brand Communications

Collaborating with the Brand Culture Network, we meticulously curated a visual narrative for Caffè Circle that captures the brand’s essence. Our communication strategy delves deep into the art of coffee-making. We showcase the brand’s commitment to excellence through captivating shots of coffee beans being crushed, the rich brew mixing with cream, and the entire process of crafting coffee with utmost love and precision. These visuals are complemented by scenes of vibrant youth, symbolizing the brand’s target audience as they take a sip from their cup of inspiration. The entire narrative is set against a backdrop of warmth and authenticity, reinforcing Caffè Circle’s promise of delivering a coffee and a cup filled with inspiration and passion. This comprehensive communication approach ensures that every touchpoint resonates with the brand’s ethos and offers a glimpse into the world of Caffè Circle.

PACKAGING

KEY VISUALS

OUTDOOR

STORE

WEBSITE

Drop Coffee

Branding & Architectural

Integrated Marketing Campaign

A Niche Coffee Bar

Drop Coffee

A niched coffee bar, created from scratch from copy to final construction across 2 sites in Karachi Pakistan.

A coffee bar created with a cool finesse mathematical scheme surpassing across all coffee brands in pakistan by far due to a delicate brand strategy.

DELIVERABLES

Logo, copy, branding, social media activation, drafting, architectural design, detail drawings, 3Ds, execution, construction consultation, all packaging design, merchandise, signages

Delight Shopper MKTG

Branding & Shopper Marketing

Integrated Marketing Campaign

A Delightful Morning To Shape Up

Shape Up

The modern-day consumer looks for healthy choices full of nutrition but does not want to sacrifice taste.

The design builds around ‘health & nutrition, depicting a cereal full of goodness in an inspiring format that highlighted the ingredients inside with a contemporary look & feel.

The aim is to encourage consumers to reconsider what they eat for breakfast and remember why cereals are great, healthy, and tasty choices.

The packaging also featured a 14-day challenge on the reverse, where customers could get more information on how we help maintain a slim figure and where they dropped a jean size taken as an inspiration.

Deliverables:

Branding

Brand Nomenclature

Brand Identity & Logo

Brand Positioning Statment

Brand ID & Seed

Communication Strategy

Packaging

Product Display

Merchandising & POS

Digital

Social & Digital Campaign

Digital Promotion Guide

Web Portal

Mobile App

Creative

Creative Platform

Ideation & Storytelling

Brand Capsule

Copy & Content Writing

Photography

Key Visuals

Digital & Social

POS, Print & OOH

Event

Activation Platform

Mall Activation

Breakfast Consumer Shows

In-Store Demos and Sampling

Shopper Marketing

Shopper Marketing Strategies

Shopper’s Journey Idee Framework

Ideation

Creative Platform

In-store Videos

Ad Slicks

Out-Of-Home

Venue Based Branding

Retail Branding & Merchandising

Collateral & Promotional Materials

In-Store Displays

Get In Shape – Shopper Marketing

New Year Resolution

The Shopper Marketing Concept “Get in Shape” was developed in response to research on young people’s new year resolutions, particularly those made by young women.
“Get In Shape” was among the top trends, and the modern-day consumer always looks for healthy choices full of nutrition but does not want to sacrifice taste.

The aim is to encourage consumers to reconsider what they eat for breakfast and remember why Delight Cereals are great, healthy, and tasty as it’s 98% fats free with the goodness of real fruits, nuts, and whole grains that help them to get in shape.

It also featured a 14-day challenge on the packaging back panel, where customers could get more information on how we help maintain a slim figure and where they dropped a jean size taken as an inspiration.

SHOPPER IDEE FRAMEWORK STRATEGY .IDEATION .JOURNEY .CREATIVE

RETAIL & SHOPPER

Shopper Marketing Strategies
Shopper’s Journey Tools
Ideation
Creative Platform
Activation Platform
In-store Videos
Demo Photography
Ad Slicks
In-Store Displays
Out-Of-Home
Branding & Merchandising
Collateral & Promotional Materials
Promotion Package Design
In-Store Displays
In-Store Demos and Sampling
Social & Digital Engagement
Digital Promotion Guide
Interactive Tools
Web Portal
Mobile App

OUT OF HOME

WEB PORTAL - MOBILE APP - SOCIAL - ONLINE VIDEOS & MORNING SHOWS

SOCIAL

RETAIL BRANDING

MALL ACTIVATION

MART STALL & PRODUCT DEMO

Accu Chek Performa

CREATIVE

Perception Reshaping Campaign

Deliverables:

Diabetes Shouldn’t Stop You

The Intelligent Blood Glucose Meter That Adapts Your Lifestyle

Roche required a 360º marketing campaign to launch Accu-Chek Performa in APAC region.

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Launch Event

Theme & Event Management

Mall & Key Store Activations

Consumer Shows

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Celebrity & Talent Management

Music Production

Still Photography

Shoot & Post Production

Campaign Won The Best Own Regional Award

Ideation & Storytelling

We unearthed that the brand needed a purpose beyond ‘showing control over diabetes in your lifestyle,’ a feature-based communication that wasn’t motivating.

Unearthing BRAND IDEOLOGY insights from our audiences revealed that what Diabetic people wanted was a means where “Diabetes Shouldn’t Stop Your Performance In Life,” a CULTURAL STRATEGY which we encompassed as “To bring inspiration and innovation to every diabetic in the world” with our Brand’s Purpose as “Help People With Diabetes Keep Performing In Life.”

Waseem Akram, a star cricketer with Diabetes, was chosen to lead the campaign as the HERO. We showed him as a golfer, instead of cricket, as someone who has never given up on the things he loved and has kept performing in all areas of his life despite having Diabetes, with

Accu Chek Performa is a natural fit for helping him lead a performance-oriented life. We followed up with regular everyday people who were winning in life despite having Diabetes.

We developed the 360º Marketing / Advertising Campaign from TVC, Print, Outdoor, Merchandising and On Ground Activations from and won the hearts and wallets of people with Diabetes everywhere.

Result

The campaign instantly connected with people as it was for the first time that Diabetes was not shown as a debilitating disease but as one that could be managed and still help people keep on top of their lives.

Creativecom also won the “Best Regional Award” for this campaign, and the communication was selected by Roche worldwide for airing in Indonesia, Malaysia, and Singapore.

ICI Dulux

CREATIVE

Perception Reshaping Relaunch Campaign

High Art Inspirations

ICI Dulux Pentalite – Ghar To Sab Ko Pyara Ha

ICI Paints, which was later acquired by AkzoNobel, is one of the world’s leading industrial companies. It had for some time struggled with ICI’s Pentalite Classic brand. Although it had scale and a powerful global footprint, it was struggling to turn this into a successful product in Pakistan due to a higher price than other paints.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Creative

Perception Reshaping

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

Production Supervision

Celebrity Management

Still Photography

Ideation & Storytelling

Using our Strategic Toolkit, unearthing the IDEA-LOGY, the affluent markets regard their homes as a form of art and one of the ways they outshine their peers.

We built our proposition using the culture of high art summed up as ‘MY HOME IS A CLASSIC’. Using ‘Gulgee’, Pakistan’s no. 1 artist we told the story of shining out with the brand and the painting with the brand as nothing less than a work of art which propelled our brand into double digit revenue growth.

Won The Best Global Campaign Award

Result

The business derived significant financial benefit from this approach, hitting 4X estimated sales and with brand share rising for the portfolio overall in the market as well.

This was a campaign that was later awarded ‘The Best Campaign Of The Year’ in ICI’s Global Portfolio.

Key Visuals: Print, OOH & Branding

TOYOTA

ACTIVATION

Intergrated Event Marketing & Management

Excellence Knows No Limit

Toyota Suppliers Convention

IMC-Toyota’s suppliers and vendors are an extension of their commitment to long-term, mutually beneficial relationships with the country., working side-by-side with hundreds of suppliers to build top-quality vehicles.

Media Idee worked with the clients to show how these suppliers and vendors contribute to the success of Toyota whilst working with cutting-edge technology. In Toyota Suppliers Convention, we showcased an inspiring international environment with the theme ‘Shape The Future’ on how our partners were instrumental in helping drive the company’s future

Deliverables:

Creative & Design

Event Theme & Insignia

Stage & Backdrop

Venue Branding

Briefing & Training Sessions

Brand Ambassadors

Host & Event Managers

Activation Teams

On-Ground Activation

Planning & Execution

Supervision & Reporting

Fabrication & Installation

Branding & Placements

Staging & Badging

Stage Management

Guests Management

Event Flow Management

Security & Protocol

Event Coverage

Toyota Suppliers Convention 2013

ACTIVATION

IMC - TOYOTA

ACTIVATIONS & EVENTS

PAPS EXPO

Toyota Expo

PAKISTAN AUTO PARTS SHOW

Pakistan Auto Parts Show provides a platform for all related companies to showcase their products, best practices and technology in its exhibition.

Toyota, the main sponsor of PAPS, aimed to utilize its exhibition stall space in the best possible way.

So Media Idee came up with the idea to build an activation that could attract every person. The activation included three cars parked at the spot and one basic vehicle structure.

The originality of the concept gained the visitors’ attention, and the activation was a success.