Archives: Work

GTR Tyre Rebranding



360º INTEGRATED MARKETING CAMPAIGN

Re-Branding & Creative Transformation
winning-brands

The Rebirth of Iconic Brand

The Generation of Achievers

The Rebirth, Rebranding and Creative Transformation from Perception Re-Shaping to Transition of 55-year-old iconic global brand General Tyre into GTR, the No.1 Selling Tyre Brand.

A brand formerly owned by General Tyre & Rubber Company / Continental AG Germany.

Deliverables:

Cultural Branding

Brand Purpose

Brand Manifesto

Brand Culture Strategy

Brand Anthem

Brand Capsule

Branding

Brand Nomenclature

Brand Identity & Stationary

Brand Styling Guide

Label & Packaging

Product Cataogue

Annual Report

Key Visuals

Retail Branding

Office Branding

Pylon Tower

Tyre Displays

Give Aways

Creative

Re-Branding

Creative Transformation

Perception Reshaping

Creative Platform

Ideation & Storytelling

Ad Films

Brand Identity Revealing Video

Corporate Documentary

PR Video

Print Ads & OOH

Digital & Social

Digital

Corporate Website

Digital & Social Marketing

Event

Event Theme & Management

Logo Revealing Ideation

Invitation Card

Dealer Achievemnt Certificats

Annual Sales Conference

Float Activation

Expo Exhibition Stall

Productions Management

Producing Films & 3D Tyre Range Animations

Anthem Film

Ad Film

Corporate Film

Identity Revealing Film

Identity Revealing Event Video

PR Video

3D Tyre Range Animations

Production Designing & Planning

Director Board & Treatment Note

Celebrity Management

Digital Shoutouts Celebrity

Shoot & Post Production

Media

Print & TV

Digital & Social

Media Buying & Planning

PR

Press Coverage

PR Coverage TV

GTR
Every Journey Has A Destination

The Challenge

General Tyre, a 55-year-old iconic global brand formerly owned by General Tyre & Rubber Company / Continental AG Germany, faced a significant challenge: transforming its brand perception and reconnecting with a younger, more dynamic audience. Research revealed that General Tyre’s brand persona was weak, with poor brand engagement and identity. The younger generation viewed it as an outdated brand, geared towards older consumers, and didn’t feel any connection to it.

GTR
Every Journey Has A Destination

The Solution

The solution was clear: a complete rebranding and creative transformation to transition General Tyre into a purpose-led brand. The new brand name, GTR, was born, symbolizing a bold, dynamic, and progressive shift. With a focus on future product line extensions in the automotive category, GTR needed a unique brand culture that could resonate with the modern youth.

Our Approach

The goal was to define the brand purpose and culture, breathing new life into the iconic General Tyre while aligning it with a youthful, ambitious spirit. Leveraging 55 years of expertise, German engineering, and testing in Japan and Europe, GTR was refined to fit all road conditions, empowering youth to move forward safely and confidently.

GTR gives youth the ability to move forward, alleviating their worries and making their journey safer, all while empowering them to reach their ultimate destination—their dreams.

Brand Culture Hive

Building a New Identity

Brand Culture Network’s strategic toolkit, the Brand Culture Hive, was used to shape the brand purpose, manifesto, and culture strategy. This toolkit helped craft the brand narrative and establish the creative direction: “The Generation of Achievers”. Our mission was to create communications that inspire and amplify this brand journey across all mediums.

Brand Purpose

Enabling Dreams, Embracing Journeys

Manifesto

The Generation of Achievers

Rebirth & Rebranding of iconic Brand

We reworked the brand architecture, modernizing the identity system to create GTR Tyre—a new brand name, identity, and monogram. The result was a new bold and progressive identity that set a new tone for the automotive category. This rebranding effort was designed to appeal to modern sensibilities while staying grounded in the brand’s rich history.

Brand Identity

The GTR Identity is a masterclass in minimalist design, drawing its foundational inspiration from the circular form, emblematic of a tyre, life, and perpetual movement.

Two intersecting circles are skillfully manipulated to craft the iconic letters “GTR”. A standout feature is the red rectangular triangle seamlessly integrated into the design, forming the central part of the letter “G”, symbolizing the “Generation of Achievers” who are always on the move towards excellence.

The metallic treatment of the lettering exudes a sense of modernity and strength, set against a stark black background. The word “Tyre” is elegantly juxtaposed in white, separated by a sleek slash line, anchoring the brand’s core offering.

Beyond its visual appeal, the logo embodies the enablers of dreams, empowering the generation of achievers to embrace their journey. This sentiment reinforces the brand’s commitment to being more than just a tyre brand but a partner in life’s journey.

Stationery

Labels

3D Tyres

Bringing our creative platform to life

The Generation of Achievers

Through captivating storytelling, we brought the creative platform to life with the tagline, “Every journey has a destination.” The campaign follows the journey of a young achiever, showcasing beautiful landscapes, robust infrastructures, and rough tracks—symbolizing the challenges of life’s journey. As a reliable journey partner, GTR Tyre ensures safety, comfort, and a smooth ride, empowering young achievers to reach their dreams.

We collaborated closely with our strategic partners and communications platforms to ensure the brand message resonated deeply across all channels.

Achieving The Unachieved

Our global and regional teams, under the leadership of creative director and filmmaker Ehmer Kirmani, worked relentlessly to breathe new life into this project. With a focus on passion, creativity, and teamwork, the transformation of General Tyre into GTR Tyre was not just a rebranding effort—it was a movement toward empowering the next generation of achievers.
MARCOM NETWORK AGENCIES

  • Brand Culture Network | A Brand-First Marcom Agency
  • Creativecom | A Brand-First Creative Agency
  • Media Idee | A Brand-First Amplification Agency
  • MI Films Worldwide | A Brand-First Production Agency
  • Founder, Chief Creative & Filmmaker: Ehmer Kirmani
  • Co-Founder & ECD: Laur Barbu
  • Executive Director – MENA: Xahid Rashid

NETWORK GLOBAL TEAM

  • Creative Director (Copy): Jonathan Olivier
  • Lead Strategists: Tuudor Lonut
  • Brand Culture Strategists: Hasita Raisinghani
  • Chief Architect & Designer: Ar. Purnia Farrukh
  • Business Director: Sophia Melek

NETWORK REGIONAL TEAM

  • Creative Director Amplifications: Shakeel Qureshi
  • Art Director: Syed Imran Uddin
  • Associate Creative Director: Syed Arsalan Ali
  • Account Manager: Abeer Ullah Ansari
  • Project: Team: Hussain Shakil, Muhammad Rashid & Faizan Rehman

MEDIA PULSE & MEDIA MATTERS TEAM

  • Founder & CEO: Aleem Durrani
  • Director: Natasha Durrani
  • Business Director: Adeel Raza
  • Account Director: Mohammad Ashar Noman
  • Account Manager: Syed Muhammad Masud

GTR MANAGEMENT & MARKETING TEAM

  • CEO/MD: Hussain Kuli Khan
  • Executive Director Marketing: Muhammad Amin Khan
  • GM Marketing Services: Ali Asad Usmani
  • Marcom Consultants: Mahmood Nanji & Aleem Duraani
  • Featuring Film & TV Star: Bilal Ashraf

FILM PRODUCTIONS TEAM

  • Ideation, Storytelling & Direction: Ehmer Kirmani
  • Managing Partner: Farrukh Kemall
  • Art Direction Film: Ar. Purnia Farrukh
  • Executive Producer: Sherry Brik
  • Creative Producer: Shakeel Qureshi
  • DOP: Zain Haleem
  • AD: Syeda Maryam & Ather Zaidi
  • Project Manager / BTS: Reehana Latif
  • Camera Car: Islamuddin
  • B-Roll DOP: Ali Haider Baloch
  • Celebrity Management: Syed Noman Alam
  • Fashion Stylists: Vardah Aziz
  • Makeup: Nadeem William
  • Stills: Iftikhar Ahmed
  • Sound: Mono Productions
  • Composer: Asif Noorani
  • Vocalists: Sebastian & Juan
  • Voice Over: Nad-e-Ali
  • Color Grading: Zari Mohd @ Big Foot
  • Production House: MI Films Worldwide

360º Integrated Marketing Campaign

The Generation of Achievers

GTR
Every Journey Has A Destination

The Result

The re-branding and creative transformation of General Tyre into GTR Tyre successfully reshaped its brand perception among younger audiences. The campaign was a resounding success, making GTR Tyre youthful, modern, and dynamic—empowering the younger generation in their journeys.

The transformation resulted in a 3X acceleration in growth, far exceeding industry benchmarks and solidifying GTR’s position as the No.1 selling tyre brand.

Digital Transformation

Powering a Bold New Journey

A critical component of the rebrand was the digital transformation of the GTR website. In collaboration with Media Idee, we reimagined the website to reflect the brand’s new dynamic, sleek, and modern aesthetic, while maintaining the grit and reliability of GTR Tyre. This transformation made it easier for users to navigate tyre options and explore designs, offering a seamless and purpose-driven experience for the modern consumer.

A Digital Experience Reinvented for a Purpose-Led Brand

We started by rearchitecting the digital backbone of GTR’s online presence. The goal was clear: create a modern, mobile-first website that enables every consumer — from car owners to commercial operators — to find the perfect tyre for their journey.

By diving deep into GTR’s brand story, product portfolio, customer base, and competitive landscape to re-architect a digital presence that would not only reflect the brand’s vision but scale across regional markets and diverse customer needs.

This wasn’t just a redesign — it was a complete digital overhaul, building GTR.com.pk into the digital hub of Pakistan’s No.1 selling tyre brand. From form to function, every detail was meticulously designed to align with GTR’s bold new vision.

An Experiential Journey Accelerated on the Digital Landscape

This transformation was not simply a web build — it was the rebirth of a national icon in the digital age. With modern design, product-focused UX, a performance-first approach, and brand storytelling woven into every touchpoint, GTR.com.pk now reflects a brand that is future-facing, category-leading, and consumer-connected.

It stands as a benchmark for automotive digital transformation in Pakistan, reinforcing GTR’s leadership and resonating with a new generation of drivers and achievers — because every journey has a destination.

DOOH

DOOH Content & Out-of-Home Visibility

From Digital Billboards to Bus Stops — A Nationwide Identity Rollout

To match the scale of GTR’s rebrand and launch, Media Idee in collaboration with its network agencies delivered a multi-format DOOH campaign that brought the brand’s bold new identity to life across Pakistan’s urban landscape.

This wasn’t just about visibility — it was about creating iconic touchpoints that made the GTR transformation unmissable in the real world.

OOH Traditional

Key Visuals

Annual Report 2024

Print Ads

Always-On Digital & Social Campaigns

From Awareness to Action

Beyond launch, Media Idee, in collaboration with its network of creative and film production agencies, has remained GTR’s digital performance engine — consistently producing a rich library of purpose-led content across platforms.

From product awareness to patriotism, from youth empowerment to performance education — this always-on strategy ensured GTR stayed top-of-mind throughout the year.

Digital Shoutouts

Digital Social Pages

Annual Report

Exhibition Stall

Calendar

GTR - The Official Tyre Partner of Peshawar Zalmi

The number 1 Franchise of the Pakistan Super League (Cricket) in terms of media and brand value. A step toward strengthening the GTR Brand Purpose, “The Generation of Achievers.”

GTR Tyre – Peshawar Zalmi is providing a platform to the upcoming young cricket players by giving them the opportunity to play with national and international players in PSL and training through international coaches to improve their playing skills.

By embracing this journey, their dream enables them to showcase their natural talent and performance to become achievers, as every journey has a destination.

To amplify this platform and speak directly to Pakistan’s youth, Media Idee, in collaboration with the creative and AI-production teams from its network agency partners, crafted a visually groundbreaking series of digital and social videos for PSL Seasons 9 & 10.

These weren’t just sports tie-ins — they were AI-enhanced narratives, blending technology, sport, and brand philosophy into engaging, high-performance stories.

Brand Identity Revealing - Tactical Campaign

A transition communication aired to introduce the new brand identity GTR Tyre to communicate the transition of General Tyre into GTR Tyre. Endorsement of the leadership position throughout the GTR brand identity launch campaign.

See the tactical campaign & all the branding work.

VIEW THE WORK

BTS Gallery

Harlig

Marketing Campaign

New Product Launch

Harlig

Crafting Moments of Pure Indulgence

From the lush pastures of Sweden, a country renowned for its dairy products and rich agricultural heritage, a second-generation family of leading agriculturalists and farmers envisioned a brand evolution. Instead of supplying milk and yogurt to the food industry, they aspired to carve out their niche in the premium ice cream and yogurt market.

With a legacy of supplying high-quality dairy products and a passion for innovation, they approached Owl Studio. Our mandate was to sculpt their vision into reality, crafting a holistic brand narrative encompassing everything to redefine the luxury of ice creams and yogurt, blending Swedish tradition with global flavor.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

Härlig encapsulates the sensation of loveliness and delight, standing as a declaration of love for exceptional taste and quality. It promises a sensory experience that’s unparalleled, filled with moments of joy and delight.

Brand Naming

“Harlig” is derived from the Swedish word for “lovely” or “delightful.” Entrusted with the task of naming, Owl Studio chose this name to encapsulate the brand’s commitment to delivering delightful experiences and products that bring joy to its customers. The name evokes feelings of warmth, love, and the joy of savoring life’s delightful moments.

Brand Logo & Identity

Owl Studio’s design team meticulously crafted the Härlig brand logo, merging Scandinavian design aesthetics with the creamy richness of ice cream. Positioned dominantly, this logo radiates luxury and sophistication, capturing the essence of Härlig.
  • Matte Gold Logo: The matte gold logo, positioned prominently, exudes luxury and sophistication.Positioned dominantly, this logo radiates luxury and sophistication, capturing the essence of Härlig.
  • Unique Casing & Font Styling: The unique casing around “härlig” showcases the brand’s commitment to quality and elegance with lowercase “härlig,”. This design element adds a touch of distinction, promising an experience that’s as delightful as the brand’s visual identity.

Brand Essence

Pure Indulgence.

Brand Usage Guide

To ensure Härlig’s brand identity remains consistent and impactful across all touchpoints, Owl Studio meticulously developed a comprehensive Brand Usage Guide. This guide outlines the precise specifications for logo placement, typography, color palettes, imagery, and other brand elements. It serves as a blueprint for all stakeholders, ensuring that Härlig’s brand essence is communicated uniformly in digital platforms, retail environments, or marketing collateral.

Brand Imagery

Härlig’s brand imagery is a visual symphony of indulgence, authenticity, and experience. Each visual captures the brand’s luxury and quality, from creamy ice cream scoops to genuine ingredients. Inspired by joyful moments, a celebration of relations, and the cherished “me-time” moments of self-indulgence, the unique flavor names enrich the brand’s story, inviting viewers into Härlig’s world of pure delight and indulgence.

Design Philosophy

Owl Studio’s design philosophy for Härlig’s packaging was rooted in minimalist Scandinavian design, emphasizing purity, luxury, and the brand’s commitment to quality. Every design element was carefully chosen to provide consumers with a visual and sensory experience that mirrors the indulgence within.

Visual Storytelling Design Elements

  1. Top White Panel Strip: This strip, running across the top of the packaging, serves as a backdrop for the “Härlig” logo in a consistent dull matte gold finish, adding a touch of sophistication and emphasizing the brand’s minimalist design approach.
  2. Flavor Color Representation: The lower, more significant portion of the packaging showcases a solid color indicative of the flavor, complemented by a visual of the main ingredient (e.g., a cocoa bean for Chocolate Holandes, a mint leaf for Alpine Mint, etc.). This color-coding system allows consumers to easily identify their preferred flavors.
  3. Stylized Font: The flavor name is presented in a stylized lowercase font, positioned at the center of the packaging. This modern typography, in white color with a thick outline of the flavor color, complements the brand’s contemporary image and ensures prominence.
  4. Ice Cream Visualization: On the right bottom of the packaging, there’s a visual representation of a single scoop of ice cream, bar, or cone, giving consumers a tantalizing preview of the indulgence inside.
  5. Special Edition Imagery: For the special edition range, a golden line sketch of Stockholm’s city skyline is subtly incorporated into the background. This touch not only adds a layer of sophistication but also pays homage to the brand’s Swedish roots.

Brand Sustainability Approach : Harlig’s Love Oath

“At Härlig, our love for the planet is as deep as our passion for ice cream. We are committed to sustainable practices, ensuring that every scoop not only delights the senses but also respects our environment.
  • Pure Loved Base: Discover the pristine foundation of Grade A milk and cream that makes Härlig ice cream a masterpiece of love and quality.
  • Nature’s Love Palette: Explore our commitment to handpicking the finest natural ingredients, creating a spectrum of unforgettable flavors.
  • Sustainability Love Symphony: Learn about our dedication to sustainable sourcing and local partnerships, celebrating a harmonious blend of love for ice cream, Mother Earth, and our community.

Retail Presence Branding

Owl Studio crafted Härlig’s exclusive retail store branding, blending Scandinavian design with luxury. Every element, from signage to interiors, immerses visitors in Härlig’s world of indulgence, echoing its Swedish roots and global flavor inspirations.

Brand Communications

The Härlig brand story is one of pure indulgence. Visuals capture the meticulous process of crafting the perfect scoop of ice cream, from the selection of the finest ingredients to the infusion of authentic flavors. Collaborating with the formidable Brand Culture Network, we refined Härlig’s brand communications and culture, ensuring a seamless alignment with its core purpose and promise. This synergistic partnership enriched the brand’s narrative, deepening its connection with the target audience and solidifying its position in the market.

Together, we meticulously crafted a series of evocative brand communications that deeply resonate with Härlig’s target demographic. The journey from the ice cream’s creation to the moment it’s enjoyed by discerning consumers is beautifully portrayed, emphasizing the brand’s commitment to quality, luxury, and the celebration of life’s delightful moments.Campaigns such as “Harlig- A Tale of Lovingly Delights” for the range, “Minty Magic In Every Bite” for Alpine Mint, “Obsess Over Every Bite” for Silhouette Range, “A Love Story in Every Bite” for Romeo & Juliet Cone, and “Three Layers of Chocolaty Charm” for the Bar have been tailored to captivate our target audience.

These narratives evoke sensations of indulgence, luxury, and sheer delight and weave the compelling tale of cherishing life’s delightful moments with Härlig Premium Ice Cream.

Online Presence

Härlig’s digital platform, designed by Owl Studio, offers an immersive experience, taking visitors on a journey through the world of Härlig, from the rich traditions of Sweden to the innovative flavors inspired by global tastes. In the retail space, Härlig ensures its presence in premium outlets, making sure that consumers always have access to their favorite Härlig moments.

Härlig’s digital platform offers an immersive experience, taking visitors on a journey through the world of Härlig, from the rich traditions of Sweden to the innovative flavors inspired by global tastes. With its user-friendly interface, the website showcases a diverse range of products, from the creamy richness of ice creams to the refreshing tang of yogurts, allowing visitors to savor the flavors even before they place an order.

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PRODUCTS

KEY VISUALS

OUTDOOR

STORE

WEBSITE

Harlig Orange

Marketing Campaign

New Product Launch

Harlig Orange

Sip the Nature

OWL Studio developed the brand film for Härlig Orange Juice, a communication rooted in freshness, nature and farm grown purity.

Set within sunlit orange orchards, the film celebrates the journey from fruit to bottle through a calm and sensorial narrative. Through natural performances and warm Mediterranean light, the campaign presents Härlig Orange Juice as a product shaped by real farms, real fruit and the simple joy of freshness.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

The Idea

Sip the Nature

Freshness begins at the source.

The campaign captures the quiet beauty of an orange orchard where sunlight, soil and care nurture the fruit. Through gentle moments of stillness and taste, the story celebrates the purity of farm grown oranges and the vitality they bring to everyday life.

Härlig Orange Juice becomes a simple expression of nature’s goodness.

Creative Direction

The visual direction focuses on warmth, authenticity and natural light.

Golden orchard landscapes establish a sense of origin and purity, while relaxed performances create an intimate connection with the product. Soft sunlight, organic textures and clean compositions allow the bottle and the fruit to remain central to the narrative.

The film balances cinematic beauty with a feeling of natural simplicity.

Visual World

The campaign unfolds within a Mediterranean style orange orchard.

Rows of trees, sunlit foliage and earthy tones create a calm and grounded atmosphere. The environment reflects the essence of the product. Fresh, vibrant and deeply connected to nature.

Deliverables

  • Brand Film
  • Campaign Key Visuals
  • Outdoor and Billboard Adaptations
  • Digital and Social Media Assets

Brand Message

Sip the Nature

Härlig Orange Juice celebrates farm grown freshness and the simple pleasure of real fruit captured in every sip.

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KEY VISUALS

Morning Greets Protein Bar

Marketing Campaign

New Product Launch

Morning Greets Protein Bar

Nurturing the Great in You

OWL Studio developed the brand communication for Morning Greets Protein Bar, a product by Greekfields that celebrates everyday strength and steady progress.

Set within expansive mountain landscapes, the campaign follows a quiet moment during a hike where the protagonist pauses, regains focus and prepares for the journey ahead. Through cinematic storytelling and natural performances, the film presents Morning Greets Protein Bar as a companion for people who keep moving forward through determination and persistence.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

The Idea

Nurturing the Great in You

Strength is not always loud. Often it grows through quiet persistence and everyday effort.

The campaign captures a simple pause during a climb. A moment to breathe, reflect and restore energy before continuing upward. Morning Greets Protein Bar becomes part of that rhythm, supporting the journey and nurturing the potential within.

Creative Direction

The visual direction balances cinematic scale with emotional simplicity.

Wide mountain landscapes establish the sense of challenge and achievement, while natural performances keep the story intimate and relatable. Clean compositions and confident product framing ensure the bar remains present within the narrative while the environment reflects endurance, focus and progress.

Visual World

A high altitude mountain setting shapes the visual identity of the campaign.

Open horizons, rocky peaks and clear daylight create an atmosphere of clarity and determination. The landscape reflects the spirit of the brand. Grounded, steady and built through real effort.

Deliverables

  • Brand Film (TVC)
  • Campaign Key Visuals
  • Outdoor and Billboard Adaptations
  • Digital and Social Media Assets

Brand Message

Nurturing the Great in You

Morning Greets Protein Bar celebrates the strength built through everyday effort, nourishing the determination that helps people continue their journey.

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KEY VISUALS

Angela Athena

Marketing Campaign

New Product Launch

Angela Athena

Embrace Your Spirit

OWL Studio developed the brand communication for Angela Athena, a fragrance by Achieve inspired by the sea, light and the strength of individuality.

Set within a timeless Mediterranean coastal world, the campaign introduces the scent through a cinematic narrative of calm confidence and effortless presence. Through refined visual storytelling and atmospheric landscapes, the film positions Angela Athena as a fragrance for women who move through the world with clarity, independence and quiet authority.

Project Scope

Brand Film
Campaign Key Visuals
Outdoor and Billboard Adaptations
Digital and Social Media Assets

The Idea

Embrace Your Spirit

The campaign celebrates individuality and self-possession.

Through a woman moving freely across an open coastal landscape, the story captures the spirit of confidence and independence that defines Angela Athena. The narrative reflects a presence that is calm, assured and deeply connected to the world around her.

Creative Direction

The visual direction embraces cinematic minimalism and natural elegance.

Expansive coastal compositions establish a sense of scale and freedom, while controlled camera movement and natural performances create intimacy and authenticity. Natural light, soft wind movement and restrained styling shape a visual language that feels refined, effortless and timeless.

Visual World

A Mediterranean coastline forms the foundation of the campaign’s visual identity.

Soft dunes, open sea horizons and luminous daylight create an atmosphere of calm strength and freedom. The landscape reflects the character of the fragrance — confident, independent and deeply connected to nature.

Brand Message

Embrace Your Spirit
Angela Athena celebrates the confidence of women who know who they are and move through the world with quiet strength and effortless presence.

Brand Tagline

The tagline “YOUThFUL.. The Spirit To Live” encapsulates the brand’s essence and philosophy, urging the target audience to embrace life with enthusiasm, authenticity, and a sense of adventure.

Web Design & E-commerce

A user-friendly and visually appealing website and e-commerce platform encapsulate the brand’s ethos, ensuring a seamless shopping experience while aligning with the brand’s youthful and vibrant identity.

Brand Usage Guide

The Brand Usage Guide ensures a cohesive brand presentation across all touchpoints, maintaining consistency with the brand’s core philosophy of embracing life’s adventures with a youthful spirit.

The overall branding derived from retail branding, in-store merchandising, outdoor advertising (OOH), vehicle branding, marketing collaterals, brand ambassador kits, promotional items, digital and social media campaigns, event branding, and point-of-sale materials, among others, ensures that the ethos of youthful enthusiasm and adventurous spirit is seamlessly communicated, creating a strong and recognizable brand identity that resonates with the target audience.

Brand Communications

Working in collaboration with the powerhouse Brand Culture Network, we were able to drive the brand communications and culture, aligning it perfectly with the brand’s purpose and promise. This collaboration enriched the brand’s narrative, ensuring a deeper connection with the target audience and a stronger positioning in the market.

Together, we developed a series of captivating brand communications that were meticulously curated to resonate with the brand’s target audience, evoking a sense of adventure, playfulness, boldness, passion, joy, love, sportiness, and soulfulness but also tell a compelling story of what it means to live life to the fullest with Youthful Label & Co.

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KEY VISUALS

OUTDOOR

Youthful

Marketing Campaign

New Product Launch

Youthful

Crafting a Fashion Legacy for a Leading Textile House

A distinguished textile house from South Africa, known for its superior quality fabrics supplied to fashion apparel companies, envisioned expanding their horizon by stepping into the fashion apparel domain. They approached Owl Branding Studio to transform this vision into a tangible brand that resonates with the vivacious energy of young adults. Our journey began with carving out a brand purpose that would serve as the cornerstone for all ensuing creative and strategic endeavors.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

Rooted in the belief that every day is an opportunity to create cherished memories and meaningful connections, we champion the idea that a youthful spirit isn’t bound by age but by the mindset of embracing life’s adventures, challenges, and joys with an open heart.

Brand Identity Development

The brand identity reflects the vibrant, adventurous, and authentic spirit of Youthful Label & Co. Every element, from the logo to the color palette, typography, and imagery, was designed to evoke a sense of adventure, freedom, and youthful enthusiasm.

Logo Concept

The logo embodies Youthful Label & Co.’s essence through a majestic phoenix emblem, symbolizing rebirth and transformation, aligning perfectly with the brand’s philosophy. The sleek black design, modern typography in lowercase letters, and a vibrant yellow circle at the end of “youthful” collectively reflect the brand’s modern, stylish persona and its energetic spirit.

Brand Imagery

We crafted a distinctive brand Imagery depicting the adventurous, playful, and bold spirit of the brand, resonating with the youthful zest for life. This imagery was carried through various branding materials, creating a cohesive and engaging brand narrative, showcasing a range of emotions and experiences that the brand aims to celebrate.

Brand Tagline

The tagline “YOUThFUL.. The Spirit To Live” encapsulates the brand’s essence and philosophy, urging the target audience to embrace life with enthusiasm, authenticity, and a sense of adventure.

Web Design & E-commerce

A user-friendly and visually appealing website and e-commerce platform encapsulate the brand’s ethos, ensuring a seamless shopping experience while aligning with the brand’s youthful and vibrant identity.

Brand Usage Guide

The Brand Usage Guide ensures a cohesive brand presentation across all touchpoints, maintaining consistency with the brand’s core philosophy of embracing life’s adventures with a youthful spirit.

The overall branding derived from retail branding, in-store merchandising, outdoor advertising (OOH), vehicle branding, marketing collaterals, brand ambassador kits, promotional items, digital and social media campaigns, event branding, and point-of-sale materials, among others, ensures that the ethos of youthful enthusiasm and adventurous spirit is seamlessly communicated, creating a strong and recognizable brand identity that resonates with the target audience.

Brand Communications

Working in collaboration with the powerhouse Brand Culture Network, we were able to drive the brand communications and culture, aligning it perfectly with the brand’s purpose and promise. This collaboration enriched the brand’s narrative, ensuring a deeper connection with the target audience and a stronger positioning in the market.

Together, we developed a series of captivating brand communications that were meticulously curated to resonate with the brand’s target audience, evoking a sense of adventure, playfulness, boldness, passion, joy, love, sportiness, and soulfulness but also tell a compelling story of what it means to live life to the fullest with Youthful Label & Co.

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KEY VISUALS

OUTDOOR

TAGS

WEBSITE

Acheve Fashion

Marketing Campaign

New Product Launch

Acheve Fashion

Defining Fashion For Modern-Day-Goddess

The second generation of a renowned family business dynasty, with established ventures in Retail Stores, Hotels, Malls, and Real Estate, approached us with a challenge. They sought our expertise in identifying the next big venture they could dive into, making a significant mark.

At Owl Branding Studio, we recognized the potential of the luxury fashion market and proposed the idea of launching a high-end luxury fashion brand. This brand wouldn’t just compete with global titans but would have its unique proposition – exclusively targeting females. We envisioned a brand that would not only represent their aspirations but also become a testament to their achievements. Thus, the journey of breathing life into ACHEVE began.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

Rooted in the belief that every day is an opportunity to create cherished memories and meaningful connections, we champion the idea that a youthful spirit isn’t bound by age but by the mindset of embracing life’s adventures, challenges, and joys with an open heart.

Brand Identity Development

The brand identity reflects the vibrant, adventurous, and authentic spirit of Youthful Label & Co. Every element, from the logo to the color palette, typography, and imagery, was designed to evoke a sense of adventure, freedom, and youthful enthusiasm.

Logo Concept

The logo embodies Youthful Label & Co.’s essence through a majestic phoenix emblem, symbolizing rebirth and transformation, aligning perfectly with the brand’s philosophy. The sleek black design, modern typography in lowercase letters, and a vibrant yellow circle at the end of “youthful” collectively reflect the brand’s modern, stylish persona and its energetic spirit.

Brand Imagery

We crafted a distinctive brand Imagery depicting the adventurous, playful, and bold spirit of the brand, resonating with the youthful zest for life. This imagery was carried through various branding materials, creating a cohesive and engaging brand narrative, showcasing a range of emotions and experiences that the brand aims to celebrate.

Brand Tagline

The tagline “YOUThFUL.. The Spirit To Live” encapsulates the brand’s essence and philosophy, urging the target audience to embrace life with enthusiasm, authenticity, and a sense of adventure.

Web Design & E-commerce

A user-friendly and visually appealing website and e-commerce platform encapsulate the brand’s ethos, ensuring a seamless shopping experience while aligning with the brand’s youthful and vibrant identity.

Brand Usage Guide

The Brand Usage Guide ensures a cohesive brand presentation across all touchpoints, maintaining consistency with the brand’s core philosophy of embracing life’s adventures with a youthful spirit.

The overall branding derived from retail branding, in-store merchandising, outdoor advertising (OOH), vehicle branding, marketing collaterals, brand ambassador kits, promotional items, digital and social media campaigns, event branding, and point-of-sale materials, among others, ensures that the ethos of youthful enthusiasm and adventurous spirit is seamlessly communicated, creating a strong and recognizable brand identity that resonates with the target audience.

Brand Communications

Working in collaboration with the powerhouse Brand Culture Network, we were able to drive the brand communications and culture, aligning it perfectly with the brand’s purpose and promise. This collaboration enriched the brand’s narrative, ensuring a deeper connection with the target audience and a stronger positioning in the market.

Together, we developed a series of captivating brand communications that were meticulously curated to resonate with the brand’s target audience, evoking a sense of adventure, playfulness, boldness, passion, joy, love, sportiness, and soulfulness but also tell a compelling story of what it means to live life to the fullest with Youthful Label & Co.

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KEY VISUALS

WINTER COLLECTION OUTDOOR

SUMMER KEY VISUALS

SUMMER KEY VISUALS

SUMMER COLLECTION OUTDOOR

SUMMER TAGS

BAG KEY VISUALS

BAG COLLECTION OUTDOOR

OUTLET

WEBSITE

Nestle Fruita Vital



IMAGERY PRODUCTIONS

Ad Film

Nestle Fruita Vital - Real Fruit Experience

A Visual and Auditory Masterpiece

The Nestle Fruita Vital – Real Fruit Experience campaign in Thailand, conceptualized by Ogilvy, is a stunning example of how filmmaking and creative production management can elevate a product’s image and create a memorable, emotional connection with the audience.

Deliverables:

Production Management

International Film Production

On-Boarding Filmmaking Teams

Production Design & Plan

Sound Track Rights Management

Still Photography

Shoot & Post Production

Project Overview

Bringing Real Fruits to Life

Nestle Fruita Vital is a premium range of juices and nectars prepared from the finest fruits sourced from the world’s top orchards. The product stands out due to its commitment to quality, with each fruit carefully selected and processed under Nestlé’s stringent standards. This project aimed to highlight the brand’s commitment to natural, fresh fruit while delivering an artistic and cinematic interpretation of this commitment.

Filmmaking Leadership and Team Expertise Under the leadership of Ehmer Kirmani, the project was handled by MI Films Worldwide, bringing on board renowned cinematographer and director Avi Karpick. Avi’s global experience in large-scale advertising campaigns and cinematography was a critical factor in bringing the brand’s vision to life. The team shot a 2-minute commercial in Thailand, featuring the four key fruit flavors of Nestle Fruita Vital: Mangos from Pakistan, Pineapple from Indonesia, Grapes from Italy, and Apples from Greece.

Visual Storytelling: A Cinematic Journey Across Four Countries

The commercial’s visual approach aimed to do more than just showcase the product—it sought to evoke a feeling of freshness and authenticity through a cinematic journey across the world’s finest orchards. The production focused on highlighting the unique landscapes, orchards, and vineyards in each country, with a particular emphasis on the people behind the harvest.

From sweeping shots of Greece’s orchards, to close-ups of ripe mangoes in Pakistan, the cinematography expertly captured the environments and natural beauty of these countries. The interactions between the locals and the orchards were seamlessly captured, providing viewers a sense of connection to the people who grow the fruit. Sun flares, reflections, and atmospheric transitions with water shots were employed to create a dreamy sequence that elevated the poetic essence of the film.

High-Speed, Visual Product Shots: Adding the 'Wow' Factor

To bring the product’s refreshing nature to the forefront, the film featured high-speed shots of fruit juices splashing and colliding, with fruits diving and gliding through the air. These shots were specifically designed to create a visual impact and deliver a “wow” factor, emphasizing the freshness and vibrancy of the juices.

A Beautiful, Poetic Execution Avi Karpick, who served as both the cinematographer and director, expressed that this project wasn’t about telling a traditional story; instead, it was about creating a beautiful combination of fleeting impressions. These impressions aimed to evoke a sense of wonder and freshness, almost poetic in nature. The result was a visually stunning and emotionally compelling ad that went beyond the typical product-driven narrative, making it as much about the experience as it was about the juice itself.

Soundtrack: The Perfect Musical Companion

A key element that elevated the emotional and cinematic quality of the campaign was the soundtrack. The film was paired with Beethoven’s 5 Secrets by The Piano Guys. This track, with its powerful, sweeping orchestral arrangement, perfectly complemented the stunning visuals. The combination of classical music with natural beauty created an atmosphere that felt both timeless and exhilarating, enhancing the film’s poetic and dreamy qualities. The music echoed the sense of refreshment and luxury that Nestlé Fruita Vital promises with each of its juices.

Production Management and Post-Production

The production team not only brought the idea to life through filmmaking expertise but also through careful production planning, soundtrack rights management, and post-production work. The result was a polished final product that stood as a work of art while effectively communicating the message of fresh, premium juices from around the world.

The collaboration between MI Films Worldwide and Avi Karpick turned out to be an exciting and educational experience for all involved, combining the magic of artistic direction with practical, high-end filmmaking to create a commercial that will be remembered not just for its quality, but for the emotional connection it establishes with the viewer.

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BTS

Accu Chek Performa



CREATIVE

Perception Reshaping Campaign
winning-brands

Deliverables:

Diabetes Shouldn’t Stop You

A Purpose-Driven 360º Campaign for Roche Diagnostics

Project Scope:

Developed a comprehensive 360º integrated marketing campaign for Roche to launch Accu-Chek Performa across the APAC region. The campaign encompassed brand strategy, campaign ideation, storytelling featuring both celebrities and everyday individuals, TVC production, print, digital, outdoor advertising, point-of-sale materials, and on-ground activations.

Insight-Led Strategy: Turning Fear into Empowerment

Our research uncovered a deep cultural tension:

When people are diagnosed with diabetes, life suddenly feels limited emotionally, physically, and psychologically. It’s not just a diagnosis it’s a perceived end to living fully.

This anxiety-driven perception had to be reframed. Rather than simply communicating control or blood sugar management (a typical category approach), we elevated the brand purpose to speak directly to the emotional and performance-driven needs of diabetics.

Brand Purpose & Cultural Strategy

At the heart of the brand purpose lies a universal truth:
The moment someone is diagnosed with diabetes, fear takes over. Dreams feel interrupted. Life seems restricted.

But Accu-Chek Performa challenges this mindset with a bold cultural message:
“Diabetes Shouldn’t Stop Your Performance in Life.”

To support this shift, we defined a cultural ideology and purpose that inspires diabetics to take control:

To bring inspiration and innovation to every diabetic in the world.
To help people with diabetes keep performing in life.

This belief became the foundation for a performance-led, emotionally resonant campaign that positioned Accu-Chek not just as a glucose meter — but as a life enabler.

Humanizing Brand Voice & Perception Reshaping Narrative

Diabetes Shouldn’t Stop Your Performance - Celebrate Life

Our narrative didn’t just show people managing diabetes — it showed them owning their lives, performing with purpose, and celebrating the moments that matter. With the confidence that Accu-Chek Performa keeps them in control, they could continue chasing dreams, not sugar levels.

The Campaign featured:

  • Waseem Akram — the sports legend turned golfer, proving that while passions evolve, the performance never stops.
  • A high-performing young businesswoman — navigating ambition with confidence and grace.
  • A spirited tween boy — growing, playing, and thriving like any other child, unbound by fear.

Each story culminated in a moment of celebration — a sweet treat enjoyed without hesitation, symbolizing freedom and the joy of living life fully with diabetes in check.

With Accu-Chek Performa, they didn’t just manage diabetes — they lived with it. They reclaimed their rhythm, their sweetness, and their performance… confidently, actively, and joyfully.

This evolved voice didn’t just humanize the brand. It redefined it — turning Accu-Chek into a beacon of resilience, self-belief, and everyday victory, making it deeply personal and powerfully universal.

360º Campaign Amplification :

  • Thematic TVC
  • Celebrity Endorsement with Waseem Akram
  • Print, Outdoor & Merchandising
  • POS Activation Kits for Pharmacies

  • In-store Visibility & Demonstrations
  • Digital & Social Assets
  • Community Outreach Events

Results & Recognition:

Instant Emotional Connection — One of the first regional campaigns to show diabetes as manageable, not debilitating.

APAC Rollout — The exact same campaign was released across the APAC region, dubbed in multiple regional languages.

Best Regional Creative Award — Awarded by Roche HQ.

Category Redefinition — Elevated the conversation from blood sugar levels to living a full, empowered life.

Impact:

Accu-Chek Performa wasn’t just launched — it was reimagined as a performance partner for those living with diabetes.

The campaign drove awareness, built trust, and — most importantly — gave people the belief that “Diabetes doesn’t stop life. It just needs the right support to perform through it.”

Interactive Consumer Shows, Mall & Hyper Store Activations

Bringing the Brand Purpose to Life — On Ground, Face-to-Face
To deepen engagement and bring the inspiring performance platform to life beyond screens, we designed a series of high-impact, interactive on-ground activations across major cities.

The Message in Motion:
Led by brand ambassador Waseem Akram — a living embodiment of thriving with diabetes — these activations gave people a chance to hear his story firsthand. Waseem shared how he continues to lead a high-performance lifestyle post-diagnosis, reinforcing the campaign belief:
“Diabetes Shouldn’t Stop Your Performance in Life.”

Formats Deployed:

Consumer Shows:
Immersive stage experiences featuring storytelling sessions, live Q&A with medical experts, diabetes myths debunked, and guided demonstrations of Accu-Chek Performa’s intelligent features.

Mall Activations:
Set up in high-footfall locations, these experiential booths combined brand education with entertainment—offering visitors:

  • Free blood glucose level checks
  • Instant demos of the Accu-Chek Performa meter
  • Giveaways for engagement, including “sweet victory” tokens (guilt-free dessert vouchers)

Hyper Store Campaigns:
Deployed in pharmacies and retail), these focused on point-of-sale awareness and impulse education. Pop-up counters featured:

  • Certified health educators to explain product benefits
  • Interactive tablets for self-screening tools and nutrition tips
  • Waseem Akram’s video looped testimony, humanizing the product’s value

Year-Round Consistency:
These activations weren’t one-off events — they formed a consistent presence throughout the year, strategically aligned with global diabetes awareness days, national holidays, and seasonal health drives.

Outcome:
By taking the campaign to the people — in their daily routines, shopping moments, and family outings — Accu-Chek became more than a glucose meter. It became a symbol of support, empowerment, and performance for people managing diabetes in everyday life.

Morning Greets Rusk Bread

Marketing Campaign

New Product Launch

Morning Greets Rusk Bread

Embracing Nature’s Goodness

The third generation of Greek Fields Mills, a trusted name in food commodity trading, sought to transform their business by creating a brand that would bring their quality to consumers directly. Without a marketing background, they turned to Knight Owls to help realize this vision. Owl Studio guided Greek Fields in defining a brand purpose that would resonate with today’s health-conscious consumers, developing a strategy cantered on “nurturing mornings with nature’s goodness.” Together, we gave birth to Morning Greets—a brand name and identity that welcome each day with wholesome, natural ingredients.

From creating a holistic marketing and communication strategy to shaping product categories and launch plans, Owl Studio worked closely with Greek Fields Mills, crafting a brand narrative that balances tradition with the innovation needed in today’s market. Launching first with breakfast offerings like cereals, breads, and rusks, Morning Greets embodies a commitment to quality, sustainability, and the power of a great start to each day.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

Brand Philosophy

Morning Greets embodies the essence of starting each day with nature’s best. It stands as a testament to the commitment to health, happiness, and sustainability. The brand promises to deliver products that inspire wellness and vitality, creating a positive impact on both people and the planet.

Naming the Brand

“Morning Greets” was chosen to encapsulate the brand’s mission of greeting each morning with the finest offerings from nature. The name evokes feelings of freshness, nourishment, and a positive start to the day.

Brand Logo & Identity

Owl Studio’s design team meticulously crafted the Morning Greets brand logo to reflect the purity and natural essence of the products. The logo features a sun rising over a green field, symbolizing a fresh start and the nourishing power of nature.

  • White & Blue Logo The logo, set in a white and blue finish, exudes freshness and natural goodness. It prominently features the rising sun, capturing the brand’s essence.
  • Logo Layout The word “Morning” is placed at the top with a sunrise sketch, settled in a curve above the big curvy “Greets” lettering.
  • Unique Font Styling The font used for “Morning Greets” is elegant yet approachable, designed to convey trust and warmth.
  • Bold Curve Lettering for Logo Specially crafted bold curve lettering forming the logo insignia, with white fonts encapsulated by thick blue color outlining, representing the dawn of a new day.
  • Rising Sun in Yellow Lines A rising sun depicted in yellow lines with blue color around, symbolizing an early morning feeling and a fresh start.

Brand Essence

“Nature’s Goodness, Every Day”

Brand Usage Guide

To ensure the Morning Greets brand identity remains consistent and impactful, Owl Studio developed a comprehensive Brand Usage Guide. This guide outlines precise specifications for logo placement, typography, color palettes, imagery, and other brand elements. It serves as a blueprint for all stakeholders, ensuring uniform communication of Morning Greets’ brand essence across all platforms.

Packaging Concept

Design Philosophy

Owl Studio’s design philosophy for Morning Greets’ packaging focuses on simplicity, natural elements, and clear communication of health benefits. Every design element is chosen to provide consumers with a visual and sensory experience that mirrors the natural goodness within.

Brand Imagery

Morning Greets’ brand imagery is a visual celebration of natural ingredients and wholesome mornings. Each visual captures the brand’s commitment to quality and sustainability, from sunlit fields to fresh, healthy breakfasts. The imagery is designed to evoke feelings of warmth, health, and a connection to nature. The visual elements align with the vision of nurturing the world with nature’s best and providing “Nature’s Goodness, Every Day,” reflecting the mission to inspire wellness, happiness, and the zeal to thrive in life.

Visual Storytelling Design Elements

  • Wheat Field and Light Blue Sky: Depicting a serene morning scene with a vast wheat field and a light blue sky to convey freshness and natural origin.
  • Bowl at the Bottom with Berries and Milk Splash: Featuring a bowl of berries, milk splash, and cereal biscuits at the bottom to highlight the product.
  • Yellow Curve Top Border Panel: A distinctive yellow curve top border panel, slit by a green outline, emphasizing the natural and healthy aspect.
  • Wheat Motif Background: Incorporating a subtle wheat motif in the background to reinforce the connection to wholesome, natural ingredients.

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LOGO / STATIONARY

BREAD

PACKAGING

KEY VISUALS

OUTDOOR

RUSK

PACKAGING

KEY VISUALS

OUTDOOR

WEBSITE

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