Brand Culture Network

GTR Tyre Rebranding

360º INTEGRATED MARKETING CAMPAIGN

Re-Branding & Creative Transformation

The Rebirth of Iconic Brand

The Generation of Achievers

The Rebirth, Rebranding and Creative Transformation from Perception Re-Shaping to Transition of 55-year-old iconic global brand General Tyre into GTR, the No.1 Selling Tyre Brand.

A brand formerly owned by General Tyre & Rubber Company / Continental AG Germany.

Deliverables:

Cultural Branding

Brand Purpose

Brand Manifesto

Brand Culture Strategy

Brand Anthem

Brand Capsule

Branding

Brand Nomenclature

Brand Identity & Stationary

Brand Styling Guide

Label & Packaging

Product Cataogue

Annual Report

Key Visuals

Retail Branding

Office Branding

Pylon Tower

Tyre Displays

Give Aways

Creative

Re-Branding

Creative Transformation

Perception Reshaping

Creative Platform

Ideation & Storytelling

Ad Films

Brand Identity Revealing Video

Corporate Documentary

PR Video

Print Ads & OOH

Digital & Social

Digital

Corporate Website

Digital & Social Marketing

Event

Event Theme & Management

Logo Revealing Ideation

Invitation Card

Dealer Achievemnt Certificats

Annual Sales Conference

Float Activation

Expo Exhibition Stall

Productions Management

Producing Films & 3D Tyre Range Animations

Anthem Film

Ad Film

Corporate Film

Identity Revealing Film

Identity Revealing Event Video

PR Video

3D Tyre Range Animations

Production Designing & Planning

Director Board & Treatment Note

Celebrity Management

Digital Shoutouts Celebrity

Shoot & Post Production

Media

Print & TV

Digital & Social

Media Buying & Planning

PR

Press Coverage

PR Coverage TV

GTR
Every Journey Has A Destination

The Challenge

Complete Re-Branding & Creative Transformation from Perception Re-Shaping to Transition of 55-year old iconic brand General Tyre required.

Research shows that General Tyre has a weak brand persona brand imagery brand engagement and brand identity as today’s youth feel it’s a brand for the older generation not communicating to them at all.

GTR
Every Journey Has A Destination

The Solution

The re-branding, creative transformation & perception reshaping of General Tyre to a purpose-led brand with a new brand name that derived its own unique brand culture was the perfect strategic direction to be taken, considering the future product line extension in the Automotive category.

Our Approach

We need to define a brand purpose & determine its culture that not only gives rebirth to the iconic brand General Tyre through its transition into the purpose-led brand GTR.

Over 55 years of expertise, manufactured on German technology, tested in Japan and Europe, GTR engineered, designed and refined to fit any road conditions.

GTR gives youth the ability to move forward, alleviating their worries by making life safer on the wheels, and empowering them in every journey to reach their ultimate destination, thus enabling them to achieve their goals and dreams.

Brand Culture Hive

Our Cultural Branding Toolkit

Working on culture branding strategic global Marcom toolkit “Brand Culture Hive.” our team at BCN Global derives the brand purpose, manifesto and culture strategy by fusing insights.

That enables us to work out the strategic creative direction “The Generation Of Achievers” to craft the communication and 360º amplification to create inspiring brand journeys with distinctive brand culture across all mediums.

That’s how we Cultivate, Humanise and Nurture Purpose-Led IDEAL GTR Brand to win their marketplace.

Brand Purpose

Enabling Dreams, Embracing Journeys

Manifesto

The Generation of Achievers

Rebirth & Rebranding of iconic Brand

We worked on brand architecture by modernizing the identity system to create a new brand name, a new identity, and a new monogram to introduce a new bold, dynamic and progressive purpose-led brand GTR Tyre.

In doing so, we transformed an outdated brand aesthetic into a globally-minded system that was not only relevant but groundbreaking and set a new tone and level of design achievement for the entire automotive category.

Thus, our branding team successfully reborn, re-brand & transition 55 years old iconic brand General Tyre into GTR Tyre. We built an identity system that set us apart from the pack and established new journey rules for branding every customer touchpoint.

Brand Identity

The GTR Identity is a masterclass in minimalist design, drawing its foundational inspiration from the circular form, emblematic of a tyre, life, and perpetual movement.

Two intersecting circles are skillfully manipulated to craft the iconic letters “GTR”. A standout feature is the red rectangular triangle seamlessly integrated into the design, forming the central part of the letter “G”, symbolizing the “Generation of Achievers” who are always on the move towards excellence.

The metallic treatment of the lettering exudes a sense of modernity and strength, set against a stark black background. The word “Tyre” is elegantly juxtaposed in white, separated by a sleek slash line, anchoring the brand’s core offering.

Beyond its visual appeal, the logo embodies the enablers of dreams, empowering the generation of achievers to embrace their journey. This sentiment reinforces the brand’s commitment to being more than just a tyre brand but a partner in life’s journey.

Stationery

Labels

3D Tyres

Bringing our creative platform to life

The Generation of Achievers

We bring our creative platform to life through captivating storytelling, “The Generation of Achievers,” with the brand capsule of “Every journey has a destination,” we showcase the journey of a young achiever.

We have captured the beautiful landscape, the road infrastructures, and the rough & rocky tracks. Being a reliable journey partner GTR Tyre makes the experience on the road safe while adding the pleasure of a smooth drive throughout the journey.
That’s how GTR empowers young achievers in every journey to reach their ultimate destinations and enables them to achieve their goals and dreams.

BCN worked closely with our network companies and strategic alliance partners to bring this platform to life, tailoring it to the needs of each communications platform and mediums.

Achieving The Unachieved

Our global and regional teams, under the leadership of our creative leader, strategic culture branding narrator & filmmaker, Ehmer Kirmani, who always believed in achieving the unachieved through passion, creativity, and teamwork, worked on this exciting project.

Our Marcom Network team worked closely with the client’s management & marketing team, consultants and strategic alliance partners on the Rebirth of the 55-year-old iconic global brand General Tyre into GTR.

Team Credits

MARCOM NETWORK AGENCIES

Brand Culture Network | A Brand-First Marcom Agency
Creativecom | A Brand-First Creative Agency
Media Idee | A Brand-First Amplification Agency
MI Films Worldwide | A Brand-First Production Agency

Founder, Chief Creative & Filmmaker: Ehmer Kirmani
Co-Founder & ECD: Laur Barbu
Executive Director – MENA: Xahid Rashid

NETWORK GLOBAL TEAM

Creative Director (Copy): Jonathan Olivier
Lead Strategists: Tuudor Lonut
Brand Culture Strategists: Hasita Raisinghani
Chief Architect & Designer: Ar. Purnia Farrukh
Business Director: Sophia Melek

NETWORK REGIONAL TEAM

Creative Director Amplifications: Shakeel Qureshi
Art Director: Syed Imran Uddin
Associate Creative Director: Syed Arsalan Ali
Account Manager: Abeer Ullah Ansari
Project: Team: Hussain Shakil, Muhammad Rashid & Faizan Rehman

MEDIA PULSE & MEDIA MATTERS TEAM

Founder & CEO: Aleem Durrani
Director: Natasha Durrani
Business Director: Adeel Raza
Account Director: Mohammad Ashar Noman
Account Manager: Syed Muhammad Masud

GTR MANAGEMENT & MARKETING TEAM

CEO/MD: Hussain Kuli Khan
Executive Director Marketing: Muhammad Amin Khan
GM Marketing Services: Ali Asad Usmani
Marcom Consultants: Mahmood Nanji & Aleem Duraani
Featuring Film & TV Star: Bilal Ashraf

FILM PRODUCTIONS TEAM

Ideation, Storytelling & Direction: Ehmer Kirmani
Managing Partner: Farrukh Kemall
Art Direction Film: Ar. Purnia Farrukh
Executive Producer: Sherry Brik
Creative Producer: Shakeel Qureshi
DOP: Zain Haleem
AD: Syeda Maryam & Ather Zaidi
Project Manager / BTS: Reehana Latif
Camera Car: Islamuddin
B-Roll DOP: Ali Haider Baloch
Celebrity Management: Syed Noman Alam
Fashion Stylists: Vardah Aziz
Makeup: Nadeem William
Stills: Iftikhar Ahmed
Sound: Mono Productions
Composer: Asif Noorani
Vocalists: Sebastian & Juan
Voice Over: Nad-e-Ali
Color Grading: Zari Mohd @ Big Foot
Production House: MI Films Worldwide

360º Integrated Marketing Campaign

The Generation of Achievers

Thematic TVC

GTR Zalmi TVC | The Generation of Achievers

Our Journey - Documentary

GTR
Every Journey Has A Destination

The Result

The re-branding & creative transformation of General Tyre into GTR Tyre helps reshape brand perception among the younger audience.

The communication proof proved to be a super hit, effectively accomplishing its primary goal of portraying GTR Tyre as a youthful, modern, and dynamic brand that empowers them on every journey.

3X acceleration in the growth versus the industry growth not only strengthens the leadership stance of the No.1 selling brand but also depicts the successful transformation of the iconic brand General Tyre into a purpose-led brand GTR Tyre.

Digital Transformation

A radically new purpose-centered experience for the GTR website.

The new brand imbued our holistic reimagining of the GTR website: a sleek, dynamic aesthetic that didn’t lose the new GTR grit. Brand Culture Network and our Digital Amplification agency Media Idee faced the challenge of modernizing the site architecture and making it easy for the target audience to navigate tyre types and designs.

OOH Digital

Digital Achiever Pylon

Digital Achiever Streamers

Digital Achiever Billboards

OOH Traditional

Key Visuals

Print Ads

Digital Shoutouts

Digital Social Pages

Annual Report

Exhibition Stall

Calendar

GTR - The Official Tyre Partner of Peshawar Zalmi

The number 1 Franchise of the Pakistan Super League (Cricket) in terms of media and brand value. A step toward strengthening the GTR Brand Purpose, “The Generation of Achievers.”

GTR Tyre – Peshawar Zalmi is providing a platform to the upcoming young cricket players by giving them the opportunity to play with national and international players in PSL and training through international coaches to improve their playing skills.

By embracing this journey, their dream enables them to showcase their natural talent and performance to become achievers, as every journey has a destination.

Brand Identity Revealing - Tactical Campaign

A transition communication aired to introduce the new brand identity GTR Tyre to communicate the transition of General Tyre into GTR Tyre. Endorsement of the leadership position throughout the GTR brand identity launch campaign.

See the tactical campaign & all the branding work.

VIEW THE WORK

BTS Gallery

Harlig

Digital

Digital Experiential Journey

Harlig

Crafting Moments of Pure Indulgence

From the lush pastures of Sweden, a country renowned for its dairy products and rich agricultural heritage, a second-generation family of leading agriculturalists and farmers envisioned a brand evolution. Instead of supplying milk and yogurt to the food industry, they aspired to carve out their niche in the premium ice cream and yogurt market.

With a legacy of supplying high-quality dairy products and a passion for innovation, they approached Owl Studio. Our mandate was to sculpt their vision into reality, crafting a holistic brand narrative encompassing everything to redefine the luxury of ice creams and yogurt, blending Swedish tradition with global flavor.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

Härlig encapsulates the sensation of loveliness and delight, standing as a declaration of love for exceptional taste and quality. It promises a sensory experience that’s unparalleled, filled with moments of joy and delight.

Brand Naming

“Harlig” is derived from the Swedish word for “lovely” or “delightful.” Entrusted with the task of naming, Owl Studio chose this name to encapsulate the brand’s commitment to delivering delightful experiences and products that bring joy to its customers. The name evokes feelings of warmth, love, and the joy of savoring life’s delightful moments.

Brand Logo & Identity

Owl Studio’s design team meticulously crafted the Härlig brand logo, merging Scandinavian design aesthetics with the creamy richness of ice cream. Positioned dominantly, this logo radiates luxury and sophistication, capturing the essence of Härlig.

Matte Gold Logo: The matte gold logo, positioned prominently, exudes luxury and sophistication.Positioned dominantly, this logo radiates luxury and sophistication, capturing the essence of Härlig.
Unique Casing & Font Styling: The unique casing around “härlig” showcases the brand’s commitment to quality and elegance with lowercase “härlig,”. This design element adds a touch of distinction, promising an experience that’s as delightful as the brand’s visual identity.

Brand Essence

Pure Indulgence.

Brand Usage Guide

To ensure Härlig’s brand identity remains consistent and impactful across all touchpoints, Owl Studio meticulously developed a comprehensive Brand Usage Guide. This guide outlines the precise specifications for logo placement, typography, color palettes, imagery, and other brand elements. It serves as a blueprint for all stakeholders, ensuring that Härlig’s brand essence is communicated uniformly in digital platforms, retail environments, or marketing collateral.

Brand Imagery

Härlig’s brand imagery is a visual symphony of indulgence, authenticity, and experience. Each visual captures the brand’s luxury and quality, from creamy ice cream scoops to genuine ingredients. Inspired by joyful moments, a celebration of relations, and the cherished “me-time” moments of self-indulgence, the unique flavor names enrich the brand’s story, inviting viewers into Härlig’s world of pure delight and indulgence.

Design Philosophy

Owl Studio’s design philosophy for Härlig’s packaging was rooted in minimalist Scandinavian design, emphasizing purity, luxury, and the brand’s commitment to quality. Every design element was carefully chosen to provide consumers with a visual and sensory experience that mirrors the indulgence within.

Visual Storytelling Design Elements

Top White Panel Strip: This strip, running across the top of the packaging, serves as a backdrop for the “Härlig” logo in a consistent dull matte gold finish, adding a touch of sophistication and emphasizing the brand’s minimalist design approach.
Flavor Color Representation: The lower, more significant portion of the packaging showcases a solid color indicative of the flavor, complemented by a visual of the main ingredient (e.g., a cocoa bean for Chocolate Holandes, a mint leaf for Alpine Mint, etc.). This color-coding system allows consumers to easily identify their preferred flavors.
Stylized Font: The flavor name is presented in a stylized lowercase font, positioned at the center of the packaging. This modern typography, in white color with a thick outline of the flavor color, complements the brand’s contemporary image and ensures prominence.
Ice Cream Visualization: On the right bottom of the packaging, there’s a visual representation of a single scoop of ice cream, bar, or cone, giving consumers a tantalizing preview of the indulgence inside.
Special Edition Imagery: For the special edition range, a golden line sketch of Stockholm’s city skyline is subtly incorporated into the background. This touch not only adds a layer of sophistication but also pays homage to the brand’s Swedish roots.

Brand Sustainability Approach : Harlig’s Love Oath

“At Härlig, our love for the planet is as deep as our passion for ice cream. We are committed to sustainable practices, ensuring that every scoop not only delights the senses but also respects our environment.

Pure Loved Base: Discover the pristine foundation of Grade A milk and cream that makes Härlig ice cream a masterpiece of love and quality.
Nature’s Love Palette: Explore our commitment to handpicking the finest natural ingredients, creating a spectrum of unforgettable flavors.
Sustainability Love Symphony: Learn about our dedication to sustainable sourcing and local partnerships, celebrating a harmonious blend of love for ice cream, Mother Earth, and our community.

Retail Presence Branding

Owl Studio crafted Härlig’s exclusive retail store branding, blending Scandinavian design with luxury. Every element, from signage to interiors, immerses visitors in Härlig’s world of indulgence, echoing its Swedish roots and global flavor inspirations.

Brand Communications

The Härlig brand story is one of pure indulgence. Visuals capture the meticulous process of crafting the perfect scoop of ice cream, from the selection of the finest ingredients to the infusion of authentic flavors. Collaborating with the formidable Brand Culture Network, we refined Härlig’s brand communications and culture, ensuring a seamless alignment with its core purpose and promise. This synergistic partnership enriched the brand’s narrative, deepening its connection with the target audience and solidifying its position in the market.

Together, we meticulously crafted a series of evocative brand communications that deeply resonate with Härlig’s target demographic. The journey from the ice cream’s creation to the moment it’s enjoyed by discerning consumers is beautifully portrayed, emphasizing the brand’s commitment to quality, luxury, and the celebration of life’s delightful moments.Campaigns such as “Harlig- A Tale of Lovingly Delights” for the range, “Minty Magic In Every Bite” for Alpine Mint, “Obsess Over Every Bite” for Silhouette Range, “A Love Story in Every Bite” for Romeo & Juliet Cone, and “Three Layers of Chocolaty Charm” for the Bar have been tailored to captivate our target audience.

These narratives evoke sensations of indulgence, luxury, and sheer delight and weave the compelling tale of cherishing life’s delightful moments with Härlig Premium Ice Cream.

Online Presence

Härlig’s digital platform, designed by Owl Studio, offers an immersive experience, taking visitors on a journey through the world of Härlig, from the rich traditions of Sweden to the innovative flavors inspired by global tastes. In the retail space, Härlig ensures its presence in premium outlets, making sure that consumers always have access to their favorite Härlig moments.

Härlig’s digital platform offers an immersive experience, taking visitors on a journey through the world of Härlig, from the rich traditions of Sweden to the innovative flavors inspired by global tastes. With its user-friendly interface, the website showcases a diverse range of products, from the creamy richness of ice creams to the refreshing tang of yogurts, allowing visitors to savor the flavors even before they place an order.

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PRODUCTS

KEY VISUALS

OUTDOOR

STORE

WEBSITE

Youthful

Digital

Digital Experiential Journey

Youthful

Crafting a Fashion Legacy for a Leading Textile House

A distinguished textile house from South Africa, known for its superior quality fabrics supplied to fashion apparel companies, envisioned expanding their horizon by stepping into the fashion apparel domain. They approached Owl Branding Studio to transform this vision into a tangible brand that resonates with the vivacious energy of young adults. Our journey began with carving out a brand purpose that would serve as the cornerstone for all ensuing creative and strategic endeavors.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

Rooted in the belief that every day is an opportunity to create cherished memories and meaningful connections, we champion the idea that a youthful spirit isn’t bound by age but by the mindset of embracing life’s adventures, challenges, and joys with an open heart.

Brand Identity Development

The brand identity reflects the vibrant, adventurous, and authentic spirit of Youthful Label & Co. Every element, from the logo to the color palette, typography, and imagery, was designed to evoke a sense of adventure, freedom, and youthful enthusiasm.

Logo Concept

The logo embodies Youthful Label & Co.’s essence through a majestic phoenix emblem, symbolizing rebirth and transformation, aligning perfectly with the brand’s philosophy. The sleek black design, modern typography in lowercase letters, and a vibrant yellow circle at the end of “youthful” collectively reflect the brand’s modern, stylish persona and its energetic spirit.

Brand Imagery

We crafted a distinctive brand Imagery depicting the adventurous, playful, and bold spirit of the brand, resonating with the youthful zest for life. This imagery was carried through various branding materials, creating a cohesive and engaging brand narrative, showcasing a range of emotions and experiences that the brand aims to celebrate.

Brand Tagline

The tagline “YOUThFUL.. The Spirit To Live” encapsulates the brand’s essence and philosophy, urging the target audience to embrace life with enthusiasm, authenticity, and a sense of adventure.

Web Design & E-commerce

A user-friendly and visually appealing website and e-commerce platform encapsulate the brand’s ethos, ensuring a seamless shopping experience while aligning with the brand’s youthful and vibrant identity.

Brand Usage Guide

The Brand Usage Guide ensures a cohesive brand presentation across all touchpoints, maintaining consistency with the brand’s core philosophy of embracing life’s adventures with a youthful spirit.

The overall branding derived from retail branding, in-store merchandising, outdoor advertising (OOH), vehicle branding, marketing collaterals, brand ambassador kits, promotional items, digital and social media campaigns, event branding, and point-of-sale materials, among others, ensures that the ethos of youthful enthusiasm and adventurous spirit is seamlessly communicated, creating a strong and recognizable brand identity that resonates with the target audience.

Brand Communications

Working in collaboration with the powerhouse Brand Culture Network, we were able to drive the brand communications and culture, aligning it perfectly with the brand’s purpose and promise. This collaboration enriched the brand’s narrative, ensuring a deeper connection with the target audience and a stronger positioning in the market.

Together, we developed a series of captivating brand communications that were meticulously curated to resonate with the brand’s target audience, evoking a sense of adventure, playfulness, boldness, passion, joy, love, sportiness, and soulfulness but also tell a compelling story of what it means to live life to the fullest with Youthful Label & Co.

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KEY VISUALS

OUTDOOR

WEBSITE

Acheve Fashion

Digital

Digital Experiential Journey

Acheve Fashion

Defining Fashion For Modern-Day-Goddess

The second generation of a renowned family business dynasty, with established ventures in Retail Stores, Hotels, Malls, and Real Estate, approached us with a challenge. They sought our expertise in identifying the next big venture they could dive into, making a significant mark.

At Owl Branding Studio, we recognized the potential of the luxury fashion market and proposed the idea of launching a high-end luxury fashion brand. This brand wouldn’t just compete with global titans but would have its unique proposition – exclusively targeting females. We envisioned a brand that would not only represent their aspirations but also become a testament to their achievements. Thus, the journey of breathing life into ACHEVE began.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

Acheve | Boldly Beautiful

Acheve | Bridal Collection

Acheve | Fashion Film

LOGO / STATIONARY

Brand Philosophy

Brand Identity Development

Logo Concept

Brand Imagery

Brand Tagline

The tagline “YOUThFUL.. The Spirit To Live” encapsulates the brand’s essence and philosophy, urging the target audience to embrace life with enthusiasm, authenticity, and a sense of adventure.

Web Design & E-commerce

Brand Usage Guide

The Brand Usage Guide ensures a cohesive brand presentation across all touchpoints, maintaining consistency with the brand’s core philosophy of embracing life’s adventures with a youthful spirit.

Brand Communications

Working in collaboration with the powerhouse Brand Culture Network, we were able to drive the brand communications and culture, aligning it perfectly with the brand’s purpose and promise. This collaboration enriched the brand’s narrative, ensuring a deeper connection with the target audience and a stronger positioning in the market.

Read More ⟶

KEY VISUALS

WINTER COLLECTION OUTDOOR

SUMMER KEY VISUALS

SUMMER COLLECTION OUTDOOR

SUMMER TAGS

BAG KEY VISUALS

BAG COLLECTION OUTDOOR

OUTLET

WEBSITE

Bank Alfalah

Digital

Digital Experiential Journey

Re-Imaging Digital Experience

Corporate Websites For 5 Countries

In a connected world where the consumer now demands ‘seamless’ experiences, how do you balance the needs of multi-device usage, branding & identity, consumer usage & behavior, security and technology.
A complete digital & experiential journey, ensuring the most optimal viewing on all screens, from phones to tablets to desktops, crafted & developed by team MI.

Deliverables:

Strategy

Analysis & Discovery

Digital Strategy

Technology

System Architecture

Coding & Development

Testing & Optimization

Creative

Storytelling Direction

User Experience

User Interface Design

Art Direction

Web Imagery & Design

Responsive Design

Content

Content Management System

Creative Copy & Content Writing

Pakistan Digi Awards 2017

Won Best Website Of The Year Award

Bank Alfalah Premier

Bank Alfalah Islamic

Nestle Fruita Vital

IMAGERY PRODUCTIONS

Ad Film

Real Fruit Experience

Real Fruits – Nestle Fruita Vital

We did one of the signature brand imagery production conceptualized by Ogilvy for Nestle Fruita Vitals in Thailand.

Nestle Fruita Vital, a range of premium Juices and Nectars from Nestle. , is prepared using the finest fruit carefully chosen from the world’s orchards and processed under Nestle’s stringent quality standards.

Deliverables:

Production Management

International Film Production

On-Boarding Filmmaking Teams

Production Design & Plan

Sound Track Rights Management

Still Photography

Shoot & Post Production

Greatest Stories Need Great Vision

Under the leadership of filmmaker Ehmer Kirmani, MI Films Worldwide teamed up with Avi Karpick, who has worked globally as a renowned cinematographer and director on hundreds of large-scale and award-winning advertising campaigns.

The film production team shot the 2 min spot in Thailand highlighting four delicious flavors – Mangos from Pakistan, Pineapple From Indonesia, Grapes From Italy and Apples from Greece – these convenient, single-serve juice boxes were shown to package and deliver only the most fruity, delicious and refreshing taste from all over the world. A nutritional value people can feel good about serving.

We have captured cinematic shots of landscapes, orchards, fields, farms & vineyards and people of Greece, Indonesia, Italy & Pakistan, sweeping shots of settings and environments with glimpses of faces, shots of famous landmarks, interactions with the orchards and ripe fruit and playing with sun flares & reflections to give an artistic feel and transition shot with water to create a dreamy sequence.

Once it’s come to beauty product shots, high-speed fruits & juices splashes colliding, diving and gliding shots which have created the wow factor in the film.

In short, Avi Karpick rightly believed this was not a story that needed to be developed and told but a beautiful, inspiring combination of fleeting impressions to portray the various countries in an atmospheric and inspirational way, almost poetic in nature and indeed derived it accordingly.

It was an exciting project with a lot of learnings while working with the world’s best commercial & tabletop director Avi Karpick; his filmmaking expertise & rich experience depict his magical direction right from defining the treatment & mood of the film to the shooting days.

BTS

Velva Skincare

Digital

Digital Experiential Journey

Velva Skincare

Velva’s Skincare Voyage

Belvaire, a client with a vision to venture into the personal and skincare industry, approached us to launch their inaugural brand. Entrusted with this significant task, our objective was to create a brand that would stand out in the crowded skincare market and resonate deeply with consumers seeking holistic skincare solutions.

The journey began with a thorough understanding of the skincare industry, the target audience, and the unique value proposition that Velva would bring to the table. This foundational work set the stage for developing a brand that promises to nurture and transform the skin, offering a range of products from body lotions and washes to creams.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Name & Identity

The journey of crafting Velva’s brand identity commenced with the pivotal task of naming the brand. The name “Velva” was meticulously curated to resonate with the brand’s core promise of delivering smooth, soft, and nourished skin. The name evokes a velvet-like smoothness, embodying the transformative skincare experience Velva aims to provide. The identity of Velva was envisioned to be as soothing and elegant as the skincare solutions it offers. The color palette reflects purity and luxury, and Velva’s gentle care extends to every skin type.

Web Design & e-commerce

In collaboration with our digital amplification partner, Media Idee, we embarked on a mission to craft an online experience that mirrors Velva’s commitment to holistic skincare. The website design is more than just a digital platform; it’s an interactive journey that guides users through the transformative power of Velva’s range. Every element, from engaging visuals to the intuitive user interface, has been meticulously designed to resonate with Velva’s ethos: “Nurture Your Beautiful Skin.” The immersive design ensures that every visitor not only learns about Velva’s products but feels the brand’s dedication to nurturing every inch of the skin. This collaboration enriched the brand’s digital narrative, ensuring a deeper connection with the audience and a stronger positioning in the market.

Brand Logo & Packaging Concept

The logo for Velva was designed to exude confidence, reliability, and the brand’s nurturing promise towards skin health. The bold capital letters signify the brand’s steadfast commitment to quality, while the gold feather at the top symbolizes the brand’s caring, soft, and nurturing promise. The gold circle at the end encapsulates the holistic skincare experience Velva offers, making the logo a perfect representation of Velva’s brand ethos. Transitioning to packaging, the concept was to maintain a modern, clean, and elegant look that aligns with the brand’s identity. A neat white background was chosen as the base color for the packaging, symbolizing purity and simplicity. The use of navy blue color on the cap and strip adds a touch of sophistication, while the gold accents bring a hint of luxury and elegance. The design element, along with highlighting key ingredients and benefits, not only enhances the aesthetic appeal but also communicates the product’s efficacy and the brand’s promise of nurturing beautiful skin. The harmonious blend of colors, modern typography, and thoughtful design elements in both the logo and packaging collectively reflect Velva’s commitment to providing a holistic skincare experience that is as elegant and nurturing as it is effective.

Brand Concepts & Communications

Working in collaboration with the powerhouse Brand Culture Network, we were able to drive the brand communications and culture, aligning it perfectly with the brand’s purpose and promise. Through captivating brand communications, we meticulously curated narratives that resonate with the brand’s target audience, evoking a sense of nurturing, softness, and holistic care. The communications also explored the unbreakable bond between mothers and daughters, celebrating the transformative power of a mother’s love and support.

Overall Branding

The overall branding extended across a variety of touchpoints, including packaging, outdoor advertising, signage, and marketing collateral. Each element was designed to reflect Velva’s nurturing and caring ethos, ensuring a consistent brand experience wherever the customers interacted with the brand.

Read More ⟶

KEY VISUALS

OUTDOOR

WEBSITE

She Essentials

Digital

Digital Experiential Journey

She Essentials

Painting a Cosmetic Canvas for a Women-Empowering Brand

Our journey commenced when a leading chain of fashion retail stores approached us to launch a cosmetic brand. Entrusted with the task of naming to crafting a compelling narrative, we aimed to create a brand that resonates with the ethos of women’s empowerment, self-expression, and the celebration of inherent beauty.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

The brand naming process was a meticulous endeavor to encapsulate the essence of the brand’s core values. After thorough deliberation and market research, we proposed the name “SHE Essentials,” which perfectly encapsulates the brand’s ethos of celebrating and empowering the feminine spirit.

Brand Philosophy

At SHE Essentials, the philosophy is to ignite the inherent beauty within every woman, empowering her to express her individuality and follow her dreams confidently. The brand revolves around women’s empowerment, inspiring them to embrace their authentic selves while staying true to their roots.

Logo Concept

The logo for SHE Essentials was designed to embody the essence of feminine elegance and empowerment. The Craft Style Lettering for “SHE” in Caps, with “Essentials” written below it, was chosen to reflect a modern, elegant, and confident brand. The use of rose gold as the color scheme symbolizes the contemporary woman, aligning with the brand’s ethos of enhancing natural beauty and empowering self-expression through its range of cosmetics and makeup products.

Packaging Design Concepts

In alignment with Owl’s philosophy of creating soulful designs, we meticulously crafted the packaging designs for SHE Essentials’ products, including lipstick, nail polish, foundation, perfume, and shades. The design approach was modern, clean, and minimalist, embodying an upbeat aesthetic that resonates with the brand’s ethos of empowering women to express their individuality confidently. This thoughtful packaging design enhances the brand’s shelf appeal and creates a memorable unboxing experience for the consumers, further solidifying the brand’s position in the market as a purveyor of high-quality, empowering beauty solutions.

Brand Styling Guide

The Brand Styling Guide for SHE Essentials was meticulously crafted to ensure a cohesive and resonant brand presentation across all touchpoints. This guide serves as the cornerstone for all brand-related endeavors, ensuring consistency and alignment with the brand’s core philosophy of empowering women to express their individuality confidently. We have derived overall branding from retail branding, in-store merchandising, outdoor advertising (OOH), vehicle and salon branding, marketing collaterals, brand ambassador kits, promotional items, digital and social media campaigns, vent branding, and point-of-sale materials. This comprehensive approach ensures that the brand’s ethos is seamlessly communicated through every facet, creating a solid and recognizable brand identity that resonates with the target audience.

Brand Tagline

“Ignite Your Beautiful SHE” – This tagline encapsulates the essence of SHE Essentials, urging women to embrace and celebrate their inherent beauty, empowering them to express their individuality and follow their dreams confidently.

Brand Imagery

The brand imagery for SHE Essentials was meticulously crafted to resonate with the brand’s ethos of women’s empowerment and self-expression. The visuals depict women from various walks of life confidently embracing and celebrating their authentic selves, embodying the brand’s mission of empowering self-expression and self-love.

Web Design & Digital Presence

In collaboration with our digital amplification partner, Media Idee, we crafted an online realm for SHE Essentials that mirrors its core philosophy of women’s empowerment and self-expression. The website design is more than just a digital platform; it’s an interactive journey that guides users through the empowering ethos of SHE Essentials. Every element, from the intuitive design to the empowering digital campaigns, has been meticulously designed to resonate with the brand’s tagline: “Ignite Your Beautiful SHE,” providing a platform for women to shine confidently and inspire a world where beauty, confidence, and authenticity are celebrated.

Brand Concepts & Communications

Working in collaboration with the powerhouse Brand Culture Network, we drove the brand communications and culture, aligning it perfectly with its philosophy. This collaboration enriched the brand’s narrative, ensuring a deeper connection with the target audience and a more robust positioning in the market. Together, we developed a series of captivating brand communications meticulously curated to resonate with the brand’s target audience, evoking a sense of empowerment, self-expression, and the celebration of inherent beauty.

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PACKAGING

KEY VISUALS

OUTDOOR

STORE

WEBSITE

Bella Greek

Digital

Digital Experiential Journey

Bella Greek

Nurturing Beautiful Womanhood Naturally

Bella Greek embodies the spirit of nurturing beautiful womanhood naturally, blending the mystical charm of Greece with modern skincare, haircare, and body care innovations. Our brand celebrates the essence of womanhood, drawing on the power of nature and the rich Grecian heritage. Bella Greek is not just about beauty products; it’s a tribute to the natural grace of women, offering handcrafted experiences that capture the soul of Greece.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

At Bella Greek, our approach to skincare and beauty is a harmonious blend of nature, tradition, and innovation. We are deeply inspired by the beauty of Greece, its rich culture, and vibrant mythology. Central to our ethos is the “Women of Inspiration” initiative, through which we champion the stories of womanhood, their journeys, transformative power, and their inspirations, making it an integral part of our brand’s communication.

Brand Name & Identity Development

Bella Greek” – A name that encapsulates beauty inspired by Grecian traditions, natural ingredients, and the indomitable spirit of women.

Brand Logo

The Bella Greek logo, featuring the resilient dandelion, symbolizes growth, transformation, and the essence of our holistic approach to beauty. which is a testament to the brand’s ethos. This emblematic symbol, combined with the brand’s chosen color palette, adds a touch of refinement, ensuring that every product feels like a piece of luxury in the hands of its beholder.

Packaging Concept

Bella Greek’s packaging design is a testament to minimalist elegance. With a predominantly white background, the packaging is accentuated with earthy green fonts and occasional light pastel backgrounds. This design approach ensures that the brand’s commitment to natural, organic ingredients and its Grecian heritage shines through, making each product not just a skincare item but a piece of art. At the heart of our packaging is the Bella Greek logo, prominently displayed, ensuring brand recognition. This is accompanied by the product name, presented in a clear and legible font, making it easy for consumers to identify and select their desired product. This minimalist approach not only enhances the visual appeal but also emphasizes the brand’s commitment to transparency and authenticity, reflecting Bella Greek’s ethos of pure, genuine, and timeless beauty inspired by the heart of Greece.

Brand Tagline

“Harmony Nurtured, Naturally – Bella Greek”

Brand Communications

Bella Greek’s communication strategy is a blend of product storytelling, Grecian beauty traditions, and celebrating the narratives of women who inspire, evoking a sense of empowerment, elegance, and unmatched beauty.

Brand Imagery

Bella Greek’s imagery is a blend of Greece’s natural beauty and the modern woman’s elegance. From the pristine white villages of the Cyclades to the mesmerizing blue of the Aegean Sea, every image tells a story of nature’s elegance, unveiled.

Brand Usage Guide

A comprehensive guide detailing the correct usage of the brand logo, colors, typography, and other visual elements to ensure consistency across all platforms. The overall branding extended across a variety of touchpoints, including packaging, outdoor advertising, signage, and marketing collateral.

Website Design & E-commerce

Bella Greek’s online presence mirrors its commitment to natural beauty and empowerment. The design ensures that every visitor not only learns about Bella Greek’s offerings but feels the brand’s dedication to nurturing the natural beauty within every woman.

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PRODUCTS

KEY VISUALS

OUTDOOR

ACCESSORIES

WEBSITE

Glamourama

360º Integrated Marketing Campaign

Creative Transformation & Perception Reshaping

Re-Imaging a Beauty Icon

Golden Pearl Presents Glamourama … Aafreen Aafreen

Glamourama is one of our signature brand imagery transformation and perception reshaping project we did for the No.1 selling beauty brand Golden Pearl.

Under the leadership of our creative leader, filmmaker and storyteller, Ehmer Kirmani, we have worked with our global teams at Brand Culture Network on this exciting project.

With a storyteller’s heart, Ehmer Kirmani unlocks the magic by crafting captivating storytelling with inspiring brand imagery from Ideation, Storytelling, and Film Direction to Producing Glamourama Ad Film and Music Video (Brand Entertainment Content) for Golden Pearl Beauty Brand.

Deliverables:

Cultural Branding

Brand Purpose

Brand Manifesto

Brand Culture Strategy

Re-Branding

Brand Styling

Brand Capsule

Creative

Creative Transformation

Perception Reshaping

Creative Platform

Ideation & Storytelling

Storyboard

Music Film

TV Commercial

Print Ads & OOH

Key Visuals

Production Management

Music & Ad Film Productions

Production Designing & Planning

Director Board & Treatment Note

On-Boarding Dream Filmmaking Teams

Song Rights Management

Celebrity Management

Shoot & Post Production

Music Film

The Challenge

The entrance of multinational brands like Fair & Glow (Fair & Lovely), Garnier, Ponds, and other regional players into the beauty cream segment by launching their product line extension, even few with the same proposition, promise, product offerings, specifications and packaging format openly challenges the market leader Golden Pearl Beauty Cream.

Golden Pearl Cosmetics required an Inspiring Brand Culture of its own to create a substantial differential from the competitor’s brands, strengthening Golden Pearl Beauty Cream’s leadership positioning, being the Number 1 Selling Multi-Billion Value Winning Brand.

Besides that, Golden Pearl Cosmetics also needs a perception re-shaping by uplifting their overall master brand identity, imagery & communications, enabling them to compete with the best considering their upcoming skin and hair care launches, which multinational brands currently predominate.

In short, a need for powerful, aspiring, captivating storytelling that depicts the Brand Culture of its own to create inspiring brand imagery.

This project was precisely the challenge the client gave us to thrive on and being the Brand Culture Agency, we were very excited to accept it and loved working on this exciting project.

Cultivating Purpose & Brand Culture

The strongest actions for a woman is to love herself, be herself and shine amongst those who never believed she could, and “Beauty” is the platform that has always been likened to a glow…an aura.

Derived through our Cultural Branding Marcom Toolkit “Brand Culture Hive,” we worked out the brand culture strategy to build & own “Glamourama Culture” and by crafting unique storytelling with the purpose of “Shine Like A Pearl.”

Crafting Ideation & Storytelling

Golden Pearl Beauty Cream Presents “GLAMOURAMA”, storytelling about Beauty Glamour & Performance delivered by an international celebrity film star cum model.

This special cocktail is signaling a new direction for Golden Pearl Beauty Cream, the fusion of The West and The East, Beauty and Glamour … a fusion of the legendary late singer Nusrat Fateh Ali Khan’s musical composition, an exquisite action that’s cut to arguably the most famous song “Husne Jana Ki Taareef Mumkin Naheen…Aafreen Aafreen” It’s impossible to praise the beauty of a woman…Praise to the Creator Praise to the Creator.

One of the best-ever songs about beauty and the charm of women, a stellar arrangement of spectacular vocals, soundtrack, and lyrical poetry will make this an all-singing and all-dancing masterpiece.

A Strong Woman…

Looks A Challenge In The Eye…

And Gives It A Wink

Celebrity Film Star Elnaaz Norouzi is a woman of power. She’s one of the upcoming celebrity film star-cum-models of Bollywood & Lollywood. She has to exhibit that subtle blend of confidence and authenticity that makes a genuine and superb performance.

She brings her own energy, power, and personality to the piece one by one. Confidence shines through her beauty and radiates from her glowing skin and glamorous & charming looks.

The trick is to channel her charisma into a performance that’s powerful and yet accessible, a tricky paradox. We love that mix of beauty, confidence, and style gets right to the heart of the piece.

We Must Learn Who Is Gold And Who Is Gold Plated

Elnaaz Norouzi drives the storytelling of a celebrity model-cum-film star-cum-global influencer and legit beauty goddess. She reveals the real magic of her glamorous & charming looks, which she gets from Golden Pearl Beauty Cream to enhance her star power to “Rise & Shine” with confidence & style.

It is all about creating an aura of sensuality, glamour, beauty, and style. The idea is the perfect medium for our actress to reveal her beauty – her secret of soft and glowingly beautiful skin.

It made a subtle yet profound connection with our audience on serval levels; aesthetic, emotional, and rational. We are all in our element at the intersection of Beauty, Glamour, Style, Performance, and Celebrity.

Gorgeous Look Is The Best Revenge

Film Director’s Note

This film was exactly the challenge I always thrived on; we were signaling a new direction for Golden Pearl Beauty Cream through this special cocktail of “Rise & Shine” through Beauty & Glamour, Style & Performance, we will set a new benchmark for beauty work in the market.

The transformation of the celebrity fusion of the West Beauty goddess to the East – Bollywood Glamorous Star through capturing inspiring storytelling of her beauty, style & performance has made this a world first.

We’re used to formulaic beauty celebrity endorsement commercials made on a single set with the usual application shots followed by the girl endorsing the brand.

This blows that paradigm wide open with a freshness and dynamic execution to win the target’s heart, mind… and purses.

Ehmer Kirmani, Film Director, Chief Creative & Storyteller

The Result

Golden Pearl Glamourama not only built the desired inspiring brand imagery of master brand Golden Pearl but overall strengthened the leadership portfolio, being the No.1 Selling Beauty Brand by effectively accelerating its 2.5X growth versus the industry growth.

The communications proved to be a super hit, generating the highest ever recall of the brand and becoming the signature communications of Golden Pearl.

The Glamouramam communications also helped generate the sales volumes of other personal & beauty care products offered by Golden Pearl, from body lotions, shampoo, face washes, and beauty soaps.

Considering the above facts, the client extended the commercial communications contracts to air Glamourama Communications for the next two years.

Execution Is Everything..

And It’S Need A Dream Team To Win

Dream Team Credits

MARCOM NETWORK AGENCIES

Brand Culture Network | A Brand-First Marcom Agency
Creativecom | A Brand-First Creative Agency
Media Idee | A Brand-First Amplification Agency
MI Films Worldwide | A Brand-First Production Agency
Founder, Chief Creative & Filmmaker: Ehmer Kirmani
Co-Founder & ECD: Laur Barbu
Managing Partner @ MI Films: Farrukh Kemall
Global Director: Sophie Melek
Brand Culture Strategists: Hasita & Tudor
Executive Director MENA: Xahid Rashed
Director Creative Amplifications: Shakeel Qureshi
ACD: Shazia Alvi
Art & Design Head: Imran Uddin

CLIENT

Client: Golden Pearl Cosmetics Pvt. Limited
Brand: Golden Pearl Beauty Cream
CEO: Sheikh Abid Mehmood
Director: Abdul Rasheed
GM: Abdul Hannan
Consultant: Ashar Shami

SONG & SOUND TRACK

Artist: Legendary Ustaad Nusrat Fateh Ali Khan
Lyricist: Javed Akhtar
Song & Sound Track Licensed by: N.F.A.K Music Memorial Academy London, United Kingdom
Song Rights Management: Waseem Dar / Talent Wood
We do not claim to own this song & soundtrack in this Music Film & TVC

WORLDWIDE PRODUCTIONS TEAM

Produced By: MI Films Worldwide
Film Director & Storyteller: Ehmer Kirmani
Executive Producer: Sherry Birk
Cinematographer: TOM
Dance Director & Choreographers: Feroze Khan & Team
AD: Mattanin
Project Director: Shakeel Qureshi
Line Productions: Benetone Films
Exe. Line Producer : Kulthep Narula
Line Producer: Aey
Associate Producer: Ali G
Art Director: Toh
Fashion Stylists: Appa & Pang
Celebrity Beauty Makeup & Hair Artist: Rebecca Donney
Makeup & Hair Artists (Dance Queen Group): Ann, Fah, Dow

CELEBRITY FILM STAR

Featuring Celebrity Film Star: Elnaaz Narouzi
Dance Group: Dance Queens (BKK)
Talent Agency Celebrity: Citrus Talent
Stills: Iftikhar Pasha

POST PRODUCTIONS

VFX & Animation: Animagic
Edit: Junaid Hashmi
Grading: Zairi @ Big Foot
Production House: MI Films Worldwide

Greatest Stories Need Great Vision

Ehmer Kirmani, founder, chief creative, filmmaker and storyteller at heart, loves empowering brands to lead in their marketplace with powerful and distinctive brand imagery by crafting brand culture through captivating storytelling and 360º amplification to create inspiring brand journeys.

Besides film direction, being a chief creative and strategic cultural branding narrator, he works on deriving the brand manifesto, brand culture, ideation & concepts with the global team at Brand Culture Network.

He delivered successful 360º advertising campaigns and branded entertainment content for leading international & regional Multi-Billion Value Winning Brands.

He has created an excellent working culture across the Marcom Network by taking on board the world’s best creative and film community professionals from the Western and Eastern Hemispheres.

Under his visionary leadership, our talented & experienced, highly skilled global creative and film production teams at Marcom Network execute every project passionately and seamlessly as he knows how to utilize the team’s expertise & skills to deliver the best.

That’s how we become experts in crafting a powerful brand narrative that translates into captivating storytelling with epic sound and inspiring brand imagery with a cinematic style and approach to create the real magic in every film we do.

Production Design

Considering the project’s overall scope, Ehmer Kirmani designed the entire production while working with the global creative and film production team at MI Films Worldwide, A Brand-First Production Agency of our Marcom Network.

He engaged the world’s best professionals in the film industry from Bollywood and Hollywood Hemispheres to make a dream team to execute this production flawlessly with perfection & creativity.

Ehmer Kirmani, aka creative filmmaker & storyteller, always loves to explore, experiment, & execute new techniques & skills by pushing the boundaries in the quest to find the perfect capture of visually appealing scenes, and that’s what he has done in this project too.

He had multiple sessions with the producer, line producer, ADs, cinematographer, art director, styling director, choreographer, celebrity model, dance group, makeup artist, and fashion stylist to discuss the director board, film treatment and overall mood.

Starting from locations, art, props, stage design, styling, wardrobe, shooting schedule, sequence planning, lighting, camera angles & movements, etc.

Overall, spending more than two weeks completing it with complete perfection as time spent in pre-pro, considering the film’s realization needed much detail and precision.

Capturing The Beauty

TOM is one of the world’s most celebrated Cinematographers, specially in capturing beauty, skin, and hair. He enjoyed over ten years of excellent working relationship with film director & storyteller Ehmer Kirmani. Together, they have developed fantastic chemistry to deliver numerous imagery Ad Films productions of leading brands while working for MI Films Worldwide. We partnered with the world’s best Bollywood celebrity choreographer, Feroze Khan & Team choreographed the entire Glamourama music film & ad film.

Along with a world-renowned choreographer and cinematographer, we engaged the internationally acclaimed DanceQueen group to enthrall the set with vibrance and energy.

Every sequence & frame were deliberated well in advance to capture every shot smoothly with a glamorous choreographic style and mood.

The signature expression, dance steps & moves, stylised walk, product application shots, and other gestures of the celebrity star were to depict her powerful performance & beauty. At the same time, Golden Pearl Beauty Cream empowers the Celebrity Film Star to “Rise & Shine” with confidence and style.

Eventually, all this led to revealing the beauty & glamour that Celebrity Film Star got from Golden Pearl Beauty Cream to enhance her star power to “Rise & Shine” with confidence & style, and performance.

Your Skin Is 90% Of Your Selfie

Fantastic skin is always vital; that’s why her complexion appeared flawless, healthy, and soft, with warm skin tones but not heavy. Eye contour mascara adds presence to the eyes and lipstick. Well-balanced – did not overtake the hair.

The major challenge was handling the transformation of celebrity looks & makeovers from Greek goddess to Bollywood star that compliments the styling, glamour & beauty.

MI Films collaborated with Glam Lead Fashion and Celebrity Makeup artist Rebecca Doney from the UK. Rebecca has been a professional make-up and hair artist for over 15 years and began her career assisting Gucci Westman, Hannah Murry, Miranda Joyce, and Anita Keeling. Rebecca has traveled internationally with an extensive Bollywood career working with A-list celebrities such as llenan D’Cruz, Anushka Sharma, Shraddha Kapoor, Jacqueline Fernandez, and John Abraham, to name a few.

Dress For Success | Style Gurus

The celebrity style guru Salvi Chandrshekhar is famously notorious for his magic in Bajirao mastani, Bhootnath returns and many more. At the same time, the Thai fashion king elaborated on the western art of styling.

We created the transformation from Greek goddess to Eastern beauty glamor. Salvi and Pang collaborated to deliver the charisma of east and west fusion. Stunning dresses and, alluring makeup, flirting jewelry created the destined vanity in the production.

We have created a fantastic evening dress out of light floating fabric to make our heroine look stunning.

We used a high-speed wind machine to give Elnaaz that stylized greek goddess looks with White Flowing Gown, and the long tail Burgundy Dress looks even more impressive as it flows and billows around her with every step and as she nimbly leaps into the air

Locations & Set Designs

The Director & film production team scouted the locations that have given the perfect backgrounds once we started capturing the journey sequence of beauty from West to East.

From the beauty of nature, castle, art & cultural building, stylized bedroom set & furniture, and Bollywood style performance stage set looks convincing and glamorous and provide a stylish backdrop to integrate the action organically into the environment with a touch of gold.

We got the details right through world-class art direction and meticulous planning.

Two Days Rehearsals

We had three days of rehearsal before the shoot to make everything perfect, once capturing the journey of the beautiful goddess from west to east.

To achieve the desired signature expressions and choreographic dance movements and stylize walking with the glamorous-looking shots and performance, the director & choreographer have conducted three full days of rehearsal sessions with the celebrity star and models from Dance Queen Group before the shoot.

During the rehearsal, the director also made the fashion designers & makeup artists give a demo of multiple looks & styling of the celebrity.

To ensure the goddess’ stunning transformation from the west to the east with flawless styling and gorgeous appearances before the shoot.

Sound

Audio is vital to creating the right emotional mood and tone. Nusrat Fateh Ali Khan is truly a voice of god as he chants, “praising of beauty is not possible” in Urdu, taken from a song.

As a Qawwali and Sufi music pioneer, he introduced this genre to the western world and is still recognized as one of the most powerful voices in the music industry and still known as the ‘King of Qawwali”.

Pakistani pop combines traditional Pakistani classical music and Western jazz and rock influences and that’s why we have shown the model’s journey from a western to an eastern look … a fusion like Nusrat Fateh Ali’s musical composition.

The audio design would help amplify the impact and fluidity and add additional textural layering to the visuality. The right ambient SFX punctuation is critical to the believability of the narrative and underpins Elnaaz Norouzi’s dialogue with the camera and the announcer voiceover.

Light/Camera & Editing

The whole feel was polished realism … a beautiful woman refusing to let anyone define her. The light would simultaneously be ‘real’ and ‘beauty’, not fake.

The look would be more theatrical as we have gone for a more formal beauty set-up. The light on the face & hair would remain gorgeous all through. Contrasts and shadows would have created intimacy.

Technically, we used different focal lengths and angles to create a highly cinematic look and feel.

Telling the story needs a rich signature cinematic language steeped in storytelling. The editing has been done with rich, sharp, and intelligent, like some slow-paced cinematic & beautiful music video clips. Instead, it was a filmic study of life. We wanted her confident personality and glamour to shine through.

Premium Cinematic Chic

Visually, the film was an eclectic mix of high-end beauty and a premium blockbuster. It had a strong beauty appeal running throughout, but it also had a music video look and felt – high energy and high production value.

Every frame was unique, visually and emotionally, perfectly planned and executed. We have looked for each shot’s best angles, lenses, and perspectives.

Our priority was always to capture every beautiful detail, from the celebrity fabulous to the gleaming textures of her dress.
Lighting was vital to making Elnaaz look even more stunning. Her skin looked immaculate, perfectly smooth, radiant & beautiful.

To amplify the cinematic feel of our Glamaourama film, we have taken visuals from atmospheric wides of the grand locations & nature, stunning villa vistas, cultural architecture, classical stairs, traditional corridors, and Bollywood-style film sets. We have blended all these with intense storytelling mediums and intimate close-ups.

Elnaaz’s beautiful, strong eyes, the blades reflected light, her stunning dress shifting and changing shape with her movements. We increased the cinematic ante further by playing with camera speed, dropping some slow-motion moments into the real-time footage to add greater dynamism.