Archives: Work

TOYOTA



ACTIVATION

Intergrated Event Marketing & Management

Excellence Knows No Limit

Toyota Suppliers Convention

IMC-Toyota’s suppliers and vendors are an extension of their commitment to long-term, mutually beneficial relationships with the country., working side-by-side with hundreds of suppliers to build top-quality vehicles.

Media Idee worked with the clients to show how these suppliers and vendors contribute to the success of Toyota whilst working with cutting-edge technology. In Toyota Suppliers Convention, we showcased an inspiring international environment with the theme ‘Shape The Future’ on how our partners were instrumental in helping drive the company’s future

Deliverables:

Creative & Design

Event Theme & Insignia

Stage & Backdrop

Venue Branding

Briefing & Training Sessions

Brand Ambassadors

Host & Event Managers

Activation Teams

On-Ground Activation

Planning & Execution

Supervision & Reporting

Fabrication & Installation

Branding & Placements

Staging & Badging

Stage Management

Guests Management

Event Flow Management

Security & Protocol

Event Coverage

Toyota Suppliers Convention 2013

ACTIVATION

IMC - TOYOTA

ACTIVATIONS & EVENTS

PAPS EXPO

Toyota Expo

PAKISTAN AUTO PARTS SHOW

Pakistan Auto Parts Show provides a platform for all related companies to showcase their products, best practices and technology in its exhibition.

Toyota, the main sponsor of PAPS, aimed to utilize its exhibition stall space in the best possible way.

So Media Idee came up with the idea to build an activation that could attract every person. The activation included three cars parked at the spot and one basic vehicle structure.

The originality of the concept gained the visitors’ attention, and the activation was a success.

Akhuwat



CREATIVE

Emotive Perception Building
winning-brands

Be The Inspiring Hope

AKHUWAT - KISI AAS KO TOTNAY NA DAIN

A challenging project where we had to create an emotional appeal in storytelling by showcasing how Akhuwat transformed the lives of millions, alleviating poverty by empowering socially and economically marginalized families through interest-free micro-finance and free education, envisions a poverty-free society built on the principles of compassion.

Allah hooo ooooooo ALLAH hooo
Karam say terey banay koi wasila yun
#KisiAasKoTootnayNaDain #Akhuwat
#PlayYourPart #SMS8988 and #DonateRs20

Deliverables:

Creative

Creative Platform

Ideation & Storytelling

Brand Capsule

Concepts & Storyboards

Copy & Content Writing

Akhuwat Thematic TVC

Flood Relief TVC

Akhuwat University Documentary

Key Visuals

Print Ads & OOH

Production Management

Ad Films & Documentary

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Singer & Music

Still Photography

Shoot & Post Production

BTS

DING DONG



Gaming

Ding Dong Gameplay

Turning Iconic Cat Into Action

Ding Dong Adventure Gameplay

We created the DING DONG ADVENTURE mobile game and turned the static Icon into something that would create engagement and interactivity with its consumers like never before. With Ding Dong Adventures, kids immerse themselves into the world of Ding Dong, controlling the character through multiple jungle worlds, running, jumping and avoiding the obstacles or collecting the bubble gums for points along the way.

The simple and powerful endless runner gameplay has the character chasing the mice who have stolen its gum (like in the stories) but only this time the player controls the cat in a myriad of ways and manners to recover the gums. This has created an engagement with the new generation of savvy consumers already.

Ding Dong Adventure is just one of the ways Media Idee is bringing Innovation into the world of Digital + Experiences and we will be launching our new gesture based media products soon in the market which utilize the full sensory experiences of Touch, Taste, Smell, Sight, and Sound to create IMMERSIVE ACTIVATION as never done before in Pakistan.

Deliverables:

Creative

Game Platform

Ideation & Storytelling

Concept Mood Board

Technology

Coding & Development

Server-Side

Core Game

Design

Characters

Environment

Interactive Objects

User Interface

Screens

Production

3D Animation

VFX & Post

Music & SFX

INSPIRE



Digital

Digital Experiential Journey

Project Management & Real Estate Solutions

Website & Portal A Project For Epic World, UAE

Media Idee, the digital amplification partner of Epic World, has worked on the development of corporate websites, digital & social marketing campaigns, content, and videos for their client, Inspire Integrated.

A facilities management, real estate solution, and project delivery company with a purpose to inspire people & places to improve life.

Besides that, we also worked with Epic World on Utopia Portal – A digital workplace to inspire people to connect, engage and co-create.

SERVICES

  • Website Design
  • UI & UX Design
  • Content Management Systems
  • Content Writing
  • Website Development
  • Responsive Website Design
  • Digital Marketing
  • Social Media Marketing
  • SEO

FRESH AIRES

Marketing Campaign

New Product Launch

Caffe Circle

Brewing Inspirations with Caffè Circle

Caffè Circle is the brainchild of a visionary couple with an unwavering passion for exceptional coffee. With backgrounds in the stock market and leading coffee chains, they combined their expertise and dreams to launch a unique coffee cafe. Owl Branding Studio was approached to transform this dream into a tangible brand, reflecting their commitment to an unparalleled coffee experience.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO

Brand Philosophy

At the heart of Caffè Circle lies the belief that coffee is more than just a beverage; it’s an inspiration. Every sip is a journey that ignites creativity, motivation, and passion. We believe in creating moments that inspire individuals to chase their dreams, fueled by our coffee’s rich aroma and taste.

Brand Identity Development

The brand identity of Caffè Circle is a harmonious blend of modern aesthetics with the timeless allure of coffee. Every element, from color palette to typography, resonates with the brand’s essence of warmth, community, and inspiration.

Naming The Inspiration

At Owl Branding Studio, we believe a brand’s name is its first impression, a powerful tool that encapsulates its essence and purpose. For Caffè Circle, the challenge was to coin a name that would seamlessly blend the rich tradition of coffee with the brand’s unique philosophy of community and inspiration. “Caffè” pays tribute to the time-honored tradition of coffee brewing, evoking images of aromatic beans and the comforting warmth of a freshly brewed cup. On the other hand, “Circle” was chosen to symbolize the community, the gathering of like-minded individuals, and the continuous loop of inspiration that the brand aims to foster. Together, “Caffè Circle” paints a picture of a community-oriented circle of individuals united by their passion for coffee and creativity. It’s more than just a name; it’s an invitation. This is an invitation to be part of a community that believes in the transformative power of coffee to inspire dreams, motivate actions, and forge lasting connections. This name is a testament to the brand’s dual commitment to brewing exceptional coffee and building a circle of inspired individuals who believe in chasing their dreams.

Logo: Crafting the Circle of Inspiration

The Caffè Circle logo is a harmonious blend of symbolism and design. The circle represents unity, community, and the continuous loop of inspiration the brand embodies. The strategic placement of the coffee bean within this circle transforms it into an imagery of a coffee cup, signifying the rich and aromatic coffee experience that Caffè Circle promises. This design pays homage to the traditional coffee cup and encapsulates the essence of a community coming together over a shared love for coffee. The modern lettering style, with its clean lines and contemporary flair, ensures that while the brand is deeply rooted in tradition, it also resonates with the sensibilities of today’s coffee enthusiasts. Together, these elements craft a meaningful and visually compelling logo, perfectly capturing the spirit of Caffè Circle.

Packaging Concept

The packaging for Caffè Circle is designed to be an extension of the brand’s philosophy. Using earthy tones and minimalist design, the packaging ensures the coffee’s freshness and serves as a canvas for the brand’s story. Each package reminds of the brand’s commitment to quality, community, and inspiration.

Brand Imagery

The imagery for Caffè Circle is a visual representation of the brand’s philosophy. From the beans being sourced to the final brew, each image tells a story of passion, dedication, and the art of coffee-making. The imagery is a blend of candid moments and crafted shots, capturing the brand’s essence – a circle of inspiration, creativity, and community.

Brand Tagline

“Brewing Inspirations” – This tagline encapsulates the essence of Caffè Circle. It’s not just about brewing coffee; it’s about brewing ideas, dreams, and connections. It serves as a reminder that every cup of Caffè Circle coffee is a source of inspiration.

Web Design & E-commerce

The digital platform for Caffè Circle is designed to offer users a seamless journey from learning about the brand’s philosophy to exploring its offerings and making a purchase. The website’s design is clean and intuitive, with imagery and content that resonates with the brand’s essence. The e-commerce platform ensures that every user, whether they’re buying a bag of beans or booking a coffee workshop, experiences the brand’s commitment to quality and community.

Brand Usage Guide

A comprehensive brand usage guide was developed to ensure consistency across all touchpoints. This guide serves as a manual for how the brand’s elements should be used, ensuring that the essence of Caffè Circle is communicated consistently, whether it’s in a print ad, a social media post, or an in-store display.

Brand Culture Development

Caffè Circle is more than a coffee brand; it’s a movement. Through strategic brand communications, engaging social media campaigns, and interactive brand experiences, we’ve fostered a culture where coffee lovers come together, share their stories, and get inspired.

Brand Communications

Collaborating with the Brand Culture Network, we meticulously curated a visual narrative for Caffè Circle that captures the brand’s essence. Our communication strategy delves deep into the art of coffee-making. We showcase the brand’s commitment to excellence through captivating shots of coffee beans being crushed, the rich brew mixing with cream, and the entire process of crafting coffee with utmost love and precision. These visuals are complemented by scenes of vibrant youth, symbolizing the brand’s target audience as they take a sip from their cup of inspiration. The entire narrative is set against a backdrop of warmth and authenticity, reinforcing Caffè Circle’s promise of delivering a coffee and a cup filled with inspiration and passion. This comprehensive communication approach ensures that every touchpoint resonates with the brand’s ethos and offers a glimpse into the world of Caffè Circle.
Read More ⟶

PACKAGING

KEY VISUALS

OUTDOOR

STORE

WEBSITE

Caffè Circle

Marketing Campaign

New Product Launch

Caffe Circle

Brewing Inspirations with Caffè Circle

Caffè Circle is the brainchild of a visionary couple with an unwavering passion for exceptional coffee. With backgrounds in the stock market and leading coffee chains, they combined their expertise and dreams to launch a unique coffee cafe. Owl Branding Studio was approached to transform this dream into a tangible brand, reflecting their commitment to an unparalleled coffee experience.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO

Brand Philosophy

At the heart of Caffè Circle lies the belief that coffee is more than just a beverage; it’s an inspiration. Every sip is a journey that ignites creativity, motivation, and passion. We believe in creating moments that inspire individuals to chase their dreams, fueled by our coffee’s rich aroma and taste.

Brand Identity Development

The brand identity of Caffè Circle is a harmonious blend of modern aesthetics with the timeless allure of coffee. Every element, from color palette to typography, resonates with the brand’s essence of warmth, community, and inspiration.

Naming The Inspiration

At Owl Branding Studio, we believe a brand’s name is its first impression, a powerful tool that encapsulates its essence and purpose. For Caffè Circle, the challenge was to coin a name that would seamlessly blend the rich tradition of coffee with the brand’s unique philosophy of community and inspiration. “Caffè” pays tribute to the time-honored tradition of coffee brewing, evoking images of aromatic beans and the comforting warmth of a freshly brewed cup. On the other hand, “Circle” was chosen to symbolize the community, the gathering of like-minded individuals, and the continuous loop of inspiration that the brand aims to foster. Together, “Caffè Circle” paints a picture of a community-oriented circle of individuals united by their passion for coffee and creativity. It’s more than just a name; it’s an invitation. This is an invitation to be part of a community that believes in the transformative power of coffee to inspire dreams, motivate actions, and forge lasting connections. This name is a testament to the brand’s dual commitment to brewing exceptional coffee and building a circle of inspired individuals who believe in chasing their dreams.

Logo: Crafting the Circle of Inspiration

The Caffè Circle logo is a harmonious blend of symbolism and design. The circle represents unity, community, and the continuous loop of inspiration the brand embodies. The strategic placement of the coffee bean within this circle transforms it into an imagery of a coffee cup, signifying the rich and aromatic coffee experience that Caffè Circle promises. This design pays homage to the traditional coffee cup and encapsulates the essence of a community coming together over a shared love for coffee. The modern lettering style, with its clean lines and contemporary flair, ensures that while the brand is deeply rooted in tradition, it also resonates with the sensibilities of today’s coffee enthusiasts. Together, these elements craft a meaningful and visually compelling logo, perfectly capturing the spirit of Caffè Circle.

Packaging Concept

The packaging for Caffè Circle is designed to be an extension of the brand’s philosophy. Using earthy tones and minimalist design, the packaging ensures the coffee’s freshness and serves as a canvas for the brand’s story. Each package reminds of the brand’s commitment to quality, community, and inspiration.

Brand Imagery

The imagery for Caffè Circle is a visual representation of the brand’s philosophy. From the beans being sourced to the final brew, each image tells a story of passion, dedication, and the art of coffee-making. The imagery is a blend of candid moments and crafted shots, capturing the brand’s essence – a circle of inspiration, creativity, and community.

Brand Tagline

“Brewing Inspirations” – This tagline encapsulates the essence of Caffè Circle. It’s not just about brewing coffee; it’s about brewing ideas, dreams, and connections. It serves as a reminder that every cup of Caffè Circle coffee is a source of inspiration.

Web Design & E-commerce

The digital platform for Caffè Circle is designed to offer users a seamless journey from learning about the brand’s philosophy to exploring its offerings and making a purchase. The website’s design is clean and intuitive, with imagery and content that resonates with the brand’s essence. The e-commerce platform ensures that every user, whether they’re buying a bag of beans or booking a coffee workshop, experiences the brand’s commitment to quality and community.

Brand Usage Guide

A comprehensive brand usage guide was developed to ensure consistency across all touchpoints. This guide serves as a manual for how the brand’s elements should be used, ensuring that the essence of Caffè Circle is communicated consistently, whether it’s in a print ad, a social media post, or an in-store display.

Brand Culture Development

Caffè Circle is more than a coffee brand; it’s a movement. Through strategic brand communications, engaging social media campaigns, and interactive brand experiences, we’ve fostered a culture where coffee lovers come together, share their stories, and get inspired.

Brand Communications

Collaborating with the Brand Culture Network, we meticulously curated a visual narrative for Caffè Circle that captures the brand’s essence. Our communication strategy delves deep into the art of coffee-making. We showcase the brand’s commitment to excellence through captivating shots of coffee beans being crushed, the rich brew mixing with cream, and the entire process of crafting coffee with utmost love and precision. These visuals are complemented by scenes of vibrant youth, symbolizing the brand’s target audience as they take a sip from their cup of inspiration. The entire narrative is set against a backdrop of warmth and authenticity, reinforcing Caffè Circle’s promise of delivering a coffee and a cup filled with inspiration and passion. This comprehensive communication approach ensures that every touchpoint resonates with the brand’s ethos and offers a glimpse into the world of Caffè Circle.
Read More ⟶

PACKAGING

KEY VISUALS

OUTDOOR

STORE

WEBSITE

MARAL



Branding

Integrated Marketing Launch

Fall In Love

Maral Fashion Brand UK

We were tasked with providing strategic creative brand direction for Maral, a fashion brand based in the United Kingdom. Our goal was to position Maral as a trend-focused destination for customers looking for a variety of fashion options.

To achieve this objective, our team conducted extensive market research and worked closely with Maral to develop a comprehensive brand strategy that captured the essence of the brand and resonated with its target audience.

The first step in this process was to develop the brand nomenclature and identity, which included a new logo and visual branding guidelines that reflected the brand’s values and aesthetic. We wanted to create a brand identity that was stylish, unique, and easily recognizable, so that Maral could stand out in a crowded fashion market.

Next, we designed and developed an e-commerce website that showcased Maral’s products in an engaging and intuitive manner. The website was optimized for search engines and integrated with social media platforms to drive traffic and increase brand awareness.

In addition to the website, we created a multi-channel advertising launch campaign that included both traditional and digital media. The campaign utilized targeted messaging and creative assets to reach Maral’s key demographics and drive conversions.

The fashion shots we created and curated for Maral were designed to highlight the brand’s unique fashion offerings, which included trendy and versatile pieces that appealed to a wide range of fashion-conscious customers. We worked with Maral to develop a cohesive aesthetic for these shots that reflected the brand’s values and identity, while also showcasing the clothing in the best possible light.

Through these fashion shots, we were able to build a strong visual identity for Maral that was consistent across all of the brand’s online platforms, including its website, social media accounts, and advertising campaigns. By showcasing the clothing range in a visually compelling way, we were able to capture the attention of Maral’s target audience and drive engagement with the brand. Overall, the fashion shots we created and curated played a critical role in the success of Maral’s branding and marketing efforts.

Throughout the project, our team worked closely with Maral to ensure that the brand’s unique voice and values were reflected in all aspects of the campaign. The result was a comprehensive and cohesive brand experience that elevated Maral’s online presence and drove significant growth in sales and customer engagement. Overall, we were able to successfully position Maral as a leading trend-focused fashion brand in the UK market.

Deliverables:

Branding & Strategy

Brand Nomenclature

Identity, Logo & Stationary

Brand Communication Strategy

Brand Styling Guide

Brand Imagery & Voice

Brand Capsule

Label & Packaging

Sales & Promotional Kits

Seasonal Catalogues

Merchandising

Retail Branding

Content

Content Management System

Copy & Content Writing

Products Listing & Placement

Creative

Creative Platform

Ideation & Storytelling

Shoots & Art Direction

Creative Writing

Seasonal Campaigns

Digital & Social Campaigns

Key Visuals

Digital & Social Campaigns

Thematic Print Ads & OOH

Technology

System Architecture

Coding & Development

Testing & Optimization

eCommerce

Digital Strategy

Web Design

User Experience

User Interface Design

Art Direction

Responsive Design

Digital Marketing

Search Engine Optimization

Digital & Social Marketing

Email Marketing

Branding

E-COMMERCE WEBSITE

Akhuwat – Rekindle Dreams



CREATIVE

Igniting Hope, Ignite Donation
winning-brands

Rekindle Dreams

IGNITE HOPE, TRANSFORMING LIVES

Position Akhuwat as a transformative force in education for underprivileged youth, highlighting how free higher education fosters socio-economic growth in Pakistan. The campaign seeks to inspire public support and donations, amplifying Akhuwat’s mission to uplift the nation’s most vulnerable through education.

EDUCATE. EMPOWER. ELEVATE.

Educate: Akhuwat’s free education initiatives create pathways for underprivileged youth, laying a foundation for a more knowledgeable and opportunity-rich society.
Empower: By offering higher education, Akhuwat empowers young minds, paving the way for personal and economic growth, and strengthening Pakistan’s future.
Elevate: Akhuwat’s efforts uplift entire communities, transforming lives and creating a more equitable and prosperous Pakistan.

Deliverables:

Creative

Creative Platform

Ideation & Storytelling

Brand Capsule

Concepts & Storyboards

Copy & Content Writing

Akhuwat Free Education TVC Series

Key Visuals

Print Ads & OOH

Production Management

Ad Films

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Singer & Music

Still Photography

Shoot & Post Production

Ideation: Rekindling Dreams

WE ARE EACH OTHER’S HOPE

Developed a series of two commercials highlighting Akhuwat’s mission to make education accessible for underprivileged youth. The campaign features stories of a young girl and a boy, each representing the dreams and struggles of many, emphasizing the importance of support in turning aspirations into reality. Through this narrative, Akhuwat inspires hope and invites the community to contribute, ensuring that no dream remains unfulfilled.

KV

BTS

OMy Love

Marketing Campaign

New Product Launch

OMy Love

Crafting Marvelous Bond Of Indulgence

Belgium, globally renowned for its exquisite chocolates, stands as a symbol of confectionery excellence. Recognizing this legacy and identifying a market gap, a prominent business family — with a rich history in operating leading hyper-stores, a vast distribution network, and a stronghold in the agriculture sector — decided to venture into the confectionery domain. Their ambition? To establish a brand that competes with the world’s leading confectionery names. To actualize this vision, they approached Owl Branding Studio. We rose to the challenge, proposing the launch of a unique confectionery brand specifically tailored for Gen Z and younger generations.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

“O’My Love” isn’t just a brand; it’s a sentiment, a beacon of joy, and an unwavering commitment to quality. Born from a fervent passion to craft an unparalleled confectionery experience, our brand resonates deeply with the dynamic Gen Z and younger generations. We understand their world – the highs, the lows, the heartbreaks, and the celebrations. And through it all, “O’My Love” stands as a constant companion, offering solace in solitude and amplifying shared moments of joy. It’s not just about the taste; it’s about the memories crafted, the bonds forged, and the promise that no matter the journey, “O’My Love” will be there, making every moment a bit sweeter and every challenge a tad easier. It’s a relationship that endures, turning fleeting moments into lasting marvels.

Brand Identity Development

Reflecting the vibrant, adventurous, and genuine spirit of O’My Love, the brand identity, from its color palette to typography, evokes luxury, indulgence, and youthful enthusiasm.

Brand Essence

“Unwavering Bond of Indulgence.”

Brand Naming: Crafting Marvellous Love Affair

Naming a brand for Gen Z and younger generations requires precision and understanding. “O’My Love” was chosen not just for its catchy appeal but for the emotion it encapsulates. It signifies surprise, admiration, and a deep bond, resonating with the brand’s philosophy of creating lasting connections. Tailored to resonate with the dynamic Gen Z and younger generation, “O’My Love” promises quality and an extraordinary confectionery experience, fostering bonds that stand the test of time.

Brand Tagline

“A Marvellous Love Affair”

Logo Concept

“O’My Love” is not just a name; it’s an embodiment of emotion, joy, and unwavering commitment. The logo is designed to encapsulate this sentiment, resonating deeply with the dynamic Gen Z and younger generations. At its core, a heart crafted in a rich shade of red symbolizes passion, love, and the deep affection the brand promises. Encasing this heart is a gold thick border, not just as an ornamental feature but as a representation of a heart filled with gold – a heart that’s meant to be there forever. This gold border is a testament to the brand’s commitment to quality, its golden promise to its consumers, and the enduring bond it seeks to foster. The brand name, “O’My Love”, is rendered in a specially crafted handwritten font to appeal to Gen Z and younger audiences. The font, while stylish, carries a touch of nostalgia, bridging the gap between timeless quality and modern appeal. The entire design appears in reverse, adding an element of surprise and admiration, making it an instant favorite. This logo is more than just a visual; it’s a promise, a companion, and a testament to the brand’s philosophy of enduring relationships and crafting memories.

Brand Usage Guide

A comprehensive guide detailing the brand’s visual and verbal guidelines ensures a cohesive brand presentation across all touchpoints, maintaining consistency with the brand’s core philosophy.

Packaging Concept

With its contemporary and vibrant aesthetic, the packaging design resonates with Gen Z and younger generations. It’s meticulously crafted to evoke excitement, joy, and premium quality, visually communicating the brand’s promise of crafting moments of pure happiness and fostering connections.

Visual Storytelling Design Elements

  1. Top Green Band: This elegant band runs gracefully across the top or bottom of the packaging, serving as a distinct backdrop for the brand’s commitment to sustainability, “A Sustainable Love Affair.”
  2. O’My Love Logo Placement: Positioned prominently, either on the top left or center top, depending on the packaging format.
  3. Product Name with Descriptor: Bold letters in two lines, with the flavor descriptor in a single line underneath.
  4. Product Visual: A tempting image of the biscuit, bar, or confection is showcased, accompanied by key single ingredients.
  5. Made in Belgium Seal: A seal highlighting the product’s origin is strategically placed.
  6. Sustainability Message: “A Sustainable Love Affair” is subtly incorporated, reinforcing the brand’s commitment to sustainable practices.
  7. Special Edition Imagery (under Packaging Concept): For the special edition range, a golden embossed pattern of iconic Belgian landmarks is subtly incorporated into the background. This touch not only adds a layer of sophistication but also pays homage to the brand’s Belgian roots.

Brand Sustainability Approach

“At O’My Love, our commitment to the planet is as profound as our love for chocolates. We are dedicated to sustainable practices, ensuring that every bite not only delights the senses but also respects our environment. From ethically sourced cocoa to eco-friendly packaging, O’My Love is a testament to our promise of sustainability.”

Brand Imagery

Distinctive brand imagery was crafted to depict the luxurious, playful, and bold spirit of the brand, resonating with the youthful zest for life. This imagery was consistently carried through various branding materials, creating a cohesive and engaging brand narrative.

Retail Presence Branding

Owl Studio crafted O’My Love’s exclusive retail store branding, blending Belgian design aesthetics with luxury. Every element, from signage to interiors, immerses visitors in O’My Love’s world of indulgence, echoing its Belgian roots and global flavor inspirations.

Online Presence

O’My Love’s digital platform, designed by Owl Studio, offers an immersive experience, taking visitors on a journey through the world of O’My Love, from the rich traditions of Belgium to the innovative flavors inspired by global tastes. The “Our Story” segment narrates the brand’s journey from its Belgian roots, emphasizing its vision of creating extraordinary confectionery experiences and fostering unbreakable bonds. The product pages are meticulously designed to describe each offering, from the creamy Marvel Dairy bars to the crispy Marvel Wafers and the special Marvel Temptations range.

A dedicated section, “Sustainable Love Affair,” delves into the brand’s sustainability initiatives, emphasizing O’My Love’s commitment to eco-friendly practices and responsible ingredient sourcing. Furthermore, the website encourages users to share their tales of love, inspiration, and adventure through the “O’My Love Stories” section, celebrating real-life stories that resonate with the brand’s ethos of cherishing bonds that stand the test of time.

Brand Communications

The O’My Love brand story is a testament to the art of crafting indulgence and fostering everlasting bonds. In collaboration with our power hub at Brand Culture Network, we honed O’My Love’s brand communications, ensuring a seamless alignment with its core purpose and promise. This partnership amplified the brand’s narrative, deepening its connection with the target audience and fortifying its market position.

Through our playful and cheeky communication approach, tailored specifically for Gen Z and younger audiences, we’ve introduced the range of O’My Love products in a language that resonates with them. We aim to touch their hearts, creating “A marvellous love affair” that lasts forever while delivering a high-indulgence chocolate experience.

Campaigns such as “Milk It, Worth Every Indulgence” for the Marvel Dairy – Have Balls, Crunch It Playfully for Marvel Balls, “Caramel Cravings? Dare to Unwrap.” for Marvel Caramel Bar,” “Hearts That Melt Before You Do.”” for Marvel Hearts, among others, evoke sensations of indulgence, luxury, and sheer delight, weaving the compelling tale of cherishing life’s delightful moments with O’My Love chocolates.

Read More ⟶

PACKAGING

KEY VISUALS

OUTDOOR

WEBSITE

TCS



Digital

Digital Experiential Journey

Shopping Thats Click

The First E-Marketplace

TCS wanted to revolutionize how people & businesses do shopping/retail in Pakistan and needed the right partners.
Media Idee and our network branding agency Creativecom was hired as strategic, creative & digital partner to launch the E-commerce business of TCS.

We have worked on Marcom’s Branding strategy by deriving Brand Nomenclature, Brand Identity, Brand Imagery, and Creative & Communications platforms.

We have suggested the platform of ‘Empowerment’ with the brand promise “Shopping that Click,” whereby the consumer controls the shopping experience.

The visual executions based on the empowerment platform showed people in control due to shopping from TCS Connect. TCS Connect offered a deal of 10% cash back to support the launch.

We have developed full-fledged 360 marketing campaigns for the launch. We are working on follow-up digital and social campaigns to promote the e-commerce business, from increasing the traffic on the website to generating sales and creating consumer engagement and experiential digital journey.

For the first time, the trend of seasonal and occasional sales festivals was introduced on digital platforms in Pakistan by TCS Connects, which other eCommerce players later followed.

Deliverables:

Branding & Strategy

Brand Nomenclature

Brand Identity & Stationary

Brand Styling Guide

Brand Imagery & Voice

Communication Strategy

Brand Capsule

Creative

Creative Platform

Ideation & Storytelling

Art Direction & Imagery

Copy & Content Writing

Marketing & Sales Kits

Brochure

Key Visuals

Digital & Social Campaigns

Seasonal Campaigns

Promotional Campaigns

Thematic Print Ads & OOH

Digital

Web Design

User Experience

User Interface Design

Art Direction

Digital Marketing

Digital & Social Marketing

Email Marketing

TCS Connect-Advertising and Promotion

DIGITAL AND SOCIAL

TCS Connect-Weekend Hot Deals

DIGITAL AND SOCIAL

Generate sales by dropping the prices on a basket of goods every weekend, this is the premise behind the weekend hot deals. The campaign is running successfully and has become a feature that fans wait for with anticipation.
The weekly hot deals have increased TCS Connect’s customer base as well as its Facebook fans have grown.

TCS Connect – Dedicated to Mom

DIGITAL AND SOCIAL

Mother’s Day is a universal holiday and Media Idee decided to use it as a platform to engage the Facebook fans of TCS Connect. Choosing an emotional approach, we decided to create a competition where the fans would send in their entries in the form of both a story and a picture expressing their love and pay tribute to their moms. The campaign engaged the fan base and created equity for the brand.

TCS Connect-Eid Festival 2013

DIGITAL AND SOCIAL

TCS Connect- Winter Wonderland

DIGITAL AND SOCIAL

TCS Connect-Samsung Galaxy S4

DIGITAL AND SOCIAL

In order to launch the most awaited smartphone of the year on TCS Connect we created a campaign that focused on the S4’s amazing features.
The campaign included Facebook posts as well as display ads on various sites with a high visit rate for the target audience

TCS Connect-7 Days of Gift Ideas

DIGITAL AND SOCIAL

Mother’s day means two things emotion and commercialism, this campaign linked both, a basket of various products were created that included all the brands that a mother could wish for earrings, perfume, rings and more. The fans were encouraged to buy from the gifts and win the chance to get a voucher.

TCS Connect-Cinderjutt

DIGITAL AND SOCIAL

In order to promote the play Cinderjutt, we organised a competition where the fans had to answer questions related to the characters and the play’s plot. This contest not only generated awareness about the play but created a high level of interest and engagement with fans competing to win passes.

TCS Connect-Hero Bakra Contest

DIGITAL AND SOCIAL

To associate ourselves with Eid, we launched a Hero Bakra competition where the objective was to send a picture of your Bakra in a heroic pose. This 1 week competition, generated over 20,000 likes for TCS Connect, 1.2 million people were reached during the campaign, including over 340,000 due to the virality of the campaign.
240 entries were submitted and voted on and generated positive sentiment for the brand throughout the blogosphere.

TCS Connect - Trick or Treat

DIGITAL AND SOCIAL

Halloween

We were pioneers in associating a local brand with international events such as Halloween. Taking a cue from the popular “Trick or treat” game, we developed an app which when users would click would either treat them with a discount or ‘scare’ them.
The game proved to be very popular with over 6,000 likes generated in a span of just 5 hours. 350,000 people were reached and over 2,000 played the game.
The game also had a direct effect on sales with the till then highest single day traffic and sales due to voucher redemption

TCS Connect - Laddoo Bites Social Campaign

DIGITAL AND SOCIAL

To associate TCS Connect with the Shaadi season, the Laddoo Bites campaign was developed. The objective was to curate the most interesting stories from our fans, no matter what relationship they had to the bride or groom – cousins, sisters, in laws, fathers, mother’s could all participate in the campaign and give their unique perspective to the wedding.
For the first time in Pakistan, regional languages were used to derive affinity to the brand, with stories being accepted in six different languages including Seraiki, Punjabi, Pashto, Sindhi, Baluchi as well as English and Urdu. The language on the page was changed from just English to all languages and Moderators replied in the language of the communicator.
Within just 5 days of the 10 day campaign, fans had grown by 8,000, reach had exceeded 600,000 and over 150 entries were received all organically.
We created variations of the campaign insignia to reflect the nature of the story submitted. Happy laddoo characters for a funny story, sad ones for an embarrassing one.
See the full campaign and stories at: https://www.facebook.com/media/set/?set=a.402891166449864.92352.162589387146711&type=3

TCS Connect-Eid Festival 2012

DIGITAL AND SOCIAL

For the first time ever in the history of Pakistan, TCS Connect developed the concept of having online deals with a limited time of one day i.e. 24 hours.

TCS Connect-Azadi Offer-14/14/14

DIGITAL AND SOCIAL

Mediaidee devised a campaign to celebrate Pakistan’s Independence day 2012, based on offering 14 Samsung Galaxy S3 phones at 14% discount.
The offer which was valid for the 14th of August only was hugely successful. Even to today, people remember the S3 deal and many have asked for a similar deal on other popular phones.

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