Archives: Work

PAS



Integrated Marketing Campaign

Creative Transformation & Perception Reshaping

Elevating Advertisers Platform

Corporate Website

Creating an engaging & experiential journey to elevate the Advertiser’s Platform that depicts the vision of Pakistan Advertiser’s Society is to promote the advertising industry of Pakistan and safeguard the common interests.

A platform that brings together marketing, advertising and media professionals to enhance the quality of thought and industry practices by advocacy, championing responsible communication, cutting edge research, and acknowledging good marketing and advertising practices.

Deliverables:

Strategy

Analysis & Discovery

Digital Strategy

Technology

System Architecture

Coding & Development

Testing & Optimization

Creative

Storytelling

User Experience

User Interface Design

Art Direction

Web Imagery & Design

Responsive Design

Digital Marketing

Search Engine Optimization

Email Marketing

Content

Content Management System

Copy & Content Writing

HOME DETAIL



Integrated Marketing Campaign

Creative Transformation & Perception Reshaping

Lifestyle That's Matter

The E-store UK

Home Detail aimed to establish a strong online presence for the brand, highlighting its unique selling proposition of offering a curated selection of high-quality furniture and home decor products at affordable prices.

Our approach involved conducting extensive market research and collaborating with Home Detail to develop a comprehensive brand strategy that captured the essence of the brand and resonated with its target audience.

To bring this strategy to life, we began by developing the brand nomenclature and identity, including a new logo and visual branding guidelines that reflected Home Detail’s values and aesthetic. We then designed and developed a user-friendly e-commerce website that showcased Home Detail’s products in an engaging and intuitive manner. The website was optimized for search engines and integrated with social media platforms to drive traffic and increase brand awareness.

We also created a multi-channel advertising launch campaign that included both traditional and digital media. Leveraging our expertise in creativity and digital marketing, we developed targeted messaging and creative assets to reach Home Detail’s key demographics and drive conversions.

Throughout the project, we worked closely with Home Detail to ensure that the brand’s unique voice and values were reflected in all aspects of the campaign. Our comprehensive and cohesive brand experience elevated Home Detail’s online presence and drove significant growth in sales and customer engagement.

Overall, our work with Home Detail showcases our expertise in crafting inspiring branding, creativity, and digital solutions that drive business growth and customer engagement.

Deliverables:

Branding

Brand Strategy

Brand Nomenclature

Identity, Logo & Stationary

Brand Styling Guide

Brand Imagery & Voice

Brand Capsule

Label & Packaging

Catalogues

Content

Content Management System

Copy & Content Writing

Products Listing & Placement

Creative

Creative Platform

Ideation & Storytelling

Shoots & Art Direction

Copy & Content Writing

Seasonal Campaigns

Digital & Social Campaigns

Key Visuals

Print Ads & OOH

Technology

System Architecture

Coding & Development

Testing & Optimization

eCommerce

Digital Strategy

Web Design

User Experience

User Interface Design

Art Direction

Responsive Design

Digital Marketing

Search Engine Optimization

Digital & Social Marketing

Email Marketing

BTB



BRANDING & ARCHITECTURAL

Creative Transformation & Perception Reshaping

BigThickBurgerz

BTB & More

A rebrand for a well known karachi brand by the name of BigThickBurgerz, rebranded to BTB 

a difficult exploration and into a new identity for BigThickBurgerz, with a new retail outlet at Bukhari Commercial DHA for BTB.

Deliverables

Logo, emblem, design elements copy, branding, social media activation, drafting, architectural design, detail drawings, 3Ds, execution, construction consultation, product design, packaging design, website design, social media design kit

RED CARPET



Integrated Marketing Campaign

Creative Transformation & Perception Reshaping

An Experience You Just Loved!

Red Carpet

The Red Carpet is a lifestyle brand offering menswear, womenswear accessories, and everything in between.

The brand is for the discerning customer of today who demands high-quality designs, stylish detailing, and color.

Our approach to fashion customer service and attention to detail appeals to style-conscious men and women who trust us to deliver that certain something exclusive and not dull or ordinary.

We have worked on a The Red Carpet Launch Advertising Campaign along-with launch of the brand on digital platforms.

Deliverables:

Branding & Strategy

Brand Identity & Stationary

Brand Styling Guide

Brand Imagery & Voice

Brand Communication Strategy

Brand Capsule

Label & Packaging

Seasonal Catalogues

Merchandising

Sales & Promotional Kits

Retail Branding

Content

Content Management System

Copy & Content Writing

Products Listing & Placement

Creative

Creative Platform

Ideation & Storytelling

Shoots & Art Direction

Creative Writing

Key Visuals

Seasonal Campaigns

Digital & Social Campaigns

Thematic Print Ads & OOH

Technology

System Architecture

Coding & Development

Testing & Optimization

eCommerce

Digital Strategy

Web Design

User Experience

User Interface Design

Art Direction

Responsive Design

Digital Marketing

Search Engine Optimization

Digital & Social Marketing

Email Marketing

POPULAR LAWN



Creative

Integrated Marketing Campaign

The Fashion Street

Popular Lawn Comes Under The Popular Group.

The objective was to launch a seasonal Popular Lawn collection with the brand promise of excellent fabric with unique designs and trendy style.
The advertising campaign revolved around Fashion Street, inspired by Oxford Street UK and endorsed by the film star Saba Qamar being the brand ambassador.

The idea was to harmonize this particular theme with the Popular Style stores housing their Lawn and prêt wear collection.

The Lawn exhibitions were held at the Palm Marquee (Karachi) and Pearl Continental (Lahore), followed by the fashion to showcase the entire Summer collections, where Saba Qamar was the show stopper beside other fashion models did the catwalk.

The whole ambiance contained a grey, rustic feel with the flooring of envicrete, iron lamp poles, and wooden benches to create an original feeling of ‘Fashion Street.’

There was heavy pre-event marketing on social media. The event’s live coverage through social media on the Popular Lawn pages had a significant impact on the sales.

Deliverables:

Branding & Strategy

Brand Identity

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

Creative

Creative Platform

Ideation & Storytelling

Copy & Content Writing

Key Visuals

Print Ads & OOH

Event

Event Ideation

Fashion Show

Venue Branding & Fabrication

Event Management

Gemiva Jewellery



Branding & Architectural

Integrated Marketing Campaign

Artisan Jewels Collections

Gemiva Jewellery

A jewellery line, for a fine brand named Gemiva

Brand strategy and product design for a jewellery line, encompassing logo, emblem, luxury packaging, product design, website design, store design and merchandise and social media expansion

Deliverables

Logo, copy, branding, social media activation, drafting, architectural design, detail drawings, 3Ds, execution, construction consultation, product design, packaging design, website design, social media design kit

GP BEAUTY SOAP



Creative

Creative Transformation & Perception Reshaping

The Pearls Of Beauty

Beauty Forever

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals & Branding

Print Ads & OOH

Production Management

International Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Singer & Music

Still Photography

Shoot & Post Production

PROBLEM

Previously Golden Pearl Beauty Soaps were positioned for mature women, and all the past communication talked about preserving the skin’s youthful beauty, but despite substantial advertising across all platforms, there was hardly any impact on the sales increase.

SOLUTION

Once Creativecom was hired to do the creative transformation, we re-positioned the brand to celebrate the natural physical differences personified by all women and to encourage them to have the confidence to be comfortable and happy with themselves.

Thus based on this insight, we focused the communication not only on
the beauty of the women and the confidence and playfulness that beauty generates in a woman built around a natural surrounding communicating the natural ingredients.

The new communications enhance overall brand imagery and engage the younger audience besides the mature women, contributing to additional revenue in sales and growing its sales volume in double digits vs. industry growth.

BTS

GP CLEANSING MILK



Creative

Creative Transformation & Perception Reshaping

Lovely, Clean & Milky Skin

Golden Pearl Nourish Clean Skin

Make-up is an integral part of every woman’s routine. From work, going to parties, every woman has her own essentials. Tapping into this segment, Golden Pearl Cleansing Milk, another variant of Golden Pearl’s vast personal care portfolio launched itself in the market with their latest communication.
Golden Pearl Cleansing Milk is a soft, rich, moisturizing milk which effectively removes face and (non-waterproof) eye make up and purifies the skin without stripping away moisture leaving you with that squeaky-clean, tight feeling. It suits all skin types, being brilliant for removing excess sebum from pores for oily, breakout-prone skin and conditioning for dry areas.

We wanted to show that this creamy formula deeply cleanses and removes makeup, while soothing normal, aging, or sensitive skin. We also wanted to make it a daily essential for a woman, perfect for cleansing and removing makeup.

The story was built around a beautiful socialite (keeping up with our culture code) who after coming back from a party removes all the make-up and grime from her skin to unclog pores and to make her skin feel refreshed and nourished.

Since pearl is the most important element of the film, we made sure that the model wears accessories which are prominent and appealing. Night ambience and background has been established in the ad with nuances in the form of props that have been used such as the curtains, room furniture, lamps etc. She was made to ‘celebrate her night’ as seen in the romancing and enjoying of her beauty which probably won her kudos at her event.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals & Branding

Print Ads & OOH

Production Management

International Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Singer & Music

Still Photography

Shoot & Post Production

BTS

GP BEAUTY CREAM



Creative

Creative Transformation & Perception Reshaping

Masquerade of Beauty: Elevating to Gold Elegance

Golden Pearl Beauty Forever

Since its launch in 1997, Golden Pearl Beauty Cream has embarked on numerous marketing and advertising initiatives, even securing endorsements from top celebrities like Meera & Sana. Despite these efforts, the brand was still perceived as a functional, low-quality product. Our team identified key issues in the brand’s imagery related to aspiration, modernity, quality, and innovation, stemming from a lack of cohesive brand communication and a unified brand identity.

Under the visionary leadership of our creative leader and filmmaker, Ehmer Kirmani, our creative team took on the challenge of transforming Golden Pearl into a brand that stands shoulder to shoulder with Pakistan’s leading personal care brands, such as Ponds, Fair & Lovely, Nivea, and other notable competitors in the category.

We undertook a comprehensive revamp of the brand’s communication strategy, tailoring it to align with the lifestyle of the modern-day consumer. Our approach repositioned Golden Pearl Beauty Cream under the ethos of ‘Beauty Forever,’ crafting a brand story that radiates glamour and an upscale lifestyle. This narrative reaches its zenith with the imagery of the golden girl at a masquerade ball, a symbol of elite, royalty, and gaiety, perfectly encapsulating the new, elevated essence of the brand.”

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals & Branding

Print Ads & OOH

Production Management

International Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Singer & Music

Still Photography

Shoot & Post Production

RESULT

The brand image has uplifted across all attributes, sales have sky-rocketed, and now the brand successfully transformed itself into the No.1 Selling Multi-Billion Beauty Brand within a couple of years after the airing of new communications.

BTS

GOLDEN PEARL MILK SOAP



Creative

Creative Transformation & Perception Reshaping

Kar De Sab Ko Fida

The White Pearl

Golden Pearl required an advertising campaign to launch Milk Soap in the market after the successful launch of its beauty soaps, considering there was no regional brand competing against the international brand in this category of milk soap.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals & Branding

Print Ads & OOH

Production Management

International Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Singer & Music

Still Photography

Shoot & Post Production

Ideation & Storytelling

We have crafted an inspiring storytelling & brand imagery of the Golden Pearl Milk Soap depicting the aspiring socialite & modern lifestyle blending with the creativity of Beauty in White.

The storytelling of Beauty in White shows a young gorgeous, charming, and sensation-looking model who reveals the secret of her Magical Milky Charm.

Thanks to Golden Pearl Milk Soap, which gives her the soft, smooth, flawless, even-toned & younger skin with a better complexion from Golden Pearl Milk Soap.

That makes the young girl love her soft milky skin and makes others appreciate her charming looks and beauty with a touch of white pearl.

Result

The overall communications successfully created its distinct positioning of Beauty in White. Golden Pearl Milk Soap generated extra sales volumes above the annual targets, which eventually helped the Golden Pearl Soaps category transform itself into Multi Billionaire Revenue Category.

BTS

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