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Botanika

Marketing Campaign

New Product Launch

Botanika

Crafting Botanika’s Natural Essence

Botanika, a beacon of clean, vegan-certified skincare and body care, approached Owl for a rebranding initiative and creative direction. Deeply rooted in nature’s bounty, Botanika is committed to natural beauty and holistic wellness. Their offerings seamlessly blend ancient botanical wisdom with cutting-edge skin science, reflecting their dedication to harnessing the best of both worlds.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

Botanika promotes natural beauty and overall wellness. Their formulations, infused with pure, potent botanical actives, blend ancient botanical wisdom with modern skin science, offering a holistic approach to skincare and body care.

Brand Naming

“Botanika” – A name that resonates with the brand’s core essence of harnessing the power of nature to enhance natural beauty and overall wellness.

Brand Identity Development

The brand identity is deeply rooted in nature, emphasizing Botanika’s dedication to nature-infused wellness and conscious personal care choices.

Branding & Logo Concept

The logo ingeniously crafts the shape of leaves to form the letter “B,” serving as the insignia for “Botanika”. This insignia, appearing in white over leaves, becomes a visual identity cornerstone for branding and communication.

Additionally, single or double leaves painted in matte gold amidst other green leaves symbolize that natural and herbal ingredients act as gold for skin, hair, and body care.

Web Design & E-commerce

A digital-first approach was adopted in collaboration with Owl Studio, ensuring a seamless online journey for Botanika’s audience. The website’s intuitive user interface and interactive digital touchpoints encapsulate the brand’s essence.

Brand Tagline

“Experience the Natural Beauty” – A tagline that conveys Botanika’s commitment to reconnecting people with nature and promoting conscious personal care routines by harnessing the power of nature to enhance natural beauty and overall wellness.

Brand Communications

Fresh, neat, clean, and glowing models are showcased, embodying the brand’s “Experience the Natural Beauty” tagline. The imagery captures moments of individuals enjoying Botanika’s natural product range amidst settings rich with leaves and water, emphasizing the brand’s connection to nature.

The brand story is set against a melodic Indian alaap track, enhancing the brand’s communication and creating a serene auditory experience for the audience.

Packaging Concept

The packaging design for Botanika seamlessly integrates the brand’s visual identity, with the “B” insignia taking center stage. A minimalist, neat, and clean design philosophy, the front panel is set against a dull gold background, overlaid with a leaf pattern design covering half of the front part. A gold leaf, foil-printed at the bottom, symbolizes the potency of natural ingredients in skincare. The color palette predominantly features green and gold, consistently used throughout the packaging and branding.
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PACKAGING

KEY VISUALS

OUTDOOR

WEBSITE

GP Moisturizing Lotion



CREATIVE

Creative Transformation & Perception Reshaping

Producer Of Happy Skin

Moisturizing Lotion

Golden Pearl Moisturizing Lotion was set to introduce the Golden Pearl Moisturizing Whitening Lotion and required a brand culture strategy with complete 360-degree communications.

The previous Golden Beauty Cream Communications, which re-positioned the brand on a “Socialite Culture” platform, was also done by CreativeCom, which became a considerable success rocketing Golden Pearl into the No. 1 Beauty Brand in its category and hence the same magic of great Storytelling required for the launch.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals & Branding

Print Ads & OOH

Production Management

International Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Celebrity Management

Singer & Music

Still Photography

Shoot & Post Production

The Ideation & Storytelling

The ideation was to communicate the brand to capture the category benefits, i.e., Power of Honey and Care of Body Lotion.
The youthful imagery of the brand was created at par with international brands such as Vaseline, Dove, Nivea, and Ponds, and built the communication on depicting the ‘girl next door.

The Storytelling of the brand built around ’Skin That Feels Good’ communications; rather than being seen as simply manufacturers of lotions and products, CreativeCom positioned Golden Pearl as ‘Producers of Good Mornings,’ and such communicated in the story as “Good Morning Sunshine, Good Morning Happiness,” eliciting the feeling of being pampered by the product.

The throw of the pillow, the feeling of happiness in the shower, the aspirational outdoor usage shots, and the capturing of elation of the Celebrity Soap Oprah actress Nikita Dutta all highlighted the “Producers of Happiness” concept and the ’Skin That Feels Good’ was shown in the product and usage shots.

The commercial was set in the picturesque backdrop of Thailand, emphasizing its serenity, colorful ambiance, and background.

The contemporary and hip music jingle was composed, which added the “Happiness” tangent into the ad, livening up the ad till the end with energy and oomph factor.

BTS

PAS



Integrated Marketing Campaign

Creative Transformation & Perception Reshaping

Elevating Advertisers Platform

Corporate Website

Creating an engaging & experiential journey to elevate the Advertiser’s Platform that depicts the vision of Pakistan Advertiser’s Society is to promote the advertising industry of Pakistan and safeguard the common interests.

A platform that brings together marketing, advertising and media professionals to enhance the quality of thought and industry practices by advocacy, championing responsible communication, cutting edge research, and acknowledging good marketing and advertising practices.

Deliverables:

Strategy

Analysis & Discovery

Digital Strategy

Technology

System Architecture

Coding & Development

Testing & Optimization

Creative

Storytelling

User Experience

User Interface Design

Art Direction

Web Imagery & Design

Responsive Design

Digital Marketing

Search Engine Optimization

Email Marketing

Content

Content Management System

Copy & Content Writing

HOME DETAIL



Integrated Marketing Campaign

Creative Transformation & Perception Reshaping

Lifestyle That's Matter

The E-store UK

Home Detail aimed to establish a strong online presence for the brand, highlighting its unique selling proposition of offering a curated selection of high-quality furniture and home decor products at affordable prices.

Our approach involved conducting extensive market research and collaborating with Home Detail to develop a comprehensive brand strategy that captured the essence of the brand and resonated with its target audience.

To bring this strategy to life, we began by developing the brand nomenclature and identity, including a new logo and visual branding guidelines that reflected Home Detail’s values and aesthetic. We then designed and developed a user-friendly e-commerce website that showcased Home Detail’s products in an engaging and intuitive manner. The website was optimized for search engines and integrated with social media platforms to drive traffic and increase brand awareness.

We also created a multi-channel advertising launch campaign that included both traditional and digital media. Leveraging our expertise in creativity and digital marketing, we developed targeted messaging and creative assets to reach Home Detail’s key demographics and drive conversions.

Throughout the project, we worked closely with Home Detail to ensure that the brand’s unique voice and values were reflected in all aspects of the campaign. Our comprehensive and cohesive brand experience elevated Home Detail’s online presence and drove significant growth in sales and customer engagement.

Overall, our work with Home Detail showcases our expertise in crafting inspiring branding, creativity, and digital solutions that drive business growth and customer engagement.

Deliverables:

Branding

Brand Strategy

Brand Nomenclature

Identity, Logo & Stationary

Brand Styling Guide

Brand Imagery & Voice

Brand Capsule

Label & Packaging

Catalogues

Content

Content Management System

Copy & Content Writing

Products Listing & Placement

Creative

Creative Platform

Ideation & Storytelling

Shoots & Art Direction

Copy & Content Writing

Seasonal Campaigns

Digital & Social Campaigns

Key Visuals

Print Ads & OOH

Technology

System Architecture

Coding & Development

Testing & Optimization

eCommerce

Digital Strategy

Web Design

User Experience

User Interface Design

Art Direction

Responsive Design

Digital Marketing

Search Engine Optimization

Digital & Social Marketing

Email Marketing

BTB



BRANDING & ARCHITECTURAL

Creative Transformation & Perception Reshaping

BigThickBurgerz

BTB & More

A rebrand for a well known karachi brand by the name of BigThickBurgerz, rebranded to BTB 

a difficult exploration and into a new identity for BigThickBurgerz, with a new retail outlet at Bukhari Commercial DHA for BTB.

Deliverables

Logo, emblem, design elements copy, branding, social media activation, drafting, architectural design, detail drawings, 3Ds, execution, construction consultation, product design, packaging design, website design, social media design kit

RED CARPET



Integrated Marketing Campaign

Creative Transformation & Perception Reshaping

An Experience You Just Loved!

Red Carpet

The Red Carpet is a lifestyle brand offering menswear, womenswear accessories, and everything in between.

The brand is for the discerning customer of today who demands high-quality designs, stylish detailing, and color.

Our approach to fashion customer service and attention to detail appeals to style-conscious men and women who trust us to deliver that certain something exclusive and not dull or ordinary.

We have worked on a The Red Carpet Launch Advertising Campaign along-with launch of the brand on digital platforms.

Deliverables:

Branding & Strategy

Brand Identity & Stationary

Brand Styling Guide

Brand Imagery & Voice

Brand Communication Strategy

Brand Capsule

Label & Packaging

Seasonal Catalogues

Merchandising

Sales & Promotional Kits

Retail Branding

Content

Content Management System

Copy & Content Writing

Products Listing & Placement

Creative

Creative Platform

Ideation & Storytelling

Shoots & Art Direction

Creative Writing

Key Visuals

Seasonal Campaigns

Digital & Social Campaigns

Thematic Print Ads & OOH

Technology

System Architecture

Coding & Development

Testing & Optimization

eCommerce

Digital Strategy

Web Design

User Experience

User Interface Design

Art Direction

Responsive Design

Digital Marketing

Search Engine Optimization

Digital & Social Marketing

Email Marketing

POPULAR LAWN



Creative

Integrated Marketing Campaign

The Fashion Street

Popular Lawn Comes Under The Popular Group.

The objective was to launch a seasonal Popular Lawn collection with the brand promise of excellent fabric with unique designs and trendy style.
The advertising campaign revolved around Fashion Street, inspired by Oxford Street UK and endorsed by the film star Saba Qamar being the brand ambassador.

The idea was to harmonize this particular theme with the Popular Style stores housing their Lawn and prêt wear collection.

The Lawn exhibitions were held at the Palm Marquee (Karachi) and Pearl Continental (Lahore), followed by the fashion to showcase the entire Summer collections, where Saba Qamar was the show stopper beside other fashion models did the catwalk.

The whole ambiance contained a grey, rustic feel with the flooring of envicrete, iron lamp poles, and wooden benches to create an original feeling of ‘Fashion Street.’

There was heavy pre-event marketing on social media. The event’s live coverage through social media on the Popular Lawn pages had a significant impact on the sales.

Deliverables:

Branding & Strategy

Brand Identity

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

Creative

Creative Platform

Ideation & Storytelling

Copy & Content Writing

Key Visuals

Print Ads & OOH

Event

Event Ideation

Fashion Show

Venue Branding & Fabrication

Event Management

Gemiva Jewellery



Branding & Architectural

Integrated Marketing Campaign

Artisan Jewels Collections

Gemiva Jewellery

A jewellery line, for a fine brand named Gemiva

Brand strategy and product design for a jewellery line, encompassing logo, emblem, luxury packaging, product design, website design, store design and merchandise and social media expansion

Deliverables

Logo, copy, branding, social media activation, drafting, architectural design, detail drawings, 3Ds, execution, construction consultation, product design, packaging design, website design, social media design kit

GP BEAUTY SOAP



Creative

Creative Transformation & Perception Reshaping

The Pearls Of Beauty

Beauty Forever

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals & Branding

Print Ads & OOH

Production Management

International Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Singer & Music

Still Photography

Shoot & Post Production

PROBLEM

Previously Golden Pearl Beauty Soaps were positioned for mature women, and all the past communication talked about preserving the skin’s youthful beauty, but despite substantial advertising across all platforms, there was hardly any impact on the sales increase.

SOLUTION

Once Creativecom was hired to do the creative transformation, we re-positioned the brand to celebrate the natural physical differences personified by all women and to encourage them to have the confidence to be comfortable and happy with themselves.

Thus based on this insight, we focused the communication not only on
the beauty of the women and the confidence and playfulness that beauty generates in a woman built around a natural surrounding communicating the natural ingredients.

The new communications enhance overall brand imagery and engage the younger audience besides the mature women, contributing to additional revenue in sales and growing its sales volume in double digits vs. industry growth.

BTS

GP CLEANSING MILK



Creative

Creative Transformation & Perception Reshaping

Lovely, Clean & Milky Skin

Golden Pearl Nourish Clean Skin

Make-up is an integral part of every woman’s routine. From work, going to parties, every woman has her own essentials. Tapping into this segment, Golden Pearl Cleansing Milk, another variant of Golden Pearl’s vast personal care portfolio launched itself in the market with their latest communication.
Golden Pearl Cleansing Milk is a soft, rich, moisturizing milk which effectively removes face and (non-waterproof) eye make up and purifies the skin without stripping away moisture leaving you with that squeaky-clean, tight feeling. It suits all skin types, being brilliant for removing excess sebum from pores for oily, breakout-prone skin and conditioning for dry areas.

We wanted to show that this creamy formula deeply cleanses and removes makeup, while soothing normal, aging, or sensitive skin. We also wanted to make it a daily essential for a woman, perfect for cleansing and removing makeup.

The story was built around a beautiful socialite (keeping up with our culture code) who after coming back from a party removes all the make-up and grime from her skin to unclog pores and to make her skin feel refreshed and nourished.

Since pearl is the most important element of the film, we made sure that the model wears accessories which are prominent and appealing. Night ambience and background has been established in the ad with nuances in the form of props that have been used such as the curtains, room furniture, lamps etc. She was made to ‘celebrate her night’ as seen in the romancing and enjoying of her beauty which probably won her kudos at her event.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals & Branding

Print Ads & OOH

Production Management

International Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Singer & Music

Still Photography

Shoot & Post Production

BTS

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