Archives: Work

GARDENIA



Creative

Creative Transformation & Perception Reshaping

Escape The Ordinary

Gardenia Residency

Gardenia is a real estate company owned and operated entirely in UAE.

The challenge was to present Gardenia as an affordable luxury real estate company that understands the needs of its affluent clients, and to reinforce values of premium and quality with value, often not associated with the real estate industry.

To this point, Gardenia had never presented itself as anything more than a mid-level company, which was polarizing in an increasingly sophisticated market of the UAE.

The brand also wanted to appeal to the next generation of real estate agents and encourage them to join the network. The first step was to update the brand position and visual identity to appeal to an affluent audience.

The second step was to reposition the brand to ‘Escape the Ordinary’, an indirect attack launched with an advertising campaign and rolled out via numerous marketing initiatives. The new position enabled Gardenia to present themselves as serious experts in real estate by providing far more value for money than other real estate firms were doing.

Deliverables:

Branding & Strategy

Brand Identity & Stationary

Communication Strategy

Brand Capsule

Creative

Creative Platform

Ideation & Storytelling

Art Direction & Imagery

Copy & Content Writing

Marketing & Sales Kits

Brochure

Key Visuals

Print Ads & OOH

Digital

Web Design & Development

Digital & Social Marketing

Weathershield



Creative

Creative Transformation & Perception Reshaping

Ghar Rahay.. Naya Ka Naya

The Shield Of Home Protection

ICI Weathershield communicated as being a defender against the harsh environment over a more extended period.

It was shown as visual imagery using the four seasons as a concept and the house remaining new always.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Launch Event

Theatre Style Launch

Theme & Event Management

Backdrop & Venue Branding

Scripting & Storytelling

Product Reveal Ideation

Theatre Performance Rehearsal

Artists Management

Music & Lights

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

Production Supervision

Still Photography

Creative Theme For Weather Shield Launch Event

We have proposed a theatre-style launch event to reveal the product around the theme of the concept of “Protection.”

At a time, people used to build forts/walls around the cities and called them their single home, and those walls served as a protective shield to protect their people from any outside attack.

With the changing era, now the home has become individual. This modern home needs a different type of protection that ICI weather shield promises, with a high level of fortified protection from dust, heat, weather changes, etc.

ICI WEATHERSHIELD LAUNCH EVENT

ACTIVATIONS & EVENTS

Lahore & Karachi

BRAND & LAUNCH CAMPAIGN

The Protector

PRODUCT LAUNCH EVENT

We have proposed a theatre-style launch event to reveal the product around the theme of the concept of “Protection.”

At a time, people used to build forts/walls around the cities and called them their single home, and those walls served as a protective shield to protect their people from any outside attack.

With the changing era, now the home has become individual. This modern home needs a different type of protection that ICI weather shield promises, with a high level of fortified protection from dust, heat, weather changes, etc.

GTR TRACTOR



Creative

Creative Transformation & Perception Reshaping

GTR Tractor

GTR Tractor Tyre – A Quick Turnaround Advertising Campaign

One of our most rapid campaigns, developed and executed in just two days, was the GTR Tractor Tyre TVC. The most exciting part? We were simultaneously shooting the GTR thematic film, creating a seamless flow of creativity. During the thematic film shoot, Ehmer Kirmani, our Chief Creative, Filmmaker, and Storyteller, was deep in discussions with the marketing team about the ideation and vision for the GTR Tractor Tyre TVC.

The credit for this success goes to the visionary GTR team and our trusted Marcom consultants. They immediately approved the bold concept, trusting us as their long-term brand-building partner. Remarkably, they gave the green light to proceed with shooting the commercial on the spot, even without a formal script or storyboard, based on our proven creativity, capabilities, and expertise.

We pride ourselves on delivering cost-effective productions, particularly since our entire crew was already outstation for the GTR Tyre thematic film shoot. This not only saved valuable time and resources but also allowed us to focus on the key messaging for the GTR Tractor Tyre.

The core of the campaign highlights the vital role of the tractor and tyre in the life of a farmer. The tractor isn’t just a machine; it’s a companion and a hardworking partner that helps bring prosperity to farming families by thriving in all kinds of agricultural fields.

GTR Tractor Tyres—manufactured with advanced German technology in Pakistan—offer unmatched quality, strength, and durability. This is why farmers proudly sing, “GTR Tractor Tyre.. Ballay Wai Ballay,” reflecting their trust in a brand that’s built to last.

Additionally, we have previously worked with New Holland in the tractor sector, delivering Pakistan’s first-ever tractor communication. This successful collaboration led to the launch of the “Dubung” model, inspired by the iconic brand capsule “Dabung Hai Mera Yaar.”

Ehmer and his team worked with precision and agility—arranging everything from recce to finalizing locations, props, wardrobe, and models. They ensured that every detail was in place, even on the break day, to roll the shoot seamlessly the following day.

Deliverables:

Brand Strategy

Brand Positioning Statment

Communication Strategy

Brand Capsule

Creative

Creative Platform

Ideation & Storytelling

Copy & Content Writing

Key Visuals

POS & Merchandising

Print Ads & OOH

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Still Photography

Shoot & Post Production

TARA UREA



Creative

Creative Transformation & Perception Reshaping

Khushhali Ke Bunyaad

Foundation Of Prosperity

Agritech (Formerly Pak-American Fertilizers LTD) was launching its first Nitrogenous & Phosphatic fertilizers in Pakistan and required a marketing campaign to engage the farmers, particularly from Rural Punjab.

Creativecom was engaged to work on the launch marketing campaign from deriving the brand strategy, brand nomenclature, identity, branding, packaging and full-fledge adverting campaign from TV, Print, Radio and Out of Home.

Deliverables:

Brand Strategy

Brand Nomenclature

Brand Identity & Logo

Brand Positioning Statment

Brand ID & Seed

Communication Strategy

Brand Capsule

Packaging & Branding

Creative

Creative Platform

Ideation & Storytelling

Copy & Content Writing

Key Visuals

POS & Merchandising

Print Ads & OOH

Production Management

Ad Film Production

Music Video (BEC) Productions

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Still Photography

Shoot & Post Production

For this, we had to plug deep into their lives.

  • The star, for them, was more than just a symbol.
    • They see stars on TV when they’re with their family.
    • Stars signify new hopes, fulfillment and a promise of property in their lives.
    • Plus, most of all, they want to be the stars of their families
  • By bringing up their family happily & ensuring them a brighter future & quality life.
  • Having their family and their peers look up to them.
  • These were the emotive associations that were used in communication.

The nomenclature & communication derived from the above insights of the farmer’s lives, which were that the good crop is the ‘Star” of the farmer” that brings real prosperity in their lives; that’s how the brand name “Tara Urea” was born.

Another aspect of Tara was named keeping in mind the illiteracy levels of rural Pakistan; most farmers cannot read and often depend on strong symbols and icons to differentiate between various brands.

When it comes to brand strategy & storytelling, humanizing the brand and building an emotional bonding & relationship with farmers by positioning Tara Urea as “Khushhali ke Bunyaad”.

Tara Urea not only transformed arid land into lush green productive fields but increased the overall yields and ensured good quality crops. That’s why Tara Urea became the Tara of every farmer and earned his trust by bringing real prosperity to their lives.

We associated the brand with the best celebrities of the Pakistani cinema, Nirma, Arbaz Khan, Tauqeer Nasir, and Saba Faisal. Celebrity singer Jawad Ahmed sang the song and famous music director & composer Sahir Ali Bagga worked on the soundtrack to create the desi-style filmy piece.

Thus ensuring that Tara’s message shone through cultural and cinematic-style communications considering the target audience.

Besides working on an advertising campaign comprised of a TV commercial, Print, OOH, Radio and branding, we have also worked out on branded entertainment content in the form of the music video to help the brand Tara not only to become the TOM in a quick period but effectively & efficiently create a strong emotive bond with the farmer.

The communication was super hit by winning the heart & trust of farmers, and today Tara Urea is one of the most celebrated and trusted brand names in the fertilizer market.

DELIGHT ICE CREAM



Creative

Creative Transformation & Perception Reshaping

A Delightful Morning To Shape Up

Naturally Delightful

Delight is a premium sugar-free ice cream. The challenge was to design packaging that appealed to the health-conscious market and, at the same time, made them believe that it was an indulgent product.

Besides that, packaging for regular Delight Ice cream was also developed.

Deliverables:

Branding & Creative

Brand Positioning Statment

Brand ID & Seed

Communication Strategy

Creative Platform

Brand Capsule

Packaging & Branding

Key Visuals

POS & Merchandising

Print Ads & OOH

In-Store Display Video

MEEZAN



Digital

Digital Experiential Journey

Digital & Social Journeys

Digital Marketing & Amplifications

Meezan Bank released its first mobile app, which is available for use anywhere, anytime. In addition to allowing for bill payment, it also allows users to monitor account balances, use the top-up feature, and conduct transactions from one account to another.

Media Idee, being the digital partner, developed the digital launch campaign for the Meezan mobile app while working on various conceptual films and digital/social campaigns on digital platforms to raise awareness and encourage participation among the target audience.

In addition, we have worked on countless social and digital campaigns to advertise different banking products on online platforms.

SERVICES

  • Website Design
  • UI & UX Design
  • Content Management Systems
  • Content Writing
  • Website Development
  • Responsive Website Design
  • Digital Marketing
  • Social Media Marketing
  • Digital Videos
  • SEO

MEEZAN BANK

DIGITAL & SOCIAL

SHARJAH



DIGITAL

Digital Experiential Journey

Digitalization To Empower

Corporate Website

We have worked as a digital amplification partner on this project of Sharjah eGovernment with Epic world. We have crafted their corporate website to give the audience a digitally inspired, seamless experiential journey.

Deliverables:

Strategy

Analysis & Discovery

Digital Strategy

Technology

System Architecture

Coding & Development

Testing & Optimization

Creative

Storytelling

User Experience

User Interface Design

Art Direction

Web Imagery & Design

Responsive Design

Content

Content Management System

Copy & Content Writing

HUBCO



DIGITAL

Digital Experiential Journey

Empowering Nation

Corporate Website

HUBCO, country’s largest Independent Power Producer wanted a website for its new corporate identity. A design that enables HUBCO as empowering the nation.

Deliverables:

Strategy

Analysis & Discovery

Digital Strategy

Technology

System Architecture

Coding & Development

Testing & Optimization

Creative

Storytelling

User Experience

User Interface Design

Art Direction

Web Imagery & Design

Responsive Design

Content

Content Management System

Copy & Content Writing

Omega Office



Branding & Architectural

A Exquisite Office Space

Omega Office

A exquisite office space enrapturing all visitors due to its nuanced placements for omega creatives

 brand strategy and architectural design.

Deliverables

Logo, copy, branding, social media activation, drafting, architectural design, detail drawings, 3Ds, execution, construction consultation, corporate branding

Melbrew



Branding & Architectural

Integrated Marketing Campaign

A Speciality Coffee Bar

Melbrew

A speciality coffee bar, created from scratch from copy to final construction in Karachi Pakistan.

A coffee bar created with a cool finesse mathematical scheme surpassing across all coffee brands in pakistan by far due to a delicate brand strategy created by Ar. Purnia Farrukh

Deliverables

Logo, copy, branding, social media activation, drafting, architectural design, detail drawings, 3Ds, execution, construction consultation, all packaging design, merchandise, signages drawing set, merchandise design, signages

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