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Bella Gold

Marketing Campaign

New Product Launch

Bella Gold

Elevating Beauty to Timeless Elegance

At Owl Branding Studio, we were presented with the opportunity to craft a special edition range for Bella Greek, a brand synonymous with beauty and Grecian elegance. Recognizing the timeless allure of gold and its significance in beauty, we conceptualized and brought to life “Bella Gold.” This range is not just a testament to the timeless beauty of gold but also a reflection of the modern woman’s desire for skincare that’s as radiant and enduring as gold itself. Through Bella Gold, we aimed to merge the enchanting allure of gold with contemporary skincare innovations, creating a line that celebrates beauty as timeless as gold.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

Brand Philosophy

At Bella Gold, we believe that beauty, much like gold, is enduring, radiant, and worthy of celebration. Our products are crafted to amplify your natural beauty, imparting a golden glow that’s as timeless as it is radiant. Every product in this range is a reflection of our commitment to celebrating beauty that’s as timeless as gold.

Brand Name & Identity Development

“Bella Gold” – A name that encapsulates the allure and timeless beauty of gold. This special edition range from Bella Greek is designed to empower and celebrate the golden beauty in every individual.

Brand Logo

The Bella Gold logo, an emblem of elegance, symbolizes the timeless charm and allure of gold. It’s a reflection of our commitment to celebrating beauty that’s as enduring and radiant as gold itself.

Packaging Concept

Bella Gold’s packaging is a blend of elegance and sophistication. The design, predominantly in golden hues, is accentuated with subtle accents that reflect the brand’s commitment to luxury and timeless beauty. Each product not only offers a skincare solution but also feels like a piece of art, echoing the brand’s ethos.

Brand Imagery

Bella Gold’s imagery is a blend of the timeless charm of gold and the modern elegance of today’s woman. Every image tells a story of elegance, luxury, and the timeless beauty that gold represents.

Brand Tagline

“Beauty as Timeless as Gold”

Website Design & E-commerce

Bella Gold’s online realm is a reflection of its commitment to timeless beauty and luxury. Every visitor is not only introduced to Bella Gold’s offerings but also feels the brand’s dedication to celebrating the golden beauty within every individual.

Brand Usage Guide

A comprehensive guide detailing the correct usage of the brand logo, colors, typography, and other visual elements to ensure consistency across all platforms. The branding extends across various touchpoints, ensuring a consistent brand experience wherever customers interact with Bella Gold.

Brand Communications

Bella Gold’s communication strategy is a blend of product storytelling and celebrating the allure of gold. Through captivating narratives, we evoke a sense of empowerment, elegance, and unmatched beauty, all tied to the timeless charm of gold.

PACKAGING

KEY VISUALS

OUTDOOR

WEBSITE

Acheve Perfume

Marketing Campaign

New Product Launch

Acheve Perfume

Crafting Fragrance For Modern-Day-Goddess

At Owl Branding Studio, we embarked on a fragrant journey with Acheve, a brand already celebrated for empowering women. Our challenge was to encapsulate the essence of the modern-day goddess in a perfume range. The Acheve Signature Perfume Range is not merely about fragrances; it’s a symphony of stories, paying tribute to the indomitable spirit of female achievers, both legendary and contemporary. Each scent, meticulously crafted, resonates with tales of goddesses and trailblazers, inspiring every woman to cherish her unique journey.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

PACKAGING

KEY VISUALS

OUTDOOR

STORE

WEBSITE

Ziv

Marketing Campaign

New Product Launch

Ziv

Weaving a Denim Narrative for a New Age Brand

The client, a reputable manufacturer and producer of denim for leading global brands, envisioned expanding their business portfolio by launching their own denim clothing brand.

They entrusted us with naming the brand and crafting a compelling narrative to introduce the Denim clothing brand to the market. Our task was to cultivate a denim clothing brand targeting today’s generation, ensuring it resonates well with their lifestyle and aspirations.

The journey commenced with a deep understanding of the core values and aspirations defining ZIV, creating a brand poised to make a significant mark in the denim apparel industry.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

ZIV is more than just a denim brand; it’s a lifestyle that encourages the modern generation to embrace their individuality, freedom, and the spirit of adventure. We believe individuals can evolve and rise to their true potential by embodying these values.

Brand Identity Development

The brand identity of ZIV is a blend of modern aesthetics with a touch of ruggedness, representing the brand’s adventurous spirit and passion to evolve. The color palette, typography, and design elements were chosen to reflect the brand’s freedom, individuality, and evolution ethos.

Logo Concept

The logo for ZIV is a bold representation of the brand’s ethos. The thick letters in reverse on a red block with a full stop signify a statement of boldness and uniqueness. The modern and stylish font in white, juxtaposed against the vibrant red block, embodies the brand’s modern yet rugged personality. The full stop at the end signifies the brand’s definitive stance on individuality and freedom.

Brand Imagery

We crafted compelling brand imagery for ZIV, encapsulating the essence of freedom, individuality, adventurous nature, and the passion to evolve. The imagery, resonating with the ethos of evolving to rise, showcases individuals embodying the ZIV lifestyle across various branding materials, weaving a cohesive and engaging brand narrative.

Brand Usage Guide

The Brand Usage Guide for ZIV was meticulously crafted to ensure a cohesive brand presentation across all touchpoints. This guide is pivotal for maintaining consistency with the brand’s core philosophy of “Evolve to Rise.”

The overall branding derived from retail branding, in-store merchandising, outdoor advertising (OOH), vehicle branding, marketing collaterals, brand ambassador kits, promotional items, digital and social media campaigns, event branding, and point-of-sale materials, among others, ensures that the ethos of evolution and empowerment is seamlessly communicated, creating a strong and recognizable brand identity that resonates with the target audience.

Brand Communications

In collaboration with the powerhouse Brand Culture Network, we drove the brand communications for ZIV, aligning it perfectly with the brand’s purpose and promise. The ZIV campaign ideation was centered around embarking on personal journeys and evolving with each step. We depicted individuals from different walks of life, embracing their unique journeys and embodying the ZIV lifestyle. The campaigns were designed to resonate with the brand’s target audience, encouraging them to live the ZIV lifestyle and evolve to rise.

Brand Tagline

The tagline “Ziv – Evolve to rise.” encapsulates the brand’s purpose and philosophy succinctly. It’s a call to action for the modern generation to embrace their individuality, embark on their unique journeys, and evolve through their experiences.

Brand Culture Development

The culture at ZIV is all about inspiring and empowering today’s generation to evolve and rise. Through our branding and communications, we have crafted a culture that encourages individuals to embrace their unique journeys, embody the spirit of adventure, and live the ethos of “Evolve to Rise.

Web Design & E-commerce

The web design and e-commerce platform for ZIV were developed to provide a seamless and engaging shopping experience. The design aesthetics were aligned with the brand’s identity, ensuring a cohesive brand representation across all digital touchpoints. The platform showcases the brand’s range of products and embodies the brand’s ethos, encouraging users to explore and embrace the ZIV lifestyle.

KEY VISUALS

OUTDOOR

WEBSITE

SHAMA

Imagery Production

Integrated Marketing Campaign

Bole Dil Ki Boliya

SHAMA BANASPATI / COOKING OIL

Brand Perception Re-shaping Advertising Campaign

IMGC requires an image-building campaign to re-shape the perception of Shama Cooking Oil from a regional brand to a national brand.

“Bole Dil ki Boliyaan” a nod to the role that food plays in the Pakistani Consumer’s life; more than just the basic need for energy, it shows the love between couples, respect for family and elders, or even a way of couples having fun in their togetherness.

We didn’t own the ideation; the client’s previous agency developed it, and once the cleint took the Creativecom on board to utilize our expertise & creativity to execute the concept flawlessly and translate this ideation into a full-fledged marketing campaign.

Thus, our creative team worked independently with our creative leader & film director Ehmer Kirmani to develop the entire campaign.

The team began their work by developing the storyboard as we had just received the basic ideation in the form of a mood board with a rough jingle track; besides, we worked out the key visuals for Print, OOH, POS, and other branding components.

Our network film production agency, MI Films Worldwide and CreativeCom teams, worked together to produce the Ad Film.

We had a detailed PPM meeting with the client to discuss and finalize the film treatment & mood, the cast, sets, props, wardrobe, styling, and food shots. The film director also worked out with an international musician to compose a new soundtrack and adjust the overall lyrics of the jingle as per the finalized director board to have a more emotive & engaging composition.

A three-day hectic shooting schedule followed us to cover separate storytelling sequences meant for Shama Cooking Oil, Shama Banaspati, and Shama Canola Oil.

Deliverables:

Creative

Creative Campaign Supervision

Key Visuals

Print Ads & OOH

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Production Design & Plan

Talent Management

Singer & Music

Still Photography

Shoot & Post Production

Result

Thus, bringing the story to life, bringing out the brand’s personality in an emotional and lovable manner with inspiring brand imagery.
The Shama Cooking Oil successfully transformed itself into a leading national brand, competing with the top industry players and generating sales volumes across the entire region.

BTS

DING DONG

Gaming

Ding Dong Gameplay

Turning Iconic Cat Into Action

Ding Dong Adventure Gameplay

We created the DING DONG ADVENTURE mobile game and turned the static Icon into something that would create engagement and interactivity with its consumers like never before. With Ding Dong Adventures, kids immerse themselves into the world of Ding Dong, controlling the character through multiple jungle worlds, running, jumping and avoiding the obstacles or collecting the bubble gums for points along the way.

The simple and powerful endless runner gameplay has the character chasing the mice who have stolen its gum (like in the stories) but only this time the player controls the cat in a myriad of ways and manners to recover the gums. This has created an engagement with the new generation of savvy consumers already.

Ding Dong Adventure is just one of the ways Media Idee is bringing Innovation into the world of Digital + Experiences and we will be launching our new gesture based media products soon in the market which utilize the full sensory experiences of Touch, Taste, Smell, Sight, and Sound to create IMMERSIVE ACTIVATION as never done before in Pakistan.

Deliverables:

Creative

Game Platform

Ideation & Storytelling

Concept Mood Board

Technology

Coding & Development

Server-Side

Core Game

Design

Characters

Environment

Interactive Objects

User Interface

Screens

Production

3D Animation

VFX & Post

Music & SFX

LU Prince

Creative

Integrated Marketing Campaign

Re-birth Of Action-Oriented Prince

Energy Bhara Prince

When LU came to the agency, they sought a new approach to marketing the Prince line of biscuits.

We unearthed the insight that kids today dream about being courageous and bold in contemporary and exciting ways.

We decided that Prince would want to help empower them with a proposition for Prince to benefit Kids in winning the daily challenges & adventures that they face every day.

The insights of today’s kids showed that their interests shifted from magical / fantasy tales to more adventures, action heroes, and characters based on their favorite cartoon series & movies.

Based on these insights, we have given Prince a new positioning, brand direction, and creative transformation of Prince.

We have completely moved away from the fantasy-style magical Prince with a “Maza Mein Jadoo” (Magic in Taste) positioning to an action-oriented adventure-based Prince, i.e., “Adventure Se Bhara Prince with Iron Rich Energy.”

We thus positioned Prince as the protagonist of fantastic new adventures that will empower kids from everywhere.

We had launched new energetic packaging of Prince Biscuits with support pack change TVC followed by thematic TVC.

We have shown Prince, a life-size, action-oriented character on the adventure platform with key communication based on iron-rich energy, still practiced by the brand to date, which endorsed the creative transformation direction we have given the brand.

It is the first commercial in the history of Prince Communications worldwide that transforms Prince into an action-oriented hero who fights the evil to protect kids.

He empowered kids through Prince Biscuits and encouraged them to make this planet a better place to live. Later, this adventure-based platform was adopted internationally for various regional communications on the same platform.

Deliverables:

Branding & Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

Packaging & Branding

Creative

Creative Platform

Ideation & Storytelling

Copy & Content Writing

Key Visuals

POS & Merchandising

Print Ads & OOH

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Still Photography

Shoot & Post Production

Mayfair Cafe

Creative

360º Integrated Marketing Campaign

Owning Cafe Moments

Cafe Culture

Cafe today is the largest selling plain sweet biscuit in Pakistan and the jewel in the crown of Mayfair.

Deliverables:

Brand Strategy & Branding

Brand Nomenclature

Brand Identity & Packaging

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

International Film Production

Still Photography

Ideation & Storytelling

Cultural Branding Toolkit was instrumental in unearthing the major roles that biscuits played in the life of our consumers, and then we narrowed our focus to owning the Tea Time, the largest segment of biscuit consumption moments.
Tea consumption has become not just a hot drink but an elaborate social institution in which Cafe’s role was a natural fit. A biscuit brand was created and ideated around owning ‘Tea Culture’ for the first time.

Cafe’s story developed around “enriching tea moments,” and the identity of the communication built the story further. Enrichment was defined as ‘Strengthening Social Sharing Over Tea’ where ‘Café Culture,’ the moments around tea is where friendships are made strong, stories told, laughter permeates, and bonds strengthened.

All such moments were targeted and incorporated into our Café Story, where we talked about ‘Khul Jaata Hai Café’ (The Café Opens), signifying that when you open the biscuit pack, it opens up this entire world around you.

Result

The identity, packaging, and communication development highlighted this bigger purpose of helping people connect over tea, and revenue crossed the nine-digit mark within years and became the largest selling brand in the plain sweet biscuit category.

LAUNCH CAMPAIGN

Al-Ghazi Tractor

Creative

Creative Transformation & Perception Reshaping

Dabang Hai Mera Yaar

A Powerful Ideal Companion

How do you compete against cheaper imports to build up your brand in the most challenging segment of Rural Pakistan and do it effectively?

That was the challenge faced by Al-Ghazi, New Holland Tractors, which for years had ruled the roost as one of the bestselling tractors in Pakistan but had slowly been losing market shares and growth to its cheaper imported competitors.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Celebrity & Talent Management

Singer & Music

Still Photography

Shoot & Post Production

Dabang Hai Mera Yaar

Humanizing The Brand

A POWERFUL IDEAL COMPANION

Agency took upon this challenge to bring its leadership profile back to the price-conscious rural market. Part of Al Futtaim, UAE group, the brand needed a modern outlook and was required to communicate the values of durability, growth, flexibility, and most importantly, long-term savings promised by its machines.

When it comes to brand strategy & storytelling, humanizing the brand and building a solid relationship by positioning Al-Ghazi Tractor as an ideal powerful companion/friend of farmers who is always there to help them in all needs from agriculture cultivation to transportation and brings the real prosperity in their life.

Considering the target audience from rural Pakistan, we unearthed the insight that a ‘FILMI’ Culture showing our product as the Hero would resonate with the audience, genuinely making the product and brand stand out. Roping in the No. 1 legend film star of Punjabi Films (the core target audience), Mustafa Qureshi was chosen as the brand ambassador to promote the product’s efficacy.

Shot in rural Pakistan, capturing the rural lifestyle, a mix of narration & jingle based storytelling endorsing Al-Ghazi Tractor as “Dubang Hai Mera Yaar” (My Friend / Companion is so Powerful) by Mustafa Qureshi to build a captivating story of inspiring imagery around the brand and this was the first-ever communications of any tractor brand in the industry.

Dabang Hai Mera Yaar

Result

Al-Ghazi Tractor, truly, propelling it back firmly into the leading & best-selling brand and posting a massive 62% increase in profits during 2017 besides achieving the highest ever sales in the history of AGTL in the last 35 years.

BTS

AGTL - NEW HOLLAND AL-FUTTAIM GROUP

ACTIVATIONS & EVENTS

Road Shows
60 Towns
Sindh, Punjab & KPK

Rural Experiential Activation

Kon Banay Ga Dabung

AGTL - NEW HOLLAND AL-FUTTAIM GROUP

ACTIVATIONS & EVENTS

Road Shows
60 Towns
Sindh, Punjab & KPK

Who Wants To Be A Hero!

RURAL EXPERIENTIAL ACTIVATION

ACTIVATION OBJECTIVE

The core objective of our activations was to create brand experiential and awareness among farmers, tractors mechanics and landlords and educate them about the new Dabang Tractor in rural areas and semi urban towns to highlight its special features.

Enhance brand image and communicate the core essence of the brand to motivate potential users to do a test trial and eventually buy our Dabang Tractors.

Convince farmers that Dabung Tractor is an ideal companion, a high quality tractor, designed to meet expectations in a cost effective manner.

Bring communication to life “Dabang Hai Mera Yaar” through airing of Al-Ghazi Tractor Thematic & Testimonial series of TVCs to built the brand imagery & brand purpose among TA.

Reaching out 60 Towns in Rural & Semi Urban Towns of Sindh, Punjab & KPK.

Deliverables:

Strategy & Ideation

Activation Strategy

Activation Platform

Activation Ideation

On-Ground Activation

Planning & Execution

Supervision & Reporting

Consumer Briefing & Engagement

Show Invitation & Badging

Towns & Venue Permissions

Town & Shop Merchandising

Venue & Vehicles Branding

Transportation & Food

Technology

KBC Style Quiz Software Development

Equipment’s & Hardware Management

Creative & Design

Activation Theme

KBC Style Quiz

3D Float & Stage Design

Float, Van & Stall Branding

Copy & Content

POS & Merchandising

Collateral Material

Sales Team Kit

Interactive Consumer Shows

Show Content & Segments

Show Team Management

Show Host & Music Band Management

Audience & Participants Management

Stage & Stall Management

Venue Branding Management

Briefing & Training Sessions

Activation Team

Brand Ambassadors

Host & IT Quiz Team

Dealers & Sales Teams

Logistic Management

Float & Stall Fabrication

Branding Placements & Installation

Music, Sound & Lights

Seating & Decoration

Team Boarding & Lodging

Giveaways & Gifts Management

Transportation & Generator

Refreshment & Lunch

Security & Protocol

Creative Platform

IDEAL COMPANION FOR BETTER FUTURE

Brand Capsule:
- Dabung Hai Mera Yaar
Experiential Ideation:
- Kon Banay Ga Dabung Road Shows

Kon Banay Ga Dabung Quiz Software

Special software developed for “Kon Banay Ga Dabung” on Quiz Format, where random questions thrown by the computer to the participants from the data base and multiple choices for answers will be given.

Quiz questions are from agricultural & cultivations backgrounds, Al-Ghazi Dabung Tractor Key Features and the imagery communications of master brand Al-Ghazi Tractor by New Holland.

Kon Banay Ga Dabung Road Shows

Welcome & Briefing Session
Warm up Session
Khon Banay Ga Dabung Quiz Competition
Prize Distributions

Experiential Activation Impact

Al-Ghazi Tractors Limited (AGTL) reported earnings of Rs 718 million in the second quarter that ended on June 30, up 53% compared to Rs 674 million in the same period last year.

The company recorded sales of Rs 5.6 billion, up by 18% from Rs 4.55 billion in the 2nd quarter.

The company has a technical collaboration with CNHI – Case New Holland to manufacturing Holland (Fiat) tractors in Pakistan. Al- Ghazi sold 6951 units, up 67% during the second quarter as compared to 5907 units in the same period last year.

Top line surged by 24% YoY during Q2CY18 on the back of 18% YoY volumetric growth in tractor sales.

Along with the 2nd quarter result, half year result was also announced where the company reported a profit of Rs 1.8 billion, up by 13.21% from Rs 1.59 billion in the same period last year.

YOUTV.TV

Branding & Creative

Integrated Marketing Launch

Ignite You

YouTv.TV OTT Platform

YouTV is an upcoming OTT platform and portal for the youth. “Ignite You” is the brand promise we make to our youth, a commitment we strive to fulfill by empowering the youth through the YouTV platform.

Deliverables:

Branding & Strategy

Brand Philosophy

Brand Nomenclature

Identity, Logo & Stationary

Brand Communication Strategy

Brand Styling Guide

Brand Imagery & Voice

Brand Capsule

Sales & Promotional Kits

Branding & Merchandising

Creative

Creative Platform

Ideation & Storytelling

Digital & Social Campaigns

Key Visuals

Print Ads & OOH

Content

Content Management System

Copy & Content Writing

Technology

System Architecture

Coding & Development

Testing & Optimization

Digital

Digital Strategy

Web Design

User Experience

User Interface Design

Art Direction

Responsive Design

Digital Marketing

Search Engine Optimization

Digital & Social Marketing

Social Media

Stationery

Caffè Circle

Marketing Campaign

New Product Launch

Caffe Circle

Brewing Inspirations with Caffè Circle

Caffè Circle is the brainchild of a visionary couple with an unwavering passion for exceptional coffee. With backgrounds in the stock market and leading coffee chains, they combined their expertise and dreams to launch a unique coffee cafe. Owl Branding Studio was approached to transform this dream into a tangible brand, reflecting their commitment to an unparalleled coffee experience.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO

Brand Philosophy

At the heart of Caffè Circle lies the belief that coffee is more than just a beverage; it’s an inspiration. Every sip is a journey that ignites creativity, motivation, and passion. We believe in creating moments that inspire individuals to chase their dreams, fueled by our coffee’s rich aroma and taste.

Brand Identity Development

The brand identity of Caffè Circle is a harmonious blend of modern aesthetics with the timeless allure of coffee. Every element, from color palette to typography, resonates with the brand’s essence of warmth, community, and inspiration.

Naming The Inspiration

At Owl Branding Studio, we believe a brand’s name is its first impression, a powerful tool that encapsulates its essence and purpose. For Caffè Circle, the challenge was to coin a name that would seamlessly blend the rich tradition of coffee with the brand’s unique philosophy of community and inspiration. “Caffè” pays tribute to the time-honored tradition of coffee brewing, evoking images of aromatic beans and the comforting warmth of a freshly brewed cup. On the other hand, “Circle” was chosen to symbolize the community, the gathering of like-minded individuals, and the continuous loop of inspiration that the brand aims to foster. Together, “Caffè Circle” paints a picture of a community-oriented circle of individuals united by their passion for coffee and creativity. It’s more than just a name; it’s an invitation. This is an invitation to be part of a community that believes in the transformative power of coffee to inspire dreams, motivate actions, and forge lasting connections. This name is a testament to the brand’s dual commitment to brewing exceptional coffee and building a circle of inspired individuals who believe in chasing their dreams.

Logo: Crafting the Circle of Inspiration

The Caffè Circle logo is a harmonious blend of symbolism and design. The circle represents unity, community, and the continuous loop of inspiration the brand embodies. The strategic placement of the coffee bean within this circle transforms it into an imagery of a coffee cup, signifying the rich and aromatic coffee experience that Caffè Circle promises. This design pays homage to the traditional coffee cup and encapsulates the essence of a community coming together over a shared love for coffee. The modern lettering style, with its clean lines and contemporary flair, ensures that while the brand is deeply rooted in tradition, it also resonates with the sensibilities of today’s coffee enthusiasts. Together, these elements craft a meaningful and visually compelling logo, perfectly capturing the spirit of Caffè Circle.

Packaging Concept

The packaging for Caffè Circle is designed to be an extension of the brand’s philosophy. Using earthy tones and minimalist design, the packaging ensures the coffee’s freshness and serves as a canvas for the brand’s story. Each package reminds of the brand’s commitment to quality, community, and inspiration.

Brand Imagery

The imagery for Caffè Circle is a visual representation of the brand’s philosophy. From the beans being sourced to the final brew, each image tells a story of passion, dedication, and the art of coffee-making. The imagery is a blend of candid moments and crafted shots, capturing the brand’s essence – a circle of inspiration, creativity, and community.

Brand Tagline

“Brewing Inspirations” – This tagline encapsulates the essence of Caffè Circle. It’s not just about brewing coffee; it’s about brewing ideas, dreams, and connections. It serves as a reminder that every cup of Caffè Circle coffee is a source of inspiration.

Web Design & E-commerce

The digital platform for Caffè Circle is designed to offer users a seamless journey from learning about the brand’s philosophy to exploring its offerings and making a purchase. The website’s design is clean and intuitive, with imagery and content that resonates with the brand’s essence. The e-commerce platform ensures that every user, whether they’re buying a bag of beans or booking a coffee workshop, experiences the brand’s commitment to quality and community.

Brand Usage Guide

A comprehensive brand usage guide was developed to ensure consistency across all touchpoints. This guide serves as a manual for how the brand’s elements should be used, ensuring that the essence of Caffè Circle is communicated consistently, whether it’s in a print ad, a social media post, or an in-store display.

Brand Culture Development

Caffè Circle is more than a coffee brand; it’s a movement. Through strategic brand communications, engaging social media campaigns, and interactive brand experiences, we’ve fostered a culture where coffee lovers come together, share their stories, and get inspired.

Brand Communications

Collaborating with the Brand Culture Network, we meticulously curated a visual narrative for Caffè Circle that captures the brand’s essence. Our communication strategy delves deep into the art of coffee-making. We showcase the brand’s commitment to excellence through captivating shots of coffee beans being crushed, the rich brew mixing with cream, and the entire process of crafting coffee with utmost love and precision. These visuals are complemented by scenes of vibrant youth, symbolizing the brand’s target audience as they take a sip from their cup of inspiration. The entire narrative is set against a backdrop of warmth and authenticity, reinforcing Caffè Circle’s promise of delivering a coffee and a cup filled with inspiration and passion. This comprehensive communication approach ensures that every touchpoint resonates with the brand’s ethos and offers a glimpse into the world of Caffè Circle.