Work Archive - Page 5 of 14 - Brand Culture Network

Anti Bacterial Soap

CREATIVE

Integrated Marketing Campaign

The Beautiful Protection

Stay Protected Stay Beautiful

Golden Pearl, leading beauty & personal care brand, has unveiled an all-new Anti-Bacterial variant of their high-selling ‘Golden Pearl Beauty Soap’ with a new brand campaign titled “STAY PROTECTED STAY BEAUTIFUL”.
Mouni Roy (Aka Nagin), a famous Bollywood celebrity Film & TV Star, seems fit to endorse the brand considering her aspiring socialite and modern lifestyle.

She reveals her secret about how to keep on enjoying the sunshine, beauty & nature while staying protected & beautiful.

Thanks to Golden Pearl Antibacterial Whitening Soap, which gives her a clean, fresh glorious feel that creates its unique proposition of beauty with complete protection & care.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

International Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Celebrity Management

Singer & Music

Still Photography

Shoot & Post Production

BTS

Dolphin Show

Experience

360º Intergrated Event Marketing & Management

The Biggest & Largest Event Of The Decade

Entertaining Over One Million People

The Dolphin Show International was the biggest and largest entertainment event of the decade produced on a scale never attempted or successfully implemented in Pakistan in 2013.

Media Idee worked on the ideation to bring the series of international events to entertain and enlighten the viewers with world-class live performances, considering the limited entertainment available to the people of Pakistan.

The Dolphin Show International was the joint venture between Media Idee and Moon Builders in partnership with Pakistan Navy and Pakistan Maritime Museum.

Media Idee, as the organizer, made the impossible happen from ideation, event marketing, sponsorships and event management; besides, handling the logistics of the transfer alone meant working with international governments, chartering planes and getting permissions from 14 different ministries in Pakistan.

Beyond that, while working with the partner construction company, the Media Idee’s events team also took it upon themselves to guarantee the stadium’s design, construction and general audience comfort.

Media Idee amplification team has worked & executed 360º marketing campaign, branding and promotional components from print, outdoor, tvc, website, ticket booking software and apps, digital marketing, marketing collateral, venue branding and merchandising.

We also managed the promotional activations in schools, colleges, universities, malls and float roadshows to create the hype of the events and made the ticket selling & show bookings too.

We also handled the corporate marketing & show bookings, besides managing the school’s show bookings, operations and logistics.

Online & online tickets selling at the venue and outstation ticket booths were also placed and managed in different parts of the city while easing the people to buy tickets. TCS was the official courier partner of Dolphin Show International for online ticket bookings and dispatches.

We have also run celebrity and celebrity endorsement campaigns on mainstream media to create a buzz in the market. The marketing and PR blitz ensured that the top media companies, including Geo, Ary Digital, Dawn, Express, Jang, Tribune and international media, covered the event and over 1000 blogs and sites wrote about the subsequent shows their experiences.

School shows were held in the morning and reached over 1500 schools in Karachi during the 90 days. Over 500,000 students watched the live show with their schools, while over a million people during the general shows.

Deliverables:

Event

Ideation & Theme

Marketing & Sponsorship

Event Management

Sponsor’s Stalls Management

Venue Branding & Logistic

Tickets Sales & Booking

General & Corporate Shows

School & Special Shows

Creative

Event Logo & Theme

Ideation & Storytelling

TVC & Documentary

Testimonials

Copy & Content Writing

Key Visuals

Marketing & Sales Kit

Print & OOH

Merchandising & POS

Dolphinaire Management

Dolphin Stadium Construction

International Performance Team

Charted Plane

Mammals Logistics

Permission & Security Clearance

Travel & Accommodation

Management

Equipment’s & Hardware Management

Productions

Stage & Show Content Production

Sound, Lights & Effects Design

Promotional Videos Production

Digital

Corporate Website

Online Tickets Booking Portal

Digital & Social Marketing

Activations

Malls & Hyper Stores Activations

Float Shows & Mobile Ticket Sales

Ticket Booth Management

Branding & Fabrications

Tickets Sales Partner Management

Media

Media Partners Management

Media & Showbiz Shows

Advertising & Media Promotions

PR & Celebrity

PR Management

Celebrity Management

Celebrity Testimonials

Dolphin Show karachi Highlights

Upcoming Dolphin Show Lahore

Geo TV Coverage

Traditional Media

Website & Email Marketing

E-Ticketing Solution Development

The Dolphin Show in Karachi was the star event of the year 2014. Media Idee was the technology partner handling all aspects of digital from the online real-time booking engine integrated with email and SMS to the online marketing, social support, website development and hosting and infrastructure.

SMS-Alerts & Online Selling

Corporate & Pr Management

Social & CSR

Dolphinarium

Upcoming Dolphin Show In Bahira Town, Lahore

Acheve Perfume

Marketing Campaign

New Product Launch

Acheve Perfume

Crafting Fragrance For Modern-Day-Goddess

At Owl Branding Studio, we embarked on a fragrant journey with Acheve, a brand already celebrated for empowering women. Our challenge was to encapsulate the essence of the modern-day goddess in a perfume range. The Acheve Signature Perfume Range is not merely about fragrances; it’s a symphony of stories, paying tribute to the indomitable spirit of female achievers, both legendary and contemporary. Each scent, meticulously crafted, resonates with tales of goddesses and trailblazers, inspiring every woman to cherish her unique journey.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

PACKAGING

KEY VISUALS

OUTDOOR

STORE

WEBSITE

Ziv

Marketing Campaign

New Product Launch

Ziv

Weaving a Denim Narrative for a New Age Brand

The client, a reputable manufacturer and producer of denim for leading global brands, envisioned expanding their business portfolio by launching their own denim clothing brand.

They entrusted us with naming the brand and crafting a compelling narrative to introduce the Denim clothing brand to the market. Our task was to cultivate a denim clothing brand targeting today’s generation, ensuring it resonates well with their lifestyle and aspirations.

The journey commenced with a deep understanding of the core values and aspirations defining ZIV, creating a brand poised to make a significant mark in the denim apparel industry.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

ZIV is more than just a denim brand; it’s a lifestyle that encourages the modern generation to embrace their individuality, freedom and the spirit of adventure. We believe individuals can evolve and rise to their true potential by embodying these values.

Brand Identity Development

The brand identity of ZIV is a blend of modern aesthetics with a touch of ruggedness, representing the brand’s adventurous spirit and passion to evolve. The color palette, typography and design elements were chosen to reflect the brand’s freedom, individuality and evolution ethos.

Logo Concept

The logo for ZIV is a bold representation of the brand’s ethos. The thick letters in reverse on a red block with a full stop signify a statement of boldness and uniqueness. The modern and stylish font in white, juxtaposed against the vibrant red block, embodies the brand’s modern yet rugged personality. The full stop at the end signifies the brand’s definitive stance on individuality and freedom.

Brand Imagery

We crafted compelling brand imagery for ZIV, encapsulating the essence of freedom, individuality, adventurous nature and the passion to evolve. The imagery, resonating with the ethos of evolving to rise, showcases individuals embodying the ZIV lifestyle across various branding materials, weaving a cohesive and engaging brand narrative.

Brand Usage Guide

The Brand Usage Guide for ZIV was meticulously crafted to ensure a cohesive brand presentation across all touchpoints. This guide is pivotal for maintaining consistency with the brand’s core philosophy of “Evolve to Rise.”

The overall branding derived from retail branding, in-store merchandising, outdoor advertising (OOH), vehicle branding, marketing collaterals, brand ambassador kits, promotional items, digital and social media campaigns, event branding and point-of-sale materials, among others, ensures that the ethos of evolution and empowerment is seamlessly communicated, creating a strong and recognizable brand identity that resonates with the target audience.

Brand Communications

In collaboration with the powerhouse Brand Culture Network, we drove the brand communications for ZIV, aligning it perfectly with the brand’s purpose and promise. The ZIV campaign ideation was centered around embarking on personal journeys and evolving with each step. We depicted individuals from different walks of life, embracing their unique journeys and embodying the ZIV lifestyle. The campaigns were designed to resonate with the brand’s target audience, encouraging them to live the ZIV lifestyle and evolve to rise.

Brand Tagline

The tagline “Ziv – Evolve to rise.” encapsulates the brand’s purpose and philosophy succinctly. It’s a call to action for the modern generation to embrace their individuality, embark on their unique journeys and evolve through their experiences.

Brand Culture Development

The culture at ZIV is all about inspiring and empowering today’s generation to evolve and rise. Through our branding and communications, we have crafted a culture that encourages individuals to embrace their unique journeys, embody the spirit of adventure and live the ethos of “Evolve to Rise.

Web Design & E-commerce

The web design and e-commerce platform for ZIV were developed to provide a seamless and engaging shopping experience. The design aesthetics were aligned with the brand’s identity, ensuring a cohesive brand representation across all digital touchpoints. The platform showcases the brand’s range of products and embodies the brand’s ethos, encouraging users to explore and embrace the ZIV lifestyle.

KEY VISUALS

OUTDOOR

WEBSITE

SHAMA

Imagery Production

Integrated Marketing Campaign

Bole Dil Ki Boliya

SHAMA BANASPATI / COOKING OIL

Brand Perception Re-shaping Advertising Campaign

IMGC requires an image-building campaign to re-shape the perception of Shama Cooking Oil from a regional brand to a national brand.

“Bole Dil ki Boliyaan” a nod to the role that food plays in the Pakistani Consumer’s life; more than just the basic need for energy, it shows the love between couples, respect for family and elders, or even a way of couples having fun in their togetherness.

We didn’t own the ideation; the client’s previous agency developed it and once the cleint took the Creativecom on board to utilize our expertise & creativity to execute the concept flawlessly and translate this ideation into a full-fledged marketing campaign.

Thus, our creative team worked independently with our creative leader & film director Ehmer Kirmani to develop the entire campaign.

The team began their work by developing the storyboard as we had just received the basic ideation in the form of a mood board with a rough jingle track; besides, we worked out the key visuals for Print, OOH, POS and other branding components.

Our network film production agency, MI Films Worldwide and CreativeCom teams, worked together to produce the Ad Film.

We had a detailed PPM meeting with the client to discuss and finalize the film treatment & mood, the cast, sets, props, wardrobe, styling and food shots. The film director also worked out with an international musician to compose a new soundtrack and adjust the overall lyrics of the jingle as per the finalized director board to have a more emotive & engaging composition.

A three-day hectic shooting schedule followed us to cover separate storytelling sequences meant for Shama Cooking Oil, Shama Banaspati and Shama Canola Oil.

Deliverables:

Creative

Creative Campaign Supervision

Key Visuals

Print Ads & OOH

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Production Design & Plan

Talent Management

Singer & Music

Still Photography

Shoot & Post Production

Result

Thus, bringing the story to life, bringing out the brand’s personality in an emotional and lovable manner with inspiring brand imagery.
The Shama Cooking Oil successfully transformed itself into a leading national brand, competing with the top industry players and generating sales volumes across the entire region.

BTS

Delight Shopper MKTG

Branding & Shopper Marketing

Integrated Marketing Campaign

A Delightful Morning To Shape Up

Shape Up

The modern-day consumer looks for healthy choices full of nutrition but does not want to sacrifice taste.

The design builds around ‘health & nutrition, depicting a cereal full of goodness in an inspiring format that highlighted the ingredients inside with a contemporary look & feel.

The aim is to encourage consumers to reconsider what they eat for breakfast and remember why cereals are great, healthy and tasty choices.

The packaging also featured a 14-day challenge on the reverse, where customers could get more information on how we help maintain a slim figure and where they dropped a jean size taken as an inspiration.

Deliverables:

Branding

Brand Nomenclature

Brand Identity & Logo

Brand Positioning Statment

Brand ID & Seed

Communication Strategy

Packaging

Product Display

Merchandising & POS

Digital

Social & Digital Campaign

Digital Promotion Guide

Web Portal

Mobile App

Creative

Creative Platform

Ideation & Storytelling

Brand Capsule

Copy & Content Writing

Photography

Key Visuals

Digital & Social

POS, Print & OOH

Event

Activation Platform

Mall Activation

Breakfast Consumer Shows

In-Store Demos and Sampling

Shopper Marketing

Shopper Marketing Strategies

Shopper’s Journey Idee Framework

Ideation

Creative Platform

In-store Videos

Ad Slicks

Out-Of-Home

Venue Based Branding

Retail Branding & Merchandising

Collateral & Promotional Materials

In-Store Displays

Get In Shape – Shopper Marketing

New Year Resolution

The Shopper Marketing Concept “Get in Shape” was developed in response to research on young people’s new year resolutions, particularly those made by young women.
“Get In Shape” was among the top trends and the modern-day consumer always looks for healthy choices full of nutrition but does not want to sacrifice taste.

The aim is to encourage consumers to reconsider what they eat for breakfast and remember why Delight Cereals are great, healthy and tasty as it’s 98% fats free with the goodness of real fruits, nuts and whole grains that help them to get in shape.

It also featured a 14-day challenge on the packaging back panel, where customers could get more information on how we help maintain a slim figure and where they dropped a jean size taken as an inspiration.

SHOPPER IDEE FRAMEWORK STRATEGY .IDEATION .JOURNEY .CREATIVE

RETAIL & SHOPPER

Shopper Marketing Strategies
Shopper’s Journey Tools
Ideation
Creative Platform
Activation Platform
In-store Videos
Demo Photography
Ad Slicks
In-Store Displays
Out-Of-Home
Branding & Merchandising
Collateral & Promotional Materials
Promotion Package Design
In-Store Displays
In-Store Demos and Sampling
Social & Digital Engagement
Digital Promotion Guide
Interactive Tools
Web Portal
Mobile App

OUT OF HOME

WEB PORTAL - MOBILE APP - SOCIAL - ONLINE VIDEOS & MORNING SHOWS

SOCIAL

RETAIL BRANDING

MALL ACTIVATION

MART STALL & PRODUCT DEMO

LU Prince Biscuit

Creative

Integrated Marketing Campaign

Re-birth Of Action-Oriented Prince

Energy Bhara Prince

LU Prince had long been a staple in the biscuit aisle, known for its fantasy-themed narrative — “Mazay Mein Jadoo” (Magic in Taste). But while this approach had charm, it lacked the contemporary spark that today’s children gravitate toward.

As children increasingly connected with superheroes, games and action-driven content, the brand’s passive, magical image began to fade. LU Prince was becoming a nostalgic name — not a dynamic, living brand. The challenge was clear: to re-energize LU Prince by transforming it into a modern, action-based hero that children could aspire to, connect with and celebrate.

Brand Purpose & Cultural Strategy

Empowering the Everyday Hero

Using our proprietary Brand Culture Hive Toolkit™, we conducted cultural diagnostics, insight mapping and narrative development. What we discovered was powerful:

Children today aren’t just dreaming of fantasy—they’re seeking action, courage and empowerment.

From Magical Taste to Action-Packed Empowerment

We repositioned LU Prince from a static, fantasy character into a dynamic adventure companion—a symbol of Iron-Rich Energy that empowers kids to face daily challenges like a hero. The purpose evolved:

“To help children unlock their inner strength and conquer everyday adventures — with energy, boldness and belief.”

This new cultural platform humanized the Prince character and turned him into a modern-day role model — transforming LU Prince from a biscuit into a symbol of aspiration, strength and action.

Brand Voice

Bold, Empowering and Purpose-Driven

To match the evolved identity, we crafted a new tone — courageous, exciting and action-oriented.

LU Prince began to speak the language of modern youth:

Confident and energetic
Driven by purpose (Iron-Rich Energy)
Reflective of everyday triumphs and imagination

The voice inspired kids to not just snack — but to power up and win the day.

Storytelling & Ideation

Launching the First-Ever Adventure Platform

We wrote history by conceptualizing and executing the world’s first Prince Biscuit commercial where the Prince actively fought, explored and led with purpose.

Key Campaign Highlights:

360° Campaign Execution with local TVC direction, VFX and production
Prince as an action character wielding gadgets and sword on thrilling quests
A bold narrative that linked Iron-Rich Energy with physical and mental strength
The biscuit repositioned as a tool for daily empowerment

Watch TVCs:

The campaign was fully developed in Pakistan — from creative strategy and storyboarding to VFX and production, with directors Sadia Ashraf and Bilal Ashraf leading the storytelling.

Global Influence

From Pakistan to the World

What started as a regional breakthrough went on to inspire Danone’s global re-alignment of Prince’s character and communication.

The adventure-based platform was adopted across markets including Europe, Middle East and Southeast Asia.

Future campaigns — from cartoon series to digital games and the Dragon TVC — carried forward this platform.

This wasn’t just a campaign. It became a global brand reset.

Results & Recognition

First globally approved campaign developed in Pakistan
Led to a global repositioning of Prince as an “Adventure Hero”
Sparked creation of games, animated series and online content
Iron-Rich messaging became a central health pillar worldwide
Strengthened LU’s leadership in the biscuit category

Conclusion

From Biscuit to Bold Hero

By humanizing LU Prince and empowering him with purpose, we turned a nostalgic biscuit brand into a modern symbol of youth action and imagination.

This project represents a masterclass in brand transformation — proof that when insight, storytelling and cultural alignment come together, a snack can become a story, a hero and a movement.

Deliverables:

Branding & Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

Packaging & Branding

Creative

Creative Platform

Ideation & Storytelling

Copy & Content Writing

Key Visuals

POS & Merchandising

Print Ads & OOH

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Still Photography

Shoot & Post Production

Mayfair Cafe

Creative

360º Integrated Marketing Campaign

Transforming a Brand into a Cultural Catalyst

Owning Cafe Moments

Cafe today is the largest selling plain sweet biscuit in Pakistan and the jewel in the crown of Mayfair.

Challenge

From Product Launch to Emotional Brand Building

Mayfair Café launched with a unique proposition: a center-filled biscuit designed to elevate the tea-time snacking experience. From branding and naming to the initial launch campaign, we led the full-scale rollout.

The first phase succeeded in generating trial, building awareness and establishing the brand’s distinctive taste and sweetness. However, in Pakistan’s highly competitive biscuit market, the challenge was to now take the brand beyond functional appeal.

As the product gained traction nationwide, it became evident that a new communication phase was needed — one that moved Mayfair Café from a tasty offering to a culturally embedded ritual. The objective was to forge a deeper emotional connection with consumers and transform everyday tea moments into meaningful experiences.

Brand Purpose & Cultural Strategy

Deepening the Culture of Café — From Taste to Togetherness

From the beginning, Mayfair Café wasn’t just launched as another sweet biscuit — it was built around a clear brand philosophy: to bring warmth, sweetness and meaningful connection to everyday tea rituals.

Now, in this second phase of communication, it was time to go deeper — to activate the brand purpose and cultural strategy we had embedded since day one.

Using our proprietary Brand Culture Hive Toolkit™, we tapped into a profound regional truth: in the Indo-Pak subcontinent, tea breaks are never just about tea. They are cultural rituals — moments of pause, reflection, laughter and connection.

With Mayfair Café, we shaped a brand culture where every biscuit opened up a café-like experience — humanizing the brand by turning homes, offices and roadside gatherings into spontaneous cafés of connection. The product became a catalyst for togetherness, transforming simple tea moments into emotionally rich, shared experiences.

This purpose was never about just satisfying hunger.

It was about creating a culture.
About humanizing the Café brand to sweeten social moments, bring joy to everyday pauses and make every chai-time a celebration — one cup and one biscuit at a time.

Brand Voice

Warm, Familiar & Heartfelt

We humanized and shaped the brand voice to reflect warmth and familiarity, echoing the sounds and sentiments of chai breaks across Pakistan. Mayfair Café speaks in an inviting, inclusive tone that celebrates simple joys and heartfelt shared moments.

Whether among friends, family, or coworkers, the brand becomes the silent yet powerful bond that makes every tea moment feel like a small celebration.

Deliverables:

Brand Strategy & Branding

Brand Nomenclature

Brand Identity & Packaging

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

International Film Production

Still Photography

Storytelling & Ideation

Everyday Café Moments

Our narrative was built around real, relatable tea-time situations that instantly connect with a wide audience: the office break room, the family kitchen, the roadside dhaba, or the campus canteen. In each scenario, opening a pack of Mayfair Café sparks a transformation — laughter flows, conversations start, bonds strengthen.

The campaign was brought to life through:

Cinematic TVC: A jingle-driven anthem featuring everyday Pakistanis alongside familiar celebrity faces.
Emotive Lyrics & Situations: Rooted in local culture, the lyrics speak to the power of connection.
Visual Language: Warm tones, casual settings and expressive body language reinforcing comfort and community.

Result

From Snack to Ritual

Brand Affinity: Significant increase in emotional recall and brand favourability metrics.
Cultural Relevance: Mayfair Café became synonymous with chai breaks, organically integrating into daily life.
Sales Momentum: Continued growth fuelled by repeat purchase, loyalty and expanded distribution and became the largest-selling sweet plain biscuit in the category.

Conclusion

“Khul Jata Hai Café” is more than a tagline; it is a cultural invitation. This campaign marks a milestone in turning Mayfair Café from a product into a beloved part of Pakistan’s tea-time tradition. By humanizing the brand and embedding it within everyday rituals, we positioned Mayfair Café as a catalyst for warmth, connection and collective joy.

LAUNCH CAMPAIGN

Al-Ghazi Tractor

Creative

Creative Transformation & Perception Reshaping

Dabang Hai Mera Yaar

A Powerful Ideal Companion

How do you compete against cheaper imports to build up your brand in the most challenging segment of Rural Pakistan and do it effectively?

That was the challenge faced by Al-Ghazi, New Holland Tractors, which for years had ruled the roost as one of the bestselling tractors in Pakistan but had slowly been losing market shares and growth to its cheaper imported competitors.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Celebrity & Talent Management

Singer & Music

Still Photography

Shoot & Post Production

Dabang Hai Mera Yaar

Humanizing The Brand

A POWERFUL IDEAL COMPANION

Agency took upon this challenge to bring its leadership profile back to the price-conscious rural market. Part of Al Futtaim, UAE group, the brand needed a modern outlook and was required to communicate the values of durability, growth, flexibility and most importantly, long-term savings promised by its machines.

When it comes to brand strategy & storytelling, humanizing the brand and building a solid relationship by positioning Al-Ghazi Tractor as an ideal powerful companion/friend of farmers who is always there to help them in all needs from agriculture cultivation to transportation and brings the real prosperity in their life.

Considering the target audience from rural Pakistan, we unearthed the insight that a ‘FILMI’ Culture showing our product as the Hero would resonate with the audience, genuinely making the product and brand stand out. Roping in the No. 1 legend film star of Punjabi Films (the core target audience), Mustafa Qureshi was chosen as the brand ambassador to promote the product’s efficacy.

Shot in rural Pakistan, capturing the rural lifestyle, a mix of narration & jingle based storytelling endorsing Al-Ghazi Tractor as “Dubang Hai Mera Yaar” (My Friend / Companion is so Powerful) by Mustafa Qureshi to build a captivating story of inspiring imagery around the brand and this was the first-ever communications of any tractor brand in the industry.

Dabang Hai Mera Yaar

Result

Al-Ghazi Tractor, truly, propelling it back firmly into the leading & best-selling brand and posting a massive 62% increase in profits during 2017 besides achieving the highest ever sales in the history of AGTL in the last 35 years.

BTS

AGTL - NEW HOLLAND AL-FUTTAIM GROUP

ACTIVATIONS & EVENTS

Road Shows
60 Towns
Sindh, Punjab & KPK

Rural Experiential Activation

Kon Banay Ga Dabung

AGTL - NEW HOLLAND AL-FUTTAIM GROUP

ACTIVATIONS & EVENTS

Road Shows
60 Towns
Sindh, Punjab & KPK

Who Wants To Be A Hero!

RURAL EXPERIENTIAL ACTIVATION

ACTIVATION OBJECTIVE

The core objective of our activations was to create brand experiential and awareness among farmers, tractors mechanics and landlords and educate them about the new Dabang Tractor in rural areas and semi urban towns to highlight its special features.

Enhance brand image and communicate the core essence of the brand to motivate potential users to do a test trial and eventually buy our Dabang Tractors.

Convince farmers that Dabung Tractor is an ideal companion, a high quality tractor, designed to meet expectations in a cost effective manner.

Bring communication to life “Dabang Hai Mera Yaar” through airing of Al-Ghazi Tractor Thematic & Testimonial series of TVCs to built the brand imagery & brand purpose among TA.

Reaching out 60 Towns in Rural & Semi Urban Towns of Sindh, Punjab & KPK.

Deliverables:

Strategy & Ideation

Activation Strategy

Activation Platform

Activation Ideation

On-Ground Activation

Planning & Execution

Supervision & Reporting

Consumer Briefing & Engagement

Show Invitation & Badging

Towns & Venue Permissions

Town & Shop Merchandising

Venue & Vehicles Branding

Transportation & Food

Technology

KBC Style Quiz Software Development

Equipment’s & Hardware Management

Creative & Design

Activation Theme

KBC Style Quiz

3D Float & Stage Design

Float, Van & Stall Branding

Copy & Content

POS & Merchandising

Collateral Material

Sales Team Kit

Interactive Consumer Shows

Show Content & Segments

Show Team Management

Show Host & Music Band Management

Audience & Participants Management

Stage & Stall Management

Venue Branding Management

Briefing & Training Sessions

Activation Team

Brand Ambassadors

Host & IT Quiz Team

Dealers & Sales Teams

Logistic Management

Float & Stall Fabrication

Branding Placements & Installation

Music, Sound & Lights

Seating & Decoration

Team Boarding & Lodging

Giveaways & Gifts Management

Transportation & Generator

Refreshment & Lunch

Security & Protocol

Creative Platform

IDEAL COMPANION FOR BETTER FUTURE

Brand Capsule:
- Dabung Hai Mera Yaar
Experiential Ideation:
- Kon Banay Ga Dabung Road Shows

Kon Banay Ga Dabung Quiz Software

Special software developed for “Kon Banay Ga Dabung” on Quiz Format, where random questions thrown by the computer to the participants from the data base and multiple choices for answers will be given.

Quiz questions are from agricultural & cultivations backgrounds, Al-Ghazi Dabung Tractor Key Features and the imagery communications of master brand Al-Ghazi Tractor by New Holland.

Kon Banay Ga Dabung Road Shows

Welcome & Briefing Session
Warm up Session
Khon Banay Ga Dabung Quiz Competition
Prize Distributions

Experiential Activation Impact

Al-Ghazi Tractors Limited (AGTL) reported earnings of Rs 718 million in the second quarter that ended on June 30, up 53% compared to Rs 674 million in the same period last year.

The company recorded sales of Rs 5.6 billion, up by 18% from Rs 4.55 billion in the 2nd quarter.

The company has a technical collaboration with CNHI – Case New Holland to manufacturing Holland (Fiat) tractors in Pakistan. Al- Ghazi sold 6951 units, up 67% during the second quarter as compared to 5907 units in the same period last year.

Top line surged by 24% YoY during Q2CY18 on the back of 18% YoY volumetric growth in tractor sales.

Along with the 2nd quarter result, half year result was also announced where the company reported a profit of Rs 1.8 billion, up by 13.21% from Rs 1.59 billion in the same period last year.

YOUTV.TV

Branding & Creative

Integrated Marketing Launch

YouTV: Ignite You

YouTv.TV OTT Platform

YouTV is an OTT platform that caters to the youth, empowering them to explore their passions and interests through entertainment. The core brand promise is “Ignite You,” reflecting the platform’s commitment to inspiring and energizing the youth. The platform is designed to offer dynamic and engaging content, including sports, music, movies, gaming, fashion and fitness, all tailored to a young and vibrant audience.

Deliverables:

Branding & Strategy

Brand Philosophy

Brand Nomenclature

Identity, Logo & Stationary

Brand Communication Strategy

Brand Styling Guide

Brand Imagery & Voice

Brand Capsule

Sales & Promotional Kits

Branding & Merchandising

Creative

Creative Platform

Ideation & Storytelling

Digital & Social Campaigns

Key Visuals

Print Ads & OOH

Content

Content Management System

Copy & Content Writing

Technology

System Architecture

Coding & Development

Testing & Optimization

Digital

Digital Strategy

Web Design

User Experience

User Interface Design

Art Direction

Responsive Design

Digital Marketing

Search Engine Optimization

Digital & Social Marketing

Brand Purpose & Positioning

Purpose: To ignite the spirit of youth by providing content that inspires, energizes and connects them to their passions and interests.
Tagline: “Ignite You”
Target Audience: Youth (18-35 years old), who are passionate, energetic and digitally connected.
Key Message: YouTV is a platform that gives you the power to ignite your passions—whether it’s movies, sports, music, gaming, or fashion. The content is made to fuel your ambitions, energy and lifestyle.

Brand Vision

YouTV aims to be the ultimate digital destination for young people to explore diverse content that resonates with their dynamic and ever-evolving interests. The platform will allow them to express themselves, stay entertained and discover new inspirations.

Brand Values:

Empowerment:Empowering youth to explore their passions and create their path.
Diversity:Offering a wide range of content that resonates with diverse interests.
Inspiration:Inspiring young minds with creative and engaging storytelling.
Innovation:Constantly evolving with the latest technology and trends to provide cutting-edge content.

Brand Aesthetic & Visual Language:

Colors: Bold, vibrant hues representing youth, energy and excitement. A consistent use of neon and energetic color schemes.
Typography: Clean, bold fonts with a modern aesthetic, reinforcing the contemporary and youthful nature of the brand.
Design: Strong contrasts, motion and fluid compositions that create a dynamic visual experience. Consistent use of “IGNITE” in the messaging emphasizes the energetic and empowering tone.

Digital Experience:

YouTV App & Platform Interface:
- User-friendly and visually engaging app with intuitive navigation.
- Bold color blocks for different content categories (Sports, Music, Movies, etc.), ensuring easy access.
- A sleek design that reflects the platform’s youthful spirit and provides an interactive experience.

Marketing & Communications Strategy:

Brand Campaigns:
- 360° marketing approach, leveraging social media, influencer partnerships and targeted ads across platforms to create awareness about YouTV’s offerings.
- Hashtags like #IgniteYou, #YouTVIgnite and #FuelYourPassionwill help track engagement and amplify user interaction.
Content Partnerships:
- Collaborate with influencers, creators and youth-focused brands to promote YouTV’s content and features.
- Cross-promote content with music and sports brands to increase reach.
Activation Events:
- Online events, watch parties and exclusive previews to drive engagement.
- Host challenges related to music, dance and fitness for user-generated content to spread brand awareness.

Conclusion:

The YouTV – Ignite You campaign reflects the spirit of the youth, with content that connects them to their passions and empowers them to embrace their creativity, drive and individuality. Through vibrant visuals, dynamic messaging and a consistent brand promise, YouTV will ignite the potential within every viewer, giving them the platform to fuel their passions and reach new heights.

Social Media

Conclusion:

The YouTV – Ignite You campaign reflects the spirit of the youth, with content that connects them to their passions and empowers them to embrace their creativity, drive and individuality. Through vibrant visuals, dynamic messaging and a consistent brand promise, YouTV will ignite the potential within every viewer, giving them the platform to fuel their passions and reach new heights.