Digital
Convergence One
Deliverables:
Branding & Creative
Brand ID & Seed
Communication Strategy
Creative Platform
Brand Capsule
Packaging & Branding
Key Visuals
POS & Merchandising
Print Ads & OOH
TVC
Stationery
Brand ID & Seed
Communication Strategy
Creative Platform
Brand Capsule
Packaging & Branding
Key Visuals
POS & Merchandising
Print Ads & OOH
TVC

Media Idee worked as the digital partner worked on the launch Taleemi-Hub, an online Schools’ Searching portal, the first-ever platform launch in Pakistan.
Connecting all stakeholders, parents, education staff – teachers and management, and students. Parents wish to build their child’s career with positive character; students need to nurture their natural talent. On the other hand, educational institutes need to provide the best quality education and training to students. Very simply, all the stakeholders strive to achieve the same goal, building a prosperous society and the nation.
We are also engaged in Website Development & Upgradation process, Data Gathering and Information Management, and Marketing and Operations Management.
Digital Strategy
Coding & Development
Testing & Optimization
Storytelling
User Experience
User Interface Design
Art Direction
Web Imagery & Design
Responsive Design
Digital & Social Marketing
Copy & Content Writing
Pricing & Listing

To convey that rash-free babies feel at rest and comfortable, the word “EZ” is derived from the word “easy.”
The launch campaign was based on findings from the research.
The ad features the household situation getting disrupted as the mother cannot give enough time to all the other family members because the baby has rashes and keeps crying.
EZ Kid is introduced as an easy formula to prevent rashes and keep the mother and child happy.
Brand ID & Seed
Communication Strategy
Brand Capsule
Packaging & Branding
Ideation & Storytelling
TV Concept & Storyboard
Copy & Content Writing
Key Visuals
POS & Merchandising
Print Ads & OOH
On-Boarding Filmmaking Teams
Director Board & Treatment Note
Production Design & Plan
Talent Management
Vocal & Music
Still Photography
Shoot & Post Production
777Q, an iconic addition to New York’s bustling business district, stands tall, poised to redefine the city’s skyline. In partnership with Owl and MI Worldwide, we digitally encapsulated the grandeur of this architectural marvel, highlighting its expansive and diverse amenities, from corporate suites to co-working spaces.
Comedy Masala is the most popular standup comedy show and Media Ideé feels proud on its association with Comedy Masala. We have handled everything for their annual Standup Comedy Shows held in Karachi. We created all their creative designs, posters, invites, stage, and activated their social media pages and provided a platform of ticket booking.
Media Ideé is a pioneer at working with international teams on world-class events, and Comedy Masala is one of them. We managed all affairs for Comedy Masala with diligence and delivered the best Comedy Show.
Digital Strategy
Coding & Development
Testing & Optimization
User Experience
User Interface Design
Art Direction
Web Imagery & Design
Responsive Design
Digital & Social Campaigns
Digital & Social Marketing
Email Marketing
Copy & Content Writing
Comedy Masala is the most popular standup comedy show and Media Ideé feels proud on its association with Comedy Masala. We have handled everything for their annual Standup Comedy Shows held in Karachi. We created all their creative designs, posters, invites, stage, and activated their social media pages and provided a platform of ticket booking.
Media Ideé is a pioneer at working with international teams on world-class events, and Comedy Masala is one of them. We managed all affairs for Comedy Masala with diligence and delivered the best Comedy Show.
Digital Strategy
Coding & Development
Testing & Optimization
User Experience
User Interface Design
Art Direction
Web Imagery & Design
Responsive Design
Digital & Social Campaigns
Digital & Social Marketing
Email Marketing
Copy & Content Writing
In a bid to attract and connect with the youth, General Tyre needed an image-building campaign that would resonate deeply with their audience. Our solution? We crafted a compelling storytelling approach that positioned General Tyre as the ultimate journey partner, empowering young individuals to embrace life’s adventures and move closer to their dreams and goals.
The campaign highlights the essence of the brand by focusing on the youth’s pursuit of their dreams and how General Tyre supports them on this journey. The tagline “General Tyre… Every journey has a destination” serves as the brand’s promise, encapsulating the idea that with General Tyre, each journey is a step closer to achieving what matters most.
This platform was brought to life through a multi-channel approach, including TVC, Print, Digital, Social, OOH, and Event executions. We collaborated closely with our network of ad film production partners, brand amplification agencies, and media teams to ensure the campaign’s message was strong, consistent, and impactful.
Brand ID & Seed
Communication Strategy
Brand Capsule
Ideation & Storytelling
TV Concept & Storyboard
Copy & Content Writing
Key Visuals
POS & Merchandising
Dealer & Retail Outlet Branding
Print Ads & OOH
On-Boarding Filmmaking Teams
Director Board & Treatment Note
Production Design & Plan
Talent Management
Singer & Music
Still Photography
Shoot & Post Production
Road Shows
30 Towns
Punjab & KPK

Candi promises ‘Khaas Baat’ – it’s all about making every moment special and looking at life from a different perspective. The Candi Dhammal campaign took this promise to the next level by bringing this unique brand experience to life in the heart of rural towns. This initiative was not just about selling biscuits; it was about creating a sense of community, fun, and excitement while also reinforcing Candi’s position as a leading brand in the biscuit market.
Activation Platform
Activation Ideation
Music Band Management
Painting Display Boards Fabrication
Mural Platforms Fabrications
Mural Color Material Management
Music, Sound & Lights
Seating & Decoration
Team Boarding & Lodging
Giveaways & Gifts Management
Schools Transport Management
Mural & Event Team Transportation
Fuel & Generators
Refreshment & Lunch
Security & Protocol
Creative Platform
Copy & Content
Consumer Promotion
Promotion Jingle & Video
Key Visuals
Stage & Venue Branding
POS & Merchandising
Collateral Material
Supervision & Reporting
Town Listings & Venue Selections
Permission
Road Shows
Towns & Shops Merchandising
Venue Branding
Inter School Competitions
Paintings Display at Venues
Kids Briefing & Engagement
Kids & Teachers Management
Show Invitation & Badging
Schools & Venues Permissions
Stadium & Venue Branding
Brand Ambassadors
Host & Event Managers
Mural Painting Team Management
Mural Platforms Management
Show Host & Music Band Management
Kids & Teachers Management
Stadium & Display Section Management
Venue Branding Management
This was a first-of-its-kind roadshow, aimed at making these rural towns feel just as special as the cities, breaking the traditional boundaries of marketing. The rural community was treated to an entertainment-filled experience that included music, interactive float activities, and lots of exciting prizes.
Additionally, the Merchandising Vans (MMUs) made two visits to each town. The first visit aimed to raise awareness about the upcoming event, and the second visit was strategically timed two days before the float arrival to generate hype, encourage participation, and get people excited about the upcoming activities.
A niched coffee bar, created from scratch from copy to final construction across 2 sites in Karachi Pakistan.
A coffee bar created with a cool finesse mathematical scheme surpassing across all coffee brands in pakistan by far due to a delicate brand strategy.