Work Archive - Page 12 of 12 - Brand Culture Network

TALEEMI-HUB

Digital

Digital Experiential Journey

Nurturing Next-Generation

Educators & Schools Searching Platform

Media Idee worked as the digital partner worked on the launch Taleemi-Hub, an online Schools’ Searching portal, the first-ever platform launch in Pakistan.

Connecting all stakeholders, parents, education staff – teachers and management, and students. Parents wish to build their child’s career with positive character; students need to nurture their natural talent. On the other hand, educational institutes need to provide the best quality education and training to students. Very simply, all the stakeholders strive to achieve the same goal, building a prosperous society and the nation.

We are also engaged in Website Development & Upgradation process, Data Gathering and Information Management, and Marketing and Operations Management.

Deliverables:

Strategy

Analysis & Discovery

Digital Strategy

Technology

System Architecture

Coding & Development

Testing & Optimization

Creative

Brand Identity

Storytelling

User Experience

User Interface Design

Art Direction

Web Imagery & Design

Responsive Design

Digital Marketing

Search Engine Optimization

Digital & Social Marketing

Content

Content Management System

Copy & Content Writing

Pricing & Listing

Sandoz EZ Kid

Digital

Digital Experiential Journey

Easy Kid Easy Mom

EZ kid is a product that prevents babies from getting nappy rashes.

To convey that rash-free babies feel at rest and comfortable, the word “EZ” is derived from the word “easy.”

The launch campaign was based on findings from the research.
The ad features the household situation getting disrupted as the mother cannot give enough time to all the other family members because the baby has rashes and keeps crying.

EZ Kid is introduced as an easy formula to prevent rashes and keep the mother and child happy.

Deliverables:

Branding & Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

Packaging & Branding

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

POS & Merchandising

Print Ads & OOH

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Vocal & Music

Still Photography

Shoot & Post Production

777Q

Marketing Campaign

New Product Launch

777Q

Architectural Mastery

777Q, an iconic addition to New York’s bustling business district, stands tall, poised to redefine the city’s skyline. In partnership with Owl and MI Worldwide, we digitally encapsulated the grandeur of this architectural marvel, highlighting its expansive and diverse amenities, from corporate suites to co-working spaces.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

777Q is not just an office space; it’s a lifestyle. Our digital narrative emphasizes state-of-the-art facilities, from collaborative spaces to leisure amenities, painting a holistic picture of what it means to be a part of 777Q.

Brand Naming

“777Q” was chosen to represent the building’s unique fusion of numbers and architecture. The “Q” creatively incorporates a sketch of the tower building, symbolizing precision, craftsmanship, and attention to detail.

Brand Identity Development

The brand identity of 777Q is a testament to its architectural brilliance, inspiring innovation, and elevating aspirations. The design intertwines modern aesthetics with a business lifestyle, reflecting the building’s status as a magnificent business address.

Logo Concept

The logo design for 777Q is a unique fusion of numbers and architecture. The “Q” in “777Q” creatively incorporates a sketch of the tower building, symbolizing precision, craftsmanship, and attention to detail.

Packaging Concept

Note: As this is a real estate project, there might not be a packaging concept. However, this section would detail their design and concept if there were any promotional materials or brochures.

Brand Usage Guide

A comprehensive guide detailing 777Q’s visual and verbal guidelines ensures a cohesive brand presentation across all touchpoints, from brochures to digital platforms.

Brand Communications

Through strategic branding initiatives, 777Q’s narrative emphasizes the art of architectural brilliance and business lifestyle. The branding materials, including the website, brochures, and promotional content, effectively communicate the essence of 777Q, making it a sought-after business address in New York.

Brand Tagline

“The Magnificent Business Address.”

Brand Essence

Architectural Brilliance.

Brand Imagery

Distinctive brand imagery depicts the luxurious, serene, and business-centric spirit of 777Q. This imagery, consistently carried through various branding materials, creates a cohesive and engaging brand narrative.

Web Design & E-commerce

The digital platform for 777Q captures its essence, inviting businesses to experience the future of workspace. The website offers a comprehensive project view, emphasizing its architectural brilliance, modern design, and business lifestyle.

KEY VISUALS

OUTDOOR

BROCHURE

FLYERS

WEBSITE

Acheve Perfume

Marketing Campaign

New Product Launch

Comedy Masala

Standup Comedy Show

Comedy Masala is the most popular standup comedy show and Media Ideé feels proud on its association with Comedy Masala. We have handled everything for their annual Standup Comedy Shows held in Karachi. We created all their creative designs, posters, invites, stage, and activated their social media pages and provided a platform of ticket booking.

Media Ideé is a pioneer at working with international teams on world-class events, and Comedy Masala is one of them. We managed all affairs for Comedy Masala with diligence and delivered the best Comedy Show.

Deliverables:

Strategy

Analysis & Discovery

Digital Strategy

Technology

System Architecture

Coding & Development

Testing & Optimization

Creative

Storytelling

User Experience

User Interface Design

Art Direction

Web Imagery & Design

Responsive Design

Digital & Social Campaigns

Digital Marketing

Search Engine Optimization

Digital & Social Marketing

Email Marketing

Content

Content Management System

Copy & Content Writing

COMEDY MASALA

Digital

Digital Experiential Journey

Comedy Masala

Standup Comedy Show

Deliverables:

Strategy

Analysis & Discovery

Digital Strategy

Technology

System Architecture

Coding & Development

Testing & Optimization

Creative

Storytelling

User Experience

User Interface Design

Art Direction

Web Imagery & Design

Responsive Design

Digital & Social Campaigns

Digital Marketing

Search Engine Optimization

Digital & Social Marketing

Email Marketing

Content

Content Management System

Copy & Content Writing

General Tyre

General Tyre | Empowers You In Every Journey

General Tyre – Image-Building & Perception Reshaping Campaign for Youth

In a bid to attract and connect with the youth, General Tyre needed an image-building campaign that would resonate deeply with their audience. Our solution? We crafted a compelling storytelling approach that positioned General Tyre as the ultimate journey partner, empowering young individuals to embrace life’s adventures and move closer to their dreams and goals.

The campaign highlights the essence of the brand by focusing on the youth’s pursuit of their dreams and how General Tyre supports them on this journey. The tagline “General Tyre… Every journey has a destination” serves as the brand’s promise, encapsulating the idea that with General Tyre, each journey is a step closer to achieving what matters most.

This platform was brought to life through a multi-channel approach, including TVC, Print, Digital, Social, OOH, and Event executions. We collaborated closely with our network of ad film production partners, brand amplification agencies, and media teams to ensure the campaign’s message was strong, consistent, and impactful.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

POS & Merchandising

Dealer & Retail Outlet Branding

Print Ads & OOH

Production Management

International Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Singer & Music

Still Photography

Shoot & Post Production

TVC COMMERCIAL

Our creative leader and film director, Ehmer Kirmani, was instrumental in ideating, directing, and producing the General Tyre ad film. Working hand-in-hand with our global film production partner, MI Films Worldwide, Ehmer led the project from concept to execution, ensuring the campaign’s visuals and messaging resonated with the vibrant energy of youth.

Brand Campaign | Every Journey Has A Destination

Key Visuals

Out Of Home

BTS

Achiever

Candi Dhammal

Activations & Events

Music Concerts

Road Shows

30 Towns

Punjab & KPK

Candi Dhammal

Candi Dhammal: A Game-Changer in Rural Brand Activation

Candi promises ‘Khaas Baat’ – it’s all about making every moment special and looking at life from a different perspective. The Candi Dhammal campaign took this promise to the next level by bringing this unique brand experience to life in the heart of rural towns. This initiative was not just about selling biscuits; it was about creating a sense of community, fun, and excitement while also reinforcing Candi’s position as a leading brand in the biscuit market.

Deliverables:

Strategy & Ideation

Activation Strategy

Activation Platform

Activation Ideation

Singers & Music

Singers Management

Music Band Management

Logistic Management

Branding Placements & Installation

Painting Display Boards Fabrication

Mural Platforms Fabrications

Mural Color Material Management

Music, Sound & Lights

Seating & Decoration

Team Boarding & Lodging

Giveaways & Gifts Management

Schools Transport Management

Mural & Event Team Transportation

Fuel & Generators

Refreshment & Lunch

Security & Protocol

Creative & Design

Activation Theme

Creative Platform

Copy & Content

Consumer Promotion

Promotion Jingle & Video

Key Visuals

Stage & Venue Branding

POS & Merchandising

Collateral Material

On-Ground Activation

Planning & Execution

Supervision & Reporting

Town Listings & Venue Selections

Permission

Road Shows

Towns & Shops Merchandising

Venue Branding

Inter School Competitions

Paintings Display at Venues

Kids Briefing & Engagement

Kids & Teachers Management

Show Invitation & Badging

Schools & Venues Permissions

Stadium & Venue Branding

Briefing & Training Sessions

Activation Team

Brand Ambassadors

Host & Event Managers

Hand Mural Painting

Mural Kits Management

Mural Painting Team Management

Mural Platforms Management

Show Host & Music Band Management

Kids & Teachers Management

Stadium & Display Section Management

Venue Branding Management

The Strategy Behind the Magic

Candi’s target market includes adults who are looking for a unique, indulgent treat – one that satisfies their craving for something sweet, crunchy, and special. With this in mind, the Candi Dhammal rural roadshows were born, featuring musical gala nights and float shows across 30 towns in upper and lower Punjab, as well as Northern areas. But what set this campaign apart was how it treated these rural towns like urban centers, bringing urban-level excitement, energy, and engagement to places typically overlooked by mainstream advertising.

This was a first-of-its-kind roadshow, aimed at making these rural towns feel just as special as the cities, breaking the traditional boundaries of marketing. The rural community was treated to an entertainment-filled experience that included music, interactive float activities, and lots of exciting prizes.

Pre-Event Engagement: Building Excitement and Anticipation

Before the actual float show and musical concerts arrived, Candi worked on creating buzz through pre-event activities. The shopper marketing contest played a pivotal role in this. Retailers were encouraged to showcase Candi products creatively and were rewarded for the best displays. Heavy merchandising and placement of drop boxes in 50 selected stores ensured that the buzz was already building in the retail space before the event.

Additionally, the Merchandising Vans (MMUs) made two visits to each town. The first visit aimed to raise awareness about the upcoming event, and the second visit was strategically timed two days before the float arrival to generate hype, encourage participation, and get people excited about the upcoming activities.

The Float: A Unique Interactive Experience

On the big day, the Candi Dhammal Float arrived in town, accompanied by branded vans and a crew that led the way. This float was more than just a vehicle—it was a mobile stage for musical concerts and interactive activities. The float visited the major market areas, offering four 90-minute shows at different locations, ensuring maximum visibility and engagement. The crowds were not just passive spectators; they actively participated in games, challenges, and lucky draws to win instant prizes. Some of these activities, such as the Candi Khao Khas Ban Jao, allowed participants to win prizes through fun and interactive games.

The Power of the Candi Dhammal Song

To amplify the energy of the campaign, a specially composed Candi Dhammal Song was created, spreading through the town like wildfire. This catchy tune became the soundtrack of the roadshow, and its infectious energy encouraged people to come out and join the fun. With lyrics that spoke to the heart of the community and Candi’s core message of indulgence and happiness, the song was a key element in generating excitement.

Candi Khaas Stories: Adding Fun and Engagement

The campaign also had a fun twist with Candi Khaas Stories. Participants were encouraged to answer quirky and humorous questions in a way that would surprise and entertain the audience. This was more than just a game; it was about building a personal connection with the audience through shared laughter and a sense of community. In addition, Candi Khaas Sher-o-Shairy and Candi Khaas Songs brought an extra layer of entertainment, making the entire experience more memorable.

Prizes and Rewards: Keeping the Excitement Alive

Candi understood that rewards make experiences unforgettable. That’s why bumper prizes like home appliances were given away during lucky draws at each town, and instant prizes were handed out during the float activities. Retailers were also incentivized with special prizes for their participation in the shop display contest, with rewards such as motorcycles, gold rings, and electronics. These rewards helped create additional excitement and ensured that everyone involved in the campaign had something to look forward to.

Incorporating the Power of Retailer Engagement

One of the campaign’s standout features was its focus on retailer involvement. Through the Shop Display Contest, retailers not only helped increase brand visibility by showcasing Candi products, but they were also directly incentivized with prizes for the best displays. The contest created a com

GTR Tactical Campaign

Brand Identity Revealing - Tactical Campaign

A transition communication aired to introduce the new brand identity GTR Tyre to communicate the transition of General Tyre into GTR Tyre. Endorsement of the leadership position throughout the GTR brand identity launch campaign.