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Nestle Nido Bunyad

ACTIVATIONS & EVENTS

Interactive Consumer Shows

400 Households

450 Consumer Shows

Activating Foundation Of Success

NIDO BUNYAD INTERACTIVE CONSUMER SHOWS

Background

Nido Bunyad powder milk was launched as an affordable solution with iron fortification, which would help give a strong foundation for success.

The Challenge

Our challenge was penetrating the sec C & D income segments to open up the bottom of the pyramid to Nido.

Activation Objective

To create awareness of NIDO Bunyad as an affordable solution with iron fortification, which will empower mothers to change the fate of the next generation.

Ideation: Activating Foundation Of Success

Launch of Nido Bunyad Consumer Shows by reaching out to households belonging to SEC C & D through DDS (Door to Door Sachet Sampling – Sale of 1 + 1 sachet linked with the lucky draw on BMX Cycle beside surprise gift for mothers too.

Educate the mothers through Nido Bunyad Consumer Shows by creating awareness that:– Every third child in Pakistan is Iron Deficient.

NIDO Bunyad is an ideal affordable (more economical than loose milk) with better nutritional value than pasteurized milk. It reinforces the Iron Fortified positioning that gives a solid foundation to their growing kid.

Hence make Nido Bunyad the perfect partner (Kamyabi Ki Bunyad) for mothers to help them create a better future for their kids, thus enabling them to achieve their dreams and lead success.

We successfully managed the activation by reaching out to 400,000 households in the south region, starting from Karachi, using various contact points.

By going door-to-door (DDS) doing free sampling, product briefing and inviting mothers and kids to a total of 450 informative and interactive consumer shows in a total of 276 in Karachi city and South outstation cities like Hyderabad, Nawabshah, Mirpurkhas, Khairpur, Larkana and Sukkur.

Overall activity achievement level: 121%

DELIVERABLES:

Strategy & Ideation

Activation Strategy

Activation Platform

Activation Ideation

On-Ground Activation

Planning & Execution

Supervision & Reporting

Door-Door Sales

Consumer Briefing & Engagement

Show Invitation & Badging

Towns & Venue Permissions

Town & Shop Merchandising

Venue & Vehicles Branding

Transportation & Food

Creative & Design

Activation Theme

3D Stage & Venue Creation

Stall & Van Branding

Copy & Content

POS & Merchandising

Collateral Material

Sales Team Kit

Interactive Consumer Shows

Show Content & Segments

Show Team Management

Show Host & Celebrity Management

Audience & Participants Management

Stage & Stall Management

Venue Branding Management

Briefing & Training

Brand Ambassadors

Host & Nutritionists

Activation & Show Teams

Logistic Management

Stage & Stall Fabrication

Branding Placements & Installation

Sound & Lights

Seating & Decoration

Installation

Team Boarding & Lodging

Giveaways & Gifts Management

Product Storage & Sampling

Transportation & Generator

Refreshment & Lunch

Security & Protocol

NIDO GEHMA GEHMI

100,000 Households

350 Interactive Shows in Apartments

100 Float Shows in Residential Neighbourhoods

10 Signs Of Nutrition

CONSUMER SHOWS

The activation objective was to convince the mothers that NIDO is nutritionally the most superior milk for their growing-up children.

The activity involved:

Reaching out to 100,000 households through door-to-door sachet sampling.
Distributing Nido benefit folders.
Merchandising the apartments and complexes.

350 apartments successfully hosted interactive Nido shows, and float activations blanketed 100 residential neighborhoods.

Oceana Greens

Marketing Campaign

New Product Launch

Oceana Greens

Oceana Greens: Where Luxury Meets Nature

Nestled along the captivating coastline of Costa Brava, Spain, Oceana Greens is a harmonious blend of luxury and nature. This residential haven offers a tranquil sanctuary where modern architectural elegance meets the serene embrace of nature, providing residents with unparalleled views of majestic mountains and verdant valleys.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

Oceana Greens believes in harmonious living, where the tranquility of nature and the luxury of modern design coexist. Every aspect of the community is designed to foster a deep connection between residents and their surroundings, promoting a lifestyle that’s both sustainable and luxurious.

Inspiration

We crafted a brand fusion of modern design and nature-inspired aesthetics. The design subtly intertwines the serenity of natural landscapes with the sophistication of modern architecture, preserving the integrity of Oceana Greens. Our digital marketing strategy was seamlessly integrated with an immersive customer experience journey and an interactive event for potential homeowners.

Harmony Circle and Cohesive Identity

Our branding narrative incorporated the ‘Harmony Circle’—a symbolic representation of Oceana Greens’ integration of sustainable living, genuine amenities, and vibrant wellness. This cohesive identity was also reflected in the project’s floor plan, presented as a thoughtful curation to enhance the living experience.

Brand Naming

“Oceana Greens” was chosen to encapsulate the essence of the project. “Oceana” signifies its close proximity to the ocean, while “Greens” emphasizes the lush, verdant surroundings and the project’s commitment to sustainability.

Brand Identity Development

Drawing inspiration from the coastal beauty of Costa Brava, the brand identity seamlessly blends modern design with nature-inspired aesthetics. Earth tones are predominant, fostering a deep connection between residents and nature.

Logo Concept

The logo for Oceana Greens is a gold double outline circle, intricately designed with patterns of leaves and waves, symbolizing the harmonious blend of nature and luxury. This ‘Harmony Circle’ is a testament to Oceana Greens’ commitment to integrating sustainable living, genuine amenities, and vibrant wellness.

Brand Usage Guide

A comprehensive guide detailing Oceana Greens’ visual and verbal guidelines ensures a cohesive brand presentation across all touchpoints, from brochures to digital platforms, maintaining consistency with the brand’s core philosophy.

Brand Tagline

“Harmonious Living, Naturally.”

Brand Essence

Harmonious Living.

Brand Imagery

Distinctive brand imagery depicts the luxurious, serene, and eco-conscious spirit of Oceana Greens. This imagery, consistently carried through various branding materials, creates a cohesive and engaging brand narrative.

Web Design & E-commerce

Oceana Greens’ online presence is a testament to its commitment to harmonious living. The website offers potential residents a comprehensive view of the project, emphasizing its natural surroundings, architectural brilliance, and commitment to sustainability

Brand Communications:

Through strategic branding initiatives, Oceana Greens’ narrative emphasizes the art of harmonious living, sustainability, and luxury. The branding materials, including the website, brochures, and promotional content, effectively communicate the essence of Oceana Greens, making it a sought-after residential destination in Costa Brava.

Brand Culture

Oceana Greens fosters a culture of sustainability, luxury, and community. Residents are encouraged to immerse themselves in nature, engage in community events, and live a lifestyle that’s both eco-conscious and luxurious.

KEY VISUALS

OUTDOOR

WEBSITE

Accu Chek Performa

CREATIVE

Perception Reshaping Campaign

Deliverables:

Diabetes Shouldn’t Stop You

The Intelligent Blood Glucose Meter That Adapts Your Lifestyle

Roche required a 360º marketing campaign to launch Accu-Chek Performa in APAC region.

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Launch Event

Theme & Event Management

Mall & Key Store Activations

Consumer Shows

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Celebrity & Talent Management

Music Production

Still Photography

Shoot & Post Production

Campaign Won The Best Own Regional Award

Ideation & Storytelling

We unearthed that the brand needed a purpose beyond ‘showing control over diabetes in your lifestyle,’ a feature-based communication that wasn’t motivating.

Unearthing BRAND IDEOLOGY insights from our audiences revealed that what Diabetic people wanted was a means where “Diabetes Shouldn’t Stop Your Performance In Life,” a CULTURAL STRATEGY which we encompassed as “To bring inspiration and innovation to every diabetic in the world” with our Brand’s Purpose as “Help People With Diabetes Keep Performing In Life.”

Waseem Akram, a star cricketer with Diabetes, was chosen to lead the campaign as the HERO. We showed him as a golfer, instead of cricket, as someone who has never given up on the things he loved and has kept performing in all areas of his life despite having Diabetes, with

Accu Chek Performa is a natural fit for helping him lead a performance-oriented life. We followed up with regular everyday people who were winning in life despite having Diabetes.

We developed the 360º Marketing / Advertising Campaign from TVC, Print, Outdoor, Merchandising and On Ground Activations from and won the hearts and wallets of people with Diabetes everywhere.

Result

The campaign instantly connected with people as it was for the first time that Diabetes was not shown as a debilitating disease but as one that could be managed and still help people keep on top of their lives.

Creativecom also won the “Best Regional Award” for this campaign, and the communication was selected by Roche worldwide for airing in Indonesia, Malaysia, and Singapore.

Luko Hvar Island

Marketing Campaign

New Product Launch

Luko Hvar Island

Weaving a Denim Narrative for a New Age Brand

Luko Hvar Island is a private luxury resort tucked away in the captivating landscape of Hvar, Croatia. This exclusive destination is set to redefine luxury and offer an unparalleled holiday experience. Collaborating with our network branding agency, Owl, and MI Worldwide, we embarked on a mission to showcase this epitome of modern business lifestyle digitally.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

The fusion of ‘bespoke art’, ‘luxury’, and ‘personalisation’ led to the brand conceptualisation of ‘barefoot luxury’, which further led to the positioning of ‘Luxurious Escape to Nature’. We created and integrated the brand pillars of ‘Intuitive’, ‘Imaginative’, ‘Individuality, and ‘Indulgent’ that fortified the brand essence.

Brand Naming

Drawing inspiration from the word ‘Luka’, meaning ‘harbour’ in Croatian, we named the resort ‘Luko Hvar Island’, signifying its serene location by the sea.

Brand Identity Concept

Our brand identity is a creative expression drawn from the tranquil azure waters and lush, verdant landscapes of Hvar. The serene sea that surrounds the island is symbolized through wave patterns, emphasizing our harmonious relationship with the waterfront. Leaf patterns reflect the verdant landscapes, reinforcing our deep connection to nature. These elements inspired the crafting of our logo and fonts, using a color palette derived from shades of azure and verdant. Together, these artistic elements visually embody Luko Hvar Island’s identity as a “Luxurious Escape to Nature”.

Brand Usage Guide

The collaterals were developed using a watercolor concept and the new visual identity was executed efficiently throughout the multichannel work. We designed the signage and wayfinding system using functional handmade icons to escape the geometric classic ones. We developed an interactive sales center that provided an immersive experience for the visitors. We tailored the brand architecture using an individual product brand architectural strategy where every F&B brand was given its own identity.

Brand Essence

Luko Hvar Island embodies the essence of ‘barefoot luxury’, offering guests a ‘Luxurious Escape to Nature’. The resort is a harmonious blend of modern comfort and natural beauty, providing a tranquil retreat in the heart of Hvar.

Brand Imagery

We carried out a lifestyle to portray great experiences that reflected “barefoot luxury”, “memorable moments”, and “Luxurious Escape to Nature”. The images revealed people enjoying the moment and avoiding clichés of obvious and literal facets of life.

Brand Communications

Luko Hvar Island’s brand narrative is a symphony of luxury intertwined with nature’s serenity. In collaboration with the Brand Culture Network, we meticulously crafted Luko Hvar Island’s brand communications, ensuring they resonate with the resort’s ethos of a “Luxurious Escape to Nature.” This collaboration has enriched the brand’s narrative, deepening its connection with its audience and solidifying its reputation as a premier holiday destination. Our communication strategy encapsulates the essence of the island’s beauty and the experiences it offers. Through evocative campaigns like “Stroll into Serenity,” capturing the tranquil beauty of the island, “Cherished Moments in Paradise,” emphasizing family memories, and “Sunset Serenades in Seaside Splendor,” portraying romantic sunsets, we’ve painted a vivid picture of the experiences awaiting at Luko Hvar Island. Each campaign is a testament to the resort’s commitment to offering moments of luxury, tranquility, and unforgettable memories.

Brand Tagline

“Luxurious Escape to Nature”

Website & Web Portal

Owl Studio meticulously crafted Luko Hvar Island’s website, capturing the essence of the resort’s tranquil landscapes and luxurious amenities. Through scenic imagery and intuitive design, the website serves as a digital gateway to Hvar, Croatia, inviting visitors to immerse themselves in this luxurious nature-centric escape. The website’s watercolor concept and brand patterns enhance its functionality and user interface, offering a seamless digital journey. From the azure sea’s allure to the lush greenery’s embrace, every page and element is designed to resonate with the resort’s ethos of luxury, nature, and sustainability.

KEY VISUALS

OUTDOOR

INTERIOR

INDOOR

ACCESSORIES

BROCHURE

FLYERS

WEBSITE

Jashanmal

Branding & Architectural

An Exquisite Perfume Haus

HOME OF SCENT WITHIN JASHANMAL, DUBAI

An exquisite perfume haus was created for distributer: extravaganza fragrances, France.

In dubai in a series of sites, accumulating to roughly 12 total sites spread throughout the UAE, with some active on-going constructions as of January 2023.

Architectural drafting, from a 2D plan to hyperrealistic visualisations were created following a thorough protocol of consultation checks by Ar. Purnia Farrukh to allow for clear and quick detailed execution by a chain of contractors.

DELIVERABLES:

Drafting, architectural design, detail drawings, 3Ds, execution, construction consultation

Khopra Candy

CREATIVE

Perception Reshaping & Imagery

The Sweet Bondings

Celebrating Sweet Moments

Working on our strategic tool, we unearthed a cultural insight whereby Hilal Khopra Candy used to celebrate the most cherished moments within communities.

Taking a cue, we positioned Khopra candy as a Celebration of the ‘Sweet Moments’ instead of humor as previously – we communicated the sweet bondings of various relationships such as between two sisters, brother & sister and even friends – celebrating sweet moments.

Our communication showed the Hilal Khopra Candy as a means of celebrating and enjoying those sweet moments.

For the first time, the core USP of Khopra Candy, it’s a special formulation of a unique blend shown in the product story through high-speed shots of a visual feast of Sweet Bondings of milk, creamy caramel, and coconut.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Creative

Creative Transformation

Perception Reshaping

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

International Film Production

On-Boarding Filmmaking Teams

Production Design & Plan

Talent Management

Singer & Music

Still Photography

Shoot & Post Production

Ideation & Storytelling

Working on our strategic tool, we unearthed a cultural insight whereby Khopra was used to celebrate the most cherished moments within communities.

Our communication showed the candy as a means of celebrating and enjoying those sweet moments.

For the first time, the core USP of Khopra Candy, it’s a special formulation of a unique blend shown in the product story through high-speed shots of a visual feast of milk, creamy caramel, and coconut.

Result

The communication proved to be a super hit, effectively building up sales to transform into a multi-billionaire winning brand besides building Hilal’s overall master brand imagery.

BTS

Delight Shopper MKTG

Branding & Shopper Marketing

Integrated Marketing Campaign

A Delightful Morning To Shape Up

Shape Up

The modern-day consumer looks for healthy choices full of nutrition but does not want to sacrifice taste.

The design builds around ‘health & nutrition, depicting a cereal full of goodness in an inspiring format that highlighted the ingredients inside with a contemporary look & feel.

The aim is to encourage consumers to reconsider what they eat for breakfast and remember why cereals are great, healthy, and tasty choices.

The packaging also featured a 14-day challenge on the reverse, where customers could get more information on how we help maintain a slim figure and where they dropped a jean size taken as an inspiration.

Deliverables:

Branding

Brand Nomenclature

Brand Identity & Logo

Brand Positioning Statment

Brand ID & Seed

Communication Strategy

Packaging

Product Display

Merchandising & POS

Digital

Social & Digital Campaign

Digital Promotion Guide

Web Portal

Mobile App

Creative

Creative Platform

Ideation & Storytelling

Brand Capsule

Copy & Content Writing

Photography

Key Visuals

Digital & Social

POS, Print & OOH

Event

Activation Platform

Mall Activation

Breakfast Consumer Shows

In-Store Demos and Sampling

Shopper Marketing

Shopper Marketing Strategies

Shopper’s Journey Idee Framework

Ideation

Creative Platform

In-store Videos

Ad Slicks

Out-Of-Home

Venue Based Branding

Retail Branding & Merchandising

Collateral & Promotional Materials

In-Store Displays

Get In Shape – Shopper Marketing

New Year Resolution

The Shopper Marketing Concept “Get in Shape” was developed in response to research on young people’s new year resolutions, particularly those made by young women.
“Get In Shape” was among the top trends, and the modern-day consumer always looks for healthy choices full of nutrition but does not want to sacrifice taste.

The aim is to encourage consumers to reconsider what they eat for breakfast and remember why Delight Cereals are great, healthy, and tasty as it’s 98% fats free with the goodness of real fruits, nuts, and whole grains that help them to get in shape.

It also featured a 14-day challenge on the packaging back panel, where customers could get more information on how we help maintain a slim figure and where they dropped a jean size taken as an inspiration.

SHOPPER IDEE FRAMEWORK STRATEGY .IDEATION .JOURNEY .CREATIVE

RETAIL & SHOPPER

Shopper Marketing Strategies
Shopper’s Journey Tools
Ideation
Creative Platform
Activation Platform
In-store Videos
Demo Photography
Ad Slicks
In-Store Displays
Out-Of-Home
Branding & Merchandising
Collateral & Promotional Materials
Promotion Package Design
In-Store Displays
In-Store Demos and Sampling
Social & Digital Engagement
Digital Promotion Guide
Interactive Tools
Web Portal
Mobile App

OUT OF HOME

WEB PORTAL - MOBILE APP - SOCIAL - ONLINE VIDEOS & MORNING SHOWS

SOCIAL

RETAIL BRANDING

MALL ACTIVATION

MART STALL & PRODUCT DEMO

TIFFANY RUSKS

Creative

Integrated Marketing Campaign

Your Delicious Breakfast Call

No More Breakfast Calls

Tiffany, the flagship brand of IFFCO, was entering the first time in the Rusk category through the launch of Tiffany Rusks and required a 360º marketing/advertising campaign.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Creative

Creative Transformation

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Digital & Social

Print Ads & OOH

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Production Design & Plan

Talent Management

Singer & Music

Still Photography

Shoot & Post Production

Ideation & Storytelling

Through insights, it unearthed that housewives and mothers face a ‘time crunch’ of getting everybody ready for schools and offices

The brand’s purpose was thus established and presented rusks as a solution of ‘no more breakfast calls’, We would help families start a Great Morning every day.

The communication aimed to show consumers the delicious crunch of tiffany’s rusks and make it a part of every family’s breakfast table.

To differentiate tiffany rusks from its rival rusk brands, we believed it was important that the communication highlighted the unique freshness because of the three new pack process, which translates into a better, more satisfying ‘crunch’ sound rather than the usual attributes of Rusk -common selling points in the industry.

Taking the ownership of “crunch,” which is one of the key attributes of rusks, we strongly communicated the natural ingredients by showing high-speed beauty shots, i.e., milk, wheat, flour, butter, and cardamom.

In the communication from the perspective of a mother/housewife making breakfast for her family, the emphasized the ideology that Rusk promises a nutritionally rich & tasty morning breakfast that helps people start a wonderful day, a promise we communicated by showing that the rusks were so delicious that they called everyone to the table immediately.

The communication consistently underscored that tiffany rusks were the perfect way for families to have breakfast together.

Result

The communication was a super hit, boosting the brand’s Top of Mind recall and increasing sales.

In a short period and became the largest selling brand in UAE and emerged as the leading brand among the top three players in the GCC region.

Social Post

BTS

Drop Coffee

Branding & Architectural

Integrated Marketing Campaign

A Niche Coffee Bar

Drop Coffee

A niched coffee bar, created from scratch from copy to final construction across 2 sites in Karachi Pakistan.

A coffee bar created with a cool finesse mathematical scheme surpassing across all coffee brands in pakistan by far due to a delicate brand strategy.

DELIVERABLES

Logo, copy, branding, social media activation, drafting, architectural design, detail drawings, 3Ds, execution, construction consultation, all packaging design, merchandise, signages

Anti Bacterial Soap

CREATIVE

Integrated Marketing Campaign

The Beautiful Protection

Stay Protected Stay Beautiful

Golden Pearl, leading beauty & personal care brand, has unveiled an all-new Anti-Bacterial variant of their high-selling ‘Golden Pearl Beauty Soap’ with a new brand campaign titled “STAY PROTECTED STAY BEAUTIFUL”.
Mouni Roy (Aka Nagin), a famous Bollywood celebrity Film & TV Star, seems fit to endorse the brand considering her aspiring socialite and modern lifestyle.

She reveals her secret about how to keep on enjoying the sunshine, beauty & nature while staying protected & beautiful.

Thanks to Golden Pearl Antibacterial Whitening Soap, which gives her a clean, fresh glorious feel that creates its unique proposition of beauty with complete protection & care.