Work Archive - Page 3 of 12 - Brand Culture Network

Oceana Greens

Marketing Campaign

New Product Launch

Oceana Greens

Oceana Greens: Where Luxury Meets Nature

Nestled along the captivating coastline of Costa Brava, Spain, Oceana Greens is a harmonious blend of luxury and nature. This residential haven offers a tranquil sanctuary where modern architectural elegance meets the serene embrace of nature, providing residents with unparalleled views of majestic mountains and verdant valleys.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

Oceana Greens believes in harmonious living, where the tranquility of nature and the luxury of modern design coexist. Every aspect of the community is designed to foster a deep connection between residents and their surroundings, promoting a lifestyle that’s both sustainable and luxurious.

Inspiration

We crafted a brand fusion of modern design and nature-inspired aesthetics. The design subtly intertwines the serenity of natural landscapes with the sophistication of modern architecture, preserving the integrity of Oceana Greens. Our digital marketing strategy was seamlessly integrated with an immersive customer experience journey and an interactive event for potential homeowners.

Harmony Circle and Cohesive Identity

Our branding narrative incorporated the ‘Harmony Circle’—a symbolic representation of Oceana Greens’ integration of sustainable living, genuine amenities, and vibrant wellness. This cohesive identity was also reflected in the project’s floor plan, presented as a thoughtful curation to enhance the living experience.

Brand Naming

“Oceana Greens” was chosen to encapsulate the essence of the project. “Oceana” signifies its close proximity to the ocean, while “Greens” emphasizes the lush, verdant surroundings and the project’s commitment to sustainability.

Brand Identity Development

Drawing inspiration from the coastal beauty of Costa Brava, the brand identity seamlessly blends modern design with nature-inspired aesthetics. Earth tones are predominant, fostering a deep connection between residents and nature.

Logo Concept

The logo for Oceana Greens is a gold double outline circle, intricately designed with patterns of leaves and waves, symbolizing the harmonious blend of nature and luxury. This ‘Harmony Circle’ is a testament to Oceana Greens’ commitment to integrating sustainable living, genuine amenities, and vibrant wellness.

Brand Usage Guide

A comprehensive guide detailing Oceana Greens’ visual and verbal guidelines ensures a cohesive brand presentation across all touchpoints, from brochures to digital platforms, maintaining consistency with the brand’s core philosophy.

Brand Tagline

“Harmonious Living, Naturally.”

Brand Essence

Harmonious Living.

Brand Imagery

Distinctive brand imagery depicts the luxurious, serene, and eco-conscious spirit of Oceana Greens. This imagery, consistently carried through various branding materials, creates a cohesive and engaging brand narrative.

Web Design & E-commerce

Oceana Greens’ online presence is a testament to its commitment to harmonious living. The website offers potential residents a comprehensive view of the project, emphasizing its natural surroundings, architectural brilliance, and commitment to sustainability

Brand Communications:

Through strategic branding initiatives, Oceana Greens’ narrative emphasizes the art of harmonious living, sustainability, and luxury. The branding materials, including the website, brochures, and promotional content, effectively communicate the essence of Oceana Greens, making it a sought-after residential destination in Costa Brava.

Brand Culture

Oceana Greens fosters a culture of sustainability, luxury, and community. Residents are encouraged to immerse themselves in nature, engage in community events, and live a lifestyle that’s both eco-conscious and luxurious.

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KEY VISUALS

OUTDOOR

WEBSITE

Bella Gold

Marketing Campaign

New Product Launch

Bella Gold

Elevating Beauty to Timeless Elegance

At Owl Branding Studio, we were presented with the opportunity to craft a special edition range for Bella Greek, a brand synonymous with beauty and Grecian elegance. Recognizing the timeless allure of gold and its significance in beauty, we conceptualized and brought to life “Bella Gold.” This range is not just a testament to the timeless beauty of gold but also a reflection of the modern woman’s desire for skincare that’s as radiant and enduring as gold itself. Through Bella Gold, we aimed to merge the enchanting allure of gold with contemporary skincare innovations, creating a line that celebrates beauty as timeless as gold.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

Brand Philosophy

At Bella Gold, we believe that beauty, much like gold, is enduring, radiant, and worthy of celebration. Our products are crafted to amplify your natural beauty, imparting a golden glow that’s as timeless as it is radiant. Every product in this range is a reflection of our commitment to celebrating beauty that’s as timeless as gold.

Brand Name & Identity Development

“Bella Gold” – A name that encapsulates the allure and timeless beauty of gold. This special edition range from Bella Greek is designed to empower and celebrate the golden beauty in every individual.

Brand Logo

The Bella Gold logo, an emblem of elegance, symbolizes the timeless charm and allure of gold. It’s a reflection of our commitment to celebrating beauty that’s as enduring and radiant as gold itself.

Packaging Concept

Bella Gold’s packaging is a blend of elegance and sophistication. The design, predominantly in golden hues, is accentuated with subtle accents that reflect the brand’s commitment to luxury and timeless beauty. Each product not only offers a skincare solution but also feels like a piece of art, echoing the brand’s ethos.

Brand Imagery

Bella Gold’s imagery is a blend of the timeless charm of gold and the modern elegance of today’s woman. Every image tells a story of elegance, luxury, and the timeless beauty that gold represents.

Brand Tagline

“Beauty as Timeless as Gold”

Website Design & E-commerce

Bella Gold’s online realm is a reflection of its commitment to timeless beauty and luxury. Every visitor is not only introduced to Bella Gold’s offerings but also feels the brand’s dedication to celebrating the golden beauty within every individual.

Brand Usage Guide

A comprehensive guide detailing the correct usage of the brand logo, colors, typography, and other visual elements to ensure consistency across all platforms. The branding extends across various touchpoints, ensuring a consistent brand experience wherever customers interact with Bella Gold.

Brand Communications

Bella Gold’s communication strategy is a blend of product storytelling and celebrating the allure of gold. Through captivating narratives, we evoke a sense of empowerment, elegance, and unmatched beauty, all tied to the timeless charm of gold.

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PACKAGING

KEY VISUALS

OUTDOOR

WEBSITE

Luko Hvar Island

Marketing Campaign

New Product Launch

Luko Hvar Island

Weaving a Denim Narrative for a New Age Brand

Luko Hvar Island is a private luxury resort tucked away in the captivating landscape of Hvar, Croatia. This exclusive destination is set to redefine luxury and offer an unparalleled holiday experience. Collaborating with our network branding agency, Owl, and MI Worldwide, we embarked on a mission to showcase this epitome of modern business lifestyle digitally.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

The fusion of ‘bespoke art’, ‘luxury’, and ‘personalisation’ led to the brand conceptualisation of ‘barefoot luxury’, which further led to the positioning of ‘Luxurious Escape to Nature’. We created and integrated the brand pillars of ‘Intuitive’, ‘Imaginative’, ‘Individuality, and ‘Indulgent’ that fortified the brand essence.

Brand Naming

Drawing inspiration from the word ‘Luka’, meaning ‘harbour’ in Croatian, we named the resort ‘Luko Hvar Island’, signifying its serene location by the sea.

Brand Identity Concept

Our brand identity is a creative expression drawn from the tranquil azure waters and lush, verdant landscapes of Hvar. The serene sea that surrounds the island is symbolized through wave patterns, emphasizing our harmonious relationship with the waterfront. Leaf patterns reflect the verdant landscapes, reinforcing our deep connection to nature. These elements inspired the crafting of our logo and fonts, using a color palette derived from shades of azure and verdant. Together, these artistic elements visually embody Luko Hvar Island’s identity as a “Luxurious Escape to Nature”.

Brand Usage Guide

The collaterals were developed using a watercolor concept and the new visual identity was executed efficiently throughout the multichannel work. We designed the signage and wayfinding system using functional handmade icons to escape the geometric classic ones. We developed an interactive sales center that provided an immersive experience for the visitors. We tailored the brand architecture using an individual product brand architectural strategy where every F&B brand was given its own identity.

Brand Essence

Luko Hvar Island embodies the essence of ‘barefoot luxury’, offering guests a ‘Luxurious Escape to Nature’. The resort is a harmonious blend of modern comfort and natural beauty, providing a tranquil retreat in the heart of Hvar.

Brand Imagery

We carried out a lifestyle to portray great experiences that reflected “barefoot luxury”, “memorable moments”, and “Luxurious Escape to Nature”. The images revealed people enjoying the moment and avoiding clichés of obvious and literal facets of life.

Brand Communications

Luko Hvar Island’s brand narrative is a symphony of luxury intertwined with nature’s serenity. In collaboration with the Brand Culture Network, we meticulously crafted Luko Hvar Island’s brand communications, ensuring they resonate with the resort’s ethos of a “Luxurious Escape to Nature.” This collaboration has enriched the brand’s narrative, deepening its connection with its audience and solidifying its reputation as a premier holiday destination. Our communication strategy encapsulates the essence of the island’s beauty and the experiences it offers. Through evocative campaigns like “Stroll into Serenity,” capturing the tranquil beauty of the island, “Cherished Moments in Paradise,” emphasizing family memories, and “Sunset Serenades in Seaside Splendor,” portraying romantic sunsets, we’ve painted a vivid picture of the experiences awaiting at Luko Hvar Island. Each campaign is a testament to the resort’s commitment to offering moments of luxury, tranquility, and unforgettable memories.

Brand Tagline

“Luxurious Escape to Nature”

Website & Web Portal

Owl Studio meticulously crafted Luko Hvar Island’s website, capturing the essence of the resort’s tranquil landscapes and luxurious amenities. Through scenic imagery and intuitive design, the website serves as a digital gateway to Hvar, Croatia, inviting visitors to immerse themselves in this luxurious nature-centric escape. The website’s watercolor concept and brand patterns enhance its functionality and user interface, offering a seamless digital journey. From the azure sea’s allure to the lush greenery’s embrace, every page and element is designed to resonate with the resort’s ethos of luxury, nature, and sustainability.

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KEY VISUALS

OUTDOOR

INTERIOR

INDOOR

ACCESSORIES

BROCHURE

FLYERS

WEBSITE

Jashanmal

Branding & Architectural

An Exquisite Perfume Haus

HOME OF SCENT WITHIN JASHANMAL, DUBAI

An exquisite perfume haus was created for distributer: extravaganza fragrances, France.

In dubai in a series of sites, accumulating to roughly 12 total sites spread throughout the UAE, with some active on-going constructions as of January 2023.

Architectural drafting, from a 2D plan to hyperrealistic visualisations were created following a thorough protocol of consultation checks by Ar. Purnia Farrukh to allow for clear and quick detailed execution by a chain of contractors.

DELIVERABLES:

Drafting, architectural design, detail drawings, 3Ds, execution, construction consultation

Bella Greek

Marketing Campaign

New Product Launch

Bella Greek

Nurturing Beautiful Womanhood Naturally

Bella Greek embodies the spirit of nurturing beautiful womanhood naturally, blending the mystical charm of Greece with modern skincare, haircare, and body care innovations. Our brand celebrates the essence of womanhood, drawing on the power of nature and the rich Grecian heritage. Bella Greek is not just about beauty products; it’s a tribute to the natural grace of women, offering handcrafted experiences that capture the soul of Greece.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

At Bella Greek, our approach to skincare and beauty is a harmonious blend of nature, tradition, and innovation. We are deeply inspired by the beauty of Greece, its rich culture, and vibrant mythology. Central to our ethos is the “Women of Inspiration” initiative, through which we champion the stories of womanhood, their journeys, transformative power, and their inspirations, making it an integral part of our brand’s communication.

Brand Name & Identity Development

Bella Greek” – A name that encapsulates beauty inspired by Grecian traditions, natural ingredients, and the indomitable spirit of women.

Brand Logo

The Bella Greek logo, featuring the resilient dandelion, symbolizes growth, transformation, and the essence of our holistic approach to beauty. which is a testament to the brand’s ethos. This emblematic symbol, combined with the brand’s chosen color palette, adds a touch of refinement, ensuring that every product feels like a piece of luxury in the hands of its beholder.

Packaging Concept

Bella Greek’s packaging design is a testament to minimalist elegance. With a predominantly white background, the packaging is accentuated with earthy green fonts and occasional light pastel backgrounds. This design approach ensures that the brand’s commitment to natural, organic ingredients and its Grecian heritage shines through, making each product not just a skincare item but a piece of art. At the heart of our packaging is the Bella Greek logo, prominently displayed, ensuring brand recognition. This is accompanied by the product name, presented in a clear and legible font, making it easy for consumers to identify and select their desired product. This minimalist approach not only enhances the visual appeal but also emphasizes the brand’s commitment to transparency and authenticity, reflecting Bella Greek’s ethos of pure, genuine, and timeless beauty inspired by the heart of Greece.

Brand Tagline

“Harmony Nurtured, Naturally – Bella Greek”

Brand Communications

Bella Greek’s communication strategy is a blend of product storytelling, Grecian beauty traditions, and celebrating the narratives of women who inspire, evoking a sense of empowerment, elegance, and unmatched beauty.

Brand Imagery

Bella Greek’s imagery is a blend of Greece’s natural beauty and the modern woman’s elegance. From the pristine white villages of the Cyclades to the mesmerizing blue of the Aegean Sea, every image tells a story of nature’s elegance, unveiled.

Brand Usage Guide

A comprehensive guide detailing the correct usage of the brand logo, colors, typography, and other visual elements to ensure consistency across all platforms. The overall branding extended across a variety of touchpoints, including packaging, outdoor advertising, signage, and marketing collateral.

Website Design & E-commerce

Bella Greek’s online presence mirrors its commitment to natural beauty and empowerment. The design ensures that every visitor not only learns about Bella Greek’s offerings but feels the brand’s dedication to nurturing the natural beauty within every woman.

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PRODUCTS

KEY VISUALS

OUTDOOR

ACCESSORIES

WEBSITE

Khopra Candy

CREATIVE

Perception Reshaping & Imagery

The Sweet Bondings

Celebrating Sweet Moments

Working on our strategic tool, we unearthed a cultural insight whereby Hilal Khopra Candy used to celebrate the most cherished moments within communities.

Taking a cue, we positioned Khopra candy as a Celebration of the ‘Sweet Moments’ instead of humor as previously – we communicated the sweet bondings of various relationships such as between two sisters, brother & sister and even friends – celebrating sweet moments.

Our communication showed the Hilal Khopra Candy as a means of celebrating and enjoying those sweet moments.

For the first time, the core USP of Khopra Candy, it’s a special formulation of a unique blend shown in the product story through high-speed shots of a visual feast of Sweet Bondings of milk, creamy caramel, and coconut.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Creative

Creative Transformation

Perception Reshaping

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

International Film Production

On-Boarding Filmmaking Teams

Production Design & Plan

Talent Management

Singer & Music

Still Photography

Shoot & Post Production

Ideation & Storytelling

Working on our strategic tool, we unearthed a cultural insight whereby Khopra was used to celebrate the most cherished moments within communities.

Our communication showed the candy as a means of celebrating and enjoying those sweet moments.

For the first time, the core USP of Khopra Candy, it’s a special formulation of a unique blend shown in the product story through high-speed shots of a visual feast of milk, creamy caramel, and coconut.

Result

The communication proved to be a super hit, effectively building up sales to transform into a multi-billionaire winning brand besides building Hilal’s overall master brand imagery.

BTS

TIFFANY RUSKS

Creative

Integrated Marketing Campaign

Your Delicious Breakfast Call

No More Breakfast Calls

Tiffany, the flagship brand of IFFCO, was entering the first time in the Rusk category through the launch of Tiffany Rusks and required a 360º marketing/advertising campaign.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Creative

Creative Transformation

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Digital & Social

Print Ads & OOH

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Production Design & Plan

Talent Management

Singer & Music

Still Photography

Shoot & Post Production

Ideation & Storytelling

Through insights, it unearthed that housewives and mothers face a ‘time crunch’ of getting everybody ready for schools and offices

The brand’s purpose was thus established and presented rusks as a solution of ‘no more breakfast calls’, We would help families start a Great Morning every day.

The communication aimed to show consumers the delicious crunch of tiffany’s rusks and make it a part of every family’s breakfast table.

To differentiate tiffany rusks from its rival rusk brands, we believed it was important that the communication highlighted the unique freshness because of the three new pack process, which translates into a better, more satisfying ‘crunch’ sound rather than the usual attributes of Rusk -common selling points in the industry.

Taking the ownership of “crunch,” which is one of the key attributes of rusks, we strongly communicated the natural ingredients by showing high-speed beauty shots, i.e., milk, wheat, flour, butter, and cardamom.

In the communication from the perspective of a mother/housewife making breakfast for her family, the emphasized the ideology that Rusk promises a nutritionally rich & tasty morning breakfast that helps people start a wonderful day, a promise we communicated by showing that the rusks were so delicious that they called everyone to the table immediately.

The communication consistently underscored that tiffany rusks were the perfect way for families to have breakfast together.

Result

The communication was a super hit, boosting the brand’s Top of Mind recall and increasing sales.

In a short period and became the largest selling brand in UAE and emerged as the leading brand among the top three players in the GCC region.

Social Post

BTS

Drop Coffee

Branding & Architectural

Integrated Marketing Campaign

A Niche Coffee Bar

Drop Coffee

A niched coffee bar, created from scratch from copy to final construction across 2 sites in Karachi Pakistan.

A coffee bar created with a cool finesse mathematical scheme surpassing across all coffee brands in pakistan by far due to a delicate brand strategy.

DELIVERABLES

Logo, copy, branding, social media activation, drafting, architectural design, detail drawings, 3Ds, execution, construction consultation, all packaging design, merchandise, signages

Anti Bacterial Soap

CREATIVE

Integrated Marketing Campaign

The Beautiful Protection

Stay Protected Stay Beautiful

Golden Pearl, leading beauty & personal care brand, has unveiled an all-new Anti-Bacterial variant of their high-selling ‘Golden Pearl Beauty Soap’ with a new brand campaign titled “STAY PROTECTED STAY BEAUTIFUL”.
Mouni Roy (Aka Nagin), a famous Bollywood celebrity Film & TV Star, seems fit to endorse the brand considering her aspiring socialite and modern lifestyle.

She reveals her secret about how to keep on enjoying the sunshine, beauty & nature while staying protected & beautiful.

Thanks to Golden Pearl Antibacterial Whitening Soap, which gives her a clean, fresh glorious feel that creates its unique proposition of beauty with complete protection & care.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

International Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Celebrity Management

Singer & Music

Still Photography

Shoot & Post Production

BTS

Dolphin Show

Experience

360º Intergrated Event Marketing & Management

The Biggest & Largest Event Of The Decade

Entertaining Over One Million People

The Dolphin Show International was the biggest and largest entertainment event of the decade produced on a scale never attempted or successfully implemented in Pakistan in 2013.

Media Idee worked on the ideation to bring the series of international events to entertain and enlighten the viewers with world-class live performances, considering the limited entertainment available to the people of Pakistan.

The Dolphin Show International was the joint venture between Media Idee and Moon Builders in partnership with Pakistan Navy and Pakistan Maritime Museum.

Media Idee, as the organizer, made the impossible happen from ideation, event marketing, sponsorships, and event management; besides, handling the logistics of the transfer alone meant working with international governments, chartering planes and getting permissions from 14 different ministries in Pakistan.

Beyond that, while working with the partner construction company, the Media Idee’s events team also took it upon themselves to guarantee the stadium’s design, construction, and general audience comfort.

Media Idee amplification team has worked & executed 360º marketing campaign, branding and promotional components from print, outdoor, tvc, website, ticket booking software and apps, digital marketing, marketing collateral, venue branding and merchandising.

We also managed the promotional activations in schools, colleges, universities, malls, and float roadshows to create the hype of the events and made the ticket selling & show bookings too.

We also handled the corporate marketing & show bookings, besides managing the school’s show bookings, operations and logistics.

Online & online tickets selling at the venue and outstation ticket booths were also placed and managed in different parts of the city while easing the people to buy tickets. TCS was the official courier partner of Dolphin Show International for online ticket bookings and dispatches.

We have also run celebrity and celebrity endorsement campaigns on mainstream media to create a buzz in the market. The marketing and PR blitz ensured that the top media companies, including Geo, Ary Digital, Dawn, Express, Jang, Tribune, and international media, covered the event and over 1000 blogs and sites wrote about the subsequent shows their experiences.

School shows were held in the morning and reached over 1500 schools in Karachi during the 90 days. Over 500,000 students watched the live show with their schools, while over a million people during the general shows.

Deliverables:

Event

Ideation & Theme

Marketing & Sponsorship

Event Management

Sponsor’s Stalls Management

Venue Branding & Logistic

Tickets Sales & Booking

General & Corporate Shows

School & Special Shows

Creative

Event Logo & Theme

Ideation & Storytelling

TVC & Documentary

Testimonials

Copy & Content Writing

Key Visuals

Marketing & Sales Kit

Print & OOH

Merchandising & POS

Dolphinaire Management

Dolphin Stadium Construction

International Performance Team

Charted Plane

Mammals Logistics

Permission & Security Clearance

Travel & Accommodation

Management

Equipment’s & Hardware Management

Productions

Stage & Show Content Production

Sound, Lights & Effects Design

Promotional Videos Production

Digital

Corporate Website

Online Tickets Booking Portal

Digital & Social Marketing

Activations

Malls & Hyper Stores Activations

Float Shows & Mobile Ticket Sales

Ticket Booth Management

Branding & Fabrications

Tickets Sales Partner Management

Media

Media Partners Management

Media & Showbiz Shows

Advertising & Media Promotions

PR & Celebrity

PR Management

Celebrity Management

Celebrity Testimonials

Dolphin Show karachi Highlights

Upcoming Dolphin Show Lahore

Geo TV Coverage

Traditional Media

Website & Email Marketing

E-Ticketing Solution Development

The Dolphin Show in Karachi was the star event of the year 2014. Media Idee was the technology partner handling all aspects of digital from the online real-time booking engine integrated with email and SMS to the online marketing, social support, website development and hosting and infrastructure.

SMS-Alerts & Online Selling

Corporate & Pr Management

Social & CSR

Dolphinarium

Upcoming Dolphin Show In Bahira Town, Lahore