Archives: Work

Generate sales by dropping the prices on a basket of goods every weekend, this is the premise behind the weekend hot deals. The campaign is running successfully and has become a feature that fans wait for with anticipation.
The weekly hot deals have increased TCS Connect’s customer base as well as its Facebook fans have grown.

Mother’s Day is a universal holiday and Media Idee decided to use it as a platform to engage the Facebook fans of TCS Connect. Choosing an emotional approach, we decided to create a competition where the fans would send in their entries in the form of both a story and a picture expressing their love and pay tribute to their moms. The campaign engaged the fan base and created equity for the brand.

In order to launch the most awaited smartphone of the year on TCS Connect we created a campaign that focused on the S4’s amazing features.
The campaign included Facebook posts as well as display ads on various sites with a high visit rate for the target audience

In order to promote the play Cinderjutt, we organised a competition where the fans had to answer questions related to the characters and the play’s plot. This contest not only generated awareness about the play but created a high level of interest and engagement with fans competing to win passes.

To associate ourselves with Eid, we launched a Hero Bakra competition where the objective was to send a picture of your Bakra in a heroic pose. This 1 week competition, generated over 20,000 likes for TCS Connect, 1.2 million people were reached during the campaign, including over 340,000 due to the virality of the campaign.
240 entries were submitted and voted on and generated positive sentiment for the brand throughout the blogosphere.

Halloween

We were pioneers in associating a local brand with international events such as Halloween. Taking a cue from the popular “Trick or treat” game, we developed an app which when users would click would either treat them with a discount or ‘scare’ them.
The game proved to be very popular with over 6,000 likes generated in a span of just 5 hours. 350,000 people were reached and over 2,000 played the game.
The game also had a direct effect on sales with the till then highest single day traffic and sales due to voucher redemption

To associate TCS Connect with the Shaadi season, the Laddoo Bites campaign was developed. The objective was to curate the most interesting stories from our fans, no matter what relationship they had to the bride or groom – cousins, sisters, in laws, fathers, mother’s could all participate in the campaign and give their unique perspective to the wedding.
For the first time in Pakistan, regional languages were used to derive affinity to the brand, with stories being accepted in six different languages including Seraiki, Punjabi, Pashto, Sindhi, Baluchi as well as English and Urdu. The language on the page was changed from just English to all languages and Moderators replied in the language of the communicator.
Within just 5 days of the 10 day campaign, fans had grown by 8,000, reach had exceeded 600,000 and over 150 entries were received all organically.
We created variations of the campaign insignia to reflect the nature of the story submitted. Happy laddoo characters for a funny story, sad ones for an embarrassing one.
See the full campaign and stories at: https://www.facebook.com/media/set/?set=a.402891166449864.92352.162589387146711&type=3

For the first time ever in the history of Pakistan, TCS Connect developed the concept of having online deals with a limited time of one day i.e. 24 hours.