Work Archive - Page 2 of 12 - Brand Culture Network

TCS

Digital

Digital Experiential Journey

Shopping Thats Click

The First E-Marketplace

TCS wanted to revolutionize how people & businesses do shopping/retail in Pakistan and needed the right partners.
Media Idee and our network branding agency Creativecom was hired as strategic, creative & digital partner to launch the E-commerce business of TCS.

We have worked on Marcom’s Branding strategy by deriving Brand Nomenclature, Brand Identity, Brand Imagery, and Creative & Communications platforms.

We have suggested the platform of ‘Empowerment’ with the brand promise “Shopping that Click,” whereby the consumer controls the shopping experience.

The visual executions based on the empowerment platform showed people in control due to shopping from TCS Connect. TCS Connect offered a deal of 10% cash back to support the launch.

We have developed full-fledged 360 marketing campaigns for the launch. We are working on follow-up digital and social campaigns to promote the e-commerce business, from increasing the traffic on the website to generating sales and creating consumer engagement and experiential digital journey.

For the first time, the trend of seasonal and occasional sales festivals was introduced on digital platforms in Pakistan by TCS Connects, which other eCommerce players later followed.

Deliverables:

Branding & Strategy

Brand Nomenclature

Brand Identity & Stationary

Brand Styling Guide

Brand Imagery & Voice

Communication Strategy

Brand Capsule

Creative

Creative Platform

Ideation & Storytelling

Art Direction & Imagery

Copy & Content Writing

Marketing & Sales Kits

Brochure

Key Visuals

Digital & Social Campaigns

Seasonal Campaigns

Promotional Campaigns

Thematic Print Ads & OOH

Digital

Web Design

User Experience

User Interface Design

Art Direction

Digital Marketing

Digital & Social Marketing

Email Marketing

TCS Connect-Advertising and Promotion

DIGITAL AND SOCIAL

TCS Connect-Weekend Hot Deals

DIGITAL AND SOCIAL

Generate sales by dropping the prices on a basket of goods every weekend, this is the premise behind the weekend hot deals. The campaign is running successfully and has become a feature that fans wait for with anticipation.
The weekly hot deals have increased TCS Connect’s customer base as well as its Facebook fans have grown.

TCS Connect – Dedicated to Mom

DIGITAL AND SOCIAL

Mother’s Day is a universal holiday and Media Idee decided to use it as a platform to engage the Facebook fans of TCS Connect. Choosing an emotional approach, we decided to create a competition where the fans would send in their entries in the form of both a story and a picture expressing their love and pay tribute to their moms. The campaign engaged the fan base and created equity for the brand.

TCS Connect-Eid Festival 2013

DIGITAL AND SOCIAL

TCS Connect- Winter Wonderland

DIGITAL AND SOCIAL

TCS Connect-Samsung Galaxy S4

DIGITAL AND SOCIAL

In order to launch the most awaited smartphone of the year on TCS Connect we created a campaign that focused on the S4’s amazing features.
The campaign included Facebook posts as well as display ads on various sites with a high visit rate for the target audience

TCS Connect-7 Days of Gift Ideas

DIGITAL AND SOCIAL

Mother’s day means two things emotion and commercialism, this campaign linked both, a basket of various products were created that included all the brands that a mother could wish for earrings, perfume, rings and more. The fans were encouraged to buy from the gifts and win the chance to get a voucher.

TCS Connect-Cinderjutt

DIGITAL AND SOCIAL

In order to promote the play Cinderjutt, we organised a competition where the fans had to answer questions related to the characters and the play’s plot. This contest not only generated awareness about the play but created a high level of interest and engagement with fans competing to win passes.

TCS Connect-Hero Bakra Contest

DIGITAL AND SOCIAL

To associate ourselves with Eid, we launched a Hero Bakra competition where the objective was to send a picture of your Bakra in a heroic pose. This 1 week competition, generated over 20,000 likes for TCS Connect, 1.2 million people were reached during the campaign, including over 340,000 due to the virality of the campaign.
240 entries were submitted and voted on and generated positive sentiment for the brand throughout the blogosphere.

TCS Connect - Trick or Treat

DIGITAL AND SOCIAL

Halloween

We were pioneers in associating a local brand with international events such as Halloween. Taking a cue from the popular “Trick or treat” game, we developed an app which when users would click would either treat them with a discount or ‘scare’ them.
The game proved to be very popular with over 6,000 likes generated in a span of just 5 hours. 350,000 people were reached and over 2,000 played the game.
The game also had a direct effect on sales with the till then highest single day traffic and sales due to voucher redemption

TCS Connect - Laddoo Bites Social Campaign

DIGITAL AND SOCIAL

To associate TCS Connect with the Shaadi season, the Laddoo Bites campaign was developed. The objective was to curate the most interesting stories from our fans, no matter what relationship they had to the bride or groom – cousins, sisters, in laws, fathers, mother’s could all participate in the campaign and give their unique perspective to the wedding.
For the first time in Pakistan, regional languages were used to derive affinity to the brand, with stories being accepted in six different languages including Seraiki, Punjabi, Pashto, Sindhi, Baluchi as well as English and Urdu. The language on the page was changed from just English to all languages and Moderators replied in the language of the communicator.
Within just 5 days of the 10 day campaign, fans had grown by 8,000, reach had exceeded 600,000 and over 150 entries were received all organically.
We created variations of the campaign insignia to reflect the nature of the story submitted. Happy laddoo characters for a funny story, sad ones for an embarrassing one.
See the full campaign and stories at: https://www.facebook.com/media/set/?set=a.402891166449864.92352.162589387146711&type=3

TCS Connect-Eid Festival 2012

DIGITAL AND SOCIAL

For the first time ever in the history of Pakistan, TCS Connect developed the concept of having online deals with a limited time of one day i.e. 24 hours.

TCS Connect-Azadi Offer-14/14/14

DIGITAL AND SOCIAL

Mediaidee devised a campaign to celebrate Pakistan’s Independence day 2012, based on offering 14 Samsung Galaxy S3 phones at 14% discount.
The offer which was valid for the 14th of August only was hugely successful. Even to today, people remember the S3 deal and many have asked for a similar deal on other popular phones.

ICI Dulux

CREATIVE

Perception Reshaping Relaunch Campaign

High Art Inspirations

ICI Dulux Pentalite – Ghar To Sab Ko Pyara Ha

ICI Paints, which was later acquired by AkzoNobel, is one of the world’s leading industrial companies. It had for some time struggled with ICI’s Pentalite Classic brand. Although it had scale and a powerful global footprint, it was struggling to turn this into a successful product in Pakistan due to a higher price than other paints.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Creative

Perception Reshaping

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

Production Supervision

Celebrity Management

Still Photography

Ideation & Storytelling

Using our Strategic Toolkit, unearthing the IDEA-LOGY, the affluent markets regard their homes as a form of art and one of the ways they outshine their peers.

We built our proposition using the culture of high art summed up as ‘MY HOME IS A CLASSIC’. Using ‘Gulgee’, Pakistan’s no. 1 artist we told the story of shining out with the brand and the painting with the brand as nothing less than a work of art which propelled our brand into double digit revenue growth.

Won The Best Global Campaign Award

Result

The business derived significant financial benefit from this approach, hitting 4X estimated sales and with brand share rising for the portfolio overall in the market as well.

This was a campaign that was later awarded ‘The Best Campaign Of The Year’ in ICI’s Global Portfolio.

Key Visuals: Print, OOH & Branding

iibanks

IIBANKS

WEBSITE DEVELOPMENT, DIGITAL & SOCIAL

Digital Transformation for Global Banking

Bridging Continents with Seamless Online Banking

iibanks stands as a global beacon in the banking sector, with a presence spanning across the North American, Asian, and Middle Eastern markets. With a vision to transform lives and businesses through innovative banking solutions, iibanks collaborated with MI Worldwide to elevate its digital presence.

Our journey with iibanks was centered around creating a digital platform that not only showcases their vast banking services but also resonates with their core values and commitment to sustainability.

Furthermore, the website serves as a hub for their diverse banking sectors, including East Africa, West Africa, and the Caribbean, ensuring that clients from different regions can access tailored banking solutions seamlessly.

The Outcome: A digital platform that truly encapsulates the essence of iibanks, positioning them as a leader in corporate, investment, and financial banking services, and emphasizing their dedication to transforming lives through innovative banking solutions.

SERVICES:

Brand Strategy

Creative Direction

Branding & Design

Brand Nomenclature

Identity, Logo & Stationary

Brand Styling Guide

Brand Imagery & Voice

Brand Capsule

Label & Packaging

Sales & Promotional Kits

Seasonal Catalogues

Merchandising

Retail Branding

Advertising Campaign

E-Commerce Platform

Website Design

UI & UX Design

Website Development

Responsive Website Design

Content Management Systems

Copy & Content

Digital Marketing

Social Media Marketing

Digital Marketing Campaigns

Social Assets Management

Website

FRESH UP

CREATIVE

Perception Reshaping & Imagery

Freshness Redefined

Bring Freshness into life

Fresh Up as a brand has been in the market for more than a decade and undertook numerous communication in the past but still wasn’t able to create a distinct identity and positioning due to wrong targeting, e.g., kids who did not eat gum or later going with sensuality based approach targeting youth which resulted in a confusing brand. Sales were stagnant.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Creative

Creative Transformation

Perception Reshaping

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

International Film Production

On-Boarding Filmmaking Teams

Production Design & Plan

Celebrity & Talent

Dancers & Stunts Group

Singer & Music

Rehearsal & Shoot

Still Photography

VFX & Post Production

Ideation & Storytelling

We created Freshup’s positioning based on ‘Culture of Freshness,’ derived from our CULTURAL BRANDING TOOLKIT™.

The ideation & storytelling “LIFE MEIN FRESHNESS AANAY DO” (bring Freshness into life) theme suggested built upon innovative stomp music, college-going ‘Fresh & Hip” crowd, and the running splashes of water waves used to build up their own brand culture and visual identity of Freshness in the target’s audiences.

We have taken Celebrity Film Star Mehwish Hayaat as brand ambassador for the endorsement of the brand, as she was the perfect choice to Re-Defined the Storytelling of Freshness.

She performed superbly with the hip hop university crowd on the Stomp Music, signaling the audience to let the Freshness come into their life.

Result

Fresh Up’s creative transformation & perception re-shaping by building its brand culture of Freshness proved to be a super hit, effectively doubling Freshup’s sales, besides building up ‘Hilal’s overall brand image.

Over time, the Fresh Up brand transformed into Multi-Billion Revenue Winning Brand.

Fresh up today is the No. 1 Selling Brand, which enjoys a 50% market share across the entire bubble gum category.

BTS

Morning Greets

Marketing Campaign

New Product Launch

Morning Greets

Embracing Nature’s Goodness

The third generation of Greek Fields Mills, a trusted name in food commodity trading, sought to transform their business by creating a brand that would bring their quality to consumers directly. Without a marketing background, they turned to Knight Owls to help realize this vision. Owl Studio guided Greek Fields in defining a brand purpose that would resonate with today’s health-conscious consumers, developing a strategy centered on “nurturing mornings with nature’s goodness.” Together, we gave birth to Morning Greets—a brand name and identity that welcome each day with wholesome, natural ingredients.

From creating a holistic marketing and communication strategy to shaping product categories and launch plans, Owl Studio worked closely with Greek Fields Mills, crafting a brand narrative that balances tradition with the innovation needed in today’s market. Launching first with breakfast offerings like cereals, breads, and rusks, Morning Greets embodies a commitment to quality, sustainability, and the power of a great start to each day.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

BREAKFAST PACKAGING

Brand Philosophy

Rooted in the belief that every day is an opportunity to create cherished memories and meaningful connections, we champion the idea that a youthful spirit isn’t bound by age but by the mindset of embracing life’s adventures, challenges, and joys with an open heart.

Brand Identity Development

The brand identity reflects the vibrant, adventurous, and authentic spirit of Youthful Label & Co. Every element, from the logo to the color palette, typography, and imagery, was designed to evoke a sense of adventure, freedom, and youthful enthusiasm.

Logo Concept

The logo embodies Youthful Label & Co.’s essence through a majestic phoenix emblem, symbolizing rebirth and transformation, aligning perfectly with the brand’s philosophy. The sleek black design, modern typography in lowercase letters, and a vibrant yellow circle at the end of “youthful” collectively reflect the brand’s modern, stylish persona and its energetic spirit.

Brand Imagery

We crafted a distinctive brand Imagery depicting the adventurous, playful, and bold spirit of the brand, resonating with the youthful zest for life. This imagery was carried through various branding materials, creating a cohesive and engaging brand narrative, showcasing a range of emotions and experiences that the brand aims to celebrate.

Brand Tagline

The tagline “YOUThFUL.. The Spirit To Live” encapsulates the brand’s essence and philosophy, urging the target audience to embrace life with enthusiasm, authenticity, and a sense of adventure.

Web Design & E-commerce

A user-friendly and visually appealing website and e-commerce platform encapsulate the brand’s ethos, ensuring a seamless shopping experience while aligning with the brand’s youthful and vibrant identity.

Brand Usage Guide

The Brand Usage Guide ensures a cohesive brand presentation across all touchpoints, maintaining consistency with the brand’s core philosophy of embracing life’s adventures with a youthful spirit.

The overall branding derived from retail branding, in-store merchandising, outdoor advertising (OOH), vehicle branding, marketing collaterals, brand ambassador kits, promotional items, digital and social media campaigns, event branding, and point-of-sale materials, among others, ensures that the ethos of youthful enthusiasm and adventurous spirit is seamlessly communicated, creating a strong and recognizable brand identity that resonates with the target audience.

Brand Communications

Working in collaboration with the powerhouse Brand Culture Network, we were able to drive the brand communications and culture, aligning it perfectly with the brand’s purpose and promise. This collaboration enriched the brand’s narrative, ensuring a deeper connection with the target audience and a stronger positioning in the market.

Together, we developed a series of captivating brand communications that were meticulously curated to resonate with the brand’s target audience, evoking a sense of adventure, playfulness, boldness, passion, joy, love, sportiness, and soulfulness but also tell a compelling story of what it means to live life to the fullest with Youthful Label & Co.

BREAKFAST KEY VISUALS

BREAKFAST OUTDOOR

BREAD PACKAGING

BREAD KEY VISUALS

BREAD OUTDOOR

WEBSITE

NATIONAL SQEEZY

CREATIVE

360º Integrated Marketing Campaign

Life Karay Easy

Let’s Keep It Easy

Deliverables:

Brand Strategy & Branding

Brand Nomenclature

Brand Identity & Packaging

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

Production Supervision

Still Photography

Brief

Find the simplest and most engaging way to communicate the easy-to-use top-down format of the new National ‘Squeeze Bottle’ tomato ketchup.

Insight

Kids can’t resist playing games, and they love playing with their food. Mother, however, would never put glass bottles in their hands for fear of breakage.

Challenge

Pre-dominantly, the communication of ketchup had always focused on adults and via point of purchase communication in stores, supermarkets, etc. Other ketchup manufacturers also entered the market using the ‘simple, easy and taste’ space.

Creative Execution

To illustrate the simplicity and ease of use of National Tomato Ketchup’s top bottle, we created an interactive and engaging character called ‘Squeezy.’

The campaign showcased a fun and novel approach toward targeting the highest volume of users – kids, which enticed the audience to interact with the character, and the ads were printed upside down in magazines and outdoors. The interactive ads clearly showed the benefit of the easy-to-use National’s Squeezy Tomato Ketchups top-down bottle.

Results

The campaign caught the attention of kids and became an interactive, fun product demonstration. The simple and engaging format helped the readers understand the product benefit easily.

Harlig Yogurt

Marketing Campaign

New Product Launch

Harlig Yogurt

Nature’s Symphony: Crafting Creamy & Fruity Greek Yogurt

Härlig introduces its luxurious range of Greek yogurt, perfectly blended with luscious fruit chunks. This product is a harmonious marriage of creamy, rich Greek yogurt and the natural sweetness of fresh fruits. It’s not just yogurt; it’s an experience of pure indulgence, Härlig style.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

Brand Philosophy

Härlig’s Blended Greek Yogurt is more than just a dairy product; it’s an experience. Every spoonful promises a burst of freshness, a testament to Härlig’s commitment to quality and taste.

Brand Naming

The name “Härlig” resonates with purity and indulgence. With the introduction of Blended Greek Yogurt, Härlig continues its tradition of offering products that are a perfect blend of taste and quality.

Brand Identity Development

The brand identity for Härlig’s Blended Greek Yogurt seamlessly marries minimalism with clarity, ensuring the product’s premium quality and freshness are unmistakably conveyed.

Design Philosophy

True to Härlig’s brand identity, the packaging design for Härlig’s Greek Yogurt seamlessly marries minimalism with clarity, ensuring the product’s premium quality and freshness are unmistakably conveyed.

Visual Storytelling Design Elements

Top White Panel Strip

This refined strip runs gracefully across the top of the packaging.
It serves as a pristine backdrop for the “Härlig” logo, radiating sophistication.
The color of the “Härlig” logo dynamically changes to mirror the flavor’s color code, creating a harmonious visual connection.
The clean, uncluttered space is a nod to Härlig’s minimalist design philosophy.

Flavor Color Representation

The bottom section of the packaging is thoughtfully bifurcated.
One half showcases a solid color, indicative of the yogurt’s flavor, ensuring intuitive flavor recognition.
The other half visually displays the luscious fresh fruits, such as bunches of strawberries, peaches, blueberries, cherries, etc., emphasizing the product’s freshness and authenticity.

Stylized Font

The flavor descriptor is elegantly presented in a contemporary lowercase font.
Positioned centrally on the packaging, this typography is accentuated in a pristine white color with a bold outline matching the flavor’s color. This design choice not only enhances visibility but also aligns with Härlig’s modern brand image.

Product Descriptor

The phrases “Blended Greek Yogurt” and “Loaded With Real” are strategically placed atop each flavor name on the solid color block.
This bold placement, combined with the visual of the fresh fruits, serves as a clear and enticing indicator of the genuine fruit content within.

This packaging concept encapsulates Härlig’s commitment to purity, luxury, and authenticity, promising consumers an experience that’s as delightful visually as it is in taste.

Brand Sustainability Approach: Harlig's Love Oath

“At Härlig, our love for the planet is as deep as our passion for yogurt. We are committed to sustainable practices, ensuring that every spoonful delights the senses and respects our environment.

Pure Loved Base: Dive into the pristine foundation of Grade A milk and cream that sets Härlig yogurt apart as a testament to love and quality.

Nature’s Love Palette: Our commitment to nature is unwavering. We source the finest fruits, ensuring that our Greek yogurt’s real taste and nutritional values are preserved. This dedication to authenticity guarantees a genuine burst of nature in every spoonful.

Sustainability Love Symphony: Our dedication extends beyond just sourcing the best ingredients. In collaboration with farmers, we provide modern agricultural techniques, ensuring the cultivation of the highest quality berries and fruits. This partnership guarantees fresh produce and fortifies our bond with the community. Every flavor of Härlig yogurt tells a story of joint effort, love, and a commitment to Mother Earth and our community.”

Brand Essence

Härlig’s Blended Greek Yogurt embodies the essence of pure indulgence. Every serving promises a delightful experience, setting Härlig apart in the realm of dairy products.

Brand Imagery

The brand imagery captures the freshness and authenticity of Härlig’s Blended Greek Yogurt. Every visual is a testament to the brand’s commitment to delivering a product that is “Purely Creamy, Truly Fruity.”

Brand Tagline

“Purely Creamy, Truly Fruity” – This tagline encapsulates the dual essence of Härlig’s Blended Greek Yogurt, promising a product that is both creamy and bursting with fruity flavors.

Web Design & E-commerce

Owl Branding Studio crafted a modern, user-centric website for Härlig, offering visitors an immersive digital experience that reflects the brand’s commitment to quality and taste.

Brand Communications

Härlig’s brand story for its Blended Greek Yogurt emphasizes its commitment to quality and authenticity. Through strategic branding initiatives, the narrative highlights the product’s creamy texture and fruity undertones.

PRODUCTS

KEY VISUALS

OUTDOOR

WEBSITE

Rometo

Marketing Campaign

New Product Launch

Rometo

Crafting The Art of Pasta, Italian Way

Introduce a premium pasta brand that melds traditional Italian pasta-making with sustainable practices, committed to delivering authentic Italian culinary experiences through high-quality, artisanal pasta.

“Immerse yourself in Italy’s time-honored traditions and rich cultural tapestry with Romano Pasta. Inspired by the historic elegance of Rome, Rometo blends classic Italian craftsmanship with innovative sustainable practices, creating an authentic and forward-thinking brand.”

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

ACCESSORIES

Challenges

Market Differentiation:
Establishing a unique presence in a market dominated by long-established brands.

Cultural Authenticity
Ensuring the brand authentically represents Italian and, specifically, Roman culinary traditions in a global market.

Brand Philosophy

Rometo is not merely a brand name; it symbolizes the timeless allure of Italian cuisine. Designed to resonate with both traditionalists and modern eco-conscious consumers, our philosophy celebrates every meal as an art form where tradition and innovation converge.

Strategic Approach

Brand Identity Emphasizing Roman Heritage:
Developed a visual identity that captures the spirit of Rome, utilizing imagery of Roman architecture seamlessly integrated into the logo and packaging design.

Authentic Storytelling:
Crafted narratives that position Rometo as a steward of Roman culinary arts, emphasizing traditional methods such as bronze-die cutting and stone milling, cherished since ancient times.

Brand Naming and Essence

Inspired by the eternal city of Rome, ‘Rometo’ embodies both tradition and innovation—a term that captures the essence of our Italian roots while appealing to global tastes. Our essence, ‘The Soul of Italy in Every Strand,’ commits us to bringing authentic Italian dining experiences to tables worldwide.

Brand Identity Development

Reflecting the robust and romantic spirit of Rome, our brand identity is articulated through a meticulously crafted logo. This logo combines a special Roman-style classic font in white, which exudes elegance and simplicity, with a clean, modern aesthetic. It is underlined by three thick lines in the colors of the Italian flag, symbolizing Italy’s rich heritage. Each element of Rometo’s branding invites you on a journey through Italy, celebrating its iconic culture and timeless charm.

Packaging Concept

Our packaging marries Roman heritage with modern simplicity, incorporating elements such as the Roman pillars and line illustrations of landmarks like the Colosseum and the Tower of Pisa, rendered in earth tones to reflect our commitment to natural ingredients and sustainability. The sky blue background is not only fresh and likely to stand out on shelves but also conveys tranquility and reliability.

Decorative Elements

Landmarks of Italy in Line Work:
Integrates Italian landmarks in subtle line work on the sky blue background, celebrating Italian culture and appealing to consumers who value authenticity and origin.

Highlighting Craftsmanship:
Details on the packaging like ‘Classico Artigianale,’ ‘Grano Italiano Selezionato,’ and ‘Bronzo Pietrato,’ emphasize traditional craftsmanship, quality ingredients, and artisanal quality.

Brand Capsule

“Pasta Artistry, Timeless Love” – This tagline eloquently captures the essence of Rometo Pasta, intertwining the meticulous craftsmanship of traditional pasta making with a profound, enduring love for Italian culinary traditions. It celebrates the skill and creative passion that go into each batch of pasta, connecting these elements with the timeless appeal and deep emotional resonance of Italy’s gastronomic heritage. This tagline not only highlights the quality and care invested in our pasta production but also evokes a sense of lasting connection, making it a powerful expression of our brand’s commitment to crafting exceptional culinary experiences.

Brand Sustainability Approach

Aligned with our sustainable ethos, Rometo uses only recyclable materials, supports local wheat farmers, and employs energy-efficient production methods to minimize our carbon footprint, embodying our pledge to nurture both people and planet.

PRODUCTS

KEY VISUALS

OUTDOOR

WEBSITE

Tifaany Bites

CREATIVE

Creative Transformation & Perception Reshaping

The More Nutty Experience

GOODNESS REDEFINED

Tiffany is the flagship and the second-largest brand in the IFFCO portfolio, Tiffany Bites, required a new way to launch its improved product with more nuts.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Creative

Creative Transformation

Perception Reshaping

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Digital & Social

Print Ads & OOH

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Production Design & Plan

Talent Management

Singer & Music

Still Photography

Shoot & Post Production

Ideation & Storytelling

The key proposition “Full Goodness of Nuts” experience developed to focus on a single communication message of ‘more nuts than key competitor Britannia in the category’ and built on the cultural strategy of ‘Collectivism via Strengthening Social Bonds’.

We highlighted Bites’ great taste and indulgence and enhanced credence to the brand USP by showing high-speed beauty product shots & transitions that showcase the “Full Goodness of Nuts and imaginative, joyful expressions of each flavor, as the competitor brands were sticking to a humor-based approach.

We communicate the essence of Tiffany Bite’s moments in everyday life to showcase the “Full Goodness Of Nuts” experience, which brings moments of enjoyment & togetherness among friends, family, or even someone having it alone.

Shot in multiple locations to highlight the seven significant eating moments in our consumers’ lives, including school, tea time, and picnic, besides building the consumption in breakfast time.

Result

The communications create inspiring brand imagery that is modern & social while communicating the Full Goodness of Nuts Experience effectively as the core USP against the competing brands.

This communication strengthened the sales volume by 2X and majorly drove the conversion of sales from competitor brand Britannia Good Day.

BTS

Young’s Mayonnaise

CREATIVE

Creative Transformation & Perception Reshaping

Nurturing Love, Nurturing Taste

Barhay Sachay Rishton Ka Pyar

Young’s Foods decided to launch it’s first ever ATL communications for their brand Young’s Mayonnaise of brand, where the brand aims to create their inspiring imagery at par with the international food brand and depict their leadership positioning being the No.1 Selling Multi-Billion Value Winning Brand.

Deliverables:

Brand Strategy

Brand Positioning Statement

Communication Strategy

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Production Management

Tabletop Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Food Styling Direction

Still Photography

Shoot & Post Production

The Challenge

The biggest creative challenge was the limitations of not showing any models or using any jingle or music in the commercials, considering its shariah compliance advertising.

The brief was given to create an emotion appeal in storytelling by exploring the relationship of mother & daughters and their bond with Young’s Mayonnaise.

The Ideation & Storytelling

We created Young’s Mayonnaise brand purpose “Enhancing the Taste of Love” by deriving its brand culture around “Culture of Nurturing Relationships” by crafting the captivating storytelling of the mother & daughter relationship by picking the moment from their life where both were working together in the kitchen.

In this digital era, today’s girl next door usually considers themselves master chef whenever they take charge of the kitchen to cook their favorite meal.

Taking their inspiration from cooking shows & online recipes while experimenting with the new recipes fuse with their creative skills and, off-course, always get guidance from their mother.

On the other hand, the mother always takes pride in her expertise & experience being a homemaker. Once mother and daughter skills combine, they have prepared unique new tasty dishes where Young’s Mayonnaise, their favorite taster partner, enhance the taste of the meal and their love & bond with each other & the entire family.

Summing up the entire communication with the brand capsule, “Strengthening the bond of a true relationship.”
“Young’s Mayonnaise… Barhaae Sachhe Rishton Ka Pyaar”

Result

The overall communications effectively own the loving relationship platform of mother & daughters bond and established Young’s Mayonnaise as their favorite taste partner, which also come out very strong in post research result conduct after the airing of ATL Communications.

The communications also strengthen their leadership positioning and generate sales volume with 2X growth vs industries growth.