Work Archive - Page 6 of 12 - Brand Culture Network

Omnis Capital

Digital

Digital Experiential Journey

Omnis Capital

A Fusion of Minimalism and Futurism

Omnis Capital, a renowned real estate firm, approached Owl Branding Studio with a vision to rejuvenate its corporate identity. They aspired to encapsulate their architectural prowess, seamlessly blending simplicity with a futuristic touch into their branding. The challenge was to craft a brand identity that resonated with their core values and stood as a testament to their commitment to pioneering future-forward living spaces.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

Omnis Capital believes in the power of architecture to shape the future. Their projects are characterized by a unique blend of simplicity and innovation, ensuring that every structure is a building and a statement of future-forward living. Their commitment lies in creating aesthetically pleasing spaces that are functional, sustainable, and in tune with the evolving needs of the modern world.

Brand Identity Development

The brand’s identity was envisioned to be minimalist yet impactful, reflecting Omnis Capital’s ethos of simplicity combined with futuristic design.

Logo Concept

Drawing inspiration from the company’s name and vision, the logo was crafted using two overlapping circles, representing the initials of “Omnis Capital.” This design choice, where the circles blend into each other, symbolizes unity, completeness, and the infinite possibilities the future holds. Set against a charcoal background, the logo, rendered in matte gold, exudes sophistication and elegance. The company’s name is presented in reverse white lettering, ensuring clarity and enhancing its visual appeal.

Corporate Line

“Omnis Capital: Navigating Future, Reshaping Lives.” This corporate line encapsulates the brand’s mission and vision succinctly. “Navigating Future” signifies Omnis Capital’s forward-thinking approach and commitment to staying ahead of the curve. “Reshaping Lives” emphasizes their dedication to creating spaces that have a transformative impact on the lives of their inhabitants.

Owl Branding Studio’s collaboration with Omnis Capital resulted in a brand identity that is visually striking and deeply resonant with the company’s values and aspirations. The revamped identity is a testament to Omnis Capital’s commitment to excellence, innovation, and shaping the future of real estate.

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OFFICE

Niho

Marketing Campaign

New Product Launch

Niho

Crafting Japan’s Culinary Legacy with NIHO

With its rich culinary traditions and meticulous artistry, Japan has always been a beacon for gastronomes worldwide. NIHO, inspired by this legacy, aspires to bring Japan’s signature cuisine to a global palate. Entrusting Owl Branding Studio with this vision, the journey to encapsulate the essence of traditional Japanese flavors, presented with a contemporary twist, commenced.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

NIHO is more than a culinary destination; it’s a tribute to Japan’s gastronomic heritage. Each dish is a harmonious blend of age-old traditions and modern sensibilities, offering diners an experience where every bite narrates a tale of Japan’s rich culinary past yet resonates with today’s tastes.

Naming the Revolution

“NIHO” is a homage to the land of the rising sun, encapsulating the spirit and essence of Japan. It signifies the brand’s dedication to preserving the sanctity of traditional Japanese culinary arts while introducing innovative, modern touches.

Logo Concept

The NIHO logo is a masterful blend of minimalism and symbolism. The design features two white chopsticks placed adjacent to a circle, the ingenious representation captures the essence of a dish central to Japanese dining. The whole element of the logo design is set against a warm red background, symbolizing the richness of Japanese culture and heritage. The modern typography, combined with the minimalist design, evokes the elegance and simplicity that Japanese cuisine is renowned for.

Brand Imagery

NIHO’s brand imagery is a visual symphony of Japan’s culinary landscape. It encapsulates the essence of traditional dishes, the precision of their preparation, and their artful presentation, all integral to the NIHO experience.

Web Design & E-commerce

NIHO’s digital realm is not merely a website; it’s a gateway to Japan’s gastronomic wonders. Designed with an aesthetic that mirrors the brand’s clean and elegant identity, visitors are immersed in a visual narrative, showcasing NIHO’s offerings and the rich heritage behind each creation.

Brand Communications

For NIHO, our collaboration with the Brand Culture Network led to the creation a captivating brand narrative that celebrates the art and tradition of Japanese cuisine. The communication strategy highlights the meticulous craftsmanship of the chef as he masterfully prepares sushi and other iconic Japanese dishes. Each frame captures the precision, dedication, and passion of crafting every dish, emphasizing NIHO’s commitment to authenticity and excellence. The imagery gracefully shifts from the chef’s artful preparations to moments where diners savor each bite, fully engrossed in the rich flavors and textures of the dishes. Expressions filled with joy and satisfaction echo the brand’s promise of delivering a genuine Japanese dining experience. Set against a backdrop of elegance and cultural richness, the narrative reinforces NIHO’s position as a purveyor of traditional Japanese flavors crafted with modern flair. This storytelling approach ensures that every interaction with the brand resonates with its ethos of celebrating the timeless beauty of Japanese culinary arts.

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PACKAGING

WEBSITE

Cognoscente

Digital

Digital Experiential Journey

Cognoscente

Crafting a Luxurious Identity for Cognoscente

Cognoscente, a beacon of curated luxury, offers tailored experiences that resonate with sophistication and elegance. At Owl Branding Studio, our challenge was to craft an identity that encapsulates the brand’s commitment to unparalleled luxury and curated opulence.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

Cognoscente is not just a service; it’s a promise of an experience. Every interaction, every offering, is a testament to curated luxury, where the finest details are meticulously tailored to offer an unparalleled experience.

Brand Naming

The name “Cognoscente” is derived from the Italian word for “connoisseur.” It signifies a deep appreciation for the finer things in life and resonates with the brand’s commitment to offering curated luxury experiences.

Brand Identity Development

At the heart of Cognoscente’s brand identity, meticulously crafted by Owl Branding Studio, lies a commitment to curated luxury and sophistication.

Brand Tagline

“Curated Opulence” – A succinct encapsulation of the brand’s ethos, this tagline promises meticulously tailored luxury experiences.

Insignia & Motif

The “C” insignia is central to the design, rendered in a metallic rose gold finish, symbolizing the brand’s dedication to curated opulence. This insignia is accentuated by a motif at its center and both ends, creating a harmonious blend of design elements that exude elegance and distinction. This “C” insignia, paired with the motif, has been consistently utilized across the branding, ensuring a cohesive and instantly recognizable brand identity.

Typography

The brand name “Cognoscente” is presented in straight, capital letters, reinforcing the brand’s stature in the realm of high-end concierge services. Directly beneath it, the tagline “Curated Opulence” is elegantly penned in a royal handwritten font style, rendered in the luxurious rose gold color.

Color Palette

The thoughtful use of Rose Gold and Purple as the primary colors sets the brand apart. The rose gold resonates with the brand’s luxurious offerings, while the purple adds depth and richness, infusing the logo with a sense of premium allure and royal elegance.

Web Design & E-commerce

Owl Branding Studio crafted a modern, user-centric website for Cognoscente, offering visitors an immersive digital experience that reflects the brand’s grandeur and sophistication.

Brand Consistency

In its entirety, the logo, with its distinctive “C” insignia, motif, and color choices, serves as a beacon of Cognoscente’s promise to deliver unparalleled luxury experiences. The consistent use of these elements across the branding ensures that Cognoscente remains etched in the minds of its discerning clientele, standing tall as a symbol of curated luxury in the concierge service industry.

Brand Essence

Cognoscente embodies the essence of curated luxury. Every service and interaction is designed to offer a unique and unparalleled experience, setting Cognoscente apart in the realm of luxury concierge services.

Brand Imagery

The brand imagery captures the essence of luxury and sophistication that Cognoscente promises. Every visual is a testament to the brand’s commitment to delivering curated experiences that resonate with elegance.

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WEBSITE

Divina

Marketing Campaign

New Product Launch

Divina

Crafting Calm: Divina Spa’s Brand Evolution

Divina Spa, nestled in a serene oasis, epitomizes relaxation and rejuvenation. With Owl Studio’s expertise, we embarked on a branding journey to capture the essence of Divina Spa, crafting a narrative that promises a luxurious retreat for those seeking solace and tranquility.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

At the heart of Divina Spa lies a commitment to holistic well-being, serenity, and luxury. Every element, from the treatments offered to the ambiance created, is meticulously curated to ensure guests experience the pinnacle of relaxation.

Brand Naming

“Divina” – a name that resonates with divine, heavenly relaxation, encapsulating the spa’s promise of a celestial retreat from the daily hustle.

Logo Concept

The serene and rejuvenating nature of the lotus flower, a symbol of purity, beauty, and tranquility, inspires the Divina Spa logo. In our design, one of the lotus petals seamlessly transforms into a graceful female face, representing the spa’s clientele and their journey toward relaxation and rejuvenation. Accompanied by a modern and sleek typography for “Divina Spa”, the logo perfectly embodies the brand’s essence of luxury, serenity, and holistic well-being.

Brand Imagery

Our imagery for Divina Spa is a visual symphony of relaxation. Picturesque shots of the spa treatments, serene ambiance, and the lush surroundings transport the viewer to a world of tranquility.

Brand Usage Guide

The Divina Spa brand usage guide ensures consistency across all touchpoints. From the specific shades of the color palette the nuances in typography to the mood set by product photography, every detail is outlined to maintain the brand’s essence of luxury and tranquility.

The overall branding derived from retail branding, in-store merchandising, outdoor advertising (OOH), vehicle branding, marketing collaterals, brand ambassador kits, promotional items, digital and social media campaigns, event branding, and point-of-sale materials, among others, ensures that the ethos of evolution and empowerment is seamlessly communicated, creating a strong and recognizable brand identity that resonates with the target audience.

Brand Concepts & Communications

Divina Spa’s brand communications are crafted to resonate with the promise of relaxation. Through strategic narratives and campaigns, we’ve emphasized the spa’s offerings, ensuring that every communication touchpoint mirrors the luxury and tranquility of Divina Spa.

Brand Tagline

Unwind in Divine Serenity

Web Design & E-commerce

The Divina Spa website is more than a digital platform; it’s an invitation to experience the spa’s offerings. With a user-centric design, the site offers an immersive journey, showcasing the range of treatments, therapies, and the promise of relaxation that awaits.

Brand Identity Development

Our brand identity for Divina Spa is a harmonious blend of elegance and calm. The soothing color palette and minimalist design elements reflect the spa’s serene ambiance and dedication to holistic well-being.

Packaging Concept

Our packaging design for Divina Spa products mirrors the brand’s ethos. Using a blend of soothing colors and minimalist design, the packaging promises a hint of the luxurious experience that awaits within.

Brand Essence

Divina Spa’s essence is rooted in its promise of a luxurious retreat. It’s not just a spa; it’s a sanctuary where one can truly unwind, rejuvenate, and rediscover oneself.

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WEBSITE

70tenthave

Marketing Campaign

New Product Launch

70tenthave

Elevation for Modern Workspaces

70 Tenth Ave, strategically located in the heart of Pittsburgh, Pennsylvania, stands as an architectural testament to the modern business lifestyle. With its state-of-the-art design and amenities, this boutique building promises not just premium office spaces but an unparalleled business lifestyle.

At Owl, we took on the challenge of branding this magnificent structure, ensuring that every aspect of its identity aligns with its promise of offering a premium business lifestyle.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

70 Tenth Ave is not just a building; it’s a symbol of a new era in business lifestyle. It represents a blend of modernity, sustainability, and luxury, offering a Class-A experience for its occupants. Every aspect of the building, from its state-of-the-art amenities to its proximity to the city’s vibrant neighborhoods, is designed to provide an unparalleled work and leisure experience.

Brand Naming: Crafting Modern Workspaces

The name “70 Tenth Ave” is not just an address; it’s a statement. It signifies the building’s prime location in Pittsburgh and its commitment to offering a modern, upscale business lifestyle. The name resonates with the brand’s philosophy of providing more than just office space—it promises an elevated experience.

Brand Identity Development

The brand identity of 70 Tenth Ave is a fusion of modern design aesthetics and functionality. It captures the essence of a modern business lifestyle, blending sophistication with convenience.

Brand Tagline

A New Era Of Business Lifestyle

Logo Concept

The logo for 70 Tenth Ave is a masterful play on figures and typography. By boldly splitting the number “70” down its center, we seamlessly integrate the words “Tenth AVE,” creating a harmonious blend of numerals and letters. This design choice emphasizes the building’s prime address and its modern architectural essence. The metallic rose gold treatment further elevates the logo, symbolizing the modern era of business lifestyle that 70 Tenth Ave promises. This logo stands as a testament to the building’s commitment to sophistication, modernity, and a premium business experience.

Brand Usage Guide

A comprehensive guide detailing the visual and verbal guidelines of 70 Tenth Ave ensures that the brand’s presentation remains consistent and aligned with its core philosophy across all touchpoints.

Brand Essence

70 Tenth Ave embodies the essence of a new era in business lifestyle. It promises smart, sustainable offices complemented by diverse amenities like fitness centers and wellness hubs. Every element of the building, from its design to its services, is curated to offer a Class A experience.

Brand Imagery

The brand imagery for 70 Tenth Ave captures the building’s architectural brilliance and its commitment to offering a modern business lifestyle. The visuals highlight the building’s state-of-the-art amenities, its modern office spaces, and its proximity to Pittsburgh’s vibrant neighborhoods.

Brand Communications

The 70 Tenth Ave brand story reflects its commitment to offering a modern business lifestyle in the city’s heart. Through strategic branding initiatives, we’ve crafted a narrative emphasizing the building’s state-of-the-art amenities, luxurious office spaces, and dedication to fostering a vibrant business community.

Website & Web Portal

Owl has meticulously crafted the online presence of 70 Tenth Ave. Every element on the site, from the user interface to the detailed descriptions, underscores the brand’s commitment to luxury, modernity, and a top-tier business environment. MI Worldwide, a distinguished Brand Culture Network umbrella company, served as our digital amplification partner. Together, we brought our design vision to life on the digital landscape, ensuring that 70 Tenth Ave’s online presence resonated with its sophistication and modernity brand ethos.

Brand Communications:

Collaborating closely with the Brand Culture Network, we’ve ensured that 70 Tenth Ave’s communications align seamlessly with its core values and vision. This partnership has been instrumental in deepening the brand’s connection with its target audience and establishing its position as a premier business address. Campaigns and narratives have been tailored to resonate with the modern business professional, emphasizing the unparalleled experience that 70 Tenth Ave offers.

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KEY VISUALS

OUTDOOR

BROCHURE

FLYERS

WEBSITE

Belvaire

Marketing Campaign

New Product Launch

Belvaire

The Vanguard of Premium Skincare

A leading pharmaceutical distribution network, ventured into the personal and skincare domain with a clear vision: to stand distinct in a market brimming with skincare brands. With this challenge, Owl Studio embarked on a journey to craft a brand that would distinguish itself and deeply resonate with consumers in search of comprehensive skincare solutions.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

Belvaire’s philosophy is rooted in nurturing skin both today and for the future. Every product, every ingredient, and every solution is meticulously curated to ensure that consumers experience the pinnacle of skincare, blending nature’s essence with advanced scientific innovations.

Brand Naming

“Belvaire” was chosen as a name that exudes sophistication, trust, and premium quality, setting the foundation for a brand that pledges and delivers unmatched skincare solutions.

Logo Concept

Belvaire’s logo epitomizes minimalist elegance combined with contemporary design. The sleek lettering, hinting at skincare, seamlessly integrates a half-outline heart in a calming shade of purple at its terminus. This design choice symbolizes Belvaire’s heart-centric approach to skincare, underlining love, care, and the profound bond between the brand and its patrons.

Brand Essence

Belvaire transcends being merely a skincare brand; it’s a commitment. A commitment to holistic care, unparalleled quality, and trust. Each product, ingredient, and brand interaction echoes this commitment, assuring consumers of the brand’s unwavering dedication.

Introducing Velva by Belvaire

As a testament to Belvaire’s commitment to premium skincare, they introduced “Velva.” A brand that embodies the essence of luxurious skincare, Velva promises to deliver products that cater to modern skincare needs while ensuring timeless beauty. For a deeper dive into the Velva range and to understand its unique offerings.

Burger Reborn

Marketing Campaign

New Product Launch

Burger Reborn

The Burger Evolution: From Classic to Revolutionary

In the bustling world of culinary delights, a visionary continental chef envisioned a burger experience that was unlike any other. With a passion for creating exceptional taste experiences, this chef dreamt of a burger cafe that would redefine the very essence of burgers. This dream was brought to Owl Branding Studio with the aspiration to transform it into a tangible brand that would resonate with the dynamic energy of burger enthusiasts.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

Brand Philosophy

Burger Reborn isn’t just another name in the vast landscape of fast-food chains. It stands as a symbol of culinary innovation. Every burger crafted here is a transformative experience, blending traditional flavors with a modern twist. Each bite is not just a taste but a journey, promising something new, something extraordinary. In a world saturated with burger joints, Burger Reborn emerges as a culinary revolution, ensuring that every burger is consumed and gives an unparalleled experience.

Tagline

“Taste The Revolution” – This succinct and impactful tagline captures the essence of Burger Reborn’s mission. It serves as a rallying cry, urging burger enthusiasts to experience the transformative taste that Burger Reborn promises.

Naming the Revolution

The journey began with the birth of a name that would encapsulate the brand’s mission. “Burger Reborn” was more than just a name; it was a statement. It signified a culinary rebirth, a fresh take on a classic favorite, redefining the burger experience for the modern era.

Logo & Packaging Concept

Drawing from the brand’s revolutionary ethos, our team at Owl Branding Studio designed a logo that seamlessly integrated symbols of rebirth and transformation. The reverse font, encased in a stark black rectangular box, juxtaposed with the line sketch of a burger, painted a vivid visual narrative of a burger’s rebirth. Crafted in recycled khaki paper with minimalist black printing, the packaging exuded sophistication. The singular use of color to highlight the tantalizing burger ensured that the branding and merchandising resonated deeply with the essence of “Reborn.”

Web Design & E-commerce

Our team designed a user-friendly and visually appealing website to further the brand’s reach and provide a seamless experience for burger lovers. The platform encapsulates the brand’s ethos, ensuring a smooth browsing and shopping experience while aligning with the brand’s revolutionary identity.

Brand Communications

In partnership with the Brand Culture Network, we crafted a compelling brand narrative for Burger Reborn that goes beyond the ordinary. Our communication strategy delves into the artistry behind each burger’s creation. From the meticulous selection of fresh ingredients to the masterful assembly of flavors, we showcase the brand’s dedication to culinary innovation. Through high-end indulgence imagery, viewers are taken on a journey of the burger’s transformation – from raw ingredients to a gourmet masterpiece. The visuals are further enriched with scenes of individuals savoring each bite, their expressions capturing the sheer delight of tasting a revolution. The entire narrative is set against a backdrop of sophistication and passion, reinforcing Burger Reborn’s commitment to redefining the burger experience. This immersive communication approach ensures that every interaction with the brand resonates with its ethos of revolutionizing taste and delivering an unparalleled burger experience.

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PACKAGING

KEY VISUALS

STORE

WEBSITE

Serene Spa

Marketing Campaign

New Product Launch

Serene Spa

Rewind, Revive, and Revitalize

Nestled in the picturesque setting of Porquerolles, Italy, Serene Escape emerges as a beacon of tranquility and rejuvenation. As a sanctuary designed to offer a serene retreat from the daily hustle, this Spa and resort embodies the very essence of relaxation. Entrusted with the task of encapsulating this essence, Owl Branding Studio embarked on a branding journey to craft a narrative that truly resonates with the ethos of Serene Escape. Through meticulous design and strategic branding, Owl Studio has woven a tale of “Rewind. Revive. Revitalize. Naturally,” ensuring that every touchpoint of Serene Escape invites visitors to embark on their personal journey of relaxation and revitalization.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

Serene Escape is more than just a name; it’s a promise. A commitment to offering moments where one can “Rewind. Revive. Revitalize. Naturally.” It’s about embracing tranquility, rejuvenating the spirit, and revitalizing the body amidst nature’s embrace.

Brand Naming

“Serene Escape” encapsulates the brand’s core offering – a tranquil retreat where guests can escape the chaos of daily life and find solace in nature’s lap.

Brand Identity Development

Our collaboration with Serene Escape led to the creation of a brand identity that resonates with tranquility and rejuvenation. Every element, from color choices to typography, mirrors the brand’s commitment to offering a serene retreat.

Logo Concept

The Serene Escape logo is a harmonious blend of nature and rejuvenation, encapsulated within a circular design reminiscent of a world globe crafted through leaves. The logo symbolizes the spa’s natural essence and communicates the brand’s core philosophy of “Rewind, Revive, Revitalize.” The elegant design, combined with calming hues, represents tranquility, rejuvenation, and luxury, inviting guests to immerse themselves in a serene oasis.

Brand Usage Guide

Guidelines were meticulously crafted to ensure a consistent brand representation across all platforms. From color codes to typography, every detail was defined to maintain the brand’s integrity and essence.

Brand Essence

At its core, Serene Escape offers moments of tranquility and rejuvenation. It’s an invitation to rewind, revive, and revitalize promising experiences that resonate with peace and luxury.

Brand Imagery

Drawing from the serene landscapes of Porquerolles, Italy, Serene Escape’s imagery blends nature’s tranquility and modern luxury. Each visual tells a story of peace, beauty, and rejuvenation.

Brand Tagline

“Rewind, Revive, and Revitalize” – A promise that Serene Escape delivers with every interaction, emphasizing moments of peace, rejuvenation, and luxury.

Website & Web Portal

Serene Escape’s digital presence, crafted in collaboration with Owl Studio and MI Worldwide, is a digital oasis of tranquility. With its serene interface and interactive elements, the website offers visitors an immersive experience, echoing the brand’s commitment to tranquility and rejuvenation.

Brand Communications

Serene Escape’s communication strategy seamlessly integrates its brand philosophy. From the tranquil website design to the interactive digital campaigns, every touchpoint is crafted to offer an experience of relaxation and rejuvenation, reinforcing the brand’s promise to be a sanctuary of tranquility.

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KEY VISUALS

OUTDOOR

WEBSITE

Botanika

Marketing Campaign

New Product Launch

Botanika

Crafting Botanika’s Natural Essence

Botanika, a beacon of clean, vegan-certified skincare and body care, approached Owl for a rebranding initiative and creative direction. Deeply rooted in nature’s bounty, Botanika is committed to natural beauty and holistic wellness. Their offerings seamlessly blend ancient botanical wisdom with cutting-edge skin science, reflecting their dedication to harnessing the best of both worlds.

Project Scope

Brand Purpose
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines

Logo Creation
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline

Experiential Designs
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral

LOGO / STATIONARY

Brand Philosophy

Botanika promotes natural beauty and overall wellness. Their formulations, infused with pure, potent botanical actives, blend ancient botanical wisdom with modern skin science, offering a holistic approach to skincare and body care.

Brand Naming

“Botanika” – A name that resonates with the brand’s core essence of harnessing the power of nature to enhance natural beauty and overall wellness.

Brand Identity Development

The brand identity is deeply rooted in nature, emphasizing Botanika’s dedication to nature-infused wellness and conscious personal care choices.

Branding & Logo Concept

The logo ingeniously crafts the shape of leaves to form the letter “B,” serving as the insignia for “Botanika”. This insignia, appearing in white over leaves, becomes a visual identity cornerstone for branding and communication.

Additionally, single or double leaves painted in matte gold amidst other green leaves symbolize that natural and herbal ingredients act as gold for skin, hair, and body care.

Web Design & E-commerce

A digital-first approach was adopted in collaboration with Owl Studio, ensuring a seamless online journey for Botanika’s audience. The website’s intuitive user interface and interactive digital touchpoints encapsulate the brand’s essence.

Brand Tagline

“Experience the Natural Beauty” – A tagline that conveys Botanika’s commitment to reconnecting people with nature and promoting conscious personal care routines by harnessing the power of nature to enhance natural beauty and overall wellness.

Brand Communications

Fresh, neat, clean, and glowing models are showcased, embodying the brand’s “Experience the Natural Beauty” tagline. The imagery captures moments of individuals enjoying Botanika’s natural product range amidst settings rich with leaves and water, emphasizing the brand’s connection to nature.

The brand story is set against a melodic Indian alaap track, enhancing the brand’s communication and creating a serene auditory experience for the audience.

Packaging Concept

The packaging design for Botanika seamlessly integrates the brand’s visual identity, with the “B” insignia taking center stage. A minimalist, neat, and clean design philosophy, the front panel is set against a dull gold background, overlaid with a leaf pattern design covering half of the front part. A gold leaf, foil-printed at the bottom, symbolizes the potency of natural ingredients in skincare. The color palette predominantly features green and gold, consistently used throughout the packaging and branding.

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PACKAGING

KEY VISUALS

OUTDOOR

WEBSITE

GP Moisturizing Lotion

CREATIVE

Creative Transformation & Perception Reshaping

Producer Of Happy Skin

Moisturizing Lotion

Golden Pearl Moisturizing Lotion was set to introduce the Golden Pearl Moisturizing Whitening Lotion and required a brand culture strategy with complete 360-degree communications.

The previous Golden Beauty Cream Communications, which re-positioned the brand on a “Socialite Culture” platform, was also done by CreativeCom, which became a considerable success rocketing Golden Pearl into the No. 1 Beauty Brand in its category and hence the same magic of great Storytelling required for the launch.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals & Branding

Print Ads & OOH

Production Management

International Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Celebrity Management

Singer & Music

Still Photography

Shoot & Post Production

The Ideation & Storytelling

The ideation was to communicate the brand to capture the category benefits, i.e., Power of Honey and Care of Body Lotion.
The youthful imagery of the brand was created at par with international brands such as Vaseline, Dove, Nivea, and Ponds, and built the communication on depicting the ‘girl next door.

The Storytelling of the brand built around ’Skin That Feels Good’ communications; rather than being seen as simply manufacturers of lotions and products, CreativeCom positioned Golden Pearl as ‘Producers of Good Mornings,’ and such communicated in the story as “Good Morning Sunshine, Good Morning Happiness,” eliciting the feeling of being pampered by the product.

The throw of the pillow, the feeling of happiness in the shower, the aspirational outdoor usage shots, and the capturing of elation of the Celebrity Soap Oprah actress Nikita Dutta all highlighted the “Producers of Happiness” concept and the ’Skin That Feels Good’ was shown in the product and usage shots.

The commercial was set in the picturesque backdrop of Thailand, emphasizing its serenity, colorful ambiance, and background.

The contemporary and hip music jingle was composed, which added the “Happiness” tangent into the ad, livening up the ad till the end with energy and oomph factor.