Marketing Campaign
Zion
ZION, drawing inspiration from the captivating landscapes of Utah’s national parks, emerges as a beacon of nature’s magnificence. As it evolved, ZION became an emblem of contemporary luxury, harmoniously intertwining with the natural world. In collaboration with Owl Studio and MI Worldwide, we embarked on a transformative journey to rejuvenate ZION’s offline and online brand identity.
Project Scope
Brand Strategy & Positioning
Brand Portfolio & Architecture
Brand Identity & Imagery
Brand Style Guidelines
Packaging & Label
Messaging & Tone-of-Voice
Brand Concepts & Communications
Brand Tagline
Website & E-commerce
Retail Branding & Merchandise
OOH – Signage & Billboard
Marketing Collateral