Work Archive - Page 8 of 12 - Brand Culture Network

Tapal

Creative

Creative Transformation & Perception Reshaping

The Lifestyle Drink

Tapal ICe Tea Chill Karo

Tapal has introduced the Tapal Ice Tea Instant Drink Sachet first time in Pakistan. The brand was built on strategic communication to communicate the brand’s essence and project it as a modern-day lifestyle drink.

Tapal Ice Tea was the first tea brand in Pakistan to target the youth. The essence of chill was depicted in the packaging, and these elements were also used in the communication of chill Karo drawing inspiration from youth’s lives.

Tapal Ice Tea introduced another variant, i.e., Lemon, which was again built on the same platform, incorporating elements in a new way to add zest to the brand.

Deliverables:

Branding & Strategy

Brand Nomenclature

Brand Identity & Logo

Brand Positioning Statment

Brand ID & Seed

Communication Strategy

Brand Capsule

Packaging & Branding

Digital

Web Portal

Design & Development

Creative

Creative Platform

Ideation & Storytelling

Copy & Content Writing

Key Visuals

POS & Merchandising

Print Ads & OOH

Event

Product Launch Event

Event Branding & Management

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Talent Management

Still Photography

Shoot & Post Production

Packaging

ICE Tea Launch Campaign

Lemon & Lime Flavour Launch Campaign

ICE Tea Sachet Advertising Campaign

TVC

ICE Tea Website

Nestle Maggi

Creative

Creative Transformation & Perception Reshaping

Jab Bhook Sataye Maggi Ho Jaye

NESTLE MAGGI

Maggi required to revamp the packaging to introduce new improved flavors followed by an advertising campaign based upon the positioning of fun & tasty while endorsing the brand as an alternate healthy delicious snack between the meals which is easy to cook, just in two minutes and loved equally by both i.e. Kids & Mother..Jab Bhook Satae… Maggi Hou Jaya!

Deliverables:

Branding & Creative

Brand Positioning Statment

Brand ID & Seed

Communication Strategy

Creative Platform

Brand Capsule

Packaging & Branding

Key Visuals

POS & Merchandising

Print Ads & OOH

Event

Activation Ideation

Maggi School Drive

Nodi Puppet Shows

Event Branding & Management

Activations & Events

1000 schools

Top Ten Metro Cities

Nodi Puppet Show

SCHOOL SHOWS & TASTE TRIALS

Character activation through edutainment including sampling and puppet show activity for Maggi Noodles. The task was to introduce and register their new packaging along with an increase in the noodle consumption. The brand’s message endorsed that Maggi Noodles as a complete meal for a child, especially for kids who do not have good eating habits. The activation was held in more than 1000 schools of the top ten cities for increasing market share.

NESTLE MAGGI MURAL

Activation

Creative Transformation & Perception Reshaping

Nestle Maggi Mural

Maggi – Reaching For Our Dreams Was The Creating Of The World’s Largest Child Art Mural

The Official Title Attempt For Guinness World Records.

Reach For Our Dreams induced kids to set a world record together. After an intra-school painting contest, more than 50,000 children from schools of Karachi, Lahore, and Islamabad collectively painted the world’s largest hand painted mural at Gaddafi Stadium Lahore and Maritime Museum Karachi as the official title attempt to entered into the Guinness Book of World Records.

Deliverables:

Strategy & Ideation

Activation Strategy

Activation Platform

Activation Ideation

On-Ground Activation

Planning & Execution

Supervision & Reporting

Schools Listing & Scheduling

Inter School Competitions

Paintings Display at Venues

Kids Briefing & Engagement

Kids & Teachers Management

Show Invitation & Badging

Schools & Venues Permissions

Stadium & Venue Branding

Creative & Design

Activation Theme

Stadium & Venue Branding

Copy & Content

POS & Merchandising

Collateral Material

School Kit

Hand Mural Painting

Mural Kits Management

Mural Painting Team Management

Mural Platforms Management

Show Host & Music Band Management

Kids & Teachers Management

Stadium & Display Section Management

Venue Branding Management

Briefing & Training Sessions

Activation Team

Brand Ambassadors

Host & Event Managers

Logistic Management

Branding Placements & Installation

Painting Display Boards Fabrication

Mural Platforms Fabrications

Mural Color Material Management

Music, Sound & Lights

Seating & Decoration

Team Boarding & Lodging

Giveaways & Gifts Management

Schools Transport Management

Mural & Event Team Transportation

Fuel & Generators

Refreshment & Lunch

Security & Protocol

CHOCO BLISS

Creative

Creative Transformation & Perception Reshaping

Spreading Happiness

Choco Bliss

Young’s Food required an advertising campaign to position their brand Choco Bliss Spread as the delicious chocolate spread that every kid loved to have for breakfast.

Ideation & Storytelling

The magic starts whenever the Choco Bliss Bottle lid opens at the breakfast moments as it brings a smile to kids and makes their morning a happy morning every day.

Choco Bliss Spread’s delicious indulging taste that every kid loves and gives them real happiness every day is the core essence of communication.

High-speed indulging product demo shots to depict its delicious taste, spread applications shots, and high-end brand imagery, were communicated throughout the TVC.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Production Management

Ad Film Production

On-Boarding Filmmaking Teams

Director Board & Treatment Note

Production Design & Plan

Shoot & Post Production

Result

The communications have effectively established Choco Bliss as the kids’ favorite Chocolate Spread and drove the sales volume by 2.5.

BTS

RONAQ

Creative

Creative Transformation & Perception Reshaping

Bilkul Restaurant Jaisa

Advertising Campaign

National Ronaq Masala National Foods wanted to launch ‘Ronaq’s White Range.’
Creativecom determined that Ronaq should take ownership of ‘Restaurant Type Food’ due to the presence of higher spices in the range and the insight that restaurant food is perceived as better tasting than home food usually because of higher spice level.
We recommended the platform of friends who do everything similarly and their love of Ronaq’s white range.

Deliverables:

Branding & Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Brand Capsule

RTE Packaging

Activation (05 Cities)

Activation Ideation

Colleges/Campus Activation

Key Stores Activation

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

Production Supervision

Still Photography

THE MOTOR CITY

Creative

Creative Transformation & Perception Reshaping

The City With No Limits

360º Marketing / Advertising Launch

The Motor City, by the Shaikhani Group, is a real estate project, the first sports theme-based residential and commercial project launched in Karachi, Pakistan.
The project includes a range of luxurious residential villas, bungalows, convention complexes, and a visionary circuit track.

We envisioned this project that combines luxury, passion for speed, and modern lifestyle into an innovative living concept and craft a brand manifesto to communicate this.

Brand Manifesto, corporate identity, stationery, website & online bookings, key visuals, print & outdoor campaign, digital and social movement, brochure, marketing & sales kits, exhibition stalls & event merchandising.

Deliverables:

Branding & Strategy

Brand Identity & Stationary

Brand Styling Guide

Brand Imagery & Voice

Communication Strategy

Brand Manifesto

Brand Capsule

Booking Office Branding

Content

Content Management System

Copy & Content Writing

Plots Type Listings & Pricing

Creative

Creative Platform

Ideation & Storytelling

Art Direction & Imagery

Copy & Content Writing

Marketing & Sales Kits

Brochure

Key Visuals

Digital & Social Campaigns

Thematic Print Ads & OOH

Technology

System Architecture

Coding & Development

Testing & Optimization

Web & Portal

Digital Strategy

Web & Portal Design

User Experience

User Interface Design

Art Direction

Responsive Design

Digital Marketing

Search Engine Optimization

Digital & Social Marketing

Email Marketing

Event

Expo Exhibition Stall

Event Branding

The race for luxury is over, meet the winner!

Manifesto

The city with no limits!

The Motor City By Shaikhani

In a crowded metropolis like Karachi, we’ve envisioned a project that combines luxury, passion for speed and modern lifestyle into an innovative living concept.

At the heart of this thrilling experience lies the Motor City Race Track, a unique feature where future residents are welcomed to unleash their automotive passion. And to make sure we’re meeting the high standards of our clients, we’ve employed the knowledge and skills of international circuit-building company.

The circuit is accompanied by numerous facilities meant to support the modern “fast lane” lifestyle, where residents have seamless access to the Gaming Arena (Best-in-class equipment for ultimate gaming), Fun City , Sports Complex (The cutting-edge in sports technologies), Superstore, Prestigious Brands Showrooms, Vintage Car Dealers, the alluring Food Street (Conveniently located diversity), high standard Conference Centre (Driven by efficiency. For professionals), Mosque, Health Centre and Hospital (State-of-the-art care for your health).

The future owners will have a complete luxury housing range to choose from. Starting with the land plots, the perfect way to secure a smart, future investment, our offer includes cozy villas and is complemented by the luxurious units built according to your dream-house plans.

To make sure our project is built around the promise of a unique living experience, we’ve researched, found and developed the perfect location. Away from the pollution and cluttered traffic of the busy metropolis, but comfortably close to urban points of interest, Motor City offers the ideal balance required for an active modern lifestyle. Combine all these remarkable features with the automotive centered concept and you have the perfect high-octane mix to fuel your passion for living in the fast lane.

The Motor City – The City With No Limits

Let’s drive to you dream and make booking online at:
www.motorcity.pk
Email us: info@motorcitypk.com

Jang Dream Expo

Activation

360º Intergrated Event Marketing & Management

The Key To Your Dream Home

The First Property Expo

Jang Media Group, the largest media Group in Pakistan had announced its Property Expo ‘Jang Dream Home Expo‘ on January 8th at the Karachi Expo Center. The event was open to consumers, trade visitors and business professionals. The exhibition offered a perfect platform for local real estate markets to showcase their residential, commercial and mixed-use products and for business deals.

The event had been organized for 3 days and was one of the largest event of its kind. The day marked the official launch of its new platform for the Real Estate Industry – ‘Dream Home Expo’- as well as the unveiling of the details on future events internationally. Details on the event and their other general information is available at the Dream Home Expo event site at: www.jangdreamhome.com. Media Idee was chosen to be the brand amplification agency responsible for designing and managing the entire event while working with the network creative agency “CreativeCom” on the development of creative campaign from logo insignia, marketing collateral, brochure, website, print, out door, digital and social campaigns, event branding, tv promo and other marketing & sponsorship promotional material.

In building the Jang Dream Home Expo, the team set out to create a truly unique platform that brings together the leaders in Real Estate to showcase their products and services and was the first multi-branded event dedicated to the Real Estate market.

Jang Dream Home Expo catered to increased interest from participants who were keen to take part in the growth of the real estate industry. Organizers said both developers and investors are positive about the real-estate market in 2016, with new trends emerging on the scene. Despite the fact that realty investors are more cautious due to a slowdown in the market, medium to long term investors say current market scenario offers as an opportunity to generate decent returns. Jang Dream Home Expo showcased the best of what the industry has to offer.

Deliverables:

Creative & Design

Event Theme & Insignia

Creative Platform

Ideation & Storytelling

TV Concept / Storytelling

Copy & Content

Print Ads & OOH

Digital & Social Campaign

Marketing & Sponsorship Kits

Backdrop & Stage Branding

Master Expo Stall Branding

Expo Venue Branding

Briefing & Training Sessions

Brand Ambassadors

Host & Event Managers

Activation Teams

Productions

TVC

Exhibitors Testimonials

Visitors / Celebrity Testimonials

Event Coverage Video

Digital

Web Portal Design & Development

Digital Marketing

Email Marketing

Social Media Management

On-Ground Activation

Event Planning & Management

Supervision & Reporting

Exhibitors Stall Planning

Fabrication & Installation

Branding & Placements

Staging & Badging

Launch Day Ceremony

VIP Guests Management

Celebrity Management

Visitors Management

Security & Protocol

Lucky Draw Management

PR & Event Promotion

KARACHI GOLF CITY

Creative

Creative Transformation & Perception Reshaping

Swing In To Perfect Living

Karachi Golf City

Karachi Golf City was one of Karachi’s most significant real estate projects to develop over 4000 acres of land. Designed by Meinhardt Group, the legendary multi-disciplinary engineering consultancy.

KGC comprises land, villas, walk-ups, high rise residential and commercial areas with all amenities for a luxurious lifestyle, including personal swimming pools, gymnasiums and residents’ gardens.

We were taken on board as a creative partner to work on the marketing campaign to launch this project. Identifying investors as the core focus, we derived the strategy on educating potential buyers about the location’s benefits, long-term investment and the excitement of a new community built around a luxurious lifestyle.

Deliverables:

Branding & Creative

Creative Platform

Ideation & Storytelling

Art Direction & Imagery

Copy & Content Writing

Marketing & Sales Kits

Brochure

Key Visuals

Print Ads & OOH

GARDENIA

Creative

Creative Transformation & Perception Reshaping

Escape The Ordinary

Gardenia Residency

Gardenia is a real estate company owned and operated entirely in UAE.

The challenge was to present Gardenia as an affordable luxury real estate company that understands the needs of its affluent clients, and to reinforce values of premium and quality with value, often not associated with the real estate industry.

To this point, Gardenia had never presented itself as anything more than a mid-level company, which was polarizing in an increasingly sophisticated market of the UAE.

The brand also wanted to appeal to the next generation of real estate agents and encourage them to join the network. The first step was to update the brand position and visual identity to appeal to an affluent audience.

The second step was to reposition the brand to ‘Escape the Ordinary’, an indirect attack launched with an advertising campaign and rolled out via numerous marketing initiatives. The new position enabled Gardenia to present themselves as serious experts in real estate by providing far more value for money than other real estate firms were doing.

Deliverables:

Branding & Strategy

Brand Identity & Stationary

Communication Strategy

Brand Capsule

Creative

Creative Platform

Ideation & Storytelling

Art Direction & Imagery

Copy & Content Writing

Marketing & Sales Kits

Brochure

Key Visuals

Print Ads & OOH

Digital

Web Design & Development

Digital & Social Marketing

Weathershield

Creative

Creative Transformation & Perception Reshaping

Ghar Rahay.. Naya Ka Naya

The Shield Of Home Protection

ICI Weathershield communicated as being a defender against the harsh environment over a more extended period.

It was shown as visual imagery using the four seasons as a concept and the house remaining new always.

Deliverables:

Brand Strategy

Brand Positioning Statement

Brand ID & Seed

Communication Strategy

Launch Event

Theatre Style Launch

Theme & Event Management

Backdrop & Venue Branding

Scripting & Storytelling

Product Reveal Ideation

Theatre Performance Rehearsal

Artists Management

Music & Lights

Creative

Creative Platform

Ideation & Storytelling

TV Concept & Storyboard

Copy & Content Writing

Key Visuals

Print Ads & OOH

Production Management

Production Supervision

Still Photography

Creative Theme For Weather Shield Launch Event

We have proposed a theatre-style launch event to reveal the product around the theme of the concept of “Protection.”

At a time, people used to build forts/walls around the cities and called them their single home, and those walls served as a protective shield to protect their people from any outside attack.

With the changing era, now the home has become individual. This modern home needs a different type of protection that ICI weather shield promises, with a high level of fortified protection from dust, heat, weather changes, etc.

ICI WEATHERSHIELD LAUNCH EVENT

ACTIVATIONS & EVENTS

Lahore & Karachi

BRAND & LAUNCH CAMPAIGN

The Protector

PRODUCT LAUNCH EVENT

We have proposed a theatre-style launch event to reveal the product around the theme of the concept of “Protection.”

At a time, people used to build forts/walls around the cities and called them their single home, and those walls served as a protective shield to protect their people from any outside attack.